What neoFroxx does

neoFroxx GmbH is a privately held German manufacturer and distributor of laboratory chemicals, biochemicals, and life science consumables, headquartered in Einhausen, Germany with a regional office in Singapore. Founded in 2014 by Susanne Frasch and Dr. Markus Frasch (formerly owners of AppliChem GmbH), the company operates a hybrid model combining in-house production of its own neoFroxx brand product lines (Laborchemikalien/labochem and Biochemikalien/biofroxx) with exclusive German distribution rights for three international partners: HiMedia Laboratories (India, microbiology and lab equipment), Biological Industries (Israel, cell culture and cytogenetics), and PENTA Chemicals (Czech Republic, specialty chemicals and custom manufacturing). The catalog exceeds 25,281 SKUs and serves more than 421 customers across research, quality control, biopharmaceutical, food and water testing, and clinical diagnostics end-markets.

The company's core technology is conventional specialty chemical production and regulated distribution rather than software or AI; its 1,800 sqm facility in Einhausen is ISO 9001:2015 and ISO 14001:2015 certified and co-houses the HiMedia Europe warehouse. Proprietary capabilities include flexible custom formulation and packaging for own-brand lines, contract manufacturing via the PENTA partnership, and value-added distribution of branded equipment such as HiMedia's Insta NX nucleic acid extraction systems and Insta Q96 real-time PCR cyclers.

Revenue is generated through one-time product sales via a direct e-commerce storefront (shop.neofroxx.com), transactional distribution of partner products, and quote-based custom manufacturing/OEM services. The go-to-market is sales-led, supported by a direct sales team, trade show participation (Analitika, analytica, Arab Lab, VAAM), email marketing, and technical content distribution. The company employs 42+ people and is funded entirely by founder equity with no disclosed external investment.

Name

neoFroxx

Legal name

neoFroxx GmbH

Website

https://neofroxx.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

neoFroxx GmbH is a German manufacturer and distributor of laboratory chemicals, biochemicals, and life science consumables, serving research, biopharma, QC, and diagnostics customers through its own neoFroxx brand and exclusive partnerships with HiMedia, Biological Industries, and PENTA Chemicals.

Ownership category

akta.pro rank

Product category

Laboratory chemicals and biochemicals

NAICS

Chemical Manufacturing (325)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Biochemicals & Bio-based Platform Chemicals (cellulose sugars, lignin derivatives, organic acids) (IMAMALAB)

Keywords

• Laboratory chemicals
• Cell culture media
• Microbiology reagents
• Molecular biology reagents
• Biochemical supplies

Headquarters

HQ city

Einhausen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Proprietary neoFroxx Brand Products: Sale of own laboratory chemical and biochemical product lines manufactured in Germany. Products include acids, salts, solvents, buffers, amino acids, antibiotics, enzymes, electrophoresis reagents, and more. Revenue generated through direct sales via e-commerce and distributor network.
2. Distributed Partner Products: Distribution and resale of Biological Industries (cell culture products), HiMedia Laboratories (microbiology media, molecular biology reagents, laboratory equipment), and PENTA Chemicals (laboratory chemicals, diagnostic reagents) products primarily in Germany and Europe.
3. Custom Manufacturing & OEM: Custom production services including contract manufacturing, custom formulations, and OEM production for partners including PENTA Chemicals. Revenue generated through one-time and recurring custom production orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

neoFroxx manufactures and distributes laboratory chemicals and biochemicals for cell biology, microbiology, and molecular biology applications. The company produces its own neoFroxx brand product lines (labochem laboratory chemicals and biofroxx biochemicals) and serves as an exclusive German distributor for Biological Industries (cell culture), HiMedia Laboratories (microbiology, molecular biology, lab equipment), and PENTA Chemicals (specialty chemicals, custom manufacturing). The portfolio spans over 25,000 products serving research labs, quality control facilities, and biopharmaceutical production.

Product overview

neoFroxx is a German laboratory and biochemical chemicals supplier offering a portfolio of own-brand products (Laborchemikalien and Biochemikalien) alongside distributed products from three partner brands. The own-brand products cover laboratory chemicals for analytical, synthesis, and production applications, as well as biochemicals for molecular biology, microbiology, and cell culture. The distributed portfolio includes Biological Industries cell culture products (classical cell culture, molecular biology, mycoplasma control, serum-free cell culture, cytogenetics), HiMedia Laboratories microbiology and lab equipment products (density gradient media, laboratory equipment, microbiology media, molecular biology reagents, plant cell culture media, animal cell culture), and PENTA Chemicals specialty chemicals (custom manufacturing, laboratory chemicals, clinical biochemistry reagents, specialty products). The company serves research, quality control, and industrial customers with over 25,000 products total.

