Optimix
Optimix is a Hong Kong-based, privately held manufacturer of polymer-modified technical dry mortar products for the building and construction industry, operating five automated plants in Zhuhai and Dongguan and serving contractors and developers through six direct sales offices in Hong Kong, Macau, and mainland China.
- Company typePrivate
- Founded2000
- HeadquartersNorth Point, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Optimix does
Optimix (Hong Kong) Limited, trading as OPTIMIX (奧迪美), is a privately held specialty construction-chemicals manufacturer founded in 2000 and headquartered in North Point, Hong Kong. The company designs, produces and sells polymer-modified technical dry mortar products across ten application categories — plastering, skimcoating, tiling, waterproofing, grouting, floor screeding, non-shrink grouting, repair mortars, pre-batched concrete, and emulsions — plus a specialty Eco Build line anchored by a patented acid-resistant mortar. Manufacturing is concentrated in five automated facilities in Zhuhai and Dongguan (with a private wharf at the Zhuhai site), and the company operates own-brand direct sales offices in Hong Kong, Macau, Shanghai, Guangzhou, Shenzhen and Zhuhai, supplemented by a retailer network and stores on Alibaba 1688 and Baidu AiProcurement.
The company's commercial proposition rests on certified green and high-spec compliance rather than commodity volume: three flagship products hold first-batch CICGPC 2.0 Platinum (2026), ISO 9001/14001, Hong Kong Q-Mark, HKCI PCCS-TA and PCCS-RM certifications, EN 12004/13888 compliance, and alignment with LEED, WELL and BEAM Plus. It is an active member of the Hong Kong DfMA alliance and has a formal R&D partnership with Bright Dream Robotics for robot-compatible skimcoats. Reference projects include Hong Kong Palace Museum, M+ Visual Culture Museum, MTR East Rail Line Cross-Harbour Extension, Penny's Bay Quarantine Centre, Hong Kong International Airport, Beijing Daxing International Airport, Kai Tak Cruise Terminal, Victoria Dockside, Hong Kong Science Park Phase 3, L'Avenue Shanghai, Heartland 66 Wuhan, WM Hotel and LANDMARK Central.
Revenue mechanics combine hardware sales of dry mortar products through direct technical sales, authorized retailers, and e-commerce channels, with annual production capacity exceeding 200,000 tons. The company is founder/closely held, has no disclosed external funding or institutional investors, and does not publish financials — pricing is negotiated through sales offices rather than disclosed publicly.
Optimix firmographics
Firmographics- Name
- Optimix
- Legal name
- Optimix (Hong Kong) Limited
- Website
- https://optimix.com.hk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Optimix is a Hong Kong-based, privately held manufacturer of polymer-modified technical dry mortar products for the building and construction industry, operating five automated plants in Zhuhai and Dongguan and serving contractors and developers through six direct sales offices in Hong Kong, Macau, and mainland China.
- Ownership category
- akta.pro rank
Optimix industry classification
Industry- Product category
- Construction Chemicals / Technical Dry Mortar Products
- NAICS
- Other Concrete Product Manufacturing (327390), Cement and Concrete Product Manufacturing (3273), Ready-Mix Concrete Manufacturing (327320)
- SIC
- Adhesives & Sealants (2891), Concrete, Gypsum & Plaster Products (3270), Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Construction Chemicals (Additives, Admixtures & Grouts) (IMAEABAC)
- akta.pro secondary industries
- Plaster (Gypsum/Lime/Cement) & Basecoat Systems (IMADAEAC), Ready-Mix Concrete Production & Delivery (IMADAAAA), Sealants (Construction & Industrial) (IMAEAGAI), Precast Concrete Products (IMADAAAB)
Keywords
Where Optimix is headquartered
LocationHeadquarters
- HQ city
- North Point
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices8 records
Markets served
Optimix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Dry Mortar Products Manufacturing and Sales: OPTIMIX manufactures and sells advanced technical dry mortar products covering plastering, tiling, waterproofing, grouting, repairing, flooring, emulsions and customized innovations. The company operates its own production facilities in Zhuhai and Dongguan with an annual output exceeding 200,000 tons. Products are sold through direct sales offices in Hong Kong, Macau, Shanghai, Guangzhou, Shenzhen, and Zhuhai, with distribution reaching East China, North China, and South China regions.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Optimix product offering
Product offeringCore offering
Optimix (Hong Kong) Limited / OPTIMIX 奧迪美 manufactures and sells advanced polymer-modified cementitious technical dry mortar products for the building and construction industry. The product range covers plastering, tiling, waterproofing, grouting, repairing, flooring, concreting, emulsions, and eco-build repair mortars, produced in five automated facilities in Zhuhai and Dongguan with annual output exceeding 200,000 tons and sold through six direct sales offices plus retail and e-commerce channels across Hong Kong, Macau, and mainland China.
