What Avoxa does

Avoxa – Mediengruppe Deutscher Apotheker GmbH is the media and events arm of ABDA (Bundesvereinigung Deutscher Apothekerverbände e.V.), providing publications, digital platforms, trade fairs, and continuing-education programs to the German pharmacy profession. Headquartered in Eschborn with 251-500 employees, the company publishes the flagship journal Pharmazeutische Zeitung (PZ), which 74.9% of German pharmacy staff use at least once per month (LA-PHARM 2024), and operates the dominant pharmacy trade fair expopharm, which attracted 25,000+ specialist visitors and 500+ exhibitors in 2026. Its event portfolio — including pharmacon congresses (800+ attendees each in Schladming and Meran), ADKA-Kongresse for hospital pharmacists (1,300+ attendees), the DAV-Wirtschaftsforum, the PZ-Management-Kongress, and the Deutscher Apothekertag — collectively draws approximately 30,000 participants annually.

The underlying technology stack combines proprietary databases (ABDATA Pharma-Daten-Service, Apotheken-Notdienstdaten, the DAC/NRF compounding formulary with 2,600+ formulas), consumer and B2B digital platforms (aponet.de at 2.8M monthly page impressions and 31,500 newsletter subscribers, pharmastellen.jobs at 2,320 monthly active users, PZ-Markt), and a growing portfolio of digital workflow tools (N-Ident, securPharm, LabXpert, MediCheck, ApoRevision, Digitales Couponing, PZ-Akademie, Avoxa StudiClub, PTA-Channel, Ravati Seminare digital). The company is wholly owned by ABDA, with Managing Directors Metin Ergül and Peter Steinke overseeing day-to-day operations.

Avoxa monetizes through five interlocking revenue streams: recurring annual subscriptions to PZ, PTA-Forum, Pharmakon, PZ PRISMA, and DAC/NRF (auto-renewing on one-year minimum terms); advertising sales across print, ePaper, and digital channels via a dedicated Anzeigenabteilung; ticket fees plus exhibition and sponsorship packages across its event portfolio; direct e-commerce through govi.de for books, loose-leaf works, software, and documentation; and subscriptions to the digital workflow and learning products. Distribution combines the govi.de storefront, event-based field sales to pharma advertisers and exhibitors, the account-management team for publication subscriptions, and the pharmastellen.jobs / PZ-Markt marketplaces for jobs and pharmacy product listings.

Name

Avoxa

Legal name

Avoxa – Mediengruppe Deutscher Apotheker GmbH

Website

https://avoxa.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Avoxa – Mediengruppe Deutscher Apotheker GmbH is the media and events arm of the German Pharmacists' Association (ABDA), providing publications, digital platforms, trade fairs, and continuing-education events to Germany's pharmacy profession and broader healthcare market.

Ownership category

akta.pro rank

Product category

Pharmacy Trade Media and Events

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Pharmaceutical media
• Pharmacy trade events
• Professional pharmacy publications
• Pharmacy digital solutions
• Healthcare advertising sales

Headquarters

HQ city

Eschborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Media Products: Avoxa generates recurring revenue from subscriptions to its portfolio of pharmaceutical publications including Pharmazeutische Zeitung (PZ), PTA-Forum, Pharmakon, PZ PRISMA, and DAC/NRF. Subscriptions are sold with minimum one-year terms, auto-renewing annually. E-books and online products provide additional recurring or perpetual license revenue.
2. Advertising Revenue: Avoxa sells print, ePaper, and online advertising across its media portfolio to pharmaceutical companies, healthcare brands, employers (via pharmastellen.jobs), and other healthcare advertisers. The advertising sales department manages booking, sponsorships, and exhibition space at events.
3. Event Tickets and Exhibition: Revenue from ticket sales for major events including expopharm (25,000+ visitors), pharmacon congresses (800+ attendees each), ADKA congresses (1,300+ attendees), DAV-Wirtschaftsforum (300+ attendees), PZ-Management-Kongress (100+ attendees), as well as exhibition/sponsorship fees from pharmaceutical industry partners.
4. E-Commerce / Media Shop Sales: Direct sales of books, loose-leaf works, software, contracts, documentation materials, and other media products through the govi.de online shop. One-time purchase model for individual products, with subscription bundles available.
5. Digital Solution Subscriptions: Revenue from digital platforms including LabXpert, MediCheck, ApoRevision, digital couponing, Ravati Seminare digital, PTA-Channel, and Pseudo Customer service subscriptions for pharmacies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Avoxa is a media group serving the German pharmacy market through trade fairs (expopharm, pharmacon, ADKA-Kongresse, Deutscher Apothekertag, DAV-Wirtschaftsforum, PZ-Management-Kongress), professional publications (Pharmazeutische Zeitung, PTA-Forum, Pharmakon, PZ PRISMA), the DAC/NRF compounding reference, pharmaceutical databases (ABDATA Pharma-Daten-Service, Apotheken-Notdienstdaten), digital solutions for pharmacies (N-Ident, securPharm, LabXpert, MediCheck, ApoRevision, Digitales Couponing), the aponet.de consumer health portal, the pharmastellen.jobs job portal, the govi.de media shop, and exam preparation (Ravati Seminare). The company also sells advertising and sponsorship packages to pharmaceutical manufacturers across its print, digital, and event inventory, and runs digital event series such as pDL Campus live! and the Avoxa Content Service for editorial production.

