Danskin brand
Danskin is a heritage women's activewear, dancewear, yoga apparel, and fitness equipment brand founded in 1882, operated under Iconix International Inc. and sold direct-to-consumer via danskin.com and an Amazon storefront to dancers, students, and fitness consumers.
- Company typePrivate
- Founded1882
- HeadquartersDayton, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Danskin brand does
Danskin is a heritage women's activewear, dancewear, legwear, yoga apparel, and fitness equipment brand founded in 1882, currently operated as a private entity under Iconix International Inc., a brand-management corporation headquartered at 1450 Broadway, 22nd Floor, New York, NY 10018. The brand is positioned primarily for dance participants — professional dancers, dance students, and recreational dancers — with secondary institutional reach into dance schools, studios, and educational settings. According to market analysis, Danskin operates within a global dancewear market valued at USD 1.6 billion in 2023 and projected to reach USD 2.6 billion by 2033, alongside established competitors including Bloch International, Capezio, Repetto, and Grishko.
The business runs a direct-to-consumer go-to-market through the owned e-commerce website danskin.com and a co-distributed Amazon storefront, supplemented by email and SMS marketing communications for newsletter subscribers. No proprietary technology, mobile applications, integrations, or AI/ML capabilities are disclosed; the site operates as a standard retail e-commerce platform collecting name, contact details, billing/postal addresses, clothing/shoe size, and payment information for order fulfillment. Revenue mechanics, pricing tiers, transaction volumes, and named customers are not disclosed in the available data, and the reported headcount of 101–250 appears to reflect Iconix International's broader brand-management operations rather than Danskin-specific resources. The 2025 site refresh under the "Intermission – DANSKIN" positioning and a refreshed logo dated June 2025 indicate active brand stewardship, but no funding rounds, M&A activity, partnerships, certifications, leadership changes, or product launches are documented.
Danskin brand firmographics
Firmographics- Name
- Danskin brand
- Legal name
- Iconix International Inc.
- Website
- https://danskin.com
- Company type
- Private
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Danskin is a heritage women's activewear, dancewear, yoga apparel, and fitness equipment brand founded in 1882, operated under Iconix International Inc. and sold direct-to-consumer via danskin.com and an Amazon storefront to dancers, students, and fitness consumers.
- Ownership category
- akta.pro rank
Danskin brand industry classification
Industry- Product category
- Dancewear & Active Apparel
- NAICS
- Shoe Retailers (4582), Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Yoga, Pilates & Studio Wear Retail (CRAMACAE), Athletic Footwear & Sport Apparel Retail (CRAMABAC)
Keywords
Where Danskin brand is headquartered
LocationHeadquarters
- HQ city
- Dayton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Danskin brand business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Dancewear and active apparel sales: Direct-to-consumer sales of dancewear and active apparel products through e-commerce channels. The privacy policy indicates the collection of clothing/shoe size, billing address, postal address, and payment details for order fulfillment, suggesting standard retail e-commerce revenue from product sales.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Danskin brand product offering
Product offeringCore offering
Danskin is a women's apparel brand selling active wear, leg wear, dance wear, yoga apparel, and fitness equipment through direct-to-consumer e-commerce channels including its own website and an Amazon storefront. Founded in 1882, the brand offers bodywear, dance shoes, and related accessories for practice, performance, education, and recreation, and is operated by Iconix International Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Bodywear Bodywear garments for women's dance, active, and yoga use for practice, performance, education, and recreation.
- Dance Shoes Dance footwear for practice, performance, and instruction across dance styles.
- Related Accessories Accessories supporting dance and active wear use for practice and performance.
Companies that use Danskin brand
Customer profileSegments2 records
Ideal customer profiles2 records
Danskin brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Danskin brand partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Danskin brand competitors and assessment
Company assessmentDirect peers
- Capezio: Capezio is one of the most established US dancewear and dance shoe brands, competing directly with Danskin across dancewear, footwear and active apparel for dancers, schools and studios.
- Repetto: Repetto is a heritage French dance and ballet brand with overlap in ballet flats, dancewear and activewear, particularly in the premium/professional dancer segment where Danskin also operates.
- Grishko: Grishko is a specialist dance and ballet brand with strong international presence; it competes with Danskin in pointe shoes, ballet apparel and studio essentials.
- Bloch International: Bloch is a leading global dancewear and ballet shoewear brand, competing with Danskin in the same use cases and serving the same customer base of dancers, schools and performers.
Broad incumbents
- Athleta: Athleta is Gap Inc.'s women's activewear brand covering yoga, training and travel apparel; it competes with Danskin for the same women's activewear and lifestyle customer and share of wallet.
- Lululemon: Lululemon is a leading women's activewear and yoga apparel brand with broader assortment and scale; it competes with Danskin's yoga, studio and activewear lines at the premium end of the category.
- Alo Yoga: Alo Yoga is a premium yoga and studio-to-street apparel brand, overlapping directly with Danskin's yoga apparel and activewear assortment and DTC channel approach.
- Nike (Women's Active): Nike's women's training, dance and yoga assortment competes with Danskin at scale across athletic and lifestyle activewear, both direct and through wholesale and DTC channels.
Emerging players
- Wear Moi: Wear Moi is a European dancewear specialist gaining traction among dancers and schools; it overlaps with Danskin on dancewear and activewear for training and performance.
Regional players
- Mirella: Mirella is a dancewear brand with strong presence in regional dance markets; it overlaps with Danskin in leotards, footwear and studio apparel for dancers and schools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Danskin brand social profiles
Digital presenceDanskin brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danskin brand leadership team
Management profileNumber of profiles
Danskin brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danskin brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danskin brand
What does Danskin brand do?
Danskin is a women's apparel brand selling active wear, leg wear, dance wear, yoga apparel, and fitness equipment through direct-to-consumer e-commerce channels including its own website and an Amazon storefront. Founded in 1882, the brand offers bodywear, dance shoes, and related accessories for practice, performance, education, and recreation, and is operated by Iconix International Inc.
Is Danskin brand a public or private company?
Danskin brand is a private company. It is classified as corporate owned and is currently operating.
When was Danskin brand founded?
Danskin brand was founded in 1882. It employs 101 to 250 people.
Where is Danskin brand based?
Danskin brand is headquartered in Dayton, United States, in the North America region.
How does Danskin brand make money?
One revenue line is on record: dancewear and active apparel sales.
Who are Danskin brand's main competitors?
Direct peers on record are Capezio, Repetto, Grishko and Bloch International. Broad incumbents are Athleta, Lululemon, Alo Yoga and Nike (Women's Active). Wear Moi is listed as an emerging player. Mirella is listed as a regional player.
Does Danskin brand have an API?
No public API is recorded for Danskin brand.
What industry is Danskin brand in?
Danskin brand's product category is Dancewear & Active Apparel. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAMACAE, Yoga, Pilates & Studio Wear Retail. Its NAICS code is 4582 and its SIC code is 5600.