Set-up Scenery
- Company typePrivate
- Founded1999
- HeadquartersMeldreth, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Set-up Scenery does
Set-up Scenery (legal entity Set-up (Scenery) Ltd.) is a UK-based bespoke theatre scenery fabrication company founded in 1999 and headquartered in Meldreth, Hertfordshire. The company designs, engineers, and fabricates custom scenery for West End productions, the National Theatre, the Royal Opera House, Glyndebourne, Garsington Opera, and regional venues. Its core service spans 3D CAD modelling (Inventor, AutoCAD), carpentry, metal fabrication, fibreglass work, scenic artistry, automation (revolves, hydraulics, motors, control systems), and on-site fit-up oversight, delivered from a 21,000 m2 carbon-neutral workshop capable of assembling and test-flying two full sets simultaneously.
The business operates a hybrid revenue model: enterprise project-based bespoke fabrication as the primary stream, supplemented by a small e-commerce storefront selling standardised theatre hardware (Scale Rulers at £25, Spiky Washers at £15 per box of 100), a premium external CNC routing service, and large-capacity storage facilities including a new 900 m2 on-site facility under construction. The company holds exclusive UK distribution rights for the MultiDropper DMX-controllable visual-effects system, which drops snow, leaves, petals, confetti, and feathers during live performance. Go-to-market is sales-led direct engagement with producers from project inception through fit-up.
Mark Wilsher is the founder and director. The company is privately held with 11–50 employees, no disclosed funding rounds, no parent company, and limited geographic footprint centred on England. Differentiation rests on capital-intensive workshop infrastructure, exclusive distribution of MultiDropper, and a long-standing reputation among UK prestige theatre clients.
Set-up Scenery firmographics
Firmographics- Name
- Set-up Scenery
- Legal name
- Set-up (Scenery) Ltd.
- Website
- https://setupscenery.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Set-up Scenery industry classification
Industry- Product category
- Theatrical Scenery Fabrication Services
- NAICS
- Other Furniture Related Product Manufacturing (3379)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)
- akta.pro secondary industries
- Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)
Keywords
Where Set-up Scenery is headquartered
LocationHeadquarters
- HQ city
- Meldreth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Set-up Scenery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Bespoke Theatre Scenery Fabrication: Custom fabrication of theatre scenery including carpentry, metal fabrication, fibreglass, scenic artistry, and automated props. Project-based revenue from design through fabrication to onsite fit-up.
- Theatre Equipment Products: Sale of standardized theatre equipment including Scale Rulers (£25), Spiky Washers (£15 per box of 100), and MultiDropper systems.
- CNC Routing Service: Premium CNC routing service offered to external customers with fast delivery and quality finish.
- Storage Facilities: Large capacity secure storage facility for scenery and equipment, including offsite storage and new 900m2 on-site store under development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scale Ruler - £25.00 per item |
| Unit Pricing | Pay-as-you-go | Spiky Washer - £15.00 per box of 100 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Set-up Scenery product offering
Product offeringCore offering
Set-up Scenery designs and fabricates bespoke theatre scenery for West End, opera and regional productions, covering 3D CAD modelling, carpentry, metal fabrication, fibreglass work, scenic artistry and onsite fit-up oversight. The company is also the exclusive UK distributor of the MultiDropper visual-effects system and sells standardised tools (Scale Ruler, Spiky Washer) through an online store, with CNC routing and storage offered as additional services.
Product overview
Set-up Scenery is a bespoke theatre scenery manufacturer offering a comprehensive suite of design, fabrication, and finishing services. The core product is custom theatre scenery design and manufacture, supported by proprietary equipment (MultiDropper for visual effects) and retail tools (Scale Ruler and Spiky Washer). Services include 3D modelling, scenic art, carpentry, metal fabrication, CNC routing, automation engineering, and storage facilities. The company operates from a 21,000 m2 carbon-neutral workshop on the Herts/Cambs border.
Differentiator
Problem solved
Functional benefit
Brands
- MultiDropper: DMX controllable, easy to refill, silent in operation and with a shutter to prevent rogue falls. These machines can drop snow, leaves, petals, confetti and many other substrates.