Product overview

Avoxa Mediengruppe Deutscher Apotheker is a media group serving the German pharmacy market with a diversified portfolio spanning databases (ABDATA Pharma-Daten-Service, Apotheken-Notdienstdaten), digital solutions (N-Ident, securPharm, LabXpert, MediCheck, ApoRevision, Digitales Couponing), e-commerce platforms (govi.de Medien-Shop), job portals (pharmastellen.jobs), professional publications (Pharmazeutische Zeitung, PTA-Forum, Pharmakon, PZ PRISMA), reference standards (DAC/NRF), health portals (aponet.de, EVInews), content services (Avoxa Content Service, Pseudo Customer), and events (expopharm trade fair, Deutscher Apothekertag, pharmacon congresses, ADKA congresses, PZ-Management-Kongress, DAV-Wirtschaftsforum, pDL Campus live!, Ravati Seminare). The company operates as a platform connecting the pharmacy market with information, digital tools, media, and networking opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Avoxa Content Service: Health, medical and pharmacy content services including editorial articles, newsletters, social media posts, and press releases.
• Avoxa StudiClub
• Avoxa Content Service
• Ravati Seminare

Products and services

• expopharm Trade Fair Europe's leading trade fair for the pharmacy market, held annually with 25,000+ specialist visitors, 500+ exhibitors, and co-location with the Deutscher Apothekertag. For pharmaceutical manufacturers, pharmacy service providers, and pharmacy professionals.
• pharmacon-Kongresse Major pharmaceutical continuing-education congresses held twice yearly in Schladming (Austria) and Meran (Italy), attracting 800+ specialist visitors per event. Curated with the Bundesapothekerkammer. For pharmacists seeking continuing education and clinical updates.
• ADKA-Kongresse Scientific congresses for hospital pharmacy organized by Avoxa on behalf of the ADKA – Bundesverband Deutscher Krankenhausapotheker, including the ADKA-Jahreskongress (1,300+ attendees) and ADKA-Regionalkongresse. For hospital pharmacists, clinical pharmacists, and pharmacy department heads.
• DAV-Wirtschaftsforum Annual economic forum organized by Avoxa on behalf of the Deutscher Apothekerverband (DAV), with around 300 participants, providing networking between pharmacy, business, and politics. For pharmacy owners and political decision-makers.
• PZ-Management-Kongress Annual management congress for pharmacy leaders (Apothekenleiter:innen) covering business economics, health policy, and succession planning, attended by 100+ pharmacy leaders. For pharmacy owners and senior managers.
• Deutscher Apothekertag Annual main assembly of German pharmacists and the profession's key political event, organized by ABDA in partnership with Avoxa and held in parallel with expopharm. For pharmacists and pharmacy associations.
• Ravati Seminare In-person and digital exam preparation courses for the 1st, 2nd, and 3rd State Examination, plus continuing education seminars for pharmacists. Used by over 30% of all current German pharmacists; Avoxa subsidiary Ravati Seminare GmbH (wholly-owned).
• pDL Campus live! Digital event series by ABDA providing live and on-demand continuing education on pharmaceutical services (pDL). For pharmacy teams across Germany.
• Pharmazeutische Zeitung (PZ) Germany's leading professional journal for pharmacists, distributed in print, web, and newsletter formats. Reaches 74.9% of pharmacy staff monthly (LA-PHARM 2024). Sold by annual subscription with minimum one-year term. For pharmacists, PTA, PKA, and pharmacy teams.
• PTA-Forum Specialist magazine for pharmaceutical technicians (PTA) in Germany, distributed in print and digital formats. For PTA across community and hospital pharmacies.
• Pharmakon Official members' journal of the Deutsche Pharmazeutische Gesellschaft (DPhG) covering drug science and practice, published six times per year since 2013. For DPhG members, pharmacists, and pharmaceutical scientists.
• PZ PRISMA Semiannual continuing-education journal for pharmacists, published by ABDA's Geschäftsbereich Pharmazie with the Bundesapothekerkammer. For pharmacists across all practice settings.
