What Akademie im Bildungswerk does

Bildungswerk Akademie, founded in 1970 and headquartered in Stuttgart, Germany, is a professional training and continuing education provider operating as the commercial arm of the registered non-profit association Bildungswerk der Baden-Württembergischen Wirtschaft e.V. The company serves companies and their workforce across the Baden-Württemberg region through a multi-format learning portfolio that includes in-person seminars (Präsenz-Seminare), live-online sessions (Online-Seminare), self-paced e-learning modules, and customized inhouse corporate training and consulting. It also operates Haus Steinheim, an owned training hotel and conference venue in Steinheim an der Murr. The organization runs over 1,500 training events per year across more than 3,000 seminar topics, training over 10,000 participants annually, with 501-1,000 employees and seven seminar locations spread across the state.

The technology stack centers on a web-based booking and learning management platform (buchung.biwe-akademie.de), powered by the ecadia event management system, with HubSpot CRM and marketing automation layered on top for customer relationship management, newsletter-based demand generation, and SEO-optimized seminar catalog discovery. Self-paced e-learning courses are accessible through a dedicated learner portal with 12 months of post-enrollment access and completion certificates. The booking flow natively integrates European Social Fund (ESF) subsidy processing, enabling eligible participants to receive up to 70% cost reimbursement under the Baden-Württemberg Ministry of Economic Affairs program.

Revenue is generated primarily through per-program seminar fees ranging from €125 for half-day online workshops to €4,200 for multi-module leadership programs, plus per-day conference fees (€81-€87 depending on location) and optional hotel packages. Custom inhouse corporate training is sold via direct advisory conversations on inquiry-based pricing, while e-learning courses are priced €79-€175 each. Distribution combines direct-to-consumer booking through the website portal and a regional field advisor network covering all of Baden-Württemberg. The organization reports no public revenue figures and operates without parent company, private equity, or venture capital backing.

Name

Akademie im Bildungswerk

Legal name

Bildungswerk der Baden-Württembergischen Wirtschaft e. V.

Website

https://biwe-akademie.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bildungswerk Akademie is a Stuttgart-based professional training and continuing education provider founded in 1970 as part of the Bildungswerk der Baden-Württembergischen Wirtschaft e.V., delivering in-person seminars, e-learning, and customized corporate training across seven Baden-Württemberg locations to companies and their workforce.

Ownership category

akta.pro rank

Product category

Professional Training and Continuing Education

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), Operations, Quality & Process Improvement (Lean/Six Sigma) (EDAGANAH)

Keywords

• Professional training services
• Corporate continuing education
• Leadership development seminars
• Workforce upskilling programs
• E-learning courses

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public seminar fees: Individual professional development seminars open to the public, priced per program. Fees range from €125 (half-day online) to €4,200 (11-day multi-module leadership program), plus daily conference fees (€81–87/day) and optional hotel packages.
2. Inhouse training and consulting: Customized corporate training and organizational development consulting delivered at client sites or as hybrid programs. Billed per program or engagement, with pricing available upon inquiry.
3. Tagungshotel Haus Steinheim venue rental: Conference room rentals and hotel accommodation services at the owned Haus Steinheim property in Steinheim an der Murr, including 7 modern seminar rooms, hotel rooms, and restaurant facilities.
4. E-Learning course fees: Individual self-paced online learning modules (E-Learnings) sold per course, with 12-month access to the learning portal. Prices range from €79 to €175 per course.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Akademie im Bildungswerk delivers professional development seminars, multi-day certification programs, in-house corporate training, and self-paced e-learning modules covering leadership, change management, AI/digital transformation, works council (Betriebsrat & JAV) training, communication, health, and sustainability. It also rents out conference rooms and hotel accommodation at its owned Haus Steinheim facility in Baden-Württemberg.

