What Metalaire does

Metalaire is the flagship brand of Metal Industries Inc., a privately-held subsidiary within the Greenheck Group, manufacturing a complete line of commercial HVAC air distribution and air terminal products. Its portfolio spans air terminal units (single duct, dual duct, bypass, and constant- or variable-volume fan-powered boxes, with optional electric or hot water reheat), ceiling diffusers, linear diffusers and grilles, grilles and registers, displacement ventilation diffusers, plenum slot diffusers, and VAV diffusers. Specialty lines include the registered Formations® architectural linear slot diffuser family, the Series FCQ ultra-quiet fan-powered terminal unit, and critical-environment products such as the HLC-SAC Surgical Air Curtain System for operating rooms.

The company targets four primary segments: healthcare facilities (hospitals, operating rooms, patient rooms), laboratories and cleanrooms, architectural and commercial buildings, and HVAC contractors and design engineers specifying equipment for commercial projects. Products are sold exclusively through a broad network of independent manufacturer's representatives with HVAC design and selection expertise, supported by a Rep Locator tool on the corporate website and a dedicated RepNet portal for pricing, orders, and product information. Metalaire does not sell directly to end users and does not publish pricing. The company is headquartered at 1985 Carroll Street, Clearwater, FL.

Metalaire's revenue model is hardware sales of commercial-grade air distribution and terminal equipment, with no software, subscription, or service revenue disclosed. Recent product activity has emphasized architectural linears (LAD Frame Enhancements, LAD TechZone), high-capacity ATU hot water coils, and the HLC-SAC healthcare-focused air curtain, indicating ongoing portfolio investment within the parent's corporate structure. No revenue, headcount, funding, or AI/ML capability data is publicly disclosed.

Name

Metalaire

Legal name

Metal Industries Inc.

Website

https://metalaire.com

Company type

Private

Operating status

Operating

Short description

Metalaire, the flagship brand of Metal Industries Inc. within the Greenheck Group, manufactures commercial HVAC air distribution and air terminal products — including VAV boxes, diffusers, grilles, and specialty healthcare air curtains — sold exclusively through a U.S. manufacturer's representative network to contractors, engineers, healthcare facilities, and cleanroom operators.

Ownership category

akta.pro rank

Product category

Commercial HVAC Air Distribution Products

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

akta.pro secondary industries

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB), Commercial Kitchen Ventilation (Hoods/Make-Up Air/Grease Duct) (IMADANAJ)

Keywords

• HVAC air distribution
• Air terminal units
• Linear slot diffusers
• Ceiling diffusers
• Commercial ventilation products

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. HVAC Air Distribution Products: Sale of commercial HVAC air distribution products including air terminal units (VAV boxes), ceiling diffusers, linear diffusers, grilles, registers, displacement ventilation products, and specialized healthcare/cleanroom equipment

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Metalaire manufactures and sells a complete line of commercial HVAC air distribution and air terminal products. The portfolio includes air terminal units (VAV boxes), ceiling diffusers, linear diffusers and grilles, grilles and registers, displacement ventilation diffusers, plenum slot diffusers, and VAV diffusers, plus specialized products for healthcare, laboratory, and cleanroom environments. Products are sold exclusively through a network of independent manufacturer's representatives.

Product overview

METALAIRE is the flagship brand of Metal Industries Inc., offering a complete line of air distribution and air terminal products. The portfolio includes Air Terminal Units (VAV boxes) ranging from basic single-duct units to the ultra-quiet Series FCQ fan-powered terminal unit, along with ceiling diffusers, linear diffusers and grilles, grilles and registers, displacement ventilation, and plenum slot diffusers. The architectural line features Formations® linear slot diffusers and LAD (Linear Architectural Diffusers) products including the TechZone variant. Specialized offerings for healthcare environments include the HLC-SAC Surgical Air Curtain System. Products are sold exclusively through a network of manufacturer's representatives.

