Pharmos Natur

What Pharmos Natur does

Pharmos Natur (legal entity: PHARMOS NATUR Green Luxury GmbH) is a privately held German natural cosmetics and holistic health-products company founded in 1986 by Margot Esser-Greineder and headquartered in Bernried am Starnberger See. The company develops premium skincare, body care, men's grooming, sun protection, and superfood products using 100% Aloe Vera BioUrsaft (whole-leaf plant juice) as the base instead of water, combined with sacred and medicinal plants (black sesame, St. John's Wort, Babaco, Reishi, Achiote) cultivated in ecological mixed cultures in Ecuador and Mexico and harvested by hand during specific moon phases. The product portfolio spans multiple sub-brands including Essential Care, Love Your Age, Lunar Skin Ritual, the premium rohini line, Sensitive Purifying, Skin Therapy (for conditions like neurodermatitis and rosacea), Nature of Men, Sun Harmony, and Holistic Superfoods, with prices ranging from approximately €36 to over €398 for the rohini luxury collection.

The business operates through three revenue streams: direct-to-consumer e-commerce (pharmos-natur.de) shipping to nine-plus countries across Europe and to the US and UK, a flagship physical retail store at the Bernried headquarters offering face and VegetoDynamik® treatments (€89-€139 per session), and the PHARMOS NATUR AKADEMIE which trains beauticians in the proprietary VegetoDynamik® method. A flagship strategic partnership with Four Seasons Hotel and Residences at The Surf Club, Miami (announced May 2025) extends the brand into luxury hospitality spa experiences. The company holds EMAS, NCS Naturkosmetik-Standard, and Eco-Control certifications, has received the 2014 SPA DIAMOND award and 2005 Friedenspreis, and has been featured in Vogue, Elle, Gala, Bunte, Cosmopolitan, Donna, and Myself.

Pharmos Natur employs between 11 and 50 people and operates without external funding as a bootstrapped founder-led brand. The go-to-market is primarily direct-to-consumer online with single-location physical retail and professional B2B education as secondary channels. Revenue and headcount growth figures are not publicly disclosed.

Name

Pharmos Natur

Legal name

PHARMOS NATUR Green Luxury GmbH

Website

https://pharmos-natur.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Pharmos Natur is a German premium natural cosmetics and holistic superfoods company founded in 1986, selling Aloe Vera BioUrsaft-based skincare, treatments, and supplements via its own e-commerce store, Bernried flagship, and beautician academy, serving health-conscious consumers across Europe, the US, and the UK.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK)

Keywords

• Natural cosmetics
• Aloe Vera skincare
• Plant-based beauty
• Organic superfoods
• Holistic facial care

Headquarters

HQ city

Buchholz In Der Nordheide

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Natural Cosmetics Product Sales: Direct-to-consumer sales of premium natural cosmetics through the company's e-commerce platform. Products include skincare, body care, hair care, and accessories priced at premium tier (€36-398+). The company emphasizes the use of 100% Aloe Vera BioUrsaft as base and sacred plants in all formulations.
2. In-Store Treatments: Face Treatments and VegetoDynamik treatments offered at the Bernried store location. Face Treatment: 60 min €89 | 90 min €132; VegetoDynamik Treatment: 60 min €89 | 90 min €139.
3. Academy Training Programs: Holistic practice education for beauticians and professionals through the PHARMOS NATUR AKADEMIE. Includes VegetoDynamik workshops, retreats, and certifications. The academy is located in Bernried am Starnberger See.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pharmos Natur formulates, manufactures and sells premium natural cosmetics and bio-certified superfoods using 100% Aloe Vera BioUrsaft as the formulation base in place of water, combined with sacred plants (Aloe Vera, Babaco, Black Sesame, Reishi, St. John's Wort, Achiote) grown in ecological mixed cultures in Ecuador and Mexico. The company markets its products through its own e-commerce storefront, a flagship retail store in Bernried am Starnberger See, and offers in-store VegetoDynamik facial treatments plus a professional academy training beauticians in holistic skincare.

