Peak Performance Sports

What Peak Performance Sports does

Peak Performance Sports, LLC is a privately held sports psychology coaching company founded in 1991 by Dr. Patrick Cohn, Ph.D., and headquartered in Windermere, Florida. The company delivers mental performance coaching services to individual athletes, teams, sports parents, and aspiring mental coaches across more than 30 sports, serving athletes from junior through professional levels including clients from the NFL, PGA Tour, NHL, NASCAR, and the Olympics. Its core offering is one-on-one virtual coaching sessions conducted via Zoom, FaceTime, or Skype at $600-$700 per month, anchored by a proprietary four-step coaching methodology and the AMAP (Athlete's Mental Aptitude Profile) assessment used to identify mental game barriers and customize training plans.

The company monetizes through four primary revenue streams: recurring one-on-one coaching subscriptions (typically 8-12 week engagements, 45-60 minute sessions), the 10-week MGCP (Mental Game Coaching Professional) certification program for external coaches and therapists priced as a one-time license, a digital products storefront offering 25+ self-guided audio programs and workbooks starting at $79, and team/group mental training seminars. Distribution is direct-to-consumer via the peaksports.com website with a freemium entry point (free 15-minute consultation) and a content-led acquisition engine spanning a sports psychology blog, five niche podcasts (Sports Psychology, Golf, Tennis, Racing, Soccer), YouTube, TikTok, and Instagram. A network of partner sites (Day Trading Psychology, Baseball-Yips.com, PuttingYips.com, Sports-Psychology.com) extends SEO reach into adjacent verticals.

The business is founder-owned and operated with 11-50 employees, including Dr. Cohn as CEO and three named M.S.-level mental performance coaches (Jaclyn Ellis, Lane Schwarz, Carolyne Lawley). There are no disclosed funding rounds, no institutional investors, and no parent company; the firm operates as a Florida LLC with stable, long-tenured leadership. The go-to-market is sales-led with inside-sales phone conversion (888-742-7225) and free consultations converting prospects into personalized coaching engagements, supported by an extensive content marketing operation that drives organic top-of-funnel demand.

Name

Peak Performance Sports

Legal name

Peak Performance Sports, LLC

Website

https://www.peaksports.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Psychology Coaching

NAICS

Sports and Recreation Instruction (61162), Professional and Management Development Training (611430)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Sports psychology coaching
• Mental performance training
• Athlete mental coaching
• Mental toughness coaching
• Youth sports psychology

Headquarters

HQ city

Windermere

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. One-on-One Mental Coaching Services: Weekly mental performance coaching sessions delivered via video (Zoom, FaceTime, Skype) or phone. Each session targets specific mental game challenges and includes audio and workbook programs for athletes to apply between sessions. Sessions run 45-60 minutes.
2. MGCP Certification Program: 10-week certification course for coaches, life coaches, therapists, and psychologists to become Mental Game Coaching Professionals. Participants meet live via video with Dr. Cohn and other professionals.
3. Mental Training Digital Products: Audio programs, workbooks, and CD programs for athletes, coaches, and sports parents. Includes The Confident Athlete series, sport-specific programs, and self-guided mental training courses starting at $79.
4. Team Mental Training: Mental toughness seminars and team training programs for coaches and athletic groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Peak Performance Sports provides one-on-one mental performance coaching for athletes, coaches, and sports parents delivered virtually via video and phone. Offerings center on the proprietary AMAP (Assessment of Mental Attributes for Peak Performance) diagnostic, a four-step mental coaching system, the MGCP professional certification program, and Mental Edge digital workbooks covering topics from confidence and focus to handling slumps and pre-game nerves.

