Western Placer Waste Management Authority

What Western Placer Waste Management Authority does

Western Placer Waste Management Authority (WPWMA) is a regional public agency established in 1978 through a joint exercise of powers agreement between Placer County and the cities of Lincoln, Rocklin, and Roseville to own and operate regional waste management infrastructure for western Placer County, California. It runs a Materials Recovery Facility (MRF) that sorts mixed municipal solid waste — operating on a 'You Toss, We Sort' single-stream model where residents do not separate recyclables — alongside the Western Regional Sanitary Landfill, a Construction & Demolition recycling facility, composting operations using Covered Aerated Static Pile (CASP, >90% odor reduction) and Aerated Static Pile (ASP, up to 84% odor reduction) technologies, and a Household Hazardous Waste drop-off center. Supporting the operations are ColdOx VOC-elimination equipment, a continuous odor monitoring system with weather-station-driven air dispersion modeling, and a Site Wide Odor Plan developed with the Placer County Air Pollution Control District.

WPWMA is currently executing a $120 million site-wide facility improvement project that will reconfigure the renovated MRF as a High Diversion Organic Waste Processing Facility (HDOWPF) targeting more than 75% organic waste diversion, positioning the authority to meet California SB 1383 mandates. The facility also produces OMRI-listed compost marketed for certified organic farming.

The authority's revenue is generated through per-ton and per-cubic-yard tipping fees charged at public and commercial scalehouses, sales of recovered recyclable commodities (cardboard, paper, glass, plastic, aluminum), cash refunds processed at the California Redemption Value (CRV) buy-back center, compost sales distributed through partner Rock Pros, and fees from Very Small Quantity Generator (VSQG) commercial hazardous waste customers. Residential Household Hazardous Waste drop-off, separated recyclables, and e-waste are free for Placer County residents. Collection is not performed directly by WPWMA; it is delivered by member-agency haulers (notably Recology Auburn Placer), with material flowing to WPWMA facilities for processing and disposal. Customer segments include individual residents, commercial waste generators, and the member municipal jurisdictions themselves (Placer County, Roseville, Lincoln, Rocklin, Auburn, Loomis, Colfax), which are bound to the agency via the joint powers agreement.

Name

Western Placer Waste Management Authority

Legal name

Western Placer Waste Management Authority

Website

https://wpwma.ca.gov

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Western Placer Waste Management Authority is a regional public agency that operates a Materials Recovery Facility, sanitary landfill, composting operations, and hazardous waste disposal infrastructure for western Placer County, California, serving residents, businesses, and member municipalities via tipping fees and recyclable commodity sales.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Materials Recovery Facilities (562920), Solid Waste Landfill (562212), Hazardous Waste Treatment and Disposal (562211)

SIC

Refuse Systems (4953), Hazardous Waste Management (4955), Sanitary Services (4950)

akta.pro primary industry

Single-Stream MRFs (Residential Curbside) (EUAIADAA)

akta.pro secondary industries

Municipal Solid Waste (MSW) Landfills (Non-hazardous) (EUAIACAB), Household Hazardous Waste (HHW) Collection & Transfer (BPALABAF), C&D Sorting & Materials Recovery (C&D MRFs) (BPALAJAC)

Keywords

• Waste management services
• Recycling services
• Composting services
• Hazardous waste disposal
• Landfill operations

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Waste Disposal Fees (Tipping Fees): Fees charged to customers for waste disposal at the facility, calculated either by weight (per ton) for commercial customers with dump trucks or by volume (per cubic yard) for residential customers at public scale houses.
2. Recyclable Material Sales: Revenue from selling recovered recyclable materials sorted at the MRF, including cardboard, paper, glass, plastic, and aluminum.
3. CRV Redemption Center: The Recycling Buy-Back Center accepts California Redemption Value (CRV) materials and provides cash refunds to customers, generating revenue through material processing.
4. Compost Sales: Compost produced from green waste and food scraps is sold to the public through a private contractor at Rock Pros landscape location.
5. Household Hazardous Waste (HHW) Commercial Fees: Fees charged to Very Small Quantity Generators (VSQG) businesses for disposal of commercial hazardous waste.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

