1-800-ATTORNEY
1-800-ATTORNEY (legal entity 1800A) is a private marketing services company that operates the 1-800-ATTORNEY vanity phone number and 1800attorney.com directory, routing consumer calls and web leads to law firms that license the number exclusively per state across all 50 US states plus DC.
- Company typePrivate
- Founded-
- HeadquartersLake Helen, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What 1-800-ATTORNEY does
1-800-ATTORNEY (legal entity 1800A, domiciled in California) is a private marketing services company that operates a national legal referral network connecting prospective clients with attorneys. Its flagship product is the 1-800-ATTORNEY vanity phone number, which automatically routes inbound calls to participating law firms based on the caller's geographic location, with no middleman or answering service layered between the caller and the attorney. The company also operates the 1800attorney.com website, a directory platform that lets consumers find attorneys by state and practice area, view attorney profiles, and submit contact forms that route inquiries directly to the licensed local firm.
The underlying technology stack is modest: a phone routing system keyed on caller location, a web platform with attorney profiles and state/practice-area landing pages, and cookie-based marketing attribution. No public API, mobile app, or third-party integrations are offered. The platform spans all 50 US states plus Washington DC and covers 30+ practice areas including personal injury, criminal defense, family law, bankruptcy, immigration, employment law, and business law.
The business model is a B2B licensing arrangement layered on top of a D2C acquisition channel. 1-800-ATTORNEY licenses its vanity number to law firms on an exclusive state-by-state basis — one licensee per state maximum — and each licensee receives all routed phone calls and web leads from their geographic area along with featured homepage placement and inclusion in the national referral network. Pricing is quote-based and not publicly disclosed. Revenue is derived from licensing/royalty fees plus the marketing services bundle (lead generation, web presence, brand association). No management team, headcount, funding history, or financials are disclosed in available sources.
1-800-ATTORNEY firmographics
Firmographics- Name
- 1-800-ATTORNEY
- Legal name
- 1800A
- Website
- https://1800attorney.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 1-800-ATTORNEY (legal entity 1800A) is a private marketing services company that operates the 1-800-ATTORNEY vanity phone number and 1800attorney.com directory, routing consumer calls and web leads to law firms that license the number exclusively per state across all 50 US states plus DC.
- Ownership category
- akta.pro rank
1-800-ATTORNEY industry classification
Industry- Product category
- Legal Referral Services
- NAICS
- Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
Keywords
Where 1-800-ATTORNEY is headquartered
LocationHeadquarters
- HQ city
- Lake Helen
- HQ country
- United States
- HQ region
- North America
Markets served
1-800-ATTORNEY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Telephone Number Licensing: Licensing the 1-800-ATTORNEY vanity number to law firms on an exclusive state-by-state basis. Each state has only one licensed law firm that receives all calls routed from that geographic area plus web leads from the 1800attorney.com website.
- Marketing Services: Provides marketing services to law firms including lead generation, web presence on 1800attorney.com, and brand association with the recognizable vanity number.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
1-800-ATTORNEY product offering
Product offeringCore offering
1-800-ATTORNEY operates a national legal referral network built around a memorable vanity phone number (1-800-ATTORNEY) that automatically routes prospective clients to the participating attorney or law firm in their geographic area, with no middleman or answering service. The company licenses the vanity number exclusively to one law firm per state, granting the licensee all inbound calls and web leads routed from that state, plus featured homepage placement and access to the national referral network. Supporting this, 1800attorney.com acts as a web directory where consumers search for attorneys by state and practice area and submit inquiries that route directly to local licensed attorneys.
Product overview
1-800-ATTORNEY is a national legal network operating as a marketing services company (not a law firm) that connects prospective clients with attorneys through two integrated channels: a vanity phone number service (1-800-ATTORNEY) that routes calls directly to attorneys based on caller location, and a website platform (1800attorney.com) that allows users to find attorneys by state and practice area, view attorney profiles, and submit contact inquiries. The company also offers a State Licensing Program allowing law firms to license the vanity number exclusively in their state, gaining access to web leads, homepage placement, and network participation. The core offering is the phone routing system—the primary value proposition is the memorable vanity number that eliminates the need for middlemen or answering services in attorney-client connections.
Differentiator
Problem solved
Functional benefit
Products and services
- 1-800-ATTORNEY Vanity Phone Number Service National legal referral routing service that automatically routes incoming calls to the participating attorney or law firm in the caller's geographic area, with no middleman or answering service. Available nationwide across all 50 US states plus Washington DC and supports 30+ practice areas including personal injury, car accidents, wrongful death, criminal defense, family law, employment law, bankruptcy, immigration, and business law.
- 1800attorney.com Web Platform Website platform that allows prospective clients to find attorneys by state and practice area, browse attorney profiles with pictures, business information, areas of practice, and links to firm websites and social media. Visitors can submit contact forms that route inquiries directly to local attorneys in their state.
