IT-Firm

What IT-Firm does

Visma is a European business software holding company that owns and backs more than 150 separately managed software companies, collectively serving roughly 2.5 million customers. Its portfolio spans mission-critical enterprise software categories — ERP, accounting, HR, payroll, and project management — with each portfolio company operating close to end customers in local language and under local laws across European markets. Visma functions as a holding platform rather than a single product company: it acquires regional software businesses and supplies them with shared capital, technology, talent, and operational expertise to extend their market leadership, and it markets itself as combining "startup mentality" with "corporate muscle."

The group's core go-to-market is decentralized: each portfolio company distributes its software directly to its own customers in its respective market, with Visma providing the backing infrastructure. Pricing is not publicly disclosed and is described as quote-based, varying by subsidiary product and customer segment, consistent with B2B enterprise software distribution. Customer segmentation is horizontal, ranging from small and medium businesses to large enterprises, and the company highlights AI-driven innovation alongside enterprise-grade security as a platform-level value proposition. Reported LTM FY 2025 revenue is 3,168 (currency not specified in the source), positioning Visma as a large-scale European software consolidator.

Name

IT-Firm

Legal name

Visma

Website

https://it-firm.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Visma is a European business software holding company that owns and backs 150+ independently managed software companies serving 2.5 million customers across ERP, accounting, HR, payroll, and project management in local European markets.

Ownership category

akta.pro rank

Product category

Enterprise Business Software

NAICS

Computer Systems Design and Related Services (54151), Management of Companies and Enterprises (551), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

HoldCo / Permanent Capital ETA (FSANALAE)

Keywords

• Enterprise business software
• Accounting and ERP software
• HR and payroll software
• Software holding company
• Localized mission-critical software

Headquarters

HQ city

Harderwijk

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Visma is a European business software holding company that owns and backs 150+ independent software companies delivering mission-critical ERP, accounting, HR, payroll, and project management solutions to 2.5 million customers. Each subsidiary operates close to its customers, delivering software in the local language and under local laws across European markets. The holding company provides acquired companies with capital, technology, talent, and long-term expertise to scale them into local market leaders.

Product overview

Visma is a European business software holding company that owns and backs 150+ software companies, serving 2.5 million customers. The company operates as a platform of separate, independently-managed brands rather than a unified single product. The portfolio spans multiple verticals and markets, with individual companies such as Tripletex mentioned as an example of acquired software businesses. The parent company provides capital, technology, talent, and expertise to help acquired companies grow and maintain market leadership positions in their respective local markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Tripletex

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Fortnox: Swedish-listed cloud accounting, payroll and ERP provider for SMEs. Comparable to individual Visma companies (e.g., Tripletex) and competes head-to-head in Nordic SME financial software, making it a direct niche-level peer.
• Lagercrantz Group: Swedish-listed technology holdco that acquires and develops niche B2B tech companies with decentralized management. Comparable to Visma in its rollup of small, profitable software/tech businesses across Northern Europe.
• Constellation Software: Canadian-listed acquirer of vertical-market software businesses. Operates a similar permanent-capital, decentralized holdco model acquiring mission-critical software companies, making it the closest global comparable to Visma's strategy.
• Addnode Group: Swedish-listed IT solutions holdco acquiring design, product information management, and public sector software businesses. Comparable to Visma in the Nordic software-rollup model serving mission-critical enterprise and public-sector customers.
• Lifco: Swedish-listed industrial/software holdco acquiring niche, profitable B2B companies and operating them with significant autonomy. Closely mirrors Visma's decentralized, long-term, 'think in decades' approach with a strong Northern European footprint.

Broad incumbents

• Roper Technologies: US-listed diversified software specialist that acquires and operates vertical-market software businesses. Comparable to Visma's buy-and-hold holdco model at a much larger scale and broader geographic footprint.
• Wolters Kluwer: Dutch-listed global information services and software company with strong positions in compliance, tax, accounting and HR. Comparable to Visma in mission-critical professional software for European enterprises, but operates a more unified brand and product set.
• Sage Group: UK-listed global provider of accounting, payroll, HR and ERP software primarily to SMEs. Directly competes with Visma's portfolio companies in European accounting/payroll, and is comparable as a mission-critical SME software platform.
• Tietoevry: Large Nordic-headquartered IT software and services company offering ERP, HR, payroll and digital solutions. Overlaps with Visma in Nordic enterprise software and competes for similar customers, but as a single unified brand rather than a holdco of 150+ companies.

Others

• Hg (Hg Capital): European software-focused private equity firm with a long-standing investment in Visma. Relevant peer because it operates similar European software holdco strategies through its portfolio and shares Visma's DNA of building category-leading software businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT-Firm