Hensley & Throneberry

What Hensley & Throneberry does

Hensley & Throneberry, CPAs is a privately held, two-partner Certified Public Accounting firm founded in 2009 by Andrew R. Hensley (Drew) and co-led by partner Steven A. Throneberry, operating from a single office at 324 East Tenth Avenue, Bowling Green, Kentucky. The firm offers a four-pillar professional services portfolio — Accounting Services, Assurance Services, Complete Tax Services, and Payroll & Bookkeeping — serving small to mid-sized businesses and individuals across Southern Kentucky and Northern Tennessee. Client engagements span annual tax preparation, ongoing payroll and bookkeeping, audit and assurance work, and ad hoc business and financial consulting, with documented industry reach into automotive dealership groups (Gary Force Honda and Acura, Martin Management Group), healthcare practices (McWhorter Chiropractic), real estate, towing, and other local SMBs.

The firm runs on a traditional professional services model with no proprietary technology platform. Its underlying tooling consists of QuickBooks Online (the firm holds Certified QuickBooks Online ProAdvisor status for implementation and support) and a third-party secure client portal for document exchange. There are no disclosed AI/ML, data, or software-product capabilities; the value proposition is delivered through human CPA labor, hands-on client relationships, and professional credentials held by the partners (Kentucky CPA, AICPA, Tennessee Society of CPAs memberships).

Commercial mechanics are a sales-led, direct relationship model with annual billing cadence and quote-based pricing typical of regional CPA practices. Go-to-market relies on the firm's website, phone/fax contact, client portal, professional association visibility, and client referrals rather than paid acquisition or digital funnels. Revenue is generated entirely from professional service fees, with no disclosed pricing, no disclosed revenue figures, no funding, and no investor ownership; the firm operates as an independent partnership serving a regional client base built largely through long-tenured relationships.

Name

Hensley & Throneberry

Legal name

Hensley & Throneberry, CPAs

Website

https://hensleyandthroneberry.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hensley & Throneberry, CPAs is a privately held, two-partner CPA firm in Bowling Green, Kentucky, founded in 2009. It provides accounting, assurance, tax, and payroll/bookkeeping services to small businesses and individuals across Southern Kentucky and Northern Tennessee.

Ownership category

akta.pro rank

Product category

Accounting & Tax Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYBPAAAGAJ

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

Keywords

• Public accounting services
• Tax preparation services
• Bookkeeping and payroll
• Audit and assurance
• Small business accounting

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services Fees: CPA firm generating revenue through professional service fees for accounting, assurance, tax preparation, and payroll/bookkeeping services. Revenue likely comes from recurring annual tax preparation, audit/assurance fees, and ongoing bookkeeping/payroll services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hensley & Throneberry, CPAs is a full-service Certified Public Accounting firm that provides accounting, assurance, tax preparation and planning, and payroll/bookkeeping services to small businesses and individuals in Southern Kentucky and Northern Tennessee. Services cover financial statement preparation, audit and attestation, federal/state/local tax compliance for individuals, corporations, partnerships, and nonprofits, plus ongoing payroll processing and bookkeeping support. The firm emphasizes hands-on, personalized client relationships delivered through its Bowling Green, KY office and a secure online client portal.

Product overview

Hensley & Throneberry, CPAs is a full-service Certified Public Accounting firm offering a unified portfolio of four integrated service modules: Accounting Services, Assurance Services, Tax Services, and Payroll & Bookkeeping. The firm serves Southern Kentucky and Northern Tennessee, providing personalized accounting solutions to individuals and small businesses. All services are delivered through a hands-on, client-focused approach with emphasis on personal attention and practical financial advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Services

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Kentucky Society of CPAs (KYCPA)minorOthersProfessional membership and association with the Kentucky Society of Certified Public Accountants, indicating adherence to professional standards and access to continuing education and industry resources.
• American Institute of CPAs (AICPA)minorOthersProfessional membership with the AICPA, the national professional organization for CPAs, demonstrating commitment to professional standards and ethics.
• Tennessee Society of CPAs (TSC)minorOthersProfessional membership with the Tennessee Society of CPAs supporting service delivery to Northern Tennessee clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Bench: Online bookkeeping and tax preparation service for SMBs—competes directly with the bookkeeping and basic accounting service line of small regional CPA firms like Hensley & Throneberry through a software-led, subscription model.
• Pilot: Tech-enabled bookkeeping, tax, and CFO services for small businesses—a digital-first competitor threatening the low-end bookkeeping and basic tax work that underpins much of Hensley & Throneberry's recurring revenue.
• Botkeeper: AI-driven bookkeeping platform combining automated data capture with human accountants—represents the technological direction that could commoditize the routine bookkeeping services Hensley & Throneberry provides.

Direct peers

• Whitley Penn: Regional full-service CPA firm providing tax, assurance, advisory, and bookkeeping services to businesses and individuals—directly comparable service mix and SMB focus, though concentrated in Texas rather than Kentucky/Tennessee.
• PBMares LLP: Mid-Atlantic regional CPA firm offering tax, audit, accounting, and advisory services to privately held businesses and individuals—closely aligned service portfolio and client-segment orientation to Hensley & Throneberry's practice.
• Marcum LLP: Full-service regional accounting and advisory firm serving SMB and mid-market clients with tax, assurance, and consulting offerings—comparable business model and client profile to Hensley & Throneberry, though at much larger scale and broader geographic reach.

Broad incumbents

• BDO USA: Major U.S. accounting and advisory network offering tax, assurance, and consulting services to middle-market and SMB clients—directly competes for the same local business clients as Hensley & Throneberry but as part of a national platform.
• RSM US: Global mid-market accounting and consulting firm serving SMB and middle-market businesses with audit, tax, and advisory services—comparable client target and service lines, with significantly greater scale and digital infrastructure.
• CliftonLarsonAllen (CLA): Top-10 U.S. accounting firm providing tax, assurance, advisory, and outsourced accounting services to SMBs and mid-market companies—operates in the same broad category with significantly greater scale, technology, and geographic reach than Hensley & Throneberry.
• KPMG US: Big Four accounting firm with a U.S. middle-market and small business practice providing audit, tax, and advisory—competes for the same regional business clients as Hensley & Throneberry but with substantially greater resources and brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hensleyandthroneberrycpas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hensley & Throneberry