Product overview
OPTIMIX is a comprehensive dry mortar product portfolio consisting of ten major product categories: Plastering (BP126, BP138, BP168, BP22GP), Skimcoat (SC212, SC216, SC228, SC262, SC273, SC26GP), Tile Adhesives (TA313, TA314, TA328, TA328S, TA338, TA345, SA329, BA310, DB390, DB391), Tile Grouts (TG410E, TG410ES, TG480), Waterproofing (WP513, WP515, WP533, WP568, WF578), Floor Screed (SF806, SF818, SF828, SF838, SF868, SF878, FS151, FS161, FS171, FS191, FS192, FH919, F50), Non-Shrink Grout (NS612, NS688), Repair Mortar (RM700, RM725, RM740, RM760, RM769, RM770, RM780, RM781, RM795, BONDPRO POWDER), Pre-batched Concrete (PC30, PC30W, PC40, PC40W, PC45, PC45W, PC60, PC60W), and Emulsion/Polymer products (Procrete, SF80, PE, Curing Compound, EVA, OPTISEAL). The portfolio also includes Eco Build products like the acid-resistant mortar. Established in 2000, OPTIMIX serves the building and construction industry with advanced technical dry mortar products for applications including plastering, tiling, waterproofing, grouting, repairing, flooring, and concrete works, with products specifically formulated for MiC (Modular Integrated Construction) and DfMA (Design for Manufacture and Assembly) projects.
Differentiator
Problem solved
Functional benefit
Products and services
- OPTIMIX BP138 Base Plaster (Waterproof) High quality polymer modified mortar with very low water absorption properties designed for machine spraying or hand application onto concrete or block wall surfaces to provide a water and moisture-proof render layer. Intended for contractors and construction professionals on building projects.
- OPTIMIX BP168 Base Plaster (Premium) Premium quality polymer modified mortar designed for internal and external wall plastering with machine spraying or hand application capability, capable of building up to 25mm in one operation. For construction industry customers requiring high-build plastering.
- OPTIMIX SC216 Skimcoat (Fine) High quality polymer modified mortar designed for machine spraying or hand application onto fair faced concrete or rendered surfaces as final coat at thickness between 2mm and 5mm. Used by contractors and developers for fine finishing of walls and ceilings.
- OPTIMIX SC212 Skimcoat (Flexible Tile Filler) Premium quality pre-mixed mortar for renovation projects touching up gaps, uneven surfaces and old tile finishes, applicable at thickness between 1mm and 3mm. Targeted at renovation contractors and refurbishment projects.
- OPTIMIX SC228 Skimcoat High quality polymer modified mortar for machine spraying or hand application onto fair faced concrete or rendered surfaces as final coat at thickness between 3mm and 8mm. Used by construction professionals for general skimcoat finishing work.
- OPTIMIX TA313 Tile Adhesive (Semi-Flexible) High quality polymer modified cementitious adhesive available in grey or white colours for fixing interior and exterior ceramic tiles, exceeding EN12004 Class C1TE requirements with slip resistance performance. For contractors and developers on tiling projects. Achieved CICGPC 2.0 Platinum certification.
- OPTIMIX TA328 Tile Adhesive (Flexible) Premium quality polymer modified cementitious adhesive for high strength fixing of interior and exterior ceramic tiles, exceeding EN12004 Class C2TE S1 requirements. For professional tile installers and developers requiring flexible high-strength tile fixing. Holds CICGPC 2.0 Platinum, China Green Building Materials 3-Star, and HKCI PCCS-TA certifications.
- OPTIMIX TA338 Tile Adhesive (High Performance) High quality polymer modified cementitious adhesive designed for fixing tiles with excellent deformation capability and flexibility to accommodate movements due to thermal expansion or contraction. Meets EN12004 Class C2TE S2. For high-performance tiling applications where substrate movement is a concern.
- OPTIMIX TA314 Tile Adhesive (2-in-1 Fix and Grout) High quality polymer modified cementitious 2-in-1 adhesive and grout for mosaic tiles fulfilling BS EN12004 Class C1 requirements. For mosaic tile installers and small-format tile projects.
