Ancient Living

What Ancient Living does

Ancient Living is a privately held, India-based direct-to-consumer e-commerce brand founded in 2010 and headquartered in Hyderabad, selling natural Ayurvedic personal care products. Its catalog spans handmade soaps, hair care (oils, shampoos, shampoo bars, hair packs, combs, natural hair colors), skin care (face washes, face packs, facial oils, moisturizers, body scrubs, bath powders, lip balm, kids' soap), baby care (bath powders, almond and sesame massage oils), oral care (organic tooth powder), and aromatherapy (essential and blended oils), with newer extensions into Home Fragrance and Vehicle Decor. Products are positioned as organic-certified, chemical-free formulations drawing on traditional Ayurvedic ingredients such as Tulasi, Kasturi Turmeric, Multani Mitti, Neem and Brahmi, and are sold at unit prices ranging from roughly Rs.127 to Rs.1,765 (~$1.50–$21).

The technology foundation is a Shopify storefront at ancientliving.in with multi-currency support (INR domestic, USD international) and shipping enabled to 30+ countries including the USA, UK, Australia, Canada, Germany, France, Japan, Singapore, UAE and New Zealand. There is no proprietary technology stack, no API surface, no mobile app, and no disclosed AI/ML capability; marketing is driven by blog content, organic social on Facebook and Instagram, an email newsletter ('Join the Family'), and standard SEO. The business model is one-time-purchase DTC with occasional 10–30% promotional discounting and an emerging layer of curated bundles/kits (e.g., Daily Bath Needs Combo, Anti-Dandruff Kit).

Revenue is generated entirely from direct online unit sales to individual consumers and SMB buyers across three primary personas — conscious consumers seeking natural personal care, parents of infants/young children, and natural hair-care seekers — with no enterprise, wholesale or marketplace channel disclosed. The company operates with 51–100 employees, has no disclosed institutional funding, no parent company, no acquisitions, no partnerships, and no disclosed leadership or management team in the source material, making it a bootstrapped lifestyle brand competing on formulation and brand narrative rather than on scale or technology.

Name

Ancient Living

Legal name

Ancient Living

Website

https://ancientliving.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Ancient Living is a Hyderabad-based DTC e-commerce brand selling natural Ayurvedic personal care products — handmade soaps, hair, skin, baby and oral care, and aromatherapy — to health-conscious consumers in India and 30+ international markets via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Natural Ayurvedic Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Baby Bath & Cleansing (CRABAJAA)

Keywords

• Ayurvedic personal care
• Natural skincare products
• Handmade herbal soaps
• Organic hair care
• Aromatherapy essential oils

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Ancient Living generates revenue through direct-to-consumer sales of natural Ayurvedic personal care products including handmade soaps, skin care, hair care, oral care, baby care, and aromatherapy products. Products are sold at various price points through their e-commerce storefront with occasional promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ancient Living manufactures and sells natural, chemical-free Ayurvedic personal care products directly to consumers through its Shopify-powered online store. The product range spans handmade soaps, hair care (oils, shampoos, combs, packs), skin care (face packs, face washes, moisturizers, body scrubs, baby skin care), oral care (tooth powder), and aromatherapy (essential and blended oils), sold individually and as curated bundles.

Product overview

Ancient Living is an eco-conscious, alternate lifestyle brand that combines ancient wisdom and time-tested Ayurvedic remedies to offer natural, chemical-free personal care products. The product portfolio consists of multiple core categories: Handmade Soaps (with variants like Tulasi, Kasturi Turmeric, Lavender & Oatmeal, Neem & Lemon, Orange, Tea Tree, Avocado & Basil), Hair Care (Hair Oils, Combs, Packs, Shampoos, Shampoo Bars), Skin Care (Face Packs, Face Washes, Facial Oils, Moisturizers, Body Scrubs, Bath Powders, Lip Balm, Baby Care), Oral Care (Tooth Powder), and Aroma Therapy (Essential Oils, Blended Oils). Products are sold individually and as bundles/kits. The company positions itself on natural ingredients, Ayurvedic formulations, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade Soaps Natural, handcrafted soaps enriched with pure essential oils and herbs, designed for daily bathing across multiple skin types and concerns including dryness, acne, and sensitivity.
• Hair Care Products Range of Ayurvedic hair care products including hair oils (Brahmi & Amla, Ashta Dasa), Neem Wood Combs, hair packs (Anti-Dandruff, Hair Strengthening, Natural Hair Protein), hair colors, hydrating shampoo, and shampoo bars (Gooseberry & Lavender, Henna, Hibiscus), targeting concerns like dandruff, hair loss, and scalp health.
• Skin Care Products Comprehensive skincare line including bath powder, body scrubs, rose water cleansers/toners, face packs (Radiance, Anti-Acne, Rejuvenative, Lemon & Papaya, Rose & Orange, Tulasi & Neem, Multani Mitti, Kasturi Turmeric, Sandalwood), face scrubs, face washes (Manjistha, Tea Tree), facial oils (Anti-Wrinkle, Radiance), lip balms, moisturizers (Lavender & Almond, Neroli & Olive), carrier oils, massage oils, and kids soaps.
• Oral Care Products Natural Ayurvedic oral care products including Organic Tooth Powder formulated from pure, natural herbs and minerals for traditional dental care.
• Aroma Therapy Products Essential and blended oils for aromatherapy use, including blended oils such as Sensual Blended Oil and standalone essential oils.
• Baby Care Products Gentle natural and Ayurvedic products specifically formulated for babies and young children, including Baby Bath Powder (100g pouch and jar) and Baby Massage Oils in Almond and Sesame variants (100ml and 200ml sizes), designed for baby bathing, massage, and skin care using formulations safe for infant delicate skin.
• Product Bundles and Kits Curated multi-product bundles that combine multiple items at a combined price, including Daily Bath Needs Handmade Soap Combo, Anti-Dandruff Kit, and Moisturizing Bathing Bars Combo (Set of 4 soaps), offering consumers a multi-item regimen at a discount versus individual purchase.

Quantifiable outcome

• Products contain organic certified ingredients and are marketed as chemical-free, free from sulfates, parabens, and artificial fragrances

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AncientLiving
• Instagraminstagram.com/ancientliving
• LinkedInlinkedin.com/company/ancient-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ancient Living