- State Licensing Program Licensing program that allows law firms to license the 1-800-ATTORNEY number exclusively in their state. Licensed partners receive exclusive use of the number in their state, web leads from 1800attorney.com routed to their email, featured homepage placement for visitors from their state, a customizable firm profile, and inclusion in the national attorney referral network. Pricing is quote-based via [email protected].
Companies that use 1-800-ATTORNEY
Customer profileSegments2 records
Ideal customer profiles2 records
1-800-ATTORNEY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
1-800-ATTORNEY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Participating Law Firms (Attorney Network)coreThe network consists of law firms that have licensed the 1-800-ATTORNEY number exclusively for their state. These firms receive all incoming calls and web leads from their geographic area. The relationship is structured as an exclusive licensing arrangement where law firms pay for the right to represent the brand in their state.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
1-800-ATTORNEY competitors and assessment
Company assessmentBroad incumbents
- FindLaw: Thomson Reuters-owned legal directory and marketing platform for attorneys, with state-level landing pages and SEO-driven consumer traffic — a broader, more diversified incumbent in the same legal marketing/lead-gen category.
- Super Lawyers: Thomson Reuters legal directory built on peer nominations and patented selection process, with attorney marketing services — a comparable legal-marketing brand operating across all 50 states.
- Martindale-Hubbell: Long-established legal directory and peer-review rating service (also owned by Internet Brands) that sells attorney marketing services — comparable to 1-800-ATTORNEY as a B2B legal marketing platform with deep brand history.
Direct peers
- Lawyers.com: Legal directory from Martindale-Hubbell/Internet Brands offering attorney profiles searchable by state and practice area — a near-identical consumer-facing directory experience to 1800attorney.com.
- LawInfo: Legal directory and lead-generation platform offering attorney profiles by state and practice area, with paid placements — directly competes with 1800attorney.com for both consumers and attorney marketing dollars.
- Avvo: Legal directory and attorney-marketing platform owned by Internet Brands; offers attorney profiles, reviews, and lead generation — overlapping 1-800-ATTORNEY's combination of consumer directory and paid attorney marketing services.
- LegalMatch: Online legal matching marketplace that connects consumers with attorneys across practice areas and geographies, using a profile- and case-based matching flow — directly comparable to 1-800-ATTORNEY's consumer-to-attorney referral model.
Emerging players
- Nolo: Legal self-help publisher and attorney directory that combines do-it-yourself legal content with lawyer marketing services — overlaps with 1-800-ATTORNEY on consumer-facing legal content (Library) and attorney lead generation.
- Justia: Free legal information portal with an attorney directory and marketing services; comparable to 1-800-ATTORNEY as a content- and SEO-driven consumer-to-attorney funnel.
- AttorneyPages (AttorneyPages.com): Online legal directory connecting consumers to attorneys by geography and practice area — a smaller-scale directory competitor with overlapping consumer acquisition model to 1800attorney.com.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
1-800-ATTORNEY social profiles
Digital presence1-800-ATTORNEY financial estimates
Financial estimateRevenue estimate
Valuation estimate
1-800-ATTORNEY leadership team
Management profileNumber of profiles
1-800-ATTORNEY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1-800-ATTORNEY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1-800-ATTORNEY
What does 1-800-ATTORNEY do?
1-800-ATTORNEY operates a national legal referral network built around a memorable vanity phone number (1-800-ATTORNEY) that automatically routes prospective clients to the participating attorney or law firm in their geographic area, with no middleman or answering service. The company licenses the vanity number exclusively to one law firm per state, granting the licensee all inbound calls and web leads routed from that state, plus featured homepage placement and access to the national referral network. Supporting this, 1800attorney.com acts as a web directory where consumers search for attorneys by state and practice area and submit inquiries that route directly to local licensed attorneys.
Is 1-800-ATTORNEY a public or private company?
1-800-ATTORNEY is a private company. It is classified as unknown and is currently operating.
When was 1-800-ATTORNEY founded?
1-800-ATTORNEY was founded in -1. It employs 11 to 50 people.
Where is 1-800-ATTORNEY based?
1-800-ATTORNEY is headquartered in Lake Helen, United States, in the North America region.
How does 1-800-ATTORNEY make money?
Two revenue lines are on record. Telephone Number Licensing is the primary driver. The others are marketing Services.
Who are 1-800-ATTORNEY's main competitors?
Broad incumbents on record are FindLaw, Super Lawyers and Martindale-Hubbell. Direct peers are Lawyers.com, LawInfo, Avvo and LegalMatch. Emerging players are Nolo, Justia and AttorneyPages (AttorneyPages.com).
Does 1-800-ATTORNEY have an API?
No public API is recorded for 1-800-ATTORNEY.
What industry is 1-800-ATTORNEY in?
1-800-ATTORNEY's product category is Legal Referral Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 5411 and its SIC code is 8111.