- OPTIMIX TA345 Lightweight Tile Adhesive (Flexible) Low-density high-quality polymer-modified white cementitious adhesive particularly suitable for MiC and DfMA designs where minimising weight is a consideration. Targeted at modular construction projects requiring lightweight yet flexible tile fixing solutions.
- OPTIMIX SA329 Stone Floor Adhesive (Fast-Setting) Rapid Setting high quality polymer modified cementitious adhesive for high strength fixing of interior and exterior natural stone and ceramic tiles, gaining working strength within 2 hours. For installers requiring quick return-to-service on natural stone and tile flooring.
- OPTIMIX DB390 Semi-Dry Bedding Mortar (Rapid Setting) High quality pre-mixed rapid-setting mortar for semi-dry bedding applications, directly replacing traditional site batched semi-dry cement sand mixes for floor tile installation. For floor tiling contractors seeking consistent quality and rapid setting performance.
- OPTIMIX DB391 Adhesive Slurry (Rapid Setting) High quality polymer modified cementitious fast-setting adhesive designed for fixing floor tiles on traditional semi-dry bedding system. For floor tiling contractors using semi-dry bedding methods.
- OPTIMIX TG410E Tile Grout (High Performance) High quality polymer modified mortar for filling tile joints fulfilling BS EN 13888 Type CG2WA requirements with high abrasion resistance and reduced water absorption. For tiling professionals on commercial and residential projects. Holds CICGPC 2.0 Platinum certification.
- OPTIMIX TG480 Tile Grout (Epoxy Cartridge) Epoxy based highly decorative pointing mortar for interior tile grouting supplied in convenient 2-component pre-packed cartridges with automatic mixing at nozzle. For interior tile grouting applications requiring high decorative finish.
- OPTIMIX WP515 Waterproofing Slurry (General) Premium quality pre-mixed mortar consisting of special cements, graded fillers, hydrophobic agents, and polymers for waterproofing of structural and architectural elements. For waterproofing contractors on building projects.
- OPTIMIX WP533 Waterproofing Slurry (Semi-Flexible) Fast drying 2-part polymer-cement composite coating suitable for brush application onto damp or dry mineral and concrete substrates with quick build-up of multiple layers. For waterproofing applications requiring rapid layering build-up.
- OPTIMIX WP568 Waterproofing Slurry (Flexible) Premium quality 2-part pre-mixed mortar for outdoor and indoor waterproofing applications maintaining good bonding to cementitious substrates. For waterproofing contractors on flexible waterproofing requirements.
- OPTIMIX SF828 Self-Levelling Screed (Overlayment) Premium quality pre-mixed mortar for flowable and pumpable flooring applications at thickness between 5mm and 20mm providing levelled and flat floor surface. For flooring contractors and developers on commercial and infrastructure projects requiring flat floor finishes.
- OPTIMIX SF878 Self-Levelling Screed (Heavy Duty) Premium quality pre-mixed mortar for heavy duty flooring applications at thickness between 3mm and 15mm with quick strength development for early re-opening to traffic. For industrial and high-traffic flooring applications.
- OPTIMIX FS151 Floor Screed High quality pre-mixed cement-based floor screed with good workability and low shrinkage to minimize surface cracking. For general floor screed applications on construction projects.
- OPTIMIX FS161 Floor Screed (Waterproofing) Premium quality shrinkage compensated cement-based screed product with outstanding water resistance properties for waterproofing floor applications. For floor screed applications requiring waterproofing performance.
- OPTIMIX FS192 Floor Screed (Lightweight) Premium quality pre-mixed lightweight cement-based screeding material complying with Hong Kong Buildings Department regulations for floor slab thickening. For floor slab thickening applications requiring lightweight materials.
- OPTIMIX NS612 Non-Shrink Grout High quality pre-mixed shrinkage-compensated cementitious grout incorporating dual expansion system for both plastic and hardened states. For structural grouting applications in construction and infrastructure. Holds HKCI PCCS-RM certification.
- OPTIMIX SF80 Primer Premium grade styrene acrylic co-polymer dispersion with extremely fine polymer particles for maximizing penetration power into substrate to enhance bond performance. Used as bonding primer in construction applications.
- OPTIMIX PE Polymer Emulsion Milky white Styrene Butadiene co-polymer dispersion acting as bonding primer for concrete and mortars, also usable as slurry coating for steel reinforcement protection. For construction applications requiring bonding primer or steel protection slurry.
- OPTIMIX Procrete Bonding agent and polymer additive, milky coloured styrene butadiene co-polymer dispersion designed for use as bonding primer for concrete mortars. Used as bonding primer and polymer additive in construction.