Product overview

Akademie im Bildungswerk is a professional training and continuing education provider operating as part of the Bildungswerk der Baden-Württembergischen Wirtschaft e.V. association. The company offers a multi-format learning portfolio consisting of core products: Präsenz-Seminare (in-person seminars), Online-Seminare (live virtual training), and E-Learning (self-paced online courses), complemented by customized Inhouse & Beratung (corporate consulting) services. The offering spans 10 major topic categories including Führung & Change (Leadership & Change), KI & Digitale Transformation (AI & Digital Transformation), Betriebsrat & JAV (Works Councils), Personal & Organisation (HR), Ausbildung (Vocational Training), Kommunikation & Zusammenarbeit (Communication), Gesundheit & Resilienz (Health), and Nachhaltigkeit (Sustainability). Key named products include leadership seminars (Basisseminar Führen, Aufbauseminar Führen), coaching and transformation certifications, health management programs for care facilities, and e-learning modules. The company also operates Haus Steinheim as a conference hotel facility. With over 1,500 events per year, 3,000+ seminar topics, and 10,000+ participants annually, the organization serves companies and their employees across Baden-Württemberg.

Differentiator

Problem solved

Functional benefit

Products and services

• Präsenz-Seminare (In-person Seminars)

Quantifiable outcome

• Over 10,000 participants trained annually
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AOK-Baden-WürttembergcoreStrategic or Co-development PartnerAOK-Baden-Württemberg is a cooperative development partner for the 'Ausbildung zur Gesundheitsmanager*in in der Pflege' program. The program follows a holistic approach that for the first time connects prevention for care recipients with corporate health promotion for employees in stationary and ambulatory care facilities — co-designed and co-delivered by both organizations.
• Europäischer Sozialfonds (ESF) / Ministry for Economic Affairs, Labor and Tourism Baden-WürttembergcoreOthersThe European Social Fund provides grant funding of up to 70% on eligible seminar programs in Baden-Württemberg, administered through the Ministry for Economic Affairs, Labor and Tourism. Bildungswerk Akademie acts as an approved course provider under this funding scheme.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Coursera for Business: Enterprise-focused online learning platform offering university and industry-credentialed courses. Increasingly competing for the same corporate L&D wallet, particularly in leadership, digital transformation, and AI topics where Akademie im Bildungswerk is also active.
• LinkedIn Learning: Self-paced digital learning library widely licensed by German enterprises as part of L&D budgets. Competes most directly with the E-Learning catalogue (€79–€175 modules) for soft-skills and leadership content on a subscription basis.

Direct peers

• DEKRA Akademie: Subsidiary of DEKRA offering vocational retraining, professional development, and corporate seminars across Germany. Comparable in scale, multi-format delivery, and the mix of publicly subsidised and corporate-buyer programmes.
• TÜV Rheinland Akademie: Corporate training arm of TÜV Rheinland delivering leadership, quality management, and technical seminars across Germany and internationally. Comparable in catalogue breadth and the combination of public seminars with corporate inhouse training.
• Provadis: German provider of vocational and professional development programmes, including corporate training and dual-study programmes. Comparable in curriculum breadth, corporate learner focus, and the combination of publicly funded and fee-based offerings.
• Haufe Akademie: A leading German corporate training provider offering seminars, certifications, and inhouse programs on leadership, HR, finance, and compliance. Closest direct competitor to Akademie im Bildungswerk, with overlapping topic depth and a multi-format delivery model across Germany.
• WBS TRAINING: German vocational and corporate training provider with a broad catalogue of seminars, certifications, and funded programmes (often leveraging ESF/Agentur für Arbeit subsidies). Highly comparable in business model, ESF-funded delivery, and corporate learner audience.

Broad incumbents

• DATEV eG: German IT and consulting cooperative offering corporate seminars for tax, HR, and management professionals. Comparable in the HR/training segment and in the multi-format (in-person + e-learning) delivery to corporate and works-council audiences.
• IHK (Industrie- und Handelskammer) – chambers' training programmes: German Chambers of Commerce operate extensive training and certification programmes for member companies, including leadership and HR topics. Compete for the same Mittelstand training budget as Akademie im Bildungswerk, with regional monopoly on certain certifications.
• Springer Nature (Corporate Training): Publishing group with a corporate training and professional development division serving enterprises with leadership, soft-skills, and methodology content. Comparable as a content-rich incumbent with multi-channel delivery into German corporates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akademie im Bildungswerk