WPWMA owns and operates a Materials Recovery Facility, sanitary landfill, composting facilities, Recycling Buy-Back Center, and Household Hazardous Waste drop-off for western Placer County. Under its "You Toss, We Sort" model, the MRF sorts mixed municipal solid waste to recover recyclable materials and divert organic waste from landfills, targeting more than 75% organic diversion under California's SB 1383. The authority does not perform curbside collection — that is handled by member-agency waste haulers; WPWMA provides the disposal and processing infrastructure.

Product overview

The Western Placer Waste Management Authority operates a comprehensive waste management infrastructure centered on its Materials Recovery Facility (MRF), which uses innovative sorting technology to process mixed waste without requiring residents to separate recyclables. The organization offers multiple integrated services including household hazardous waste disposal, recycling buy-back center, composting operations, and the Western Regional Sanitary Landfill. Supporting programs include the Placer Recycles educational initiative, the interactive Trash Tutor disposal guide, online bill payment through e-Bill Express, and facility tour experiences. The MRF is undergoing a $120 million improvement project to enhance organic waste diversion and recycling capacity.

Differentiator

Problem solved

Functional benefit

Brands

• Trash Tutor: Interactive tool to search for items and learn how to dispose of them safely and responsibly
• Placer Recycles
• Renewable Placer

Products and services

• Materials Recovery Facility (MRF) Core facility that sorts mixed waste and green waste from western Placer County to recover recyclable materials and divert waste from landfills. The facility includes sorting equipment, tipping floors, and processing areas for waste separation, and is being upgraded to qualify as a High Diversion Organic Waste Processing Facility (HDOWPF) targeting more than 75% organic waste diversion.
• Household Hazardous Waste (HHW) Disposal Free disposal service for Placer County residents to drop off household hazardous waste including fluorescent lights, batteries, motor oil, pharmaceuticals, paint, and other hazardous materials (up to 15 gallons or 125 lbs per drop-off). Commercial Very Small Quantity Generators (VSQG) can also use the facility for a fee.
• Recycling Buy-Back Center Facility where customers can drop off clean, separated recyclables (cardboard, mixed paper) at no cost and redeem California Redemption Value (CRV) glass, plastic, and aluminum beverage containers for cash refunds (maximum 100 lbs of CRV material daily).
• Western Regional Sanitary Landfill (WRSL) Regional sanitary landfill owned and operated by WPWMA for disposing of municipal solid waste and special wastes not suitable for recycling.
• Compost Sales OMRI-listed compost produced from green waste and food scraps at WPWMA's composting facilities, sold to the public through private contractor Rock Pros at their landscape location near the WPWMA campus. The compost is safe for use in certified organic farming.
• Facility Tours Both virtual online tours (via YouTube) and scheduled in-person tours of the Materials Recovery Facility and other WPWMA facilities, available for public and school groups.
• Public Scale House Drop-Off Services Self-drop-off services at public scale houses for residential and commercial customers to dispose of general refuse ($109.25/ton or $25.25/cubic yard), construction & demolition debris ($109.25/ton), inert materials ($65.50/ton), green waste ($85/ton or $20/cubic yard), wood waste ($60/ton or $17.50/cubic yard), appliances, and tires. Hours: Monday-Friday 7 a.m. - 5 p.m., Saturday-Sunday 8 a.m. - 5 p.m.

