Crossroads of Southern Nevada

What Crossroads of Southern Nevada does

Crossroads of Southern Nevada is a Las Vegas-based, for-profit behavioral health treatment facility operating a full continuum of care for substance use disorders. Founded in 2019 by Jeff Iverson (also founder/CEO of Freedom House), the company self-describes as Nevada's largest drug and alcohol addiction treatment center and operates from a single integrated campus with 74 medically supervised detox beds and 116 residential treatment beds (Levels 3.5 and 3.1), supplemented by outpatient programming (Levels 2.5, 2.1, and 1.0), 60-90 day transitional housing, Medication-Assisted Treatment using FDA-approved Buprenorphine and Naltrexone (with community Methadone partnerships), a Transitional Age Youth program (Future Forward TAY, ages 18-24), and the TACTICS veterans-specific program (Treating Addiction Comorbid Trauma: Insight, Control, Safety) delivered in partnership with the VA and TriWest.

The underlying clinical model is evidence-based 12-Step integrated behavioral therapy with medical monitoring and MAT, staffed by master's-level clinicians, a Medical Director, psychiatric nurse practitioners, and a documented alumni-to-employee pipeline. The company is licensed by the State of Nevada and SAPTA, holds Joint Commission accreditation, and provides on-site Medicaid enrollment support.

The business model is insurance-billed treatment services: CrossRoads is in-network with Molina Healthcare, Anthem, Silver Summit Healthplan, and Nevada Medicaid, with pricing not publicly disclosed and out-of-pocket costs varying by insurance vs. private pay. The go-to-market motion is dual: an admissions-driven sales process (phone helpline, web inquiry, insurance verification, triage assessment, and facility-based intake with airport transportation) layered on a community/government referral stream that includes the VA/TriWest for veterans, Nevada courts for court-referred clients, and partnerships with UNLV and the Shine A Light Foundation for youth-program intake. Revenue is not publicly disclosed; the organization is privately held with no external PE/VC identified in the source material.

Name

Crossroads of Southern Nevada

Legal name

Crossroads of Southern Nevada

Website

https://crossroadsofsonv.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Crossroads of Southern Nevada is a Las Vegas-based, for-profit behavioral health facility operating a full continuum of addiction treatment (detox, residential, outpatient, transitional housing, MAT, veterans, and youth programs) for Medicaid, VA, and privately insured patients across Southern Nevada.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Addiction treatment services
• Substance abuse recovery
• Behavioral health treatment
• Residential rehab programs
• Medication-assisted treatment

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Insurance-Based Treatment Services: CrossRoads accepts most major insurance providers including Medicaid plans (Molina Healthcare, Anthem, Silver Summit Healthplan, Nevada Medicaid). Services are covered through insurance verification process with on-site team assisting patients.
2. Residential and Outpatient Care: Treatment services provided at various levels of care including detox (74 beds), residential (116 beds), outpatient programming, and transitional housing. Revenue generated through insurance billing for these services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CrossRoads of Southern Nevada operates a single integrated addiction treatment facility in Las Vegas providing medically supervised detox (74 beds), residential treatment (116 beds, Levels 3.5 and 3.1), outpatient programming (Levels 2.5, 2.1, 1.0), 60-90 day transitional housing, medication-assisted treatment, and specialized youth and veteran programs. Services are delivered directly by in-house clinical, medical, and case management staff under Joint Commission and State of Nevada/SAPTA licensure.

Product overview

Crossroads of Southern Nevada is a behavioral health treatment facility offering a full continuum of care for substance abuse and addiction recovery. The company operates a single unified treatment platform with multiple interconnected programs: Detox (74 beds) providing medically supervised withdrawal management; Residential Treatment (116 beds across Level 3.5 and 3.1) offering structured therapeutic care; Outpatient Programming (Levels 2.5, 2.1, and 1.0) for flexible treatment while maintaining daily responsibilities; Transitional Housing (60-90 days) bridging treatment to independent living; Medication-Assisted Treatment (MAT) integrating FDA-approved medications with counseling; Youth Program (Future Forward TAY) for ages 18-24; and the TACTICS Veterans Program in partnership with VA and TriWest. These programs are designed to support individuals at every stage of recovery, from initial detox through long-term outpatient care and housing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Drug & Alcohol Detox Medically supervised detoxification program offering 74 detox beds with 24/7 medical support and behavioral health staff providing safety, stabilization, and compassionate care during withdrawal from drugs and alcohol.
• Residential Treatment Structured residential programs at Levels 3.5 and 3.1 offering 116 beds with 24/7 behavioral health support, medical oversight, individualized treatment planning, counseling, and life skills development for substance use disorder recovery.
• Outpatient Programming Flexible outpatient treatment at Levels 2.5, 2.1, and 1.0 providing counseling, group therapy, case management, and MAT education while allowing individuals to maintain work, family, and daily responsibilities.
• Transitional Housing 60-to-90 day structured sober living environment with 24/7 support staff paired with outpatient services, offering case management, peer mentorship, life skills development, and support for independent living transition.
• Youth Program (Future Forward TAY) Specialized transitional age youth program for ages 18-24 providing housing, clinical care, case management, education and career navigation, and structured aftercare in partnership with UNLV and Shine A Light Foundation.
• Medication-Assisted Treatment (MAT) Evidence-based treatment integrating FDA-approved medications (Buprenorphine, Naltrexone, Methadone via community providers) with behavioral therapies to support recovery from Opioid Use Disorder and Alcohol Use Disorder.
• TACTICS Veterans Program Specialized three-leveled therapeutic program (Treating Addiction Comorbid Trauma: Insight, Control, Safety) designed specifically for Veterans with substance use, mental health, trauma, and co-morbidity needs, delivered in partnership with VA and TriWest.

