NordicFeel
NordicFeel is a Swedish direct-to-consumer e-commerce beauty retailer founded in 2006, selling perfumes, skincare, makeup, haircare, and men's grooming products to individual Nordic consumers through its own website, a Stockholm physical store, and curated brand bundles.
- Company typePrivate
- Founded2006
- HeadquartersVäxjö, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
NordicFeel firmographics
Firmographics- Name
- NordicFeel
- Legal name
- Nordicfeel Group AB
- Website
- https://nordicfeel.se
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NordicFeel is a Swedish direct-to-consumer e-commerce beauty retailer founded in 2006, selling perfumes, skincare, makeup, haircare, and men's grooming products to individual Nordic consumers through its own website, a Stockholm physical store, and curated brand bundles.
- Ownership category
- akta.pro rank
Where NordicFeel is headquartered
LocationHeadquarters
- HQ city
- Växjö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
NordicFeel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: NordicFeel generates revenue through direct product sales of perfumes, skincare, makeup, and hair care products. Customers purchase individual items and bundled packages at listed prices in Swedish Krona (SEK). The company offers periodic promotional bundles with percentage discounts (e.g., 15-25% off bundle deals).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with promotional bundles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
NordicFeel product offering
Product offeringCore offering
NordicFeel is an online beauty retailer that sells perfumes, skincare, makeup, hair care, sun protection, and men's grooming products from authorized premium and professional brands through its e-commerce website nordicfeel.com and a physical retail store in Stockholm. Customers can purchase individual items or curated bundle sets (e.g., Olaplex, Kérastase, Biotherm, Wella Professionals, Sebastian Professional, Björn Axén, Medik8) at listed prices in Swedish Krona, with periodic promotional bundle deals offering 15-25% discounts and free shipping over 499 SEK. The company serves the Swedish and broader Nordic consumer market.
Differentiator
Problem solved
Functional benefit
Products and services
- Parfym (Perfume) Wide selection of designer and luxury perfumes for men and women, sold as individual products on the NordicFeel e-commerce platform.
- Hudvård (Skincare) Facial and body skincare products including cleansers, moisturizers, serums, and treatments sold via the NordicFeel e-commerce platform.
- Smink (Makeup) Cosmetics including foundation, lipstick, eyeshadow, mascara, and other color cosmetics sold via the NordicFeel e-commerce platform.
- Hårvård (Hair Care) Professional and premium hair care products including shampoos, conditioners, treatments, and styling products sold via the NordicFeel e-commerce platform.
- Solskydd (Sun Protection) Sunscreen and sun protection products for face and body sold via the NordicFeel e-commerce platform.
- Man (Men's Products) Beauty and grooming products specifically formulated for men, sold via the NordicFeel e-commerce platform.
- Olaplex Bond Maintenance Set Bond repair shampoo and conditioner duo for damaged hair, 250ml each, sold as a bundled promotional package at 568.50 kr.
- Kérastase Genesis Set Hair fall fortifying shampoo and conditioner set for thinning hair, sold as a bundled promotional package at 753.95 kr.
- Biotherm Deo Pure Duo Antiperspirant roll-on deodorant duo with 48-hour protection, sold as a bundled promotional package at 389.30 kr.
- Wella Professionals Ultimate Repair Duo Damage repair shampoo and conditioner set for damaged hair, sold as a bundled promotional package at 512.80 kr.
- Sebastian Professional Dark Oil Set Lightweight hair oil treatment set for nourishing and adding shine, sold as a bundled promotional package at 447.95 kr.
- Björn Axén Moisture Set Swedish professional hair care moisturizing shampoo and conditioner set, sold as a bundled promotional package at 344 kr.
- Medik8 Total Moisture Daily Cleansing Gel Gentle daily facial cleanser for moisturizing and softening skin, sold individually on the NordicFeel e-commerce platform.
