Core Cider

What Core Cider does

Core Cider, legally Highvale Orchard Pty Ltd, is a fourth-generation family-owned cidery and farm venue operating on a 40-acre orchard at 35 Merrivale Rd, Pickering Brook, in the Perth Hills (Bickley Valley), Western Australia. The orchard was first planted in 1939 by Giovanni-Battista Della Franca; the Core Cider brand and visitor venue were established by the fourth generation circa 2015-2020. The business produces artisan ciders from over nine apple varieties grown on-site, using basket pressing and barrel fermentation under biodynamic, spray-free practices.

The venue encompasses multiple distinct experience spaces — Orchard Bistro (a la carte dining), Harvest Room (cellar door and tastings), Cider Garden (casual outdoor dining with playgrounds), Old Apple Shed (production facility and event space) and Dragonfly Ponds (orchard wedding area) — plus Sundowner Cottage on-site accommodation via Airbnb. Core Cider monetizes through six streams: venue dining, cider sales (on-site, online via Shopify, and wholesale to WA stockists), functions and weddings, tours (Cider Maker's, fruit picking), ticketed events (Bottomless Brunch, Twilight Dinners, Fire Fable & Feast festival), and accommodation. Pricing is per-cover/per-ticket with a public holiday surcharge of 15%; restaurant bookings require credit card pre-authorisation.

The business operates Wednesday through Sunday under an active Western Australian Producers Licence (6180127937), with no external funding, no parent company, and no public listing. It maintains distribution partnerships with a network of Western Australian hospitality stockists and a strategic alignment with Buy West Eat Best requiring at least 70% locally sourced menu items. The company has won multiple Australian Cider Awards (2018-2022), Perth Royal Cider Awards, Perth Airport WA Tourism Awards (2021), and Australian Tourism Awards (2022), plus sustainability recognition from the Kalamunda Chamber of Commerce.

Name

Core Cider

Legal name

Highvale Orchard Pty Ltd

Website

https://corecider.com.au

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Core Cider is a fourth-generation family-owned cidery and farm venue in Pickering Brook, Western Australia, producing artisan ciders from its own 40-acre orchard and operating a multi-space bistro, cellar door, wedding venue, accommodation, and agritourism event business.

Ownership category

akta.pro rank

Product category

Artisan Cidery & Farm Venue

NAICS

Apple Orchards (111331), Wineries (312130)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Cider & Perry Production (AFAFAAAD)

akta.pro secondary industries

Cider & Perry Producers & Brands (CRADAIAE), Cideries & Meadery Tasting Rooms (THAFALAI), Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

Keywords

• Artisan cider production
• Farm venue dining
• Orchard agritourism
• Wedding venue hosting
• Craft cider wholesale

Headquarters

HQ city

Pickering Brook

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Venue Dining (Orchard Bistro): Restaurant dining services offering orchard-to-table food with seasonal menus featuring locally sourced produce from their own orchard and Buy West Eat Best partnership
2. Cider Sales: Direct cider sales through on-site bar, online Shopify store, and wholesale distribution to stockists across Western Australia
3. Events and Functions: Wedding receptions, corporate functions, birthday celebrations, and special events hosting with multiple venue spaces
4. Tours and Experiences: Orchard tours, fruit picking tours, and cider maker's tours with ticket sales
5. Accommodation: Sundowner Cottage rental through Airbnb platform, two-night minimum stay
6. Cider Garden Casual Dining: Casual outdoor dining with pizzas, street food, and beverages available on weekends

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Core Cider produces an artisan range of craft ciders grown and crafted on-site at a 40-acre fourth-generation orchard in Pickering Brook, Western Australia, using basket pressing and barrel fermentation across more than nine apple varieties. The company operates an integrated farm venue featuring the Orchard Bistro, Harvest Room cellar door, Cider Garden, and Old Apple Shed, complemented by wedding hosting, function and event spaces, guided tours, fruit picking experiences, on-site cottage accommodation, and seasonal dining events.

Product overview

Core Cider is an authentic fourth-generation farm venue and bistro offering artisan ciders and orchard experiences. The core product is their range of award-winning ciders crafted onsite from their 40-acre orchard using over nine apple varieties. The venue experience centers on multiple distinct spaces: the Orchard Bistro (casual sit-down dining), the Harvest Room (cellar door/tastings), the Cider Garden (outdoor casual dining with playgrounds), and The Old Apple Shed (cider production facility/event space). Additional offerings include wedding hosting, function/event bookings, guided cider maker tours, fruit picking tours, on-site accommodation at Sundowner Cottage, and seasonal events like Twilight Dinners, Bottomless Brunch, and the Fire Fable & Feast winter festival. Cider and merchandise are available for wholesale distribution and online purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Cider Range

Quantifiable outcome

• Winner of 'Champion Cider' and 'Champion Cidery' (Best Producer) at 2018 Perth Royal Cider Awards
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Buy West Eat BestcoreStrategic or Co-development PartnerPartnership requiring at least 70% of menu items to be locally grown, supporting Core Cider's 'WA to the Core' ethos of sourcing from local suppliers with seasonal orchard produce on every dish

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stoke Hill Cider: Small-batch Tasmanian cidery focused on traditional method ciders from single-origin Tasmanian apples. Comparable in artisan cider philosophy, traditional production methods, and craft cider awards focus.
• Small Acres Cyder: NSW-based craft cidery producing premium traditional and modern ciders from estate apples with a cellar door. Comparable in artisan cider production, basket pressing, and on-site retail experience.
• Sidewood Estate: Adelaide Hills estate combining winery, cidery, restaurant, and wedding venue with estate-grown produce. Comparable in vertically integrated orchard-to-venue model and Adelaide Hills-style destination tourism.
• Willie Smith's Apple Shed: Huon Valley, Tasmania cider maker and orchard venue operating an apple-shed cidery, restaurant, and farm gate retail with cellar door tastings. Closest direct analog to Core Cider's orchard-to-glass destination model in Australia.
• Daylesford Cider: Victorian farm cidery with on-site tastings and orchard experience, producing traditional ciders. Comparable in farm-gate cider tourism model combining orchard, production, and hospitality.

Regional players

• Pipsqueak Cider: Western Australia-based small-batch cidery distributing through local bottle shops and venues. Comparable in WA wholesale channel focus and craft positioning against Core Cider's WA stockist base.
• Chevalier Wines & Cider: Bickley Valley/Perth Hills neighbor producing wines and ciders from estate orchard. Comparable as a direct geographic peer operating in the same Perth Hills tourism catchment.
• The Hills Cider Company (formerly 5 Seeds Cider): Western Australia-based cider producer competing directly in the WA cider market. Comparable in geography and target stockist/retail customers, though operates without Core Cider's destination venue model.
• Funkee Cider: Western Australia craft cidery producing traditional ciders. Comparable as a WA cider competitor targeting similar independent retail and on-premise stockists.

Broad incumbents

• Asahi Beverages (Cider Portfolio): Large incumbent beverage group owning major cider brands (e.g., Somersby). Comparable as competing cider supplier across the same retail and on-premise channels in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/corecider
• Facebookfacebook.com/CORECiderHouse
• Instagraminstagram.com/coreciderhouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Cider