• Deutscher Arzneimittel-Codex / Neues Rezeptur Formularium (DAC/NRF) Standard reference work for pharmacy compounding and testing, published as loose-leaf collection, book, and online database with over 600 compounding instructions and more than 2,600 formulation formulas. For pharmacists who compound in their pharmacies.
• ABDATA Pharma-Daten-Service Comprehensive pharmaceutical data service providing market and product data for the German pharmacy sector, delivered as a database. For pharmacies, wholesalers, and pharmaceutical software vendors.
• Apotheken-Notdienstdaten Database of pharmacy emergency/on-call duty schedules across Germany, integrated into aponet.de and licensed for use in third-party pharmacy software. For pharmacies, software vendors, and the public.
• N-Ident Digital identification solution for pharmacies supporting verification workflows in the pharmaceutical supply chain. For German pharmacies.
• securPharm Integration Solution supporting the German securPharm pharmaceutical authentication and identification system required for prescription medicines. For German pharmacies.
• LabXpert Laboratory management solution for pharmacies supporting in-house quality control tests and documentation. For German pharmacies operating in-house laboratories.
• MediCheck Medication check service and digital solution supporting pharmacies in reviewing patient medications. For German community pharmacies.
• ApoRevision Revision and review service for pharmacy operations, covering operational audits and compliance documentation. For German pharmacy operators.
• Digitales Couponing Digital couponing solution enabling pharmacies to run digital promotion campaigns for OTC products and pharmacy services. For German community pharmacies and pharmacy chains.
• govi.de Medien-Shop Avoxa's own e-commerce storefront selling books, e-books, loose-leaf works, software, contracts, documentation materials, and publication subscriptions. For pharmacists, PTA, and consumers in DACH.
• pharmastellen.jobs Online job portal for the pharmacy and pharmaceutical industry, averaging 2,320 monthly active users. Connects employers (pharmacies, pharma companies) with pharmacists, PTA, PKA, and pharmaceutical professionals.
• PZ-Akademie Digital academy for pharmaceutical training and continuing education, supporting online earning of continuing education credits. For German pharmacists and PTA.
• Avoxa StudiClub Digital learning platform for pharmacy students and young professionals combining exam preparation with community features. For German pharmacy students and PhiPs.
• PTA-Channel Digital channel for pharmaceutical technicians (PTA), supporting e-learning, clinical reference, and continuing education. For PTA across German community and hospital pharmacies.
• Ravati Seminare digital Digital extension of the Ravati Seminare portfolio, providing online seminars and exam preparation for pharmacists and pharmaceutical students. For pharmacy students and licensed pharmacists preparing for further qualifications.
• Govi-Medienprogramm Comprehensive pharmacy media programme including loose-leaf works, books, e-books, software, contracts, and documentation materials sold through the govi.de media shop. For German pharmacies and pharmacy professionals.
• aponet.de Health Portal Official health portal of German pharmacists (aponet.de) providing pharmacy duty lookup, health news, medication information, and seasonal health advice. 2.8M monthly page impressions, 1.56M visits, and 31,500 newsletter subscribers. For German consumers (seniors, families, health-interested patients).
• EVInews Monthly newsletter and searchable database on evidence-based self-medication, produced with the University of Leipzig's Institute for Pharmacy, Department of Clinical Pharmacy. For pharmacies counseling patients on self-medication.
• Avoxa Content Service Editorial content creation service covering health, medicine, and pharmacy topics, providing articles, newsletters, social media posts, and press releases. For healthcare brands, publishers, and pharmacy-related organizations.
• Pseudo Customer Mystery-shopper style service that evaluates and improves pharmacy consulting quality by sending trained pseudo-customers into pharmacies. Developed with ABDA. For German pharmacies seeking to benchmark and improve consultation quality.

