Bepro

What Bepro does

Bepro (Fundación Bepro Deporte España) is a Spanish non-profit foundation headquartered in Villaviciosa de Odón, Madrid, that supports athletes in balancing competitive sport with academic education, mental health, and post-career labor-market integration. Founded in 2016 by former WTA professional Ana Salas Lozano together with a group of ex-elite athletes, it has operated as a registered Fundación (non-profit) since 2019 and runs six interconnected programs: Becas Bepro (scholarships and financial aid); Consultoría académico-deportiva (academic-sports consulting); Coaching, acompañamiento y salud mental (coaching, accompaniment and mental health); Opciones laborales (career transition support); Ponencias y jornadas (educational talks and events); and Tú incluido (adaptive tennis for athletes with disabilities, including wheelchair and blind tennis). Operations are led by President and CEO Ana Salas Lozano, an Operations Director, and program coordinators for psychology, academic consulting, communications, and adaptive tennis, supported by a network of former elite athletes serving as mentors and speakers.

Bepro's underlying delivery model is service-based rather than technology-based: the foundation has no proprietary software platform, app, or API, and does not disclose any AI/ML component. Its distribution is community- and partnership-led: athletes enter through the Bepro website, social media channels (Instagram, LinkedIn, YouTube, Twitter/X, Facebook, WhatsApp), and referrals from university and corporate partners. Core university partnerships include UOC, UAX, and UTAMED (the latter providing scholarships covering up to 100% of tuition), and corporate CSR sponsorships include Volvo and Occident/Fundación Occident. The foundation holds ISO 9001:2015 quality management and RSE Corporate Social Responsibility certifications from ADOK Certificación, providing operational legitimacy for both athlete families and corporate donors.

Its revenue mechanics are those of a Spanish non-profit foundation: donations and corporate sponsorships, in-kind and monetary contributions tied to CSR objectives (disability sport, women in sport), coordination of scholarships via university partners, and limited public-sector grants (Community of Madrid IRPF, with documented awards of €30,611.86 in 2023 and €29,600.50 in 2024 for adapted tennis). Specific program fees are not publicly disclosed, and no aggregate annual budget, donation total, or financial statements are released. The organization is privately held as a foundation, has no parent company or external investor, has never transacted an M&A event, and operates exclusively within Spain despite occasional international athlete testimonials (Brazil, Afghanistan, Sweden).

Name

Bepro

Legal name

Fundación Bepro Deporte España

Website

https://teambepro.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bepro (Fundación Bepro Deporte España) is a Madrid-based non-profit foundation, founded in 2016 and formalized as a foundation in 2019, that helps Spanish athletes balance competitive sport with academic education, mental health support, career transition, and adaptive sports via scholarships, consulting, and coaching programs.

Ownership category

akta.pro rank

Product category

Athlete Development and Sports Foundation Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAEAE

Youth Athlete Development & Long-Term Athlete Development (LTAD)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAKACAH

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Athlete scholarship programs
• Academic sports consulting
• Mental health coaching
• Career transition support
• Adaptive tennis program

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: Bepro generates revenue through donations and corporate sponsorships, offering companies CSR engagement opportunities aligned with supporting athlete education and well-being. Companies can donate or sponsor actions benefiting athletes with disabilities.
2. Scholarship and Program Services: The foundation coordinates and facilitates scholarships in partnership with educational institutions, providing advisory and coordination services to athletes. Some programs offer up to 100% tuition coverage.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Bepro is a non-profit sports foundation that helps Spanish athletes design individualized life plans throughout their competitive careers. It delivers six integrated programs: scholarships (Becas Bepro), academic-sports consulting, coaching and mental health support, career transition services, educational talks and events, and an adaptive tennis program for athletes with disabilities. Revenue is generated through donations, grants, and corporate sponsorships rather than fees paid by athletes.

Product overview

Bepro (Fundación Bepro Deporte España) is a sports foundation offering an integrated suite of services to help athletes develop personalized life plans throughout their competitive careers. The organization operates a platform of six interconnected programs: Becas Bepro provides scholarships and financial aid; Consultoría académico-deportiva offers academic-sports consulting; Coaching, acompañamiento y salud mental delivers psychological support and coaching; Opciones laborales assists with career transitions; Ponencias y jornadas organizes educational events; and Tú incluido runs an adaptive tennis program for athletes with disabilities. All services are coordinated around the foundation's mission of athlete well-being and holistic development.

Differentiator

Problem solved

Functional benefit

Named customers37 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• UOC (Universitat Oberta de Catalunya)coreStrategic or Co-development PartnerUOC is listed as a main collaborator of Bepro, providing educational programs and scholarships for athletes through Bepro's referral and coordination.
• VolvominorStrategic or Co-development PartnerVolvo is listed as a main collaborator supporting Bepro's mission to support athletes.
• Occident (and Fundación Occident)coreStrategic or Co-development PartnerOccident is listed as a main collaborator, and Fundación Occident has partnered on specific projects including scholarships and grants for adapted sports programs.
• UAX (Universidad Alfonso X)coreStrategic or Co-development PartnerUAX is listed as a main collaborator providing educational scholarships and programs for athletes through the Bepro partnership.
• UTAMED (Universidad Tecnológica del Atlántico-Mediterráneo)coreStrategic or Co-development PartnerUTAMED offers scholarships of up to 100% of tuition for athletes through the Bepro partnership, supporting athlete academic development.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Fundación Mutua Madrileña: Spanish foundation supporting Spanish athletes through scholarships, grants, and research. Comparable to Bepro for its Spanish geographic focus, athlete-support mission, and grant-based funding model.
• Fundación LaLiga: Spanish football league's foundation supporting social causes through sport and education. Comparable as a Spanish sports foundation running integrated educational and athlete-development programs.
• ADO (Asociación de Deportes Olímpicos): Spanish association supporting Olympic athletes via corporate sponsorship and grants (ADO Plan). Comparable to Bepro for its Spanish-athlete focus and donation/sponsorship-based funding model.
• Fundación Rafa Nadal: Spanish athlete-development foundation by Rafael Nadal supporting youth through sport and education. Directly comparable to Bepro as a Spanish foundation offering scholarships, education, and athlete development programs with elite-athlete leadership.
• Fundación Johan Cruyff: International foundation using sport to support youth development, founded by Johan Cruyff. Comparable to Bepro for the elite-athlete founder credibility and athlete-centered youth development mission.
• Fundación Real Madrid: Real Madrid's social-sports foundation supporting child and youth development through sport and education across Spain and internationally. Comparable as a high-profile Spanish sports foundation offering integrated educational and athletic programs.

Emerging players

• Laureus Sport for Good Foundation: International foundation using sport to address social challenges and supporting youth development. Comparable to Bepro for the athlete-development-and-education integrated mission, though operating globally rather than nationally.
• Right To Play: International organization using sport to empower children and youth through play-based learning. Comparable to Bepro for the integrated athlete/youth development mission and education-plus-sport programmatic approach.

Broad incumbents

• Fundación MAPFRE: Spanish insurance group foundation supporting health, insurance education, and sport. Comparable as a major Spanish corporate foundation with established athlete and CSR sponsorship programs.
• Fundación Telefónica: Major Spanish corporate foundation supporting education, digital skills, and social causes including sport. Comparable as a large Spanish foundation with CSR-driven programming, though not exclusively sport-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TeamBePro
• YouTubeyoutube.com/channel/UCqsAyr0uJuFZwkILB42zoEQ
• Facebookfacebook.com/Teambepro
• LinkedInlinkedin.com/company/40661601/admin/feed
• Instagraminstagram.com/teambepro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bepro