Quantifiable outcome

• Thousands of people successfully reach recovery milestones annually
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Department of Veterans Affairs (VA)coreStrategic or Co-development Partner · 5 May 2021CrossRoads signed a deal with The Department of Veterans Affairs and TriWest to offer veteran-specific treatment options. The TACTICS program (Treating Addiction Comorbid Trauma: Insight, Control, Safety) is a specialized three-leveled closed therapeutic/Psycho-Educational program designed specifically for Veterans with Substance Use, Mental Health, Trauma, and co-morbidity based treatment needs. VA and TriWest fund the program for Nevada veterans.
• TriWest Healthcare AlliancecoreChannel Partner/ Reseller/ Distributor · 5 May 2021TriWest serves as a channel partner for the VA community care network, facilitating veteran access to CrossRoads' TACTICS program. They coordinate payment and program delivery for veteran treatment services.
• UNLVcoreStrategic or Co-development PartnerPartnership with UNLV Cardiff Team for workforce coaching, job placement services, and GED or college readiness referrals. UNLV School of Public Health mentors assist Future Forward TAY program participants in addressing social determinants of health.
• Shine A Light FoundationcoreStrategic or Co-development PartnerLas Vegas-based nonprofit partnership through their IPATH program connecting young adult participants to housing, treatment, and employment opportunities with extended case management. Supports the Future Forward TAY program for transitional age youth.
• Molina HealthcareminorOthersMedicaid insurance provider accepted at CrossRoads facilities. On-site insurance verification team assists patients with coverage verification through Molina plans.
• Anthem Blue Cross Blue ShieldminorOthersMedicaid insurance provider accepted at CrossRoads facilities. On-site insurance verification team assists patients with coverage verification through Anthem plans.
• Silver Summit HealthplanminorOthersNevada Medicaid insurance provider accepted at CrossRoads facilities. On-site insurance verification team assists patients with coverage verification.
• Nevada Medicaid (DHcfp)minorOthersNevada Medicaid program accepted at CrossRoads facilities. The organization has an embedded Department of Health and Human Services Representative for Medicaid enrollment assistance.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Bradford Health Services: Privately held SUD treatment chain operating residential, detox, and outpatient programs across the Southeast U.S. Comparable on continuum-of-care delivery and community-referral-driven admissions.
• American Addiction Centers: Largest publicly-traded for-profit addiction treatment chain in the U.S., operating multiple residential, detox, and outpatient facilities across multiple states. Directly comparable to CrossRoads on continuum-of-care model, insurance billing, and bed-scale operations.
• CleanSlate Centers: Multi-state MAT-focused addiction medicine provider offering office-based buprenorphine and naltrexone treatment. Comparable to CrossRoads' MAT program offering and Medicaid-driven reimbursement model.
• Summit Behavioral Health: Multi-state for-profit behavioral health provider offering residential, outpatient, and MAT programs for SUD and co-occurring disorders. Directly comparable on insurance-driven revenue model and integrated levels of care.
• Desert Hope Treatment Center: Las Vegas-based residential and outpatient addiction treatment facility operated by American Addiction Centers. Direct local-market competitor in the same Southern Nevada geography with overlapping insurance and referral sources.
• Recovery Centers of America: Private equity-backed multi-state addiction treatment chain with inpatient detox, residential, and outpatient programs. Closely comparable to CrossRoads on full-continuum SUD model, in-network insurance strategy, and Medicaid acceptance.
• JourneyPure: Multi-state SUD treatment operator with residential, outpatient, and MAT services including a strong Medicaid and commercial book of business. Comparable on integrated care levels and insurance-verified admissions motion.

Broad incumbents

• Hazelden Betty Ford Foundation: Largest nonprofit SUD treatment organization in the U.S., operating a national network of residential, outpatient, and MAT programs. Comparable on evidence-based 12-Step integrated treatment model and scale, though nonprofit vs. for-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crossroadsofsonv
• Instagraminstagram.com/crossroadsofsonv
• LinkedInlinkedin.com/company/crossroads-of-southern-nevada

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads of Southern Nevada