Companies that use NordicFeel
Customer profileSegments1 record
Ideal customer profiles1 record
NordicFeel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
NordicFeel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eleven.seminorEleven.se is listed as a sister site of NordicFeel, operated by the same parent company Nordicfeel Group AB. Both platforms serve the beauty and personal care e-commerce market in the Nordic region.
Scale indicators2 records
NordicFeel competitors and assessment
Company assessmentEmerging players
- Beauty Bay: Online-first beauty retailer focused on trend-driven and indie beauty brands, with shipping across Europe. Comparable DTC e-commerce model and overlap in premium beauty audience, though broader in geographic reach.
Broad incumbents
- Sephora: Global specialty beauty retailer with a Swedish online presence and curated assortment of premium and niche beauty brands. Operating at much larger scale and brand breadth, but competing for the same authorized-brand Nordic consumer.
- Åhléns: Major Swedish department store chain with a sizable beauty and personal care category across physical stores and online. Comparable assortment overlap with NordicFeel in the authorized-brand beauty segment.
Direct peers
- Kicks: Leading Nordic beauty chain combining physical stores and e-commerce with a wide assortment of premium and mass beauty brands. Direct competitor for brand-authorized beauty assortment in the same geography.
- Notino: One of Europe's largest online beauty retailers, with a Swedish storefront carrying perfumes, skincare, makeup, and hair care. Direct competitor in the Nordic e-commerce beauty segment, with greater scale and assortment depth.
- Lyko: Nordic online beauty retailer specializing in haircare, skincare, and makeup, with physical salons and stores across the Nordics. Highly comparable business model, assortment, and geographic focus to NordicFeel.
- Eleven.se: Sister beauty e-commerce site operated by the same parent company, Nordicfeel Group AB. Both platforms serve the Swedish and Nordic beauty and personal care market with similar authorized-retailer mechanics.
Regional players
- Cocooncenter: Swedish online beauty and health retailer with broad assortment across skincare, makeup, and haircare. Comparable Nordic e-commerce footprint and authorized-brand assortment, though with a stronger health product mix.
- Parfumsdreams: Large European online retailer specializing in perfumes and beauty, headquartered in Germany. Comparable authorized-retailer model for designer and niche fragrances, with European-wide reach but no physical retail.
Others
- Zalando: European online fashion and lifestyle platform that has expanded into beauty and skincare categories. Not a direct competitor on assortment depth, but competes for the same Nordic online beauty wallet and brand-discovery traffic.
Market position
Customer concentration
NordicFeel social profiles
Digital presenceNordicFeel financial estimates
Financial estimateRevenue estimate
Valuation estimate
NordicFeel leadership team
Management profileNumber of profiles
NordicFeel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NordicFeel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NordicFeel
What does NordicFeel do?
NordicFeel is an online beauty retailer that sells perfumes, skincare, makeup, hair care, sun protection, and men's grooming products from authorized premium and professional brands through its e-commerce website nordicfeel.com and a physical retail store in Stockholm. Customers can purchase individual items or curated bundle sets (e.g., Olaplex, Kérastase, Biotherm, Wella Professionals, Sebastian Professional, Björn Axén, Medik8) at listed prices in Swedish Krona, with periodic promotional bundle deals offering 15-25% discounts and free shipping over 499 SEK. The company serves the Swedish and broader Nordic consumer market.
Is NordicFeel a public or private company?
NordicFeel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NordicFeel founded?
NordicFeel was founded in 2006. It employs 1 to 10 people.
Where is NordicFeel based?
NordicFeel is headquartered in Växjö, Sweden, in the Europe region.
How does NordicFeel make money?
One revenue line is on record: product Sales.
Who are NordicFeel's main competitors?
Beauty Bay is listed as an emerging player. Broad incumbents are Sephora and Åhléns. Direct peers are Kicks, Notino, Lyko and Eleven.se. Regional players are Cocooncenter and Parfumsdreams. Zalando is listed as an others.
Does NordicFeel have an API?
No public API is recorded for NordicFeel.