Wizard Promotions Konzertagentur GmbH

What Wizard Promotions Konzertagentur GmbH does

Wizard Promotions Konzertagentur GmbH, operating commercially as Wizard Live GmbH, is a Frankfurt-based full-service live entertainment provider founded in 2003 and structured as a private German limited company (GmbH). It is a wholly-owned operating subsidiary of DEAG Deutsche Entertainment AG, a publicly-listed Berlin-headquartered entertainment group, and is led by Managing Directors Oliver Hoppe and Christian Diekmann from its registered office at Ludwigstraße 31, 60327 Frankfurt. The company has evolved from a pure concert promoter into a four-division integrated service platform: Show & Touring Provider (stadium-to-club touring logistics and production), Brand & Music Connector (artist-corporate sponsorship facilitation), Communications & Data Specialist (digital audience analysis and performance marketing), and Artist Developer (emerging-talent career building). Its active 2026 touring roster includes Zucchero, Nena, Foreigner, Judas Priest, OMD, and Alison Moyet, while its historical artist roster features global stadium-tier acts such as AC/DC, Adele, Metallica, Lady Gaga, U2, Scorpions, Iron Maiden, KISS, Aerosmith, Black Sabbath, Dolly Parton, Luke Combs, and Chris Stapleton.

The core "product" is operational rather than software-based: decades of accumulated artist-management, label, and venue relationships, production know-how, and tour-routing capability that allow Wizard to deliver live events from intimate club gigs to large-scale stadium spectacles. No proprietary technology platform, mobile app, or API was disclosed in the source material; underlying technical capabilities are limited to commodity digital marketing integrations (Google Analytics, Google AdWords conversion tracking, and social plug-ins for Facebook, Instagram, YouTube, Spotify, and Twitter/X) used to support the Communications & Data division's performance-marketing services.

The business model is enterprise B2B professional services sold via direct sales and inbound contact (phone, email, website contact form with 24-hour response commitment). Revenue streams span show & touring services (negotiated per-contract professional services fees), brand & music partnerships (transaction-fee structure for sponsorship facilitation), communications & data services (professional services for performance marketing), and artist development (professional services for emerging-talent management). Pricing is not publicly disclosed and is negotiated per engagement depending on artist profile, tour scope, and service bundle. Customers are exclusively enterprise — major recording artists/bands, their management and label partners, corporate brand sponsors, and selected rising artists — making this a high-touch, relationship-driven GTM rather than a self-serve or transactional motion.

Name

Wizard Promotions Konzertagentur GmbH

Legal name

Wizard Live GmbH

Website

http://wizpro.com/

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Wizard Promotions Konzertagentur GmbH (DBA Wizard Live) is a Frankfurt-based, DEAG-owned full-service live entertainment provider delivering stadium-to-club touring production, artist-brand partnership facilitation, data-driven performance marketing, and emerging-artist development for major recording artists, corporate brands, and rising talent across global markets.

Ownership category

akta.pro rank

Product category

Concert Promotion & Live Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industries

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Concert promotion services
• Live entertainment booking
• Tour management services
• Music brand partnerships
• Artist development services

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Show & Touring Services: Revenue from providing end-to-end touring production services including logistics, venue booking, stage production, and tour management for major artists performing stadium and arena shows.
2. Brand & Music Partnerships: Facilitating brand-artist collaborations for emotional brand building with maximum user experience, connecting corporate brands with music artists for sponsorship and co-marketing initiatives.
3. Communications & Data Services: Digital customer analysis and performance marketing services provided to artists and brands, including media network access and advertising guidance.
4. Artist Development: Building up rising artists with passion to become future superstars, providing performance marketing and audience development services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wizard Live is a full-service live entertainment provider that promotes concerts and manages tours for major international artists, handling stadium spectacles down to intimate club gigs. Beyond touring logistics, the company connects brands with artists for sponsorship and co-marketing, runs digital customer analysis and performance marketing campaigns, and develops rising artists into touring acts. Clients include major recording artists, record labels, and corporate brand partners seeking access to music audiences worldwide.

