Moon Gazer

Name

Moon Gazer

Legal name

Norfolk Brewhouse

Website

https://moongazerale.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer brewing
• Gluten-free beer
• Cask ales
• Craft lager production
• Norfolk craft brewery

Headquarters

HQ city

Fakenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Beer and Lager Sales: Primary revenue from selling craft ales and lagers across multiple formats: cask (firkin 9-gallon, pins 4.5-gallon), key keg (6.6-gallon/30-litre), bottled beer (500ml), canned beer (440ml, 330ml), bag in box (20L, 10L), and mini kegs (5-litre). Core range includes Jigfoot, Jumper, Nibbler, Pintail, Cheeky Jack, DewHopper, StubbleStag, and seasonal specials.
2. Merchandise and Gift Packs: Sale of branded merchandise including glasses, hoodies, T-shirts, and pre-packed gift boxes containing mixed beer selections. Additional revenue stream from themed gift packs and special edition merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Moon Gazer (Norfolk Brewhouse) is an independent craft brewery producing award-winning cask ales, craft lagers, and gluten-free beers brewed in North Norfolk. The brewery supplies the on-trade (pubs, bars, restaurants) across East Anglia with cask, KeyKeg, and keg formats, and sells directly to consumers via online (Beers of Europe marketplace) and brewery collection for bottles, cans, gift packs, and branded merchandise. The brewery also produces seasonal, limited edition, heritage recipe, and collaboration brews, plus a growing merchandising line.

Product overview

Moon Gazer (operated by Norfolk Brewhouse) is an award-winning craft brewery offering a portfolio of cask ales, craft lagers, and gluten-free beers. The core product line includes the flagship Moon Gazer Ale with variants (Jigfoot Golden, Jumper Amber, Nibbler Ruby, Stotart Caramel Stout), premium lagers (DewHopper, StubbleStag, Jackalope Ginger), and a gluten-free range (Pintail Pale Ale, Cheeky Jack IPA, Galton's No.1 Ale/Lager). Products are available in multiple formats: cask, KeyKeg, bottles (500ml), cans (440ml, 330ml), mini kegs, and beer boxes. The company also produces seasonal and limited edition specials (Skidaddler Milk Stout, heritage beers, collaboration brews) alongside merchandise and gift packs. The brewery, owned by Rachel and David Holliday, is located in Hindringham, North Norfolk.

Differentiator

Problem solved

Functional benefit

Brands

• Moon Gazer Ale: Core ale brand inspired by the brown hares seen around the farm, featuring names like Jigfoot, Jumper, Nibbler, White Face, Bouchart, and Pintail (gluten-free).
• StubbleStag Premium Lager
• Galton's No.1