Products and services
- Bespoke Theatre Scenery Custom-designed and fabricated theatre scenery including 3D CAD models, 2D construction drawings, carpentry, metal fabrication, fibreglass work, scenic artistry, and onsite fit-up construction oversight, for West End productions, opera houses and other theatres.
- MultiDropper
Quantifiable outcome
- Capability to handle projects ranging from 3x1 mortice and tenon flats to 8.5m high revolving heads weighing over 4 tonnes
Companies that use Set-up Scenery
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Set-up Scenery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Set-up Scenery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MultiDroppercoreSet-up Scenery is the exclusive place where MultiDropper products can be obtained. MultiDropper is described as the best system for dropping materials such as leaves, snow, petals and feathers to create visual effects.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Set-up Scenery competitors and assessment
Company assessmentDirect peers
- Unusual Rigging: UK-based provider of rigging, automation, and engineering services for theatre, concerts, and live events. Comparable to Set-up Scenery in delivering motion-controlled scenic elements and engineering-driven theatrical solutions to West End and touring productions.
- Glantre Engineering: UK-based engineering and integration firm serving theatres, concert venues, and theme parks with rigging, lighting, and audio systems. Comparable as a UK specialist engineering supplier to the same live entertainment customer base as Set-up Scenery.
- Stage One Creative Services: UK-based scenic fabrication company serving West End theatre, opera, and large-scale events. Directly comparable to Set-up Scenery in bespoke set construction, automation, and full-service scenic delivery for major productions.
- Stufish Entertainment Architects: UK-based entertainment architecture and scenic design firm producing large-scale theatre, concert, and themed attraction sets globally. Comparable to Set-up Scenery in scenic engineering and fabrication for high-profile entertainment productions.
- Plastercraft Studios: UK scenic fabrication workshop specialising in architectural and ornamental plasterwork for theatre, film, and themed environments. Comparable as a UK-based scenic construction specialist serving prestigious theatre and opera clients.
Broad incumbents
- White Light: UK-based technical production supplier of lighting, audio, video, and rigging for theatre, broadcast, and events. Serves the same West End and touring production customers as Set-up Scenery but operates across a broader technical services portfolio.
- Stage Electrics: UK distributor and integrator of lighting, staging, and audio equipment serving theatres, schools, and live venues. Overlaps with Set-up Scenery in supplying the UK theatre supply chain but operates as a broader equipment supplier rather than a bespoke scenic fabricator.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Set-up Scenery social profiles
Digital presenceSet-up Scenery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Set-up Scenery leadership team
Management profileNumber of profiles
Profiles1 record
Set-up Scenery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Set-up Scenery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Set-up Scenery
What does Set-up Scenery do?
Set-up Scenery designs and fabricates bespoke theatre scenery for West End, opera and regional productions, covering 3D CAD modelling, carpentry, metal fabrication, fibreglass work, scenic artistry and onsite fit-up oversight. The company is also the exclusive UK distributor of the MultiDropper visual-effects system and sells standardised tools (Scale Ruler, Spiky Washer) through an online store, with CNC routing and storage offered as additional services.
Is Set-up Scenery a public or private company?
Set-up Scenery is a private company. It is classified as unknown and is currently operating.
When was Set-up Scenery founded?
Set-up Scenery was founded in 1999. It employs 11 to 50 people.
Where is Set-up Scenery based?
Set-up Scenery is headquartered in Meldreth, United Kingdom, in the Europe region.
How does Set-up Scenery make money?
Four revenue lines are on record. Bespoke Theatre Scenery Fabrication is the primary driver. The others are theatre Equipment Products, CNC Routing Service and storage Facilities.
Who are Set-up Scenery's main competitors?
Direct peers on record are Unusual Rigging, Glantre Engineering, Stage One Creative Services, Stufish Entertainment Architects and Plastercraft Studios. Broad incumbents are White Light and Stage Electrics.
Does Set-up Scenery have an API?
No public API is recorded for Set-up Scenery.
What industry is Set-up Scenery in?
Set-up Scenery's product category is Theatrical Scenery Fabrication Services. Its primary akta.pro industry code is MPAGAKAG, Scenic Fabrication & Set/Stage Carpentry, with a secondary code of MPADAFAG, Production Design & Art Department Services (Sets, Props, Scenic). Its NAICS code is 3379 and its SIC code is 7819.