Modularte

What Modularte does

Modularte Srl is an Italian privately held limited company (Srl) founded in 2013 and headquartered in Modena, Italy, that designs and manufactures customizable modular outdoor furniture and accessories. Its product portfolio spans more than 40 SKUs across planters (Cubo, Aiola, Kilt, Double, Slim, Scalare, Mixy, Green Wall, Pergo Potter), privacy screens (Frangi, Frangis, Anta), barbecues and braziers (Tiberio, Augusto, Nerone, Fabia, Louis, Banco, Panco, Commodo), outdoor kitchens (Kyra), pergolas (Skyline), raised flooring (Smart, Heavy), furniture and storage (Cover, Bins, Cubo Sofa, Smart Box, Vista Wall, Aura Open), and railings (Cubo Parapetto, Sleek Frame). The core technology is metal fabrication in galvanized steel, aluminum, stainless steel, and Corten steel, with proprietary planter features including Self-Watering System (SWS), thermal insulation, adjustable bases, and controlled drainage.

The company operates a project-based, build-to-spec commercial model where pricing is quote-only and not publicly disclosed. Go-to-market is led by a network of more than 200 authorized resellers across Italy, France, Germany, the United Kingdom, and Spain, supplemented by direct sales through the corporate website, an online product configurator (app.modularte.it), and downloadable technical catalogs. Customer segments are primarily residential homeowners (terraces, balconies, gardens, rooftops) and contract/professional buyers (hotels, restaurants, commercial buildings, public spaces), with a smaller dedicated go-to-market for landscape architects and designers via the Aiola hanging-garden system. Digital channels include Facebook, Instagram, and an Italian-language content blog used for top-of-funnel inspiration and demand generation. All products carry a 2-year warranty.

Name

Modularte

Legal name

Modularte Srl

Website

https://modularte.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Modularte Srl is an Italian manufacturer of customizable modular outdoor furniture and planters, selling custom-built metal-fabrication systems (planters, barbecues, kitchens, pergolas, flooring, privacy screens) through more than 200 authorized resellers across Italy, France, Germany, the UK, and Spain to residential and contract customers.

Ownership category

akta.pro rank

Product category

Outdoor Modular Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI)

Keywords

• Modular outdoor furniture
• Customizable metal planters
• Outdoor kitchen systems
• Modular privacy screens
• Raised terrace flooring

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Modular Outdoor Furniture Sales: Modularte generates revenue through the design, manufacture, and sale of custom modular outdoor furniture systems including planters, parapets, outdoor kitchens, barbecues, pergolas, and complementary accessories. Products are sold as custom-built units with various material and finish options. The company operates on a project-based sales model where customers configure or commission bespoke outdoor solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Modularte Srl designs, manufactures and sells customizable modular outdoor furniture and accessories — including planters, privacy screens, pergolas, outdoor kitchens, barbecues, raised flooring, railings and storage units — built from galvanized steel, aluminum, stainless steel and Corten steel. Products are custom-built to specification with integrated plant-care technologies (self-watering, thermal insulation, controlled drainage) and are sold primarily through a network of more than 200 authorized resellers across Italy, France, Germany, the United Kingdom and Spain.