Product overview

Wizard Live operates as a comprehensive live entertainment and concert promotion platform, functioning as a full-service provider with four integrated service divisions. The core offering, Wizard Live, combines Show & Touring Provider (handling concert logistics and live show production from stadium to club venues), Brand & Music Connector (facilitating artist-brand partnerships), Communications & Data Specialist (delivering performance marketing and audience analytics), and Artist Developer (nurturing emerging talent). The company manages current tours for artists such as Zucchero, Nena, Foreigner, Judas Priest, OMD, and Alison Moyet, while representing a roster of major artists including AC/DC, Adele, Aerosmith, Iron Maiden, Metallica, and Lady Gaga. Operating from Frankfurt as part of DEAG Entertainment, the company leverages over two decades of industry experience to deliver end-to-end live entertainment services.

Differentiator

Problem solved

Functional benefit

Products and services

• Show & Touring Provider Concert promotion and touring logistics service handling everything from elaborate stadium spectacles to intimate club gigs. Coordinates bringing major artists to stages worldwide, managing all aspects of live show production and touring operations for clients such as AC/DC, Adele, Metallica, U2, Scorpions, KISS, Judas Priest, Zucchero, Foreigner, Nena, OMD, and Alison Moyet.
• Brand & Music Connector Strategic partnership service that connects bands with corporate brands to create memorable moments and sponsorship activations. Bridges the languages of artists, companies, and fans for emotional brand building with maximum user experience, serving corporate brand clients seeking authentic music-audience engagement.
• Communications & Data Specialist Marketing and data analytics service encompassing media networks, digital customer analysis, and data-driven performance marketing. Guides artists and brand clients through effective advertising measures and audience targeting, providing media network access and performance marketing services.
• Artist Developer

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• DEAG Entertainment AG (Deutsche Entertainment AG)coreStrategic or Co-development PartnerParent company relationship. Wizard Live GmbH is part of the DEAG Entertainment group, a publicly-listed German entertainment company (DEAG.DE). DEAG provides corporate backing, shared services, and strategic direction. The company's privacy policy references DEAG for data protection officer contact (Hendrik Schisler at DEAG, Potsdammer Straße 58, 10785 Berlin). The website footer includes DEAG Entertainment logo linking to deag.de.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• United Talent Agency (UTA): Global talent and entertainment agency with a strong music touring division. Comparable as a competitor for artist representation and as a source of touring business, with overlap in serving the same headlining-artist client base.
• Creative Artists Agency (CAA): One of the 'Big Five' global talent agencies with deep music touring representation. Comparable in representing the same tier of stadium headlining artists and increasingly offering tour promotion services that compete with Wizard Live's model.
• AEG Presents: Second-largest global concert promoter, operating across North America, Europe, and Asia. Directly comparable in scope of stadium tour promotion and artist routing services; competes for the same major artist touring contracts.
• WME (William Morris Endeavor): Global talent agency representing artists across music, film, and sports. Comparable as a relationship-driven booker for major touring acts; competes for the same artist management relationships that Wizard Live depends on for touring contracts.
• Semmel Concerts Entertainment: Independent German concert promoter operating multiple venues and producing tours across genres. Comparable as a German-based multi-vertical live entertainment company combining concert promotion with venue operations.
• Marek Lieberberg Konzertagentur: German concert promotion agency (now part of Live Nation). Directly comparable as a Frankfurt/Germany-based promoter of major international touring acts — operates in the same German market and represents overlapping stadium/arena artists.
• Live Nation Entertainment: World's largest concert promoter and live entertainment company. Directly comparable as the global scale leader in stadium/arena tour promotion for the same headlining-artist tier (Metallica, U2, Lady Gaga) that Wizard Live represents in the German/European market.
• CTS Eventim: Leading European ticketing and live entertainment group, headquartered in Germany. Directly comparable as a German-headquartered live entertainment operator combining concert promotion, ticketing, and venue services — overlapping Wizard Live's home market and touring scope.
• FKP Scorpio Konzertveranstaltungen: Major German independent concert promoter producing festivals and tours. Comparable as a Germany-headquartered full-service concert promoter handling both major international tours and developing regional live programming.

Broad incumbents

• DEAG Deutsche Entertainment AG: Publicly-listed parent of Wizard Live GmbH and a broader entertainment conglomerate operating multiple concert, ticketing, and event subsidiaries across Germany and Europe. Comparable as the parent group whose portfolio overlaps Wizard Live's scope at a wider strategic level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wizprocom
• Facebookfacebook.com/WizardPromotions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizard Promotions Konzertagentur GmbH