Profile Talent Management
Profile Talent Management is an Australian talent agency that exclusively represents ~60 premium media personalities — TV presenters, radio hosts, journalists and actors — across Australian broadcasters and international platforms, earning commission on contracts, appearances, corporate bookings (Profile Speakers) and creative project packaging (Profile Creative).
- Company typePrivate
- Founded2005
- HeadquartersAlbert Park, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Profile Talent Management does
Profile Talent Management Pty Ltd is a privately held Australian talent management agency founded in 2005 and headquartered in Albert Park, Victoria. The firm exclusively represents a roster of approximately 60 premium media personalities spanning television presenters, radio hosts, journalists and actors, including Dannii Minogue, Hamish & Andy, Andy Lee, David Campbell, Fifi Box, Sonia Kruger and Aesha Scott. Profile's talent is placed across all major Australian free-to-air networks (Channel 7, 9, 10, SBS), radio networks (Nova, ARN/Gold, SCA/Fox FM, LiSTNR), and select international platforms including BBC UK and the Below Deck franchise.
The agency operates three coordinated divisions. The core Profile Talent Management division negotiates contracts, brand endorsements and career strategy on a commission basis. Profile Speakers is a dedicated corporate bookings arm matching exclusive talent with keynotes, event hosting, brand activations and corporate retreats. Profile Creative represents writers, directors and actors and packages projects for external producers. The agency runs with a lean 11-person team under Managing Director Mark Klemens and Chairman Shaun Levin, with Steve Vizard serving as a senior consultant.
Revenue is generated exclusively through commission-based professional services: percentages on talent contracts, broadcast engagements, endorsements, speaking fees and project packaging deals. The go-to-market is sales-led, with talent managers negotiating directly with media network buyers and corporate clients — no intermediary resellers or technology platform mediates the relationship. Marketing is relationship-driven, relying on the agency's website, an Instagram presence, and the organic media exposure of the talent roster itself. The company owns no proprietary technology systems; competitive advantage is built on roster quality, multi-decade industry relationships and exclusive representation agreements with high-profile personalities.
Profile Talent Management firmographics
Firmographics- Name
- Profile Talent Management
- Legal name
- Profile Talent Management Pty Ltd
- Website
- https://profiletalent.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Profile Talent Management is an Australian talent agency that exclusively represents ~60 premium media personalities — TV presenters, radio hosts, journalists and actors — across Australian broadcasters and international platforms, earning commission on contracts, appearances, corporate bookings (Profile Speakers) and creative project packaging (Profile Creative).
- Ownership category
- akta.pro rank
Profile Talent Management industry classification
Industry- Product category
- Talent Management Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Talent Booking Agencies (Live Performance) (MPAIAGAB), Talent Agency & Representation Services (HSACAHAK), Celebrity & Influencer Talent Booking (HSACAHAE), Creator Talent Management & Representation (MPAAAHAB)
Keywords
Where Profile Talent Management is headquartered
LocationHeadquarters
- HQ city
- Albert Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Profile Talent Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Talent Representation & Commission: Commission-based revenue from exclusive management of media talent including presenters, performers, journalists and actors. Agency earns percentage on talent contracts, appearances, endorsements and media engagements.
- Profile Speakers - Corporate Appearances: Booking fee revenue from matching exclusive talent with corporate events including keynote addresses, event hosting, public appearances, private luncheons and corporate retreats.
- Profile Creative - Project Packaging: Revenue from representing writers, directors and actors and packaging projects for external producers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Profile Talent Management product offering
Product offeringCore offering
Profile Talent Management exclusively represents and manages a roster of Australian media talent including television presenters, radio presenters, performers, journalists, and actors. The agency negotiates contracts, appearances, and endorsements on behalf of talent across television networks, radio stations, streaming platforms, and corporate events. The company operates three divisions: Profile Talent (core media talent representation), Profile Speakers (corporate event and speaking engagement bookings), and Profile Creative (representation of writers, directors, and actors with project packaging for external producers).
Product overview
Profile Talent Management operates as a talent representation agency with three distinct service offerings under its umbrella: Profile Talent Management (core talent management for media presenters, performers, journalists, and actors), Profile Speakers (corporate speaking and event booking services), and Profile Creative (representing writers, directors, and actors for project packaging). The company exclusively manages a roster of Australian media talent and connects them with clients for appearances, performances, and professional representation across television, radio, and digital media.
Differentiator
Problem solved
Functional benefit
Brands
- Profile Creative: Represents Australian writers, directors, actors and packages projects for external producers
- Profile Speakers
Products and services
- Profile Talent Management Exclusive talent management agency representing premium Australian media talent including television presenters, performers, journalists, and actors across the Australian and international media landscape. The agency negotiates contracts, appearances, endorsements, and media engagements on behalf of its exclusive roster, earning commission-based revenue.
- Profile Speakers A division of Profile Talent that assists businesses and organisations with events and promotional activities by matching exclusively represented talent for keynote addresses, event hosting, public appearances, private luncheons, and corporate retreats. Managed by dedicated experienced staff.
