Renegade Training Company

What Renegade Training Company does

Renegade Training Company is a privately held, single-location strength and conditioning facility founded in 2017 by Devin Wolfe in Calgary, Alberta. The company delivers in-person personal training, small-group strength classes under the Renegade Strong brand, sport-specific team and youth athlete training, nutrition coaching, massage therapy, and partner/squad training to a predominantly individual consumer base in the Calgary market. Its methodology is described as evidence-based strength and conditioning modeled after elite athletic development systems, emphasizing progressive overload, individualized programming, and proper technique education. The facility operates from a private location at 2880 45 Avenue SE #232 in Calgary with extended weekday hours and Saturday morning availability.

The company monetizes through a mix of recurring and one-time packages. Pricing is publicly disclosed and includes a $97 first-month trial with a 21-day money-back guarantee, a $450 Renegade Strong On-Ramp package (6 personal training sessions plus 14 days unlimited group access), and a 60-day personal training intro package of 16 sessions over 8 weeks. The go-to-market is hybrid: sales-led with a free 60-minute introductory coaching consultation and movement assessment as the conversion mechanism, layered with community-led growth through published client success stories, testimonial content, and coach personal-branded Instagram accounts. Marketing channels are primarily SEO-driven website traffic, organic social media, and word-of-mouth referral. The company employs approximately 7 coaches led by founder Devin Wolfe, holds no external funding or institutional ownership, and reports no patents, trademarks, or regulatory actions.

Name

Renegade Training Company

Legal name

Renegade Training Company

Website

https://renegadeyyc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Renegade Training Company is a private, single-location strength and conditioning facility in Calgary, Alberta that delivers in-person personal training, small-group classes, youth and adult athlete team training, nutrition coaching, and massage therapy to individual consumer clients in the Calgary market.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Small-Group Personal Training (Semi-Private) (HSADAAAN), Strength & Conditioning Bootcamps (HSADABAB), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Personal training services
• Strength and conditioning
• Group fitness classes
• Athletic team training
• Nutrition coaching

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Personal Training Sessions: One-on-one coaching sessions with certified personal trainers. Sold as packages including 60-day intro programs (16 sessions over 8 weeks) and individual session packages.
2. Group Training Membership: Small group strength and conditioning classes offered on a recurring basis. Includes unlimited group access with On-Ramp package and standalone group class access.
3. Team/Athlete Training: Private team sessions and individual athlete training for youth (ages 13-18) and adults. Sport-specific testing, progress tracking, and periodized programming.
4. Nutrition Coaching: Nutrition resources and guidance provided to clients, included with training packages. Coaching on flexible eating for specific fitness goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Renegade Training Company provides in-person personal training, small-group strength and conditioning classes, partner/squad training, and sport-specific athlete and team programs at its private Calgary facility. Supporting services include nutrition coaching and massage therapy. Offerings are structured as session packages, intro programs (such as the On-Ramp and 60-Day Intro), and recurring group memberships, all delivered one-on-one or in coach-led small groups.

Product overview

Renegade Training Company offers a unified personal training and strength conditioning service portfolio centered around its core personal training and group fitness offerings. The primary products include Personal Training (1-on-1 coaching), Renegade Strong Group Classes (small-group strength training), Team/Athletes Training (sport-specific conditioning), and Partner/Squad Training. These core services are supported by add-on programs including the Renegade Strong On-Ramp Program (6-session beginner transition), 60-Day Intro Package, Nutrition Coaching, and Massage Therapy. The company positions its offerings as intelligence-based strength training with expert coaching rather than generic workout services.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one personalized coaching with certified strength trainers covering tailored strength training, muscle building, body fat reduction, performance improvement, and injury recovery. Designed for working professionals, experienced lifters, and individuals seeking structured, results-driven programming.
• Renegade Strong Group Classes Small-group coach-led strength and conditioning classes featuring progressive lifting of big compound movements (squat, deadlift, bench, press, pull) plus accessory work, focused on strength, muscle, and resilience building for adults.
• Team and Athlete Training Strength and conditioning programs for youth athletes aged 13-18 and adult sports teams across volleyball, soccer, basketball, hockey, and similar sports, including sport-specific testing, progress tracking, and periodized programming.
• Partner and Squad Training Partner training sessions for up to four people, allowing spouses, friends, or small groups to train together with personalized coaching at a reduced per-person cost compared to individual sessions.
• Massage Therapy Therapeutic massage services offered at the facility as part of the broader recovery and wellness offering for training clients.
• Nutrition Coaching Nutrition resources and flexible-eating guidance provided to training clients to help them achieve body composition and performance goals, included with training programs.

Quantifiable outcome

• Client testimonials report losing 10-30+ lbs of body fat
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Life Time Fitness: Large multi-use fitness operator offering strength training, group classes, personal training, and recovery/wellness services. Mirrors Renegade's integrated service portfolio at much greater scale and broader geographic reach.
• GoodLife Fitness: Canada's largest fitness chain with multiple Calgary-area clubs offering general fitness, group classes, and personal training. Directly competes for the same Calgary consumers but at broader scale and lower price points, anchoring the budget end of the market Renegade competes against.
• Anytime Fitness: Largest 24/7 fitness franchise globally with strong Canadian presence including Calgary. Competes on convenience and price rather than coaching quality; represents the mass-market alternative Renegade members often graduate from or move past.
• Crunch Fitness: Mid-market fitness chain with growing emphasis on group programming and personal training tiers. Competes for value-conscious consumers who might otherwise choose Renegade's premium small-group or PT options.
• Equinox: Ultra-premium fitness brand offering strength training, group fitness, and personal training in luxury environments. Comparable on premium positioning and tiered service offerings (PT, group, recovery), though serving a higher income tier and broader portfolio of services.

Direct peers

• Orangetheory Fitness: Boutique group fitness franchise combining cardio and strength programming in coach-led small-group sessions. Operates with a similar premium-tier positioning, recurring membership model, and results-driven brand promise as Renegade.
• CrossFit: Global strength & conditioning franchise built on a methodology-based coaching model and small-group format. Renegade applies a similar evidence-based progressive-overload programming philosophy and coach-led group structure, targeting the same strength-focused consumer segment.
• F45 Training: Worldwide franchise specializing in 45-minute functional strength and conditioning group classes with coach-led programming. Closely mirrors Renegade Strong's small-group format, target member, and recurring-membership revenue model.
• Barry's Bootcamp: Premium boutique fitness brand offering coach-led strength and conditioning group classes in a small-group format with a results-oriented brand identity. Comparable on positioning, target demographic, and membership-based revenue structure.
• World Health Club: Calgary-based premium fitness operator offering personal training, group fitness, and recovery services. Competes head-to-head with Renegade in the same local market for similar professional and family-oriented consumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RTCyyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renegade Training Company