Daniel Klasson Redovisning

What Daniel Klasson Redovisning does

Daniel Klasson Redovisning AB (DKR) is a privately held Swedish accounting and business administration firm headquartered in Solna (Gamla Filmstaden), founded in 2009 by Daniel Klasson, who serves as both founder and managing director. The firm operates a single-office consulting organization of 1-10 employees delivering four core service lines: accounting (redovisning), payroll (löner), personnel/HR, and financial management (ekonomisk förvaltning). Operations are fully digital and paperless, anchored by the proprietary DKR Online customer portal (portal.dkr.se) with bank-ID authentication, and complemented by a suite of integrated third-party platforms including Visma eEkonomi and Visma.net for accounting and ERP functions, Flex HRM for cloud HR and payroll, Oxceed for real-time financial analytics, and Kivra for digital payslip delivery. DKR also operates Fastighetsportalen (dkfast), a property portal serving housing associations and condominium owners.

The business model is subscription-based recurring services delivered through a consultative sales motion: initial needs assessment, digital onboarding via bank-ID-signed contracts, platform training, and ongoing remote support. DKR serves primarily Stockholm-area small and medium businesses, with secondary segments in housing cooperatives and associations requiring board and financial administration, and organizations of all sizes needing compliant payroll processing under Swedish collective agreements. Revenue is not publicly disclosed and pricing is not published; engagements appear to be customized packages by client size and complexity. Marketing relies on the dkr.se website, organic social channels (Facebook, LinkedIn, Instagram), and a referral program from existing customers, with the firm highlighting ESG positioning through its DKR Klimatrapport (climate report) and paperless-only invoicing.

The company is bootstrapped with no external investors, no funding rounds, no M&A activity, and no disclosed leadership changes. GDPR-compliant under Swedish data protection law, DKR has not pursued patents, awards, or geographic expansion beyond the Stockholm/Solna market. The firm bills electronically only (PEPPOL EDI and PDF email), reflecting a sustainability-oriented operational identity rather than a scale-driven growth posture.

Name

Daniel Klasson Redovisning

Legal name

DKR AB

Website

https://dkr.se

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

DKR is a founder-led Swedish accounting and business administration firm in Solna delivering fully paperless accounting, payroll, HR, and financial management services to Stockholm-area SMBs, housing associations, and payroll clients via its DKR Online portal and integrated Visma, HRM, Oxceed, and Kivra platforms on recurring subscriptions.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Office Administrative Services (5611)

SIC

Services-Management Services (8741), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

akta.pro secondary industries

Data Extraction & Structuring (Invoices, POs, Receipts, KYC) (BPAAAKAF), Data Entry & Form Processing (Manual Keying, Validation) (BPAAAKAC)

Keywords

• Accounting services
• Payroll administration
• HR consulting
• Financial management
• Bookkeeping services

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting and Bookkeeping Services: Complete accounting and bookkeeping services delivered digitally. Includes current accounting, VAT reporting, annual accounts, annual reports and tax returns managed via cloud platforms.
2. Payroll Administration Services: Payroll administration, consulting and outsourcing of entire payroll functions performed by experienced specialists. Includes cloud-based HRM platform with associated app for ongoing payroll processing, travel expenses, pension administration and salary notices.
3. HR Services: HR package providing fast and personal legal advice, development of routines and processes for attracting and retaining employees, on- and off-boarding processes, competence checks, salary audits, and employee interviews.
4. Financial Management Services: Full electronic management of ongoing board and association work including budget to financial statements, supplier invoices, rent notifications, fee payments and salaries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Daniel Klasson Redovisning (DKR) provides outsourced accounting, payroll, HR, and financial management services to small and medium-sized businesses and associations in Sweden. All services are delivered digitally and paperlessly through the DKR Online customer portal and integrated cloud platforms, with onboarding via Swedish bank-ID and ongoing access from computer or mobile devices.

Product overview

Daniel Klasson Redovisning (DKR) is an accounting and business administration firm offering a unified suite of services built around a digital cloud platform. The core offering spans four service lines: Accounting (Redovisning), Payroll (Löner), Personnel-HR, and Financial Management (Ekonomisk förvaltning). These services are delivered through two proprietary digital platforms: DKR Online (customer portal with case management, document archive, and digital agreements) and HRM (cloud-based HR and payroll system with mobile app). DKR also integrates third-party tools including Visma eEkonomi, Visma.net, Oxceed, and Kivra for specialized accounting, business automation, financial analytics, and payroll delivery functions.