- Profile Creative Represents Australian writers, directors, and actors and packages creative projects for external producers. Operates as a sister company under the Profile Talent Management umbrella, providing a single point of contact for assembling complete creative teams for film, television, and theatrical projects.
Companies that use Profile Talent Management
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Profile Talent Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Profile Talent Management partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major, core and minor.
- LiSTNR (SCA)majorHamish & Andy moved to LiSTNR platform in 2018, launching their self-titled top rating podcast. Alex Dyson's Matt & Alex – All Day Breakfast also broadcasts on LiSTNR platform.
- Profile CreativecoreAssociated business representing Australian writers, directors and actors, packaging projects for external producers. Operates as sister company under Profile Talent Management umbrella.
- Profile SpeakerscoreDivision of Profile Talent assisting businesses with events and promotional activities by matching exclusively represented talent with corporate needs and budgets. Managed by dedicated experienced staff.
- Rock AgencyminorWebsite development partner credited for building the Profile Talent website.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Profile Talent Management competitors and assessment
Company assessmentBroad incumbents
- Brillstein Entertainment Partners: Brillstein is a U.S. talent management and production firm representing comedians, actors and television personalities. It overlaps with Profile's representation of presenters, performers and journalists on the global stage.
- United Talent Agency (UTA): UTA is a major global talent and literary agency with television, podcast and brand divisions. Its cross-platform representation model mirrors Profile's multi-channel approach (broadcast + speakers + packaging) at a much larger global scale.
- Creative Artists Agency (CAA): CAA is one of the world's largest talent and entertainment agencies, with deep rosters across television, film, music and sports. As a broad incumbent expanding into Australian representation, it represents the upper-end competitive threat that could eventually lure Profile's marquee clients or set the commission-rate benchmark for international placements.
- Mosaic: Mosaic is a U.S.-based talent and literary agency representing actors, comedians and on-air personalities. Its exclusive representation of high-profile broadcast talent places it in direct functional competition with Profile's core roster management business.
- WME (William Morris Endeavor): WME is a global talent agency representing actors, presenters, creators and broadcasters worldwide. Its international scale and TV/hosting divisions overlap directly with Profile's core business of placing Australian presenters into major broadcast opportunities.
Direct peers
- Agency for the Performing Arts (APA): APA is a U.S. talent and literary agency representing actors, comedians and on-air personalities. Its focus on exclusive representation of high-profile broadcast talent makes it directly comparable in business model to Profile Talent Management.
- Shanahan Management: Shanahan Management is an established Australian talent management agency representing actors, presenters and creatives. It operates in the same exclusive-representation model as Profile and frequently competes for the same Australian network and production house bookings.
- Stella Talent Management: Stella is an Australian talent management agency representing presenters, actors and media personalities working across Australian television and live events. It is a domestic direct competitor for the same exclusive-roster contracts Profile holds.
- RGM Artists: RGM Artists is one of Australia's best-known talent management agencies, representing TV presenters, actors and media personalities across the Australian broadcasting landscape. It competes head-to-head with Profile for exclusive representation contracts on free-to-air networks, making it the closest direct Australian peer.
- 3 Arts Entertainment: 3 Arts Entertainment is a U.S. talent management company representing actors, writers, directors and producers. It uses a similar exclusive, multi-divisional representation model - including project packaging - as Profile Talent/Profile Creative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Profile Talent Management social profiles
Digital presenceProfile Talent Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profile Talent Management leadership team
Management profileNumber of profiles
Profiles11 records
Profile Talent Management subsidiaries and ownership
Company hierarchySubsidiaries2 records
Profile Talent Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profile Talent Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profile Talent Management
What does Profile Talent Management do?
Profile Talent Management exclusively represents and manages a roster of Australian media talent including television presenters, radio presenters, performers, journalists, and actors. The agency negotiates contracts, appearances, and endorsements on behalf of talent across television networks, radio stations, streaming platforms, and corporate events. The company operates three divisions: Profile Talent (core media talent representation), Profile Speakers (corporate event and speaking engagement bookings), and Profile Creative (representation of writers, directors, and actors with project packaging for external producers).
Is Profile Talent Management a public or private company?
Profile Talent Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Profile Talent Management founded?
Profile Talent Management was founded in 2005. It employs 11 to 50 people.
Where is Profile Talent Management based?
Profile Talent Management is headquartered in Albert Park, Australia, in the Oceania region.
How does Profile Talent Management make money?
Three revenue lines are on record. Talent Representation & Commission is the primary driver. The others are profile Speakers - Corporate Appearances and profile Creative - Project Packaging.
Who are Profile Talent Management's main competitors?
Broad incumbents on record are Brillstein Entertainment Partners, United Talent Agency (UTA), Creative Artists Agency (CAA), Mosaic and WME (William Morris Endeavor). Direct peers are Agency for the Performing Arts (APA), Shanahan Management, Stella Talent Management, RGM Artists and 3 Arts Entertainment.
Does Profile Talent Management have an API?
No public API is recorded for Profile Talent Management.
What industry is Profile Talent Management in?
Profile Talent Management's product category is Talent Management Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAIAGAB, Talent Booking Agencies (Live Performance). Its NAICS code is 711410 and its SIC code is 7361.