Plandent

What Plandent does

Plandent GmbH & Co. KG is a German dental trade and services company headquartered in Münster, Westphalia, founded in 1928. It operates a multi-channel distribution platform combining 22+ physical branch locations, an e-commerce storefront (shop.plandent.de), a centralized customer care center, and field-based technical service engineers to serve dental practices and dental laboratories across Germany. The catalog exceeds 100,000 SKUs spanning dental consumables (disinfection, filling materials, instruments, pharmaceuticals, prophylaxis), equipment (treatment units, X-ray and DVT/3D systems, CAD/CAM, intraoral scanners), furniture, and IT hardware, sourced as an authorized distributor from premium brands including Planmeca, KaVo, Dentsply Sirona, Ivoclar, GC, Coltene, and Hu-Friedy.

The company generates revenue across five streams: consumables and supplies (transactional), equipment sales (one-time purchase), technical services (maintenance, repair, validation, installation), IT services (hardware, network, backup, training), and practice planning and consulting (practice design, founding support, hygiene consulting). Plandent has also developed two proprietary software products — my:WaWi for warehouse/inventory management and my:MPG for hygiene documentation — embedded into customer workflows. Pricing is not publicly disclosed; customers must register to view prices, and contracts appear quote-based.

Since 2000, Plandent has been a subsidiary of the Finnish dental equipment manufacturer Planmeca Group, providing strategic alignment with a global dental OEM. In 2025, the company completed the rebranding of its legacy NWD identity to the unified Plandent brand. The company holds TÜV Nord, GDP, and GoGreen certifications, and maintains complementary go-to-market channels including the al dente online magazine, the Plandent Academy continuing education program, and the Praxisstart practice-founding initiative targeting dental start-ups and entrepreneurs.

Name

Plandent

Legal name

Plandent GmbH & Co. KG

Website

https://plandent.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Plandent is a German dental trade and services company founded in 1928 in Münster, distributing over 100,000 products and equipment to dental practices and laboratories through 22+ branches, e-commerce, and field service, as a subsidiary of Finland's Planmeca Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Munster

HQ country

Germany

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Consumables & Supplies: Sale of over 100,000 dental practice and laboratory consumable products including impression materials, disinfection/sterilization products, filling materials, anesthetics, prophylaxis supplies, surgical instruments, rotating instruments, and pharmaceuticals.
2. Equipment Sales: Sale of dental equipment including treatment units, X-ray systems (including DVT/3D), CAD/CAM systems, intraoral scanners, hygiene equipment (autoclaves, thermodisinfectors), lighting, and practice furniture.
3. Technical Services: Technical customer service including maintenance, repair, validation, IT monitoring, cushion replacement, and testing of dental equipment.
4. IT Services: IT solutions including software, hardware, network configuration, data backup, IT training, and IT first aid services.
5. Practice Planning & Consulting: Practice design, technical planning, practice founding support, hygiene consulting, practice evaluation, and expansion consulting services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Plandent is a German dental trade and service company that supplies dental practices and dental laboratories with more than 100,000 dental products — ranging from consumables and instruments to capital equipment from leading manufacturers such as Dentsply Sirona, 3M and W&H — and complements this product portfolio with technical field service, IT services, and end-to-end practice planning and consulting. The company also develops and sells proprietary dental-practice software, including the my:WaWi inventory management system and the my:MPG hygiene management software, and serves customers through 22+ German branches, a customer care center, and the online shop at shop.plandent.de.

Product overview

Plandent operates as a dental trade and services company serving dental practices and laboratories with a comprehensive e-commerce platform (Plandent Online-Shop) offering over 100,000 products including practice supplies (disinfection, filling materials, instruments, pharmaceuticals, prophylaxis, X-ray), laboratory supplies (model making, ceramics, CAD/CAM/3D printing), equipment (treatment units, radiology devices, CAD-CAM systems), furniture, and IT hardware. The company provides proprietary software solutions including my:WaWi (inventory management system) and my:MPG (hygiene documentation software), alongside complementary services such as technical customer service (maintenance, repair, validation), IT services, practice planning, hygiene consulting, and waste disposal.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Consumables and Equipment Catalog

Quantifiable outcome

• 48-hour instrument repair turnaround time

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Dentsply Sirona: Dentsply Sirona is the world's largest manufacturer of dental equipment and consumables (CAD/CAM, imaging, instruments, prosthetics). Plandent is an authorized distributor of Dentsply Sirona products in Germany, making it a key upstream supplier and indirect partner rather than a competitor.
• Planmeca: Planmeca is the Finnish parent company of Plandent since 2000, manufacturing dental treatment units, X-ray, and CAD/CAM systems. While Plandent sells Planmeca products in Germany, Planmeca is structurally the parent/sister distributor to several Nordic Plandent entities, not a direct market competitor.
• KaVo Kerr: KaVo Kerr (Envista) manufactures dental chairs, handpieces, imaging systems, and consumables distributed globally. Plandent distributes KaVo equipment in Germany — comparable as a core OEM supplier and ecosystem participant in the dental equipment supply chain.

Direct peers

• Benco Dental: Benco Dental is a privately held, family-owned US dental distribution company offering supplies, equipment, technology, and service through regional showrooms and an online platform. Closely mirrors Plandent's independent, full-service dental depot model with strong regional branch presence and practice design/consulting services.
• MULTIDENT Dental: MULTIDENT is a German dental trade group operating a network of regional depots supplying dental practices and labs with consumables, equipment, and service. Direct competitor to Plandent in the German DSO-adjacent supply and service market, sharing the same customer segmentation.
• Burkhart Dental: Burkhart Dental is a US regional dental distributor with branches across the West and Midwest, selling consumables, equipment, and technology to dental practices. Comparable to Plandent on branch density, independent ownership, and a service-and-supply bundle for general dentists.
• Dental Bauer: Dental Bauer is a long-standing German dental depot and full-service provider to dental practices and laboratories, headquartered in southern Germany. One of the closest geographic and business-model peers to Plandent within the German dental trade market.

Broad incumbents

• Henry Schein: Henry Schein is the world's largest dental and medical supply distributor with a comprehensive multi-channel model (catalog, e-commerce, field sales, technology solutions) serving dental practices and labs. Directly comparable to Plandent in product breadth and target customer, though global in scale rather than Germany-focused.
• Patterson Companies: Patterson is a leading North American dental and animal health distributor combining consumables, equipment, technology, and service/support across a national branch network. Operates the same multi-channel dental distribution model as Plandent (depots + rep + service), serving general dentists and dental labs.

Regional players

• Young Innovations / American Eagle Instruments: Young Innovations is a US-based dental supply and instrument manufacturer with a distribution footprint that overlaps with regional depots like Plandent. Comparable on the consumables/instrument product side but primarily North American rather than European.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/plandent.de
• LinkedInlinkedin.com/company/plandent-gmbh-und-co-kg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plandent