Product overview

Modularte is an Italian company specializing in modular outdoor furniture and accessories, offering a comprehensive system of customizable products for outdoor living spaces. The portfolio includes: Fioriere (planters/flower boxes) such as Cubo, Aiola, Kilt, Double, Slim, Scalare, Mixy, Spline, Green Wall, Pergo Potter, and Cubo variants (LED, frangivista, cristal, DAV); Frangivista (privacy screens) including Frangi, Frangis, and Anta; Barbecue products featuring Tiberio, Augusto, Nerone, Fabia, Louis, Banco, Holder, Buffet, Panco, Commodo, and Tiberio Extension; Pergole systems like Skyline; Cucine (outdoor kitchens) including Kyra and Outdoor kitchen; Pavimenti (flooring) with Smart and Heavy; Mobili (furniture) such as Cover, Bins, and Cubo Sofa; and Parapetti (railings) including Cubo Parapetto and Sleek Frame. Products are backed by 2-year warranties and ship either assembled or disassembled (smontata). The company operates through over 200 authorized resellers across France, Germany, Italy, UK, and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Cubo Modular planter box system for outdoor spaces, designed for plants with thermal insulation and adjustable base. Targeted at residential and contract outdoor installations.
• Cubo Sofa Modular sofa system combining storage functionality with outdoor seating, targeted at residential and hospitality outdoor living areas.
• Frangi Modular privacy screen panel system for outdoor spaces, used by residential and contract buyers to define terraces, balconies and gardens.
• Frangis Modular privacy screen panel system for outdoor spaces, complementing the Frangi line for residential and contract applications.
• Anta Modular privacy screen panel system for outdoor spaces, part of the Frangivista range.
• Skyline Modular pergola system with adjustable slats for outdoor shade control, used in residential terraces and contract outdoor areas.
• Tiberio Wood-fired brazier and barbecue system for outdoor cooking, sold as part of Modularte's modular barbecue range.
• Cubo Parapetto Modular railing and parapet system with integrated handrail, used on terraces, balconies and outdoor stairs.
• Sleek Frame Sleek modular framing system for outdoor furniture, combining railing and structural frame applications.
• Aiola Innovative hanging garden system for creating modular flower beds without limits on shape or size, with stable perimeter walls up to 70-80 cm height and inspection wells for maintenance. Targeted at landscape architects and large-scale green projects.
• Kilt Modular casing system designed to transform common plastic pots into design objects, with optional top crown, available in square, rectangular or round vertical slat configurations. Ideal for large plants and temporary installations.
• Commodo Modular outdoor cooking station, configurable to client specifications.
• Green Book Modular planter system for outdoor green spaces, configurable in dimensions and finishes.
• Vista Wall Modular wall system for outdoor spaces, used to define and enclose outdoor living areas.
• Aura Open Open modular outdoor furniture system for customizable outdoor living configurations.
• Smart Box Smart modular storage box for outdoor spaces, complementing seating and planter systems.
• Cubo Led LED-lit modular planter for outdoor illumination, combining planting with ambient lighting.
• Cubo Frangivista Privacy screen integrated planter system, combining screening and planting in one modular unit.
• Cubo Cristal Crystal-finish modular planter combining planting with decorative glass-like surfaces.
• Cubo DAV DAV-specific modular planter system, configurable in size and finish for specialized installations.
• Smart (Raised Terrace) Raised terrace system with steel perimeter, ideal for lightweight structures with ground clearance of 3–15 cm.
• Heavy (Raised Terrace) Heavy-duty raised terrace system for outdoor flooring applications requiring higher load capacity.
• Kyra Modular kitchen system with doors and panels for outdoor cooking, designed for residential and hospitality outdoor kitchens.
• Outdoor Kitchen Complete modular outdoor kitchen system, configurable to customer specifications.
• Bins Steel waste bins designed for contract and private environments, promoting waste separation and recycling.
• Banco Workbench inspired by the Tiberio brazier, combining minimalist design with porcelain stoneware surface and trapezoidal wood storage.
• Holder Modular holder and support system for barbecue accessories, extending the Tiberio outdoor cooking range.
• Buffet Modular outdoor buffet and serving station, extending the outdoor cooking and entertaining line.
• Fabia Decorative brazier with geometric design and optional lid that doubles as an outdoor table.
• Louis Modular outdoor system with central brazier and wooden peripheral benches, height-adjustable with stainless steel grill.
• Nerone Brazier system in powder-coated galvanized steel or Cor-ten steel with patinated finish.
• Augusto Modular brazier barbecue system designed for outdoor cooking installations.
• Panco Modular barbecue workstation, extending Modularte's outdoor cooking line.
• Pergo Potter Planter series designed to weigh down pergolas and roofings by attaching to columns, with geometric decorative walls and laser-cut mounting system.
• Green Wall Vertical garden system with integrated planters for green facades and walls.
• Cover Modular cover system for outdoor furniture, protecting furniture from weather when not in use.
• Tiberio Extension Extension module for the Tiberio barbecue system, adding modular cooking surface.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gibus: Italian manufacturer of retractable pergolas, bioclimate structures, and outdoor enclosures with a dealer network across Europe, directly comparable to Modularte's Skyline pergola and parapet systems.
• Palram Applications: Israel-based manufacturer of DIY outdoor structures, pergolas, and garden buildings distributed across Europe, overlapping Modularte's outdoor structures and DIY-oriented product categories.
• Biohort: Austrian manufacturer of modular metal garden sheds, storage boxes, and outdoor structures, directly comparable to Modularte's Smart Box, Cubo storage, and modular outdoor structure range.
• Unopiù: Italian outdoor furniture and garden structures company offering modular furniture, planters, and pergolas for residential and contract markets with a similar design-led, made-in-Italy positioning.
• Kettal: Spanish premium outdoor furniture brand with modular collections, planters, and pergolas sold through design showrooms across Europe, mirroring Modularte's premium positioning and contract focus.
• Pratic: Italian maker of aluminum pergolas, gazebos, and outdoor living products sold through a network of specialized dealers, overlapping Modularte's pergola and outdoor structures category.
• Talenti: Italian high-end outdoor furniture brand producing modular sofas, dining sets, and accessories for residential and contract projects, overlapping with Modularte's premium outdoor furniture and configurator-based offering.
• Tribù: Belgian high-end outdoor furniture manufacturer with a European dealer network serving residential and hospitality projects, comparable in target customer, premium materials, and modular product philosophy.
• Renson: Belgian manufacturer of premium outdoor living solutions including pergolas (Camargue, Algarve), outdoor furniture, and terrace covers, distributed through a European dealer network comparable to Modularte's reseller model.

Broad incumbents

• IKEA (Outdoor range): Global mass-market furniture retailer whose outdoor furniture, planters, and modular storage lines compete with Modularte at the lower end of the price/quality spectrum, anchoring the broader outdoor furniture category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/modulartesrl
• Instagraminstagram.com/modularte_official
• LinkedInlinkedin.com/company/modularteit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modularte