Products and services

• Moon Gazer Ale Range Flagship cask ale range including Jigfoot Norfolk Golden (4.0% ABV), Jumper Norfolk Amber (3.9% ABV), Nibbler Norfolk Ruby (4.0% ABV), Racer Norfolk Ale (4.0% ABV), White Face IPA, and Bouchart. Available in cask, key keg, bottles, and cans for pubs, bars, and direct consumers.
• DewHopper Norfolk Lager Multi-award winning craft lager pouring light gold with a crisp, hoppy finish, 4.0% ABV, gluten-free. Most awarded Norfolk lager since 2013 launch; available in keg and bottle for pubs and consumers.
• StubbleStag Premium Lager Premium lager pouring medium gold with deep head formation and hoppy bitterness, 5% ABV, gluten-free.
• Jackalope Ginger Lager Lager brewed with fresh root ginger for a zesty, refreshing finish, 4.2% ABV, gluten-free.
• Pintail Norfolk Pale Ale (Gluten-Free) Gluten-free Pacific pale ale, light, golden and hoppy with aromatic citrus notes, 3.9% ABV. Uses Norfolk Maris Otter barley with New Zealand Motueka hops.
• Cheeky Jack Norfolk IPA (Gluten-Free) Multi-award-winning blonde IPA with fruity bitterness and crisp, dry finish, 5.0% ABV, gluten-free. Won Champion Cask Beer of Norfolk 2023.
• Galton's No.1 Norfolk Ale and Lager (Gluten-Free) Specialty range co-developed with Michelin-starred chef Galton Blackiston: Galton's No.1 Ale (4% ABV) crafted to complement seafood and crispy batter flavours, and Galton's No.1 Lager (4.5% ABV) combining Norfolk malts with French hops. Both gluten-free.
• Skidaddler Milk Stout Multi-award winning milk stout, dark, smooth and complex, 4.5% ABV. Uses Norfolk Maris Otter malt with German dark malts and lactose for smoothness. Bronze winner at CAMRA Champion Beer of Britain Eastern Regional Heats 2026.
• Skidaddler Pistachio Edition Limited edition version of Skidaddler milk stout with pistachio cream flavoring added during secondary fermentation in cask.
• Pacific Jack Pale Ale Light golden blonde ale, Pintail's big brother, with increased malt profile, Motueka and Nectaron hops, 4.5% ABV. Available in cask, can, and key keg.
• Idaho Jack Golden Pale Ale Golden pale ale in the Jack range using Pink hops from Jackson Hop Farm in Idaho, paired with Krush hops, 4.5% ABV. Available in cask and 440ml can.
• California Jack West Coast IPA West Coast IPA with Chinook, Centennial and Cashmere hops, hop-forward, bitter, crisp with dry finish, 5.5% ABV. Primarily for canning.
• Strangers Blonde Belgian Blonde Belgian Blonde collaboration celebrating Norfolk and Flanders beer twinning, brewed in memory of Dave Cornell. Uses heritage lager malt Hannah, British hop Opus, candy sugar, and orange peel, 8% ABV. Limited edition.
• Pondhopper Session IPA (Collaboration) Transatlantic collaboration session IPA with Smartmouth Beer, Norfolk UK and Norfolk Virginia. Blend of USA and UK hops with orange and pineapple, 4.5% ABV.
• Heritage and Seasonal Brews Range of seasonal and heritage brews recreating historical recipes (1960s best bitter, mild and bitter combination) using heritage malts and hops, alongside seasonal releases through the year.
• Time to Talk Charity Beer Mental health awareness campaign beer supporting 856 Foundation and Norfolk and Waveney Mind charities, with proceeds raised for the charities.
• Gluten-Free Mixed Selection Gift Pack Pre-packed gift pack containing a mixed selection of gluten-free bottles and cans including Pintail, DewHopper, StubbleStag, Galton's No.1 Ale, and Galton's No.1 Lager.
• Mixed Selection Gift Pack Pre-packed mixed selection of ales and lagers available for gifting via the online store and brewery collection.
• Moon Gazer Merchandise Branded merchandise including T-shirts, glasses, and hoodies sold through the online store and at brewery collection.
• Real Ale Mini Kegs 5-litre mini kegs of real ale for home dispensing, available to trade and direct consumers.
• Beer Boxes (9pt, 18pt, 36pt) Beer available in 9, 18, and 36 pint boxes for collection or delivery, available via brewery collection and the online store.

