BBQ Wholesale

What BBQ Wholesale does

BBQ Wholesale Centre Pte Ltd is a Singapore-based, halal-certified e-commerce retailer and caterer of pre-marinated barbecue food, founded in 2001 and operating as a private limited company with 11-50 employees. The company sells BBQ Packages (Basic at $17.80/pax, Meaty at $22.86/pax, Seafood from $25.93/pax, and Last Minute at $8.38/pax) alongside a broad à la carte catalogue spanning otah, satay, wings, chops, seafood, vegetables, sauces, drinks, cutlery, and balloons, plus ancillary services such as BBQ Pit Rental and on-site BBQ Chef staffing. It also holds MUIS Halal certification (Cert C1123, valid through 2027) and NEA Grade A food-hygiene status maintained since 2013.

The business operates primarily through direct-to-consumer e-commerce at bbqwholesale.com, supported by a walk-in outlet at Bedok Food City, express delivery direct to BBQ pits ($25-$50), standard delivery ($12-$18), a WhatsApp ordering line, and Singapore government procurement via GeBIZ and Vendors@Gov. Pricing is at wholesale rates (all-inclusive of GST), with subscription-style membership discounts of 5% and a sponsorship/discount program for schools and community organizations. The underlying technology stack is a standard 24/7 transactional website with payment integrations (VISA, MasterCard, NETS, DBS PayLah) and no proprietary AI or platform technology disclosed.

BBQ Wholesale serves three primary segments: individual consumers hosting parties at homes, chalets, parks, and condo facilities; corporate clients (including Penta Ocean Construction, CEVA Supply Chain, and Parker Hannifin) requiring event catering; and schools and community groups via a sponsorship program. The company claims cumulative scale of 500,000+ BBQ goers served, 14.9 million sticks of satay, and 3.9 million sticks of otah sold since inception. It is independently owned with no disclosed external funding, and customer acquisition relies on content marketing (a dedicated blog at tips.bbqwholesale.com), organic social (Facebook, YouTube, Instagram, Pinterest), SEO, and email marketing.

Name

BBQ Wholesale

Legal name

BBQ Wholesale Centre Pte Ltd

Website

https://bbqwholesale.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

BBQ Wholesale Centre Pte Ltd is a Singapore-based halal-certified e-commerce retailer and caterer selling pre-marinated BBQ food packages, à la carte items, pit rentals, and chef services to individual consumers, corporate clients, and community groups across Singapore.

Ownership category

akta.pro rank

Product category

BBQ Food Catering

NAICS

Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (42447), Caterers (722320)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

akta.pro secondary industries

Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI), Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Halal BBQ catering
• BBQ food wholesale
• Marinated meat packages
• Event catering services
• BBQ pit rental

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. BBQ Food Product Sales: Direct sales of halal-certified marinated BBQ food items including satay, otah, wings, chops, seafood, vegetables, and accessories through online store and walk-in outlet. Products sold as individual items or in curated packages.
2. Chef Services: On-site BBQ chef and grilling services provided for events. Priced at $145 per chef with minimum 2 chefs required, surcharges for late bookings.
3. Equipment Rental: BBQ pit rental services and related equipment rental (tentages, tables, chairs mentioned as not available).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

BBQ Wholesale Centre Pte Ltd is a Singapore-based halal-certified BBQ food retailer and caterer that sells pre-marinated barbecue food items (satay, otah, wings, chops, sausages, kebabs, seafood, vegetables, sauces, drinks, and accessories) either as pre-configured BBQ packages (Basic, Meaty, Seafood, Last Minute tiers) or as individual à la carte items. The company also offers ancillary services including on-site BBQ chef staffing, BBQ pit and equipment rentals, and direct delivery across Singapore including express delivery to BBQ pits, parks, homes, and chalets.