- OPTIMIX RM700 Window Frame Grout High quality pre-mixed shrinkage-compensated mortar for reinstatement of concrete elements, particularly suitable as waterproof grout for window frame installation. For window frame installation and waterproof grouting applications.
- OPTIMIX RM725 Repair Mortar (HKHA Class 25) Premium quality pre-mixed shrinkage-compensated mortar complying with HKHA Class 25 requirements, certified under HKCI Product Conformity Certification Scheme. For concrete repair applications on Hong Kong Housing Authority projects and general construction repairs.
- OPTIMIX RM780 Repair Mortar (Rapid Setting) Specially formulated for emergency reinstatement of damaged or deteriorated concrete, suitable for airport runways, railroads, aprons, and heavy traffic locations. Certified under HKCI PCCS-RM. For infrastructure emergency repair applications.
- OPTIMIX PC30 Prebatched Concrete (Standard) High quality dry mixed prebatched concrete suitable for all types of concrete works, classified as Grade 30 concrete complying with Hong Kong Buildings Department requirements. For general concrete works on construction projects.
- OPTIMIX PC40 Prebatched Concrete (Premium) High quality dry mixed prebatched concrete for all types of concrete works, classified as Grade 40 concrete. For concrete works requiring higher strength than Grade 30.
- OPTIMIX PC45 Prebatched Concrete (Superior) High quality dry mixed prebatched concrete for all types of concrete works, classified as Grade 45 concrete. For concrete works requiring higher strength than Grade 40.
- OPTIMIX Eco Build Acid-Resistant Mortar (环保抗酸砂浆) Self-developed patented high-quality eco-friendly repair mortar using inorganic binder system requiring only water addition, providing excellent chemical resistance for acid and ion erosion protection. Suitable for repairing and protecting concrete facilities exposed to long-term erosion including sewage pipes, sedimentation tanks and marine structures. For infrastructure operators and contractors needing acid/ion erosion protection of concrete facilities.
Quantifiable outcome
- Over 30% increase in construction efficiency when using OPTIMIX robot-compatible materials (SC216, SC273) with automated putty coating robots compared to manual work
- +3 more outcomes
Companies that use Optimix
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles4 records
Optimix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Optimix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bright Dream Robotics (博智林/ Bozilin)coreOPTIMIX partnered with Bright Dream Robotics for smart construction applications, specifically customizing formulas of SC216 Skimcoat (Fine) and SC273 Skimcoat (Putty for Paint) for use with Bright Dream Robotics' putty coating robots. The R&D collaboration achieved over 30% efficiency improvement compared to manual work. OPTIMIX acts as the exclusive building material supplier providing robot-compatible formulations for automated construction in Hong Kong and Greater Bay Area projects.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Optimix competitors and assessment
Company assessmentDirect peers
- Fosroc: International construction chemicals manufacturer with strong Asia-Pacific presence producing tile adhesives, concrete repair mortars, grouts, waterproofing, and admixtures that overlap with Optimix's full product portfolio. Closely comparable mid-size specialty construction chemicals peer.
- ARDEX Group: German specialty manufacturer of high-performance polymer-modified cementitious products including tile adhesives, screeds, grouts, and waterproofing systems. Closest product-by-product analogue to Optimix, serving similar commercial construction and renovation customers with comparable premium positioning.
Broad incumbents
- Sika AG: Swiss global leader in construction chemicals including tile adhesives, mortars, grouts, sealants, and waterproofing systems. Directly comparable product categories (polymer-modified mortars, concrete admixtures, sealants) targeting the same construction customers as Optimix, but at vastly larger scale.
- Bostik (Arkema): Global adhesives and sealants manufacturer whose tile adhesives, construction sealants, and specialty bonding products overlap directly with Optimix's TA, TG, WP, and emulsion lines. Competes for similar construction industry specifiers.
- ParexGroup (Sika): Acquired by Sika, formerly independent specialty mortars and tile-adhesive manufacturer with strong Asia presence. Closely overlapping product mix with Optimix including renders, tile adhesives, grouts, and waterproofing.
- Mapei: Italian multinational specializing in adhesives, sealants, and chemical products for the construction industry with a portfolio closely overlapping Optimix's tile adhesives, grouts, screeds, and repair mortars. Both serve commercial and infrastructure construction customers worldwide.
- BASF Master Builders Solutions: BASF's construction chemicals arm producing concrete admixtures, cementitious grouts, repair mortars, and waterproofing systems directly comparable to Optimix's prebatched concrete, repair mortars, and waterproofing slurries. Significantly larger global player in the same specialty chemicals space.