Differentiator

Problem solved

Functional benefit

Brands

• Biochemikalien: neoFroxx's biochemical product line offering standard biochemicals and products for molecular biology, microbiology, and cell culture applications. Includes amino acids, antibiotics, biological buffers, detergents, electrophoresis, enzymes, enzyme substrates, dyes, pH indicators, metabolites, microbiology, microscopy, histology, molecular biology, nucleic acid isolation, PCR, polymers, protease inhibitors, proteins, and Western blotting products.
• Laborchemikalien

Products and services

• Laborchemikalien (labochem) High-purity laboratory chemicals for analytical applications, synthesis, and production, including acids, bases, salts, solvents, HPLC solvents, buffer solutions, and technical chemicals in various purity grades from technical to ultra-pure, p.A. to HPLC quality.
• Biochemikalien (biofroxx) Standard biochemicals and products for molecular biology, microbiology, and cell culture applications, including amino acids, antibiotics, biological buffers, detergents, electrophoresis products, enzymes, enzyme substrates, dyes, pH indicators, metabolites, microbiology reagents, microscopy and histology products, nucleic acid isolation, PCR products, polymers, protease inhibitors, proteins, and Western blotting/ELISA reagents.
• Biological Industries – Classical Cell Culture Cell culture products including classic media, serum, salt solutions, antibiotics, cell dissociation products, and culture reagents and supplements in powder, liquid, and concentrated liquid formats, suitable for clinical studies.
• Biological Industries – Molecular Biology High-quality components and kits for nucleic acid purification, cDNA amplification, and protein detection with simple protocols and reliable results.
• Biological Industries – Mycoplasma Control Products for mycoplasma detection and treatment including the EZ-PCR Mycoplasma Test Kit and BIOMYC antibiotic solutions for treating contaminated cells.
• Biological Industries – Serum-free Cell Culture Serum-free media for various cell types and lines including Hybridoma, Myeloma, T-cells, mononuclear cells, lymphocytes, CHO cells, Vero cells, and adherent cells, including animal component-free reagents such as recombinant trypsin.
• Biological Industries – Cytogenetics Optimized culture media for amniotic fluid, bone marrow, or peripheral blood cell types and complementary reagents for chromosome analysis (karyotyping).
• HiMedia Laboratories – Density Gradient Media Separation media for isolation of blood cells from defibrinated EDTA or heparin-treated blood via density gradient centrifugation, including HiSep LSM 1077 for lymphocyte separation and GranuloSep GSM 1119 for granulocyte isolation.
• HiMedia Laboratories – Laboratory Equipment Laboratory instruments including Insta NX automated nucleic acid purification systems (column-based up to 12 samples, magnetic beads-based up to 96 samples), Insta Q96 Real-Time PCR cyclers, and Anaero-Box systems for anaerobic bacteria cultivation.
• HiMedia Laboratories – Microbiology Over 6,000 different media recipes for enrichment, selection, and identification of microorganisms including HiVeg plant-based alternatives, HiCynth chemically-defined media, chromogenic media (HiCrome), and antibiotic susceptibility testing products (EZY MIC Strips).
• HiMedia Laboratories – Molecular Biology Products for nucleic acid extraction, cloning, agarose gel electrophoresis, molecular diagnostics (PCR), protein isolation, protein quantification, SDS-PAGE, Western blotting, and crystallography, including manual extraction kits, automated purification kits for Insta NX systems, and Real-Time PCR kits.
• HiMedia Laboratories – Plant Cell Culture Culture-specific media for plant tissue culture including Murashige & Skoog medium, salts, vitamins, gelling agents, antibiotics, enzymes, and plant growth regulators (auxins, cytokinins, gibberellins, polyamines, abscisic acid).
• HiMedia Laboratories – Animal Cell Culture Media, salt solutions, reagents, sera, and consumables for cultivating animal and human cells, including LoSera reduced-serum media, FREEZin1 chemically-defined freezing medium, HiGlutaXL stable glutamine media, and products for hybridization, transfection, primary cells, and stem cells.