Quantifiable outcome

• 74.9% of pharmacy staff use at least one Pharmazeutische Zeitung media offering monthly (LA-PHARM 2024)
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• ABDA – Bundesvereinigung Deutscher Apothekerverbände e.V.flagshipStrategic or Co-development PartnerAvoxa is a subsidiary of ABDA – Bundesvereinigung Deutscher Apothekerverbände e.V. ABDA's Geschäftsbereich Pharmazie co-edits PZ PRISMA with Avoxa. The Deutscher Apothekertag (annual general assembly of German pharmacists) is organized by ABDA in partnership with Avoxa, running parallel to expopharm. The ABDA also partners with Avoxa on pDL Campus live!, Pseudo Customer, and other professional initiatives. This organizational relationship makes Avoxa the quasi-official media and events arm of the German pharmacy profession.
• Bundesapothekerkammer (BAK)flagshipStrategic or Co-development PartnerThe Bundesapothekerkammer (Federal Chamber of Pharmacists) sanctions and co-curates the pharmacon congresses, which are the most important pharmaceutical continuing education events in the German-speaking world. The BAK's Wissenschaftlicher Beirat (Scientific Advisory Board) curates the pharmacon program, with Prof. Dr. Robert Fürst as speaker. The pharmacon Meran 2026 was attended by BAK President Dr. Armin Hoffmann, who delivered the opening address.
• ADKA – Bundesverband Deutscher Krankenhausapotheker e.V.flagshipStrategic or Co-development PartnerAvoxa organizes and manages all ADKA congresses (ADKA-Jahreskongress, ADKA-Regionalkongresse, Herstellungssymposion) as the professional congress organizer. The ADKA Scientific Committee curates the program content. The partnership has been ongoing for decades, with the ADKA-Jahreskongress growing to 1,300+ attendees.
• Deutscher Apothekerverband (DAV)coreStrategic or Co-development PartnerAvoxa organizes the DAV-Wirtschaftsforum on behalf of the Deutscher Apothekerverband. This event has been running for over 50 years as the platform for networking between politics, business, and pharmacy. The ABDA presents the annual Apothekenwirtschaftsbericht (Pharmacy Economy Report) at this forum.
• Deutsche Pharmazeutische Gesellschaft e.V. (DPhG)coreStrategic or Co-development PartnerAvoxa publishes Pharmakon, the official members' journal of the DPhG (Deutsche Pharmazeutische Gesellschaft), which has been published six times per year since 2013. Avoxa also supports DPhG student workshops at pharmacon congresses.
• Institut für Pharmazie, Abteilung Klinische Pharmazie, Universität LeipzigcoreStrategic or Co-development PartnerThe EVInews newsletter and database on evidence-based self-medication is produced in collaboration with the Institute for Pharmacy, Department of Clinical Pharmacy at the University of Leipzig. This academic partnership provides the scientific credibility for the EVInews content.
• Pharmazeutische Zeitung (PZ) / ABDATA / DAC-NRF EditorscoreOthersThe Pharmazeutische Zeitung is edited in partnership with ABDA's Geschäftsbereich Pharmazie and the Bundesapothekerkammer. DAC/NRF is edited jointly with the DAC/NRF editing team. PZ PRISMA is published by ABDA's Geschäftsbereich Pharmazie in connection with the Bundesapothekerkammer.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Medscape (WebMD/Internet Brands): Global digital healthcare professional news, education, and marketing platform owned by a large healthcare media conglomerate. Operates a similar professional news/CME/audience-targeting model to Avoxa's media portfolio but at a substantially broader geographic and specialty scale.
• Informa Markets (Pharma/Health portfolio): Global events-led B2B services group operating large healthcare and pharma exhibitions such as CPHI. Comparable in pharmacy/pharma events business to expopharm and pharmacon, but at far larger international scale across multiple healthcare verticals.
• Messe München (exfour): Major German trade fair organizer running healthcare and pharmaceutical exhibitions (e.g., Expopharm co-located events historically, and other life-sciences congresses). Comparable in running large-scale B2B health/pharma events, though at much broader sector and international scale than Avoxa's pharmacy-focused portfolio.

Direct peers

• Springer Medizin (Springer Nature): German-language B2B healthcare publisher with trade journals, continuing education, and digital tools for medical professionals. Directly analogous to Avoxa in serving a regulated healthcare profession via media, education, and digital workflows, though focused on physicians rather than pharmacists.
• DocCheck: German healthcare professional platform combining login-gated content, advertising, marketing services, and community for medical/pharma audiences. Comparable in operating a member-driven health professional portal with B2B marketing services, analogous to aponet.de plus Avoxa Content Service.
• Deutscher Ärzte-Verlag: Trade publisher tied to the German Medical Association publishing Deutsches Ärzteblatt and related physician-facing media, events, and digital services. Structural parallel to Avoxa as the association-aligned trade media company for its respective healthcare profession (physicians vs. pharmacists).
• Apotheke Adhoc (Patrick Hollermann): Independent German pharmacy news portal covering daily pharmacy industry developments and offering job/marketplace services. Direct competitor to Avoxa's aponet.de and Pharmazeutische Zeitung for German pharmacy news reach.
• Thieme Group: German medical publisher producing specialist journals, reference works, and digital platforms across healthcare, plus events and continuing education. Highly comparable to Avoxa in combining institutional publishing, reference standards, and digital commerce within healthcare.

Regional players

• PharmaTimes: UK-based trade publication and awards platform serving the pharmaceutical industry with news, features, and competitions. Similar in combining pharma trade journalism with branded events/awards, though operating in a different geography than Avoxa's German core market.

Emerging players

• Pharmaceutical Executive / Pharm Exec (MJH Life Sciences): US/global trade media brand covering pharmaceutical industry strategy, regulation, and commercial topics. Comparable in providing trade journalism, events, and awards for pharma executives, though ABDT/ABDA-aligned pharmacy focus gives Avoxa narrower but more defensible positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AvoxaMediengruppe
• LinkedInlinkedin.com/company/avoxa-mediengruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avoxa