Differentiator

Problem solved

Functional benefit

Brands

• DKR Online: The platform that brings everything together for customers - includes case management, document archive, digital agreements, process management, and connections to all tools
• HRM
• Fastighetsportalen (dkfast)
• DKR Klimatrapport

Products and services

• Redovisning (Accounting) Paperless bookkeeping and accounting services delivered entirely through a digital cloud platform; includes ongoing accounting, VAT reporting, annual accounts, annual reports, and tax returns managed from computer or mobile device. Targeted at Swedish small and medium-sized businesses.
• Löner (Payroll) Payroll administration, consulting, and outsourcing of entire payroll functions performed by experienced specialists across all collective agreement types; includes cloud-based HRM platform with associated mobile app for ongoing payroll processing, travel expenses, pension administration, staffing, counseling, disease management, and salary notices via Kivra.
• Personal – HR HR services providing fast and personal legal advice, routine development, and cloud-based HRM system for managing staff competencies, salary audits, employee interviews, and on- and off-boarding processes. Targets Swedish companies needing HR expertise.
• Ekonomisk förvaltning (Financial Management) Full electronic management of ongoing board and association work including invoice scanning with electronic certification, budget to financial statements, supplier invoices, rent notifications, fee payments, and salaries; accessible via customer portal. Primarily serves housing cooperatives and associations.

Quantifiable outcome

• Time freed up for customers to focus on what matters most to them

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• VismacoreTechnology or IntegrationIntegration partnership providing Visma eEkonomi (web-based accounting), Visma Ekonomiöversikt (reporting tool), and Visma.net (business system with Financials, Approval, Autopay, and Autoinvoice modules). DKR customers access these tools through the DKR platform.
• Flex HRMcoreTechnology or IntegrationCloud-based HR and payroll platform serving as the hub for DKR's payroll service. Includes payroll processing, travel expenses, pension administration, staffing, counseling, disease management, and Kivra salary notice integration.
• OxceedsupportingTechnology or IntegrationFinancial overview tool providing real-time numbers, key figures, cash flow analysis, budget and forecast, benchmarking, and custom reports for DKR customers.
• KivrasupportingTechnology or IntegrationDigital delivery service for salary notices integrated with HRM platform, enabling secure electronic delivery of payslips to employees.
• Fastighetsportalen / dkfastsupportingTechnology or IntegrationProperty portal (dkfast.realportal.nu) for tenants, condominium owners and rent seekers. DKR operates this portal for housing associations with rent/fee notices, property information, and queue position tracking.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Bokio: Swedish AI-enabled accounting app for SMBs offering low-cost automated bookkeeping. Not a direct human-services competitor but pressures the SMB segment by enabling DIY accounting at low monthly fees.

Others

• Visma: Major Nordic provider of accounting, payroll, and business software (eEkonomi, Visma.net). Both a technology supplier to DKR and a competitor via Visma's own accounting services and partner accountants program.
• Flex HRM (Flex Applications): Swedish HR and payroll SaaS provider whose platform DKR integrates for payroll services. Functions as a technology enabler; could also enable competing Swedish payroll outsourcers with similar go-to-market models.

Direct peers

• Cool Company: Swedish digital-first accounting firm that bundles bookkeeping, payroll, and HR through a tech platform. Closely comparable to DKR in target customer (Swedish SMBs), service scope, and digital delivery model.
• Accountor Group: Nordic accounting, payroll, and HR outsourcing group with strong Swedish presence. Directly competes with DKR for SMB accounting and payroll clients, with bundled digital service offerings.
• Azets: Pan-Nordic accounting, payroll, and HR outsourcing provider owned by Hg Capital. Offers the same SMB-targeted outsourced accounting and payroll services as DKR, with a technology-enabled delivery model.
• Crowe Sweden: Mid-tier Swedish accounting and business advisory firm with redovisning, löner, and HR outsourcing services. Comparable in SMB client base and bundled service approach.
• Baker Tilly Sweden: Swedish accounting and advisory firm providing outsourced bookkeeping, payroll, and HR services. Competes for SMB and mid-market clients with a similar full-stack outsourced offering.

Broad incumbents

• Fortnox: Sweden's leading SMB accounting and payroll SaaS platform, now expanding into adjacent services and partner-led bookkeeping offerings. Competes indirectly via software-led self-service and bundled partner services.
• Hogia Group: Swedish group providing business systems, accounting software, and HR/payroll solutions to SMBs and mid-market. Competes with DKR through its Hogia Lön+Redovisning product line and partner network.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DKRAB
• LinkedInlinkedin.com/company/dkr-ab
• Instagraminstagram.com/dkr_ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniel Klasson Redovisning