Product overview

Peak Performance Sports operates as a services and digital products company offering mental performance coaching for athletes. The core offering consists of one-on-one and team mental coaching services delivered virtually via Zoom, FaceTime, or Skype, supplemented by the AMAP Assessment System and Mental Edge Workbooks that form the coaching methodology. The product portfolio includes over 20 self-guided digital programs including the Confident Athlete Series (Fearless, Focused, Relaxed, Composed variants), youth-focused Confident Sports Kid programs, sport-specific offerings like The Golfer's Mental Edge, Tennis Confidence, and The Confident Racer, plus business resources for mental coaches including the MGCP Certification Program, Mastermind Course, and Online Success Formula. Free mental game reports and sports psychology podcasts complement the paid offerings. The MGCP certification program is the company's premium educator product for professionals wanting to become certified mental game coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• One-on-One Mental Performance Coaching Personalized, recurring mental performance coaching sessions delivered virtually (video/phone) to individual athletes across sports, focused on confidence, focus, composure, and consistency under pressure.
• AMAP Assessment (Assessment of Mental Attributes for Peak Performance) Proprietary diagnostic assessment that evaluates an athlete's mental attributes for peak performance and produces recommendations that lead into coaching packages.
• MGCP Certification (Master Mental Game Coaching Professional) Online cohort-based certification program that credentials coaches and professionals to practice mental game coaching using Peak Performance Sports' methodology and IP.
• Mental Edge Workbooks (Digital) Digital self-study workbooks that target specific mental game topics (e.g., confidence, focus, handling slumps, pre-game nerves) and are sold directly to athletes and parents via the company website.
• Team Mental Coaching Group mental performance coaching engagement delivered to athletic teams and programs to address team-wide confidence, focus, and composure issues.
• Sports Parent Coaching and Sports Parent Pod Coaching and subscription community product aimed at parents of youth athletes, providing guidance and tools to help parents support their child's mental performance without over-involvement.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Miami DolphinsflagshipStrategic or Co-development PartnerDr. Cohn has consulted with the Miami Dolphins NFL team, providing mental performance coaching and team mental training services.
• NASCAR WinnerscoreStrategic or Co-development PartnerDr. Cohn has worked with NASCAR racing professionals including championship-level drivers on mental game coaching for racing performance.
• NHL PlayerscoreStrategic or Co-development PartnerProfessional hockey players have received mental performance coaching from Dr. Cohn for confidence, focus, and composure under competitive pressure.
• National Motocross ChampionscoreStrategic or Co-development PartnerDr. Cohn has worked with national-level motocross champions including Max Anstie, providing mental strategies for racing under pressure.
• PGA Tour Professional GolferscoreStrategic or Co-development PartnerDr. Cohn has worked with multiple PGA Tour professional golfers on mental game coaching for tournament performance, including J.L. Lewis.
• Day Trading PsychologyminorStrategic or Co-development PartnerPartner site focused on improving mindset for trading and consistency, applying mental game strategies to day trading.
• Baseball-Yips.comminorStrategic or Co-development PartnerPartner site dedicated to helping baseball players overcome the yips through mental training strategies.
• Sports-Psychology.comminorChannel Partner/ Reseller/ DistributorPartner site for mental training for peak performance in sports.
• PuttingYips.comminorStrategic or Co-development PartnerPartner site focused on overcoming golf putting yips and chipping yips using golf psychology strategies.
• MGCP Certified Mental CoachescoreChannel Partner/ Reseller/ DistributorNetwork of certified Mental Game Coaching Professionals (MGCPs) trained through Peak Performance Sports' certification program, who deliver mental coaching services to athletes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mind Gym: UK-listed performance psychology consultancy providing mental performance coaching to athletes, executives, and corporates. Most direct public comp for a sports/performance psychology coaching business with a proprietary methodology and B2B/B2C delivery model.
• Compete to Create: Sports leadership and mental performance coaching firm founded by former athletes, working with professional teams and athletes on mental skills. Direct competitor in the sports psychology coaching niche targeting similar elite athlete segments.
• Pillar Performance: Mental performance coaching platform focused on athletes and high-performers, offering virtual coaching sessions and digital content. Competes in the same online sports psychology coaching space with a similar subscription-based delivery model.
• Sport Strata: Sports psychology firm providing mental performance consulting to athletes, coaches, and teams. Comparable in offering 1:1 coaching, team programs, and educational content for the competitive athlete market.
• Premier Sport Psychology: Sports psychology practice providing mental performance coaching to athletes and teams, led by licensed psychologists. Comparable target market (competitive athletes) and service model (1:1 and team coaching).

Broad incumbents

• IMG Academy: Elite multi-sport training academy that includes mental performance and sports psychology as part of its broader athletic development offering. Comparable in serving elite junior-to-pro athletes but operates physical facilities at much larger scale.
• EXOS: Performance and wellness company offering integrated athletic, mental, and nutritional training to pro teams, military, and corporate clients. Broader incumbent with mental performance as one component of a multi-discipline offering.
• Headspace: Consumer mental wellness app offering guided meditation, focus, and performance content. Comparable as a scalable digital mental performance channel, though targeting general consumers/wellness rather than competitive athletes specifically.
• Calm: Mental wellness app with content on focus, sleep, and performance. Adjacent competitor in the broader mental performance category with a content/subscription model that could be extended into athletic performance verticals.

Emerging players

• Oneself (mental performance coaching marketplaces): Smaller direct-to-consumer sports psychology coaching platforms emerging online that connect athletes with mental performance coaches. Represents emerging competitive pressure from tech-enabled coaching marketplaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PeaksportsCoach
• YouTubeyoutube.com/user/MindsetForSports
• Facebookfacebook.com/PeakPerformanceSports
• Instagraminstagram.com/sportspsychcoach
• TikToktiktok.com/@peakperformancesports
• LinkedInlinkedin.com/company/peak-performance-sports-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peak Performance Sports