Quantifiable outcome

• Gluten-free beer that tastes identical to traditional beer - tested by supplying to clients who were unaware it was gluten-free and they preferred it to conventional offerings
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• 856 FoundationcoreOthers · 1 January 2025Norfolk-based men's mental health charity. Moon Gazer is focusing 2026 on raising awareness of mental health issues and supporting this local charity. Charity beer 'Time to Talk' created to support the campaign.
• Norfolk and Waveney MindcoreOthers · 1 January 2025Local Mind charity for mental health awareness. Moon Gazer supports and promotes this charity as part of their mental health awareness campaign for 2026.
• Society of Independent Brewers (SIBA)coreStrategic or Co-development PartnerSIBA is a trade association keeping quality and innovation amongst independent brewers. Norfolk Brewhouse displays the SIBA logo on their products as a mark of quality and independence.
• CAMRAcoreStrategic or Co-development PartnerCampaign for Real Ale - one of the most successful consumer bodies campaigning to keep British ale alive. Moon Gazer actively participates in CAMRA festivals and awards.
• Charles Faram and CompanycoreTechnology or IntegrationHop merchants who supply high-quality hops for Moon Gazer beers. Provided experimental UK hops (CF162, CF325) for special Pintail variations. Expert knowledge in hop selection.
• Crisp MaltingscoreTechnology or IntegrationLeading privately owned maltster in the UK, established in the 1870s. Located just a few miles from the brewery. Provides Maris Otter and Clear Choice malts for Moon Gazer beers. Also supplied heritage malts (Chevalier, Plumage Archer) for special heritage brews.
• Galton BlackistonflagshipStrategic or Co-development PartnerMichelin starred chef from Morston Hall and No.1 Cromer restaurants. Created Galton's No.1 Ale and Galton's No.1 Lager with Moon Gazer. Developed recipes showcasing Norfolk ingredients with food pairing focus. Beer profiles designed to complement seafood and fine dining.
• Smartmouth BeercoreStrategic or Co-development PartnerNorfolk, Virginia brewery collaboration partner for Pondhopper session IPA - a transatlantic collaboration celebrating Norfolk Day. Created to bring together Norfolk UK and Norfolk Virginia.
• Anglian Craft Brewers AssociationminorStrategic or Co-development PartnerAssociation whose member Kevin Pratt collaborated with Moon Gazer to brew Californian Magnum for Norwich and Norfolk CAMRA Beer Festival.
• Beers of EuropecoreChannel Partner/ Reseller/ DistributorManages and organizes delivery of all Moon Gazer online orders. Primary online sales channel for bottles and cans. Essential distribution partner for direct-to-consumer sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BrewDog: Major UK-headquartered craft brewery with a large brand portfolio, own taproom estate, and broad D2C/distribution. Sits in the same craft category but at substantially greater scale.
• Adnams Brewery: Established Southwold-based brewery and drinks group with broad beer, spirits, and hospitality portfolio across East Anglia and beyond. Overlaps in East Anglia cask/keg trade and fine-dining on-trade partnerships.
• Camden Town Brewery: Established London craft lager and ale brewery with strong packaged brand and on-trade listings. Comparable as a craft producer with multi-format (keg, can, bottle) reach and trade-led model.

Direct peers

• St Peter's Brewery: Independent Suffolk-based brewery producing bottle-conditioned ales and lagers with strong brand identity. Similar craft positioning, multiple format availability, and UK trade presence.
• Thornbridge Brewery: Multi-award-winning Derbyshire craft brewery with cask, keg, and packaged beers plus a taproom. Comparable on craft credentials, awards track record, and taproom-as-direct-channel trajectory.
• Lacons Brewery: Historic Norfolk brewery (revived under new ownership) producing cask and bottled ales for the East Anglia market. Comparable as a Norfolk-rooted craft brewer with traditional range.
• Woodforde's Brewery: Norfolk's largest cask ale-focused brewery, based in Woodbastwick. Directly comparable as a Norfolk craft brewery serving East Anglia pubs and bars with a similar core-plus-seasonal cask and keg portfolio.
• Grain Brewery: Independent Norwich-based craft brewery producing cask ales, keg, and bottled craft beers for Norfolk and East Anglia pubs. Closely matches Moon Gazer's product format mix and regional trade-led GTM.
• Wolf Brewery: Norfolk-based craft brewery with cask ales, lagers, and seasonal specials supplied to regional pubs. Comparable in size, product breadth, and East Anglia trade focus.
• Elgood's Brewery: Independent family-run brewery in Wisbech, Cambridgeshire producing cask ales and bottled beers for East Anglia pubs. Comparable regional craft producer with similar product formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moongazerale
• Facebookfacebook.com/moongazerale
• Instagraminstagram.com/explore/locations/1729303944034955/the-norfolk-brewhouse
• LinkedInlinkedin.com/company/the-norfolk-brewhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon Gazer