Product overview

Pharmos Natur is a holistic natural cosmetics and superfoods company offering a multi-line product portfolio centered around sacred plants and Aloe Vera BioUrsaft as the primary base instead of water. The product offerings span facial care product lines (Essential Care, Love Your Age, Lunar Skin Ritual, Rohini), specialized lines (Sensitive Purifying, Skin Therapy for sensitive skin conditions, Nature of Men), body care (Body Care, Sun Harmony), and superfoods/supplements (Aloe Vera BioUrsaft, NelliVera). The company also offers accessories including Gua Sha tools and facial rollers. All products are characterized by their holistic approach, using whole-plant extracts without isolating individual active ingredients, and are certified natural cosmetics.

Differentiator

Problem solved

Functional benefit

Brands

• Facial Care: Core face care product line offering comprehensive protection, intensive care, and moisture for all skin types.
• Sensitive Purifying
• Moisturizing Serum
• Essential Care
• Oil Serum
• Skin Therapy
• Love Your Age
• Lunar Skin Ritual
• Rohini (The Divine Collection)
• Nature of Men
• Body Care
• Sun Harmony
• Accessoires
• Sacred Plants
• Holistic Superfoods / Lebensgesundmittel

Products and services

• Essential Care (Facial Care Line) Daily facial care line using sacred plants and Aloe Vera BioUrsaft to deliver comprehensive protection, intensive care and moisture for all skin types.
• Love Your Age (Anti-Aging Line) Anti-aging product line focused on holistic regeneration and rejuvenation, encouraging users to embrace ageing rather than fight it, using sacred-plant actives and Aloe Vera BioUrsaft.
• Lunar Skin Ritual Night skincare ritual combining Night Elixir and Night Cream that activates and supports nightly skin repair processes through ingredient-rich lipid and serum formulations.
• Rohini (The Divine Collection) Premium luxury line of adaptogenic sacred-plant skincare targeting cell renewal and collagen production, including Regenerating Serum (€398.50), Regenerating Fluid (€327.50) and Regenerating Cream (€375.00).
• Nature of Men Men's skincare line formulated for the specific characteristics of male skin (15–20% thicker than female skin), offering fast-acting aftershave, beard, and body care with sacred-plant actives.
• Sensitive Purifying Gentle cleansing product line supporting the skin's natural acid protective mantle without alcohol or citric acid, designed for sensitive skin.
• Skin Therapy 100% natural skincare line formulated for very sensitive skin and chronic dermatological conditions including redness, allergies, swelling, inflammation, neurodermatitis, rosacea and psoriasis.
• Moisturizing Serum Deep-hydration serums delivering nutrients into skin cells using Aloe Vera BioUrsaft as a carrier for bioactive compounds.
• Oil Serum Oil serums made from black sesame seeds combined with sacred plants, designed to harmonize, balance and revitalize the skin with anti-aging properties.
• Lift & Repair Hyaluronic Serum Deep-acting hyaluronic acid booster serum with an instant lifting effect, priced at €249.50, intended for hydration and skin firming.
• Body Care (Décolleté & Body Cream, Sun Harmony, Body Lotions) Full-body holistic care line that nourishes skin from the ground up, firms connective tissue elasticity and maintains acid mantle balance, including Sun Harmony natural sun protection without chemical filters and the 2025-launch Calming and Refreshing Aloe Vera Body Lotions.
• Sun Harmony (Natural Sun Protection) 100% natural sun protection line without chemical filters, combining plant-based UV protection with sacred-plant actives; includes Sun Harmony Face Protect Cream LSF 30 and Sun Harmony Tanning Oil.
• Aloe Vera BioUrsaft (Superfood/Supplement) Bio-certified 100% pure Aloe Vera original plant juice used as the foundational base across the cosmetics range and sold as a holistic superfood for internal use.
• NelliVera (Anti-Aging Capsules) Antioxidant capsules containing selenium, positioned for internal anti-aging nutritional support alongside the topical cosmetic range.
• Accessories (Gua Sha and Facial Rollers) Holistic beauty accessories including the Body Gua Sha Aventurine (launched 2025-12), Clear Crystal Quartz Gua Sha and Amethyst Facial Roller, intended for stimulating lymphatic flow, circulation and metabolism.