Differentiator

Problem solved

Functional benefit

Brands

• Formations: Architectural linear slot diffusers product line
• Series FCQ

Products and services

• Air Terminal Units (VAV boxes) METALAIRE Air Terminal Units and VAV boxes including single duct, dual duct, bypass, and both constant-volume and variable-volume fan powered boxes. Available with or without electric or hot water reheat features. Sold to commercial HVAC contractors and design engineers.
• Ceiling Diffusers Ceiling diffusers for sheet rock (hard) ceiling applications or lay-in style (t-bar) applications, available in louver, cone or plaque style faces. For commercial building HVAC projects.
• Linear Diffusers and Grilles Full family of linear grilles and diffusers for ceiling, side-wall, or floor mounting, serving a wide variety of architectural applications. For commercial and architectural projects.
• Grilles and Registers Full offering of supply and return grilles with or without multi-shutter or opposed blade dampers for balancing purposes. For standard commercial HVAC applications.
• Displacement Ventilation Diffusers Displacement diffusers delivering cool air at low velocities directly to the occupied zone, available in rectangular, triangular, round and radiused options. For commercial buildings prioritizing occupant comfort.
• Healthcare, Laboratory & Cleanroom Products Products designed for critical environments including hospitals (OR and patient rooms), labs, and clean room applications. Specialized air distribution for healthcare and laboratory facilities.
• Plenum Slot Diffuser Plenum slot diffuser products for air distribution applications. For commercial HVAC projects.
• VAV Diffusers Variable Air Volume diffusers for HVAC air distribution systems, allowing dynamic airflow control. For commercial buildings with VAV systems.
• Formations® Linear Slot Diffusers Architectural line of Formations® linear slot diffusers as part of the architectural product offering. A registered trademark brand of Metalaire with multiple frame types and configurations.
• Series FCQ Ultra-Quiet Fan-Powered Terminal Unit Unmatched ultra-quiet fan-powered terminal unit in the Series FCQ line for air terminal applications requiring low noise levels. For noise-sensitive commercial environments.
• HLC-SAC Surgical Air Curtain System Superior air curtain system designed for surgical applications in operating rooms, part of the Healthcare, Laboratory & Cleanroom product line. Provides air barrier technology for healthcare environments.
• Model TH-500 Single Duct Air Terminal Unit Single duct air terminal unit with hot water coils available in 12 fins per inch configuration for high-capacity heating at low boiler temperatures. For commercial HVAC systems requiring efficient heating.
• LADTZ Architectural TechZone Linear Slot Diffuser Architectural linear slot diffuser designed for TechZone grid applications. Provides aesthetic air distribution in commercial ceilings using TechZone grid systems.
• Linear Architectural Diffusers (LAD) Architectural linear diffusers including LAD Frame Enhancements for additional frame type options. For commercial and architectural applications requiring aesthetic air distribution integration.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered parent.

• Metal Industries Inc.parentOthersMetal Industries Inc. is the parent company of Metalaire. METALAIRE is described as the flagship brand of Metal Industries Inc.
• Greenheck GroupparentOthersMetalaire's parent company is part of the Greenheck Group, as indicated by the careers link directing to greenheckgroup.com/careers/

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Trane Technologies: Major commercial HVAC systems manufacturer with overlapping presence in air distribution and terminal products; a broader incumbent whose offerings overlap at the system/spec level but who does not specialize in diffusers and grilles as a core niche.
• Greenheck: Sister brand within the Greenheck Group and Metalaire's parent group; broader commercial HVAC incumbent offering fans, dampers, kitchen ventilation, and Make-Up Air — comparable in channel but broader in product scope.
• Carrier (UTC Climate, Controls & Security): Broad incumbent in commercial HVAC offering complete systems including terminals, diffusers, and controls — overlaps in air distribution but at much wider portfolio scale; serves as a competitor at the equipment-system level.

Direct peers

• Titus HVAC: Direct competitor in commercial air distribution with a comparable product line covering VAV terminals, ceiling diffusers, linear slot diffusers, and architectural grilles, specified through engineering channels.
• Price Industries: Largest North American manufacturer of air distribution products (VAV terminals, diffusers, grilles, displacement ventilation) — closest direct competitor to Metalaire across the same product categories and similar vertical mix including healthcare and architectural segments.
• Hart & Cooley: Manufacturer of grilles, registers, diffusers, and VAV products serving commercial HVAC markets with comparable product portfolio and channel approach.
• Anemostat: Specialty air distribution products manufacturer (louvers, diffusers, architectural grilles) — a smaller direct peer competing in architectural and commercial specification channels.
• Nailor Industries: Manufacturer of air distribution and air terminal products (VAV boxes, diffusers, grilles, registers) — a direct product-line and channel analog to Metalaire in the commercial HVAC market.
• Krueger (Mestek): Long-standing competitor in commercial grilles, registers, diffusers, and VAV/air terminal units, with similar specification-driven commercial HVAC focus and overlapping presence in healthcare and architectural applications.

Emerging players

• Halton Group: Manufacturer of indoor air solutions including air distribution and terminal devices for commercial buildings, with growing focus on healthcare and cleanroom ventilation — partial overlap with Metalaire's specialized lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metal-air-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metalaire