Safeline

What Safeline does

Safeline is a registered charity (Registered Charity Number: 1070854, Registered Company Number: 3529271) founded on 8 March 1994 in Warwickshire, UK, by social worker Diane (Di) Shoreman. Operating as a specialist sexual abuse support agency, it delivers free, confidential, trauma-informed services to survivors of sexual abuse across England and Wales via face-to-face, telephone, video, email, live chat, and an iOS app. Its service portfolio spans one-to-one counselling and therapy, Independent Sexual Violence Advocate (ISVA) services including Children's ISVA, a National Male Survivor Helpline (since 2015, Ministry of Justice-funded), a National Telephone and Online Counselling Service (since 2017, Home Office-funded), Prevention and Early Intervention programmes for children aged 3–18, a self-guided 'Taste of Recovery' digital programme (2024), and fee-based specialist training for organisations.

The core technology is human-delivered trauma-informed practice, supplemented by multi-channel digital access (telephone, video, email, live chat, iOS app) and operational tools such as JustGiving for donations, Redbubble for merchandise, Survey Monkey for feedback, and Language Line for multilingual support. The organisation holds independent accreditations from Limeculture (ISVA and male survivor services) and the Helplines Partnership.

The business model is donation-dependent: Safeline provides all services free of charge to end users and is funded through a mix of government contracts (Ministry of Justice, Home Office), grants from trusts and foundations (Garfield Weston, National Lottery, Heart of England Community Foundation, Lloyds Bank Foundation, Clothworkers' Foundation, Souter Charitable Trust, Pilgrim Trust), corporate partnerships, individual donations, community fundraising, legacies and bequests, and merchandise sales. Its only fee-based revenue stream is Specialist Training Services delivered to organisations and professionals. Go-to-market is through referrals (self and third-party), national helplines, online channels, schools, and corporate outreach. The organisation is governed by a volunteer Board of Trustees under CEO Neil Henderson.

Name

Safeline

Legal name

Safeline

Website

https://safeline.org.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Safeline is a UK registered charity founded in 1994 that provides free, confidential, trauma-informed sexual abuse support services — including counselling, ISVA advocacy, national helplines, and prevention programmes — to survivors of all ages across England and Wales.

Ownership category

akta.pro rank

Product category

Sexual Abuse Support Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)

akta.pro secondary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

• Sexual abuse support
• Trauma-informed counselling
• Survivor helpline services
• Sexual violence advocacy
• Prevention education programmes

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Individual donations, fundraising events, community fundraising, marathon runners, corporate fundraising activities.
2. Corporate Partnerships: Corporate donations, cause-related marketing, gifts in kind, sponsorship of events, employee fundraising.
3. Trusts and Foundations: Grants from foundations including Garfield Weston Foundation (£30,000), Heart of England Community Foundation (£10,000), National Lottery, and others.
4. Specialist Training Services: Training services for organisations on sexual harassment prevention, workplace investigations, vicarious trauma, and supporting survivors. Fee-based professional training programmes.
5. Government Grants: Funded by Ministry of Justice for National Male Survivor Helpline, Home Office for National Telephone and Online Counselling Service.
6. Legacies and Bequests: Leave a gift in Will programme for legacy donations.
7. Shop Sales: Merchandise sold through Redbubble with proceeds supporting services.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Safeline is a specialist sexual abuse support charity that delivers free, confidential, trauma-informed services to survivors of sexual abuse and those at risk across England and Wales. Its core services include one-to-one counselling and therapy, Independent Sexual Violence Advocate (ISVA) support, a National Male Survivor Helpline, National Telephone & Online Counselling for childhood sexual abuse survivors, Prevention & Early Intervention programmes for children, and bespoke Specialist Training Services for organisations. Services are delivered through face-to-face, telephone, video, live chat, email, and mobile app channels.

Product overview

Safeline is a specialist sexual abuse support charity offering a comprehensive portfolio of services for survivors and those at risk. The organisation provides counselling and therapy (face-to-face and remote), Independent Sexual Violence Advocate (ISVA) services, a National Male Survivor Helpline, National Telephone and Online Counselling, Prevention and Early Intervention programmes for children, and Specialist Training Services. Key digital offerings include the Taste of Recovery self-guided programme. Services are free, independent, confidential, trauma-informed, and available long-term throughout England and Wales.

Differentiator

Problem solved

Functional benefit

Products and services

• Counselling and Therapy Services
• Independent Sexual Violence Advocate (ISVA) Service
• National Male Survivor Helpline and Online Support Service
• National Telephone and Online Counselling Service
• Prevention and Early Intervention Services
• Specialist Training Services
• Specialist Medical and Forensic Support

Quantifiable outcome

• 14,124 hours of counselling provided in 2025/26
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Jordans SolicitorscoreStrategic or Co-development PartnerSafeline works in partnership with Jordans Solicitors to strengthen the support and advice given to survivors of abuse who are claiming compensation through the Criminal Injuries Compensation Scheme (CICA). Jordans provides legal expertise for compensation claims while Safeline provides emotional and practical support.
• Coronation StreetflagshipStrategic or Co-development PartnerSafeline collaborated with Coronation Street on a storyline exploring the consequences of non-fatal strangulation during sex. The storyline follows a character who suffers a stroke caused by strangulation. Safeline provided expertise and guidance on the sensitive subject matter.
• Institute for Addressing Strangulation (IFAS)coreStrategic or Co-development PartnerPartnered with Safeline and Coronation Street to develop the storyline on strangulation, providing research and expertise on the dangers of strangulation during sex.
• The Stroke AssociationcoreStrategic or Co-development PartnerPartnered with Safeline and Coronation Street on the strangulation storyline, providing expertise on stroke-related medical aspects.
• LimeculturecoreStrategic or Co-development PartnerAccreditation body for ISVA services. Safeline's counselling, ISVA, and Helpline & Online Support services hold independently accredited quality kite marks through Limeculture.
• Helplines PartnershipcoreStrategic or Co-development PartnerIndustry body for helplines. Safeline is a member and holds the Helplines Quality Standard accreditation. Their CEO spoke at the 2025 Helplines Partnership Awards.
• The Survivors TrustcoreStrategic or Co-development PartnerSafeline is a member of The Survivors Trust, a national umbrella body for specialist rape and sexual abuse support services.
• Warwick CastlecoreGTM or Marketing PartnerCorporate supporter that has hosted Safeline events including the 25th Anniversary drinks reception. Provides ongoing support for the charity.
• Nature's First AidminorGTM or Marketing PartnerCommitted to donate £1 for every order over £30 and developed a special 'Nature's Safeline Kit' product of which 10% goes to the charity.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Regional players

• CSA Centre (Centre of Expertise on Child Sexual Abuse): UK-wide centre of expertise on child sexual abuse focused on policy, practice, and research rather than direct service delivery. Comparable mission area (preventing and responding to CSA) and engagement with the same funder ecosystem.

Broad incumbents

• NSPCC (National Society for the Prevention of Cruelty to Children): Large UK children's charity running Childline and related services. Comparable in children's safeguarding, prevention programmes in schools, and Helpline delivery; competes for similar government and donor funding.
• Rape Crisis England & Wales: National umbrella body for specialist rape and sexual violence support services. Directly comparable to Safeline's mission of providing counselling, advocacy, and helpline services to survivors of sexual abuse across England and Wales.
• Victim Support: UK-wide charity providing support to victims of crime, including sexual violence. Comparable in service model (free, independent, confidential support and advocacy) and funding mix of government contracts and donations.
• Childline: NSPCC-operated national helpline for children and young people. Overlaps with Safeline's Prevention and Early Intervention work and national helpline delivery model for under-18 audiences.

Direct peers

• Galop (LGBT+ anti-abuse charity): UK specialist charity supporting LGBT+ victims of sexual abuse, hate crime, and domestic abuse. Comparable in providing specialist trauma-informed counselling, helpline, and advocacy for sexual violence survivors.
• Brook (sexual health and wellbeing charity): UK charity providing sexual health and wellbeing support to young people, including relationships and safeguarding education. Comparable in delivering prevention education in schools and youth-facing support.
• The Survivors Trust: Umbrella body for specialist rape and sexual abuse support services of which Safeline is a member. Closely aligned in accreditation standards, service portfolio, and target beneficiary populations.
• SurvivorsUK: UK charity providing specialist support for male survivors of sexual abuse. Direct competitor to Safeline's National Male Survivor Helpline, operating a similar counselling and online support model for the same beneficiary group.
• Stop It Now! UK & Ireland: Helpline and prevention service for people worried about their own or someone else's sexual behaviour towards children. Comparable in helpline-plus-prevention model and focus on preventing child sexual abuse.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SafelineOrg
• YouTubeyoutube.com/channel/UCWzUwexXgzai71bePs0RH7Q
• Facebookfacebook.com/SafelineOrg
• LinkedInlinkedin.com/company/safeline-warwick
• Instagraminstagram.com/safelineuk
• TikToktiktok.com/@safelineuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safeline