Strickland Tracks
Strickland Tracks Limited is a UK-founded (1945) manufacturer and global distributor of steel and rubber crawler track systems serving agricultural, construction, mobile crushing, recycling, forestry, and aerial work platform sectors from facilities in the UK, USA, China, and India.
- Company typePrivate
- Founded1945
- HeadquartersPershore, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Strickland Tracks does
Strickland Tracks Limited is a UK-based manufacturer and worldwide distributor of crawler track systems and undercarriage parts, founded in 1945 and headquartered in Pershore, Worcestershire. The company designs, manufactures, and supplies a complete range of steel and rubber track solutions for tracked machines across six primary sectors: Agricultural, Construction, Mobile Crushing and Screening, Recycling, Forestry, and Aerial Work Platforms. Its product portfolio includes steel tracks with configurable track shoe types (Triple Bar Grouser, Double Bar Grouser, Flat, Notched, Chamfered, Rubber Bonded, and Rubber Clip-on), frame connection types (Bracketed, Weld-On, Oscillating, Excavator Style), gearbox and motor options (Plug-in Single/Two Speed, Integrated Two Speed, Electric), as well as rubber tracks with weld-on, bracketed, extendable, cross beam, and oscillating frame configurations. The company's engineering capability is anchored in proprietary 3D modelling with Finite Element Analysis (FEA), validated by real-world stress data collected from customer machines.
The company operates from a 200,000 sq ft purpose-built UK facility in Pershore plus a second UK manufacturing site in Evesham dedicated to rubber track systems, with additional manufacturing and distribution operations in Wuxi (China), Pune (India), and Oilville, Virginia (USA). It employs approximately 80 people. Revenue is generated through hardware sales (complete track systems and spare parts including idler wheels, sprockets, rollers, gearboxes and motors), its Service Exchange Scheme (where customers exchange worn units for reconditioned replacements at preferential pricing), and repair and reconditioning services. The business holds ISO9001:2015 and ISO14001:2015 certifications at both UK sites. GTM is primarily enterprise field sales supplemented by inside sales, with an interactive 3D product configurator on the website supporting bottom-of-funnel specification and ordering. Both UK sites also maintain a strategically stocked £20 million global inventory for rapid aftermarket response.
Since May 2023, Strickland Tracks has been a fully owned subsidiary of USCO S.p.A., an Italian multinational earthmoving parts group headquartered in Modena, operating within the broader ITR Group structure alongside other sub-groups such as Midland Steel Trader (MST). USCO reported €950 million turnover in 2022 with approximately 1,950 employees globally. Chris Hopcroft remains as Managing Director, with key management retained through the acquisition.
Strickland Tracks firmographics
Firmographics- Name
- Strickland Tracks
- Legal name
- Strickland Tracks Limited
- Website
- https://stricklandtracks.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Strickland Tracks Limited is a UK-founded (1945) manufacturer and global distributor of steel and rubber crawler track systems serving agricultural, construction, mobile crushing, recycling, forestry, and aerial work platform sectors from facilities in the UK, USA, China, and India.
- Ownership category
- akta.pro rank
Strickland Tracks industry classification
Industry- Product category
- Crawler Track Systems
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)
- akta.pro secondary industry
- Crushing, Screening & Mineral Sizing Equipment (IMAKANAD)
Keywords
Where Strickland Tracks is headquartered
LocationHeadquarters
- HQ city
- Pershore
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Strickland Tracks business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Track Systems Sales: Sale of steel and rubber crawler track systems for various machine applications. Products include complete undercarriage solutions and component parts.
- Spare Parts Sales: Sale of spare parts for track systems including idler wheels, track shoes, sprockets, rollers, gearbox and motors. Strategic £20 million inventory stocked across worldwide locations.
- Service Exchange Scheme: Exchange programme where customers return worn units for service exchange units at preferential pricing. New unit price charged initially with credit given for returned repairable units within 14 days.
- Repair and Reconditioning Services: Repair and reconditioning of worn track systems. Worn parts removed during work become company property.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Service Exchange - Repairable Unit Return |
| Other | Pay-as-you-go | Service Exchange - Non-Repairable Unit Return |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Strickland Tracks product offering
Product offeringCore offering
Strickland Tracks designs, manufactures, and globally distributes crawler track systems, including complete steel and rubber undercarriage solutions and replacement spare parts for tracked machinery. The company serves OEMs and operators in agricultural, construction, recycling, material processing, forestry, mobile crushing and screening, and aerial work platform sectors. Production is carried out from purpose-built facilities in the UK, China and India, with a worldwide spare parts inventory and a Service Exchange Scheme for worn units.
Product overview
Strickland Tracks is a manufacturer and worldwide distributor of crawler track systems, offering two primary product lines: Steel Tracks and Rubber Tracks. Steel Tracks include multiple configuration options for track shoe types (Triple Bar Grouser, Double Bar Grouser, Single Bar Grouser, Flat, Notched, Chamfered, Rubber Bonded, and Rubber Clip-on), frame connection types (Bracketed, Weld-On, Oscillating, Excavator Style), and gearbox/motor options (Plug-in Single/Two Speed, Integrated Two Speed, Electric). Rubber Tracks provide similar configuration flexibility with weld-on, bracketed, extendable, cross beam, and oscillating frame options. Both product lines are supported by comprehensive spare parts, part supplements/manuals, and 3D model downloads for engineering configuration. The company serves sectors including Agricultural, Recycling, Material Processing, Construction, Forestry, and Aerial Work Platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Steel Tracks
- Rubber Tracks
- Extendable Track Systems
- Cross Beam Track Systems
- Oscillating Track System
- Spare Parts
- Service Exchange Scheme
- Repair and Reconditioning Services
Quantifiable outcome
- Global leader in undercarriage Crawler Track Systems with worldwide manufacturing and distribution presence.
Companies that use Strickland Tracks
Customer profileSegments6 records
Ideal customer profiles5 records
Strickland Tracks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Strickland Tracks partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Strickland Tracks competitors and assessment
Company assessmentDirect peers
- Titan International: US-listed manufacturer of wheels, tires, and rubber track systems for agricultural, construction, and mining equipment. Directly comparable to Strickland in rubber tracks and undercarriage products across shared end-markets.
- Vema Track: Italian manufacturer of complete crawler track systems and undercarriage components for OEM and aftermarket customers. Most direct European-headquartered competitor to Strickland's core steel track offering, with overlapping product configurations and customer base.
- Berco (thyssenkrupp Berco): Italy-headquartered, thyssenkrupp-owned global leader in undercarriage and crawler track systems for earthmoving, construction, and mining equipment. Most direct comparable to Strickland given overlapping product range (steel track groups, shoes, idlers), similar channel structure, and overlapping end-market focus on mining and construction OEMs.
- ITM Corporation: Global aftermarket specialist in undercarriage wear parts, buckets, and ground engaging tools for excavators and bulldozers. Directly competes with Strickland in the spare-parts and remanufactured undercarriage segments across construction, mining, and quarrying.
- Camso (Michelin): Canadian-headquartered (now Michelin-owned) global leader in rubber track systems for compact construction, agricultural, and utility vehicles. Closest direct competitor to Strickland's rubber track offering, with comparable product breadth and a similar service-exchange and aftermarket model.
- Soucy International: Canadian rubber track and traction solutions manufacturer serving agricultural, construction, and industrial applications. Overlaps with Strickland's agricultural and construction rubber track business, with comparable mid-sized manufacturer scale.
Broad incumbents
- Bridgestone Corporation: Japanese rubber-products multinational with a large industrial rubber-track division serving compact construction, agricultural, and aerial work platform OEMs. A direct competitor in Strickland's rubber track product line, with significantly larger parent company scale.
- Continental AG: German automotive and industrial products major offering ContiEarth rubber track systems for compact tracked equipment in construction and agriculture. Directly comparable on the rubber-track side of Strickland's portfolio, though it competes across many unrelated product categories.
- Komatsu Ltd. Japanese construction and mining equipment OEM with its own undercarriage systems installed on a large global installed base. Relevant as a benchmark for in-house undercarriage technology and as an indirect competitor driving OEM design standards that Strickland must meet in the aftermarket.
- Caterpillar Inc. Global heavy-equipment OEM with in-house undercarriage design and manufacturing for its own crawler machines. While not a direct aftermarket competitor to Strickland in third-party fitments, Caterpillar's OEM in-house track systems shape the competitive landscape and contend with Strickland-adjacent design wins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Strickland Tracks social profiles
Digital presenceStrickland Tracks compliance and trust
Trust signalCompliance3 records
Strickland Tracks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strickland Tracks leadership team
Management profileNumber of profiles
Profiles1 record
Strickland Tracks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strickland Tracks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strickland Tracks
What does Strickland Tracks do?
Strickland Tracks designs, manufactures, and globally distributes crawler track systems, including complete steel and rubber undercarriage solutions and replacement spare parts for tracked machinery. The company serves OEMs and operators in agricultural, construction, recycling, material processing, forestry, mobile crushing and screening, and aerial work platform sectors. Production is carried out from purpose-built facilities in the UK, China and India, with a worldwide spare parts inventory and a Service Exchange Scheme for worn units.
Is Strickland Tracks a public or private company?
Strickland Tracks is a private company. It is classified as corporate owned and is currently operating.
When was Strickland Tracks founded?
Strickland Tracks was founded in 1945. It employs 51 to 100 people.
Where is Strickland Tracks based?
Strickland Tracks is headquartered in Pershore, United Kingdom, in the Europe region.
How does Strickland Tracks make money?
Four revenue lines are on record. Track Systems Sales are the primary driver. The others are spare Parts Sales, service Exchange Scheme and repair and Reconditioning Services.
Who are Strickland Tracks's main competitors?
Direct peers on record are Titan International, Vema Track, Berco (thyssenkrupp Berco), ITM Corporation, Camso (Michelin) and Soucy International. Broad incumbents are Bridgestone Corporation, Continental AG, Komatsu Ltd. and Caterpillar Inc..
Does Strickland Tracks have an API?
No public API is recorded for Strickland Tracks.
What industry is Strickland Tracks in?
Strickland Tracks's product category is Crawler Track Systems. Its primary akta.pro industry code is IMAKANAA, Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers), with a secondary code of IMAKANAD, Crushing, Screening & Mineral Sizing Equipment. Its NAICS code is 3331 and its SIC code is 3530.