Quantifiable outcome

• 75%+ organic waste diversion from landfills
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• California State University Sacramento - Carlsen Center for Innovation & EntrepreneurshipcoreStrategic or Co-development PartnerThe WPWMA collaborates with CSU Sacramento's Carlsen Center, a regional hub providing entrepreneurial education and support for startups. Together they sponsor the Circular Economy Innovation Competition, offering $20,000 in prize money and mentorship to entrepreneurs showcasing business plans in the circular economy and waste management space. The 2026 competition is launching soon.
• Recology Auburn PlacercoreChannel Partner/ Reseller/ DistributorRecology Auburn Placer is a waste hauler partner serving Placer County communities as part of the Placer Recycles program. They provide curbside collection services for residential and commercial customers.
• Placer CountycoreStrategic or Co-development PartnerPlacer County is a founding member agency of the WPWMA joint powers agreement established in 1978. The county works with WPWMA on waste management infrastructure and regulatory compliance.
• Cities of Lincoln, Rocklin, and RosevillecoreStrategic or Co-development PartnerThese cities are founding member agencies of the WPWMA joint powers agreement established in 1978. They collaborate with WPWMA on regional waste management and recycling infrastructure.
• Placer County Air Pollution Control DistrictminorStrategic or Co-development PartnerThe WPWMA collaborated with the Placer County Air Pollution Control District to develop the Site Wide Odor Plan (SWOP), a comprehensive tool for odor management and reduction.
• Rock Pros (Compost Sales Partner)minorChannel Partner/ Reseller/ DistributorRock Pros is a private contractor that produces and sells compost from WPWMA's green waste at their landscape business location near the WPWMA campus.
• Organic Material Review Institute (OMRI)minorOthersWPWMA's compost is OMRI Listed, meaning it meets high standards and is safe for use in certified organic farming.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ReGen Monterey: ReGen Monterey is a joint powers authority operating the Monterey Regional Waste Management District, with an MRF, landfill, and organics processing. Closest structural peer to WPWMA — a public JPA running integrated disposal and recycling infrastructure for a California county.
• GreenWaste Recovery: GreenWaste Recovery operates MRFs and diversion programs across Northern California, including partnerships with joint powers authorities. Direct comparable on materials recovery, organics processing, and single-stream sorting for municipal clients.
• Recology: Recology is a private, employee-owned waste hauler and recycler that operates across Northern California, including as WPWMA's primary curbside collection partner via Recology Auburn Placer. Comparable as a vertically integrated collection-to-MRF operator serving similar California municipal customers.
• RecycleSmart: RecycleSmart is a joint powers authority in Contra Costa County, California, providing curbside recycling, HHW, and waste reduction programs for member cities. Direct structural peer — a California JPA running community-facing recycling and disposal infrastructure.

Regional players

• Burrtec Waste Industries: Burrtec is a privately held California-focused waste hauler operating collection, recycling, and transfer services across Southern and Central California. Comparable as a regional collection and recycling partner serving municipal contracts similar to WPWMA's member agencies.
• CR&R Environmental Services: CR&R is a Southern California waste hauler known for organics processing and anaerobic digestion in addition to collection and recycling. Comparable as a California-focused integrated operator with organics diversion capabilities aligned to SB 1383-style mandates.
• Athens Services: Athens Services is a family-owned California waste hauler operating collection, recycling, organics, and transfer station services in Southern California. Comparable as a regional California integrated waste operator serving municipal customers.
• EDCO Disposal: EDCO is a Southern California waste hauler providing collection, recycling, and organics services to municipal and commercial customers. Comparable as a regional California operator with integrated recycling and organics capabilities overlapping WPWMA's service scope.

Broad incumbents

• Republic Services: Republic Services is the second-largest North American waste services company, with extensive landfill, recycling, and organics processing operations in California. Comparable as a broad incumbent in integrated solid waste management.
• Waste Management Inc. WM is the largest North American waste services company, operating landfills, MRFs, and collection fleets across California. Comparable as a broad incumbent offering the same integrated disposal-and-recycling capabilities WPWMA provides at regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wpwma1978?lang=en
• YouTubeyoutube.com/channel/UCS2ctDTkh52BdD4zKQpopTg
• Facebookfacebook.com/WPWMA
• LinkedInlinkedin.com/company/wpwma
• Instagraminstagram.com/wpwma/?hl=en
• TikToktiktok.com/@wpwma

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Placer Waste Management Authority