twentysix
- Company typePrivate
- Founded2006
- HeadquartersLeeds, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
twentysix firmographics
Firmographics- Name
- twentysix
- Legal name
- MSQ DX
- Website
- https://twentysixdigital.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
twentysix industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Media Representatives (54184)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industry
- Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where twentysix is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
twentysix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services - Digital Transformation: MSQ DX generates revenue through professional services engagements focused on digital experience transformation. As a 'digital impact company,' they likely operate on project-based or retainer arrangements with enterprise clients, delivering revenue-generating digital products, experience optimisation, and customer digital experience transformation initiatives.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
twentysix product offering
Product offeringCore offering
twentysix is a digital marketing agency headquartered in Leeds, UK, founded in 2006. The firm delivers professional services engagements focused on digital marketing, digital experience transformation, customer experience design, and experience optimisation for business clients, operating as part of the MSQ Partners group of specialist agencies.
Product overview
MSQ DX is a professional services firm operating as a digital impact company. Rather than offering a discrete product portfolio or modular software platform, the company delivers a suite of consulting and implementation services centered on digital transformation, including revenue-generating digital products, customer experience design, and experience optimization. Services are structured around core capabilities including services, products, and partners, accessed through engagement-based delivery rather than a licensed product model.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Services
- Digital Experience Transformation
- Multi-Language Digital Rollout and Localisation
- Tech-Enabled Customer Experience Transformation
Quantifiable outcome
- Digitised 24 languages for Reflex Winkelmann within one year
- +1 more outcomes
Companies that use twentysix
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
twentysix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
twentysix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MSQ PartnerscoreMSQ DX is part of MSQ, a collective of specialist agencies. MSQ Partners is the parent organisation that encompasses MSQ DX along with other specialist capabilities, suggesting an integrated marketing and communications group structure.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
twentysix competitors and assessment
Company assessmentDirect peers
- Reply: European digital services group delivering digital transformation, customer experience, and marketing technology services to enterprise clients across multiple markets. Comparable in scale, multi-market delivery model, and enterprise focus.
- R/GA: Global digital agency focused on experience design, innovation consulting, and connected commerce for enterprise brands. Closely aligned with MSQ DX in combining consulting, design, and technology delivery for complex enterprise digital programmes.
- Dept Agency: Global digital agency offering end-to-end digital transformation, experience design, and marketing technology services to enterprise clients. Directly comparable to MSQ DX in scale, enterprise GTM, and integrated digital/marketing capabilities, and a frequent participant in the same EMEA enterprise RFPs.
- Isobar: Dentsu-owned global digital agency offering experience design, commerce, and digital marketing services to enterprise brands. Highly comparable in service mix (experience design + transformation) and in serving similar EMEA/global enterprise clients.
- True (formerly True Digital): UK-headquartered digital agency delivering customer experience, commerce, and marketing transformation services to enterprise clients. Directly comparable on geography, scale band, and enterprise transformation focus.
Broad incumbents
- Publicis Sapient: Global digital transformation arm of Publicis Groupe serving large enterprises on customer experience, data, and engineering programmes. Operates at significantly greater scale than MSQ DX but competes for the same enterprise digital transformation mandates.
- VMLY&R: WPP-owned global brand and customer experience agency combining creative, commerce, and experience transformation capabilities. Comparable on enterprise customer base and integrated digital experience delivery, though much larger in footprint.
- Deloitte Digital: Creative digital consultancy within Deloitte, focused on customer experience transformation for complex enterprises. Directly competes for enterprise digital experience and transformation mandates with a stronger advisory pedigree.
- Accenture Song: Accenture's experience and marketing transformation practice competing for enterprise customer experience, commerce, and digital transformation programmes. Comparable on enterprise customer base and outcome-driven positioning, though much larger in scale.
- McKinsey Digital: Digital transformation practice within McKinsey & Company, targeting enterprise clients on customer experience and digital strategy. Competes with MSQ DX at the strategic / advisory layer of digital transformation deals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
twentysix social profiles
Digital presencetwentysix compliance and trust
Trust signalCompliance1 record
twentysix financial estimates
Financial estimateRevenue estimate
Valuation estimate
twentysix leadership team
Management profileNumber of profiles
Profiles2 records
twentysix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
twentysix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about twentysix
What does twentysix do?
twentysix is a digital marketing agency headquartered in Leeds, UK, founded in 2006. The firm delivers professional services engagements focused on digital marketing, digital experience transformation, customer experience design, and experience optimisation for business clients, operating as part of the MSQ Partners group of specialist agencies.
Is twentysix a public or private company?
twentysix is a private company. It is classified as corporate owned and is currently operating.
When was twentysix founded?
twentysix was founded in 2006. It employs 101 to 250 people.
Where is twentysix based?
twentysix is headquartered in Leeds, United Kingdom, in the Europe region.
How does twentysix make money?
One revenue line is on record: professional Services - Digital Transformation.
Who are twentysix's main competitors?
Direct peers on record are Reply, R/GA, Dept Agency, Isobar and True (formerly True Digital). Broad incumbents are Publicis Sapient, VMLY&R, Deloitte Digital, Accenture Song and McKinsey Digital.
Does twentysix have an API?
No public API is recorded for twentysix.
What industry is twentysix in?
twentysix's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of MPAAADAJ, Digital PR & Social Media Communications. Its NAICS code is 54183 and its SIC code is 4899.