• In-Store VegetoDynamik and Face Treatments Holistic facial and VegetoDynamik treatments delivered at the flagship Bernried retail store, using sacred-plant cosmetics and mindful touch, healing words and conscious breathing techniques (60 or 90 minutes, €89–€139).
• PHARMOS NATUR Akademie (Professional Training) B2B education offering VegetoDynamik workshops, retreats and certifications that train beauticians and wellness professionals in the company's holistic plant-based treatment methods, based at the Bernried headquarters.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Four Seasons Hotel and ResidencesflagshipStrategic or Co-development Partner · 21 May 2025Partnership to bring holistic treatments and sacred plants to the Four Seasons at The Surf Club, Miami. Combines PHARMOS NATUR's Green Luxury products and treatments with Four Seasons' luxury hospitality experience where luxury meets consciousness.
• Ecuador-HilfecoreStrategic or Co-development PartnerSocial engagement partnership supporting local communities in Ecuador. Part of Aloe Vera cultivation proceeds fund job creation, healthcare, kindergartens, and educational initiatives and schools in partnership with Ecuador-Hilfe.
• Schülerhilfe in Nepal e.V.minorStrategic or Co-development PartnerHeart-felt initiative to promote urgently needed education for children in rural areas of Nepal, one of the world's poorest countries.
• Biodiversity in Good Company InitiativeminorOthersJoined in 2014. Initiative promoting biodiversity protection and sustainable business practices among member companies.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Annemarie Börlind: German natural cosmetics brand with deep Black Forest roots offering facial, body and sun care lines with natural ingredient focus. Overlaps directly with Pharmos Natur's product structure and selective retail positioning.
• Dr. Hauschka (Wala): German natural cosmetics maker built on rhythmic, holistic formulation principles; sister to Wala Heilmittel. Comparable range of premium facial care, body care and rhythmic treatment methods with strong pharmacy and spa presence.
• Primavera Life: German producer of organic essential oils, natural cosmetics and aromatherapy products. Comparable mid-premium positioning, holistic plant-based philosophy and D2C plus spa distribution.
• Lavera Naturkosmetik: German natural cosmetics maker offering a broad certified-natural portfolio across facial, body, hair and men. Comparable price tier and distribution through drugstores and selective channels in Europe.
• Weleda: Swiss-German natural cosmetics and anthroposophic medicines company using biodynamic plant cultivation. Closest match to Pharmos Natur's botanical-first, holistic positioning with similar premium price tiers and global D2C footprint.
• Santaverde: German natural cosmetics company built on pure aloe vera juice as a base instead of water, mirroring Pharmos Natur's BioUrsaft concept. Closest narrow competitive overlap given shared aloe-centric formulation philosophy.
• Kneipp: German wellness and natural personal care brand covering bath, body and skin care with plant-based actives. Comparable segment, broader distribution footprint and similar holistic-health heritage.

Broad incumbents

• Burt's Bees: Mass-market natural personal care brand owned by Clorox using botanical ingredients. Adjacent natural-beauty positioning with substantially larger scale, broader retail distribution and lower price tiers than Pharmos Natur.
• Aesop: Australian prestige natural skincare brand with botanical-led formulations and a strong luxury retail counter presence. Comparable premium positioning and category authority, with a much larger global footprint.
• Natura (Natura Brasil): Brazilian multinational natural and ethical beauty group with proprietary plant sourcing from the Amazon. Comparable botanical-ingredient value proposition combined with direct sales scale across multiple continents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PharmosNatur
• Facebookfacebook.com/Pharmos.Natur
• Instagraminstagram.com/pharmosnatur
• Xx.com/pn_greenluxury
• LinkedInlinkedin.com/company/pharmos-natur-green-luxury-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharmos Natur