• PENTA Chemicals – Custom Manufacturing Custom manufacturing services including production according to customer specifications, custom packaging solutions, and multi-step syntheses of inorganic and organic products.
• PENTA Chemicals – Laboratory Chemicals Laboratory chemicals including solvents, acids, bases, salts, dyes, and reagents in various purity grades with high batch consistency, including Pentanal brand standard and pH buffer solutions.
• PENTA Chemicals – Clinical Biochemistry Diagnostic reagents for standard examinations in clinical biochemistry, hematology, microbiology, and histochemistry, including Giemsa-Romanovski, May-Grünwald, and Gram staining solutions.
• PENTA Chemicals – Specialty Products Specialty chemicals including high-purity nitric acid (concentrations 98-99.8%), collodion meeting USP and ÖAB requirements, and other specialized chemical products with limited manufacturers worldwide.
• Insta NX Mag32 Nucleic Acid Purification System Automated magnetic beads-based nucleic acid purification system processing up to 32 samples per run with sample volume up to 600μl. Features 7-inch touchscreen, integrated UV sterilization, and 15-40 min per cycle extraction programs.
• Insta NX Mag96 Nucleic Acid Purification System High-throughput automated magnetic beads-based nucleic acid purification system processing up to 96 samples in 30-60 minutes. Features LED status lights, automatic plate recognition, and software-controlled drying mode.
• Insta Q96 Plus Real-Time PCR Real-Time PCR device with 5 color channels, ROX-independent system, and open-source software compatible with third-party reagents and kits.
• Anaero-Box System System for storage and cultivation of anaerobic bacteria including Bacteroides, Prevotella, Fusobacterium, Porphyromonas, Clostridia, and Peptococci. Includes LA805 (7L capacity) and LA806 (2.5L capacity) boxes with Anaerogas packs.
• NutriVero Flex 10 Medium Chemically defined, serum-free and animal component-free medium for Vero cell cultivation, optimized for both monolayer and microcarrier suspension cultures, suitable for virus and recombinant protein production including vaccine manufacturing.
• BIOTARGET-1 Medium Serum-free, xeno-free medium for activation and expansion of peripheral mononuclear blood cells (PBMCs) for LAK, TIL, CAR-T generation and expansion, T-cell activation, cytokine production, and NK cell generation.
• Cell Proliferation Kit (XTT based) Cell viability and proliferation assay based on mitochondrial enzyme activity, providing results within 2-5 hours with high sensitivity and no radioactive isotopes required.
• ZEOtope Deuterated Solvents Deuterated solvents for NMR spectroscopy produced in Europe, sold in partnership with Swiss manufacturer ZEOtope.
• HiVeg Plant-based Peptones and Media 100% plant-based peptones, hydrolysates, extracts, and complete media free of animal components, serving as an environmentally friendly alternative to traditional animal-based peptones with equivalent or improved growth performance.
• EZY MIC Strips Quantitative antimicrobial susceptibility testing strips with predefined antibiotic gradients for determination of Minimum Inhibitory Concentration (MIC) for aerobic and anaerobic organisms.
• LoSera Reduced-serum Media Serum-reduced media (50-90% reduction) based on classic media formulations with additional nutrients, requiring only 0.5-2% serum while improving reproducibility and reducing protein interference.
• FREEZin1 Chemically Defined Freezing Medium Universal, chemically-defined cryopreservation medium ensuring high cell viability after cryostorage, suitable for sensitive cell types including stem cells and primary cells.
• EZ-PCR Mycoplasma Test Kit PCR-based mycoplasma detection kit for routine mycoplasma control, detecting over 90 cell culture-relevant mycoplasma, acholeplasma, and spiroplasma species with sensitivity of 10 CFU/ml.
• EZ-DNA Genomic DNA Isolation Kit Reagent-based DNA isolation kit for extracting genomic DNA from various sample types.
• EZ-RNA II Total RNA Isolation Kit Reagent-based RNA isolation kit for extracting total RNA from various sample types without chloroform, using BCP.
• HiEnviro-Sponge Environmental Monitoring Solution Sustainable environmental monitoring solution for industries with high hygiene standards including food production and pharmaceutical manufacturing.
• Grundausstattung (Basic Equipment Package)

Quantifiable outcome

• 421+ satisfied customers served
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HiMedia LaboratoriescoreChannel Partner/ Reseller/ DistributorneoFroxx serves as exclusive distributor for HiMedia Laboratories products in Germany. HiMedia is an Indian manufacturer of microbiology media, molecular biology reagents, cell culture products, and laboratory equipment with over 20,000 products. Since 2017, HiMedia Europe warehouse is located in Einhausen, Germany (same location as neoFroxx headquarters), enabling fast delivery and close cooperation. HiMedia holds ISO 9001:2015 and ISO 13485:2016 certifications and is WHO:GMP compliant.
• Biological IndustriescoreChannel Partner/ Reseller/ DistributorneoFroxx serves as exclusive representative for Biological Industries products in Germany. Biological Industries is an Israeli manufacturer specializing in cell culture products of highest quality, including classical media, serum-free media, reagents for cytogenetics, and molecular biology products. BI is cGMP compliant and ISO 13485:2016 certified with facilities in Kibbutz Beit-Haemek, Israel.
• PENTA ChemicalscoreChannel Partner/ Reseller/ DistributorneoFroxx distributes PENTA Chemicals products, a Czech family-owned chemical manufacturer founded in 1990 by the Švec family. PENTA specializes in high-purity laboratory chemicals, diagnostic reagents, and custom synthesis. They are ISO 9001 and ISO 14001 certified and participate in the Responsible Care Initiative. PENTA provides contract manufacturing capabilities and OEM production services.
• ZEOtope (Swiss Manufacturer)minorStrategic or Co-development PartnerPartnership with Swiss manufacturer to distribute ZEOtope brand deuterated solvents for NMR spectroscopy. neoFroxx provides access to this product portfolio to European customers, combining Swiss manufacturing quality with neoFroxx distribution capabilities.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• HiMedia Laboratories: Indian manufacturer of microbiology media, molecular biology reagents, and cell culture products with 20,000+ SKUs; neoFroxx's largest distribution principal in Germany. Comparable as a globally scaled life-science consumables player with overlapping product categories (microbiology, molecular biology, cell culture).
• Biological Industries: Israeli manufacturer of cell culture media and reagents (cGMP-compliant for clinical studies). another core distribution partner of neoFroxx for Germany. Comparable as a specialist cell-culture manufacturer with overlapping product sets in classical media, serum-free formulations, and cytogenetics.

Direct peers

• Carl Roth GmbH + Co. KG: Karlsruhe-based German manufacturer and distributor of laboratory chemicals, reagents, and life-science consumables with the 'Roti®' and 'ROTIPURAN®' brands. Highly comparable mid-sized Mittelstand competitor with overlapping product portfolio across lab chemicals, biochemicals, and microbiology.
• PanReac AppliChem (ITW Reagents): Spanish/European manufacturer of laboratory chemicals and reagents under the PanReac AppliChem brands — directly the successor to AppliChem GmbH which the neoFroxx founders previously owned and sold in 2012. Closest historical and operational peer in the European fine-chemicals niche.
• Bernd Kraft GmbH: German family-owned manufacturer and distributor of high-purity laboratory chemicals, reagents, and volumetric solutions for analytical, industrial, and pharmaceutical use. Comparable as a German mid-sized fine chemicals producer competing in the same buyer segments.
• Grüssing GmbH: German fine chemicals manufacturer and distributor of laboratory reagents, inorganics, and specialty products. Comparable as a European fine-chemicals Mittelstand competitor with own production and B2B distribution.
• Th. Geyer GmbH & Co. KG: German B2B distributor of laboratory chemicals, reagents, and consumables headquartered near Stuttgart. Comparable as a German specialty lab-chemicals distributor with own brand programs and exclusive distribution agreements for international partners.

Broad incumbents

• VWR International (Avantor): Global distributor of laboratory products, chemicals, and consumables with strong European footprint. Comparable as a broad incumbent distribution channel that competes for the same mid-market lab and QC procurement budgets.
• Merck KGaA (Life Science / MilliporeSigma): Global life-science chemicals and bioprocessing leader (Sigma-Aldrich, MilliporeSigma) operating across lab chemicals, cell culture, and bioprocessing. Comparable as a broad incumbent whose catalog directly overlaps neoFroxx's labochem/biofroxx and distributed ranges.
• LGC Group: UK-based life-science measurement and reference-materials provider with lab chemicals, standards, and genomics reagents. Comparable as a European incumbent operating in adjacent specialty chemistry and life-science consumables categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/neoFroxx
• LinkedInlinkedin.com/company/neofroxx-gmbh

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about neoFroxx