Product overview

BBQ Wholesale is a Singapore-based online BBQ food retailer offering Halal-certified marinated barbecue food and catering services. The core product is BBQ Packages available in five tiers: Basic ($17.80/pax), Meaty ($22.86/pax), Seafood (from $25.93/pax), Last Minute ($8.38/pax), and Healthier. These packages are supplemented by an extensive Ala Carte menu spanning 10 categories: Otah & Satay, Wings & Chops, Sausages & Kebabs, Seafood, Vegetable, Cook Food, Sauces & Dessert, Drinks & Cutleries, Balloons, and BBQ Pit Rental. Additional services include BBQ Chef Staffing and Hot Deals promotions. The company serves events from small gatherings (10 pax) to large corporate parties (200+ guests), with delivery and self-collection options across Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• BBQ Basic Package Entry-level BBQ package at $17.80 per person for 10 pax, includes essential BBQ items such as chicken wings, sausages, fish balls, marshmallows, corn kernels, vegetables, and basic accompaniments. Designed for small to medium gatherings needing affordable halal-certified BBQ catering.
• BBQ Meaty Package Premium meat-focused BBQ package at $22.86 per person for 10 pax, featuring lamb chops, beef steaks, chicken chops, and higher-grade protein options for gatherings requiring more substantial meat offerings.
• BBQ Seafood Package Seafood-focused BBQ package starting at $25.93 per person with a minimum 40 pax, featuring salmon, prawns, mussels, stingray, seafood skewers, and other marine options for larger seafood-centric gatherings.
• Last Minute Deal Package Emergency/short-notice BBQ package at $8.38 per person for 10 pax, designed for urgent last-minute orders with essential basic BBQ items when planning time is limited.
• BBQ Chef Services Professional on-site BBQ chef and grilling service at $145 per chef (minimum 2 chefs required), including fire setup, cooking, and food skewering for up to 3-joint wings per session (maximum 3 hours). Designed for hosts who want professional grilling without doing it themselves.
• BBQ Pit Rental Rental service for charcoal BBQ pits at $60.00 for the large size, with DIY BBQ pit sets (trays, mesh, charcoal) available for purchase at $22.00. Provides equipment access for customers hosting BBQ parties at locations without their own pits.
• Triple Flavour Wings & Chops New menu item category launched in January 2026 featuring three flavors of wings and chops, available for online ordering through the Wings & Chops section of the BBQ Wholesale storefront.

Quantifiable outcome

• 500,000+ BBQ goers served since 2001
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• partywholesale.com.sgminorOthersData sharing arrangement for customer information. BBQ Wholesale may receive information about users from partywholesale.com.sg and share information with them as necessary for order fulfillment and compliance with privacy policy.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• FoodLine.sg: FoodLine.sg is a Singapore online catering marketplace that helps consumers and businesses compare and order catering services. It is comparable as a demand-generation and ordering platform for event food, though it is a marketplace rather than a direct BBQ food producer.
• The Meat Club: The Meat Club is an online meat retailer in Singapore focused on home delivery of meat products. It is adjacent to BBQ Wholesale’s direct-to-consumer meat delivery model, but it is less event-catering-oriented.

Direct peers

• EZBBQ: EZBBQ is a Singapore BBQ catering and BBQ food delivery provider offering packages for parties and events. It is highly comparable because it serves similar household and corporate BBQ occasions with packaged food, delivery, and event-oriented ordering.
• BBQ Chef: BBQ Chef provides BBQ catering, food packages, and grilling support for events in Singapore. It is comparable because BBQ Wholesale also sells BBQ food packages and optional on-site chef services.
• Hungry BBQ: Hungry BBQ is a Singapore BBQ caterer focused on BBQ packages and event food delivery. It overlaps directly with BBQ Wholesale’s core use cases of party, chalet, and corporate BBQ catering.

Broad incumbents

• Elsie's Kitchen: Elsie's Kitchen is a Singapore event caterer offering buffet and party catering menus. It is comparable as an established local caterer addressing private, community, and corporate events that may otherwise choose BBQ Wholesale.
• Orange Clove Catering: Orange Clove is a Singapore catering company focused on corporate and event catering. It is comparable because it targets similar event organizers, but operates across a wider catering portfolio rather than specializing in BBQ food.
• Neo Garden Catering: Neo Garden is a large Singapore event caterer offering a broad range of buffet and party catering services. It is a broader incumbent because it competes for corporate, school, and private event catering budgets, though not solely focused on BBQ wholesale packages.
• Stamford Catering: Stamford Catering is an established Singapore caterer serving corporate and private events. It is comparable as a broad catering incumbent that can substitute for BBQ Wholesale in event foodservice decisions.
• Select Catering: Select Catering is a Singapore catering provider serving buffet, corporate, and event meal occasions. It is a broad incumbent peer because it competes for the same catered-event spend even though BBQ is only one possible meal format.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BBQWholesale
• Facebookfacebook.com/BBQWholesale
• Instagraminstagram.com/BBQWholesale
• Pinterestpinterest.com/BBQWholesale
• Xx.com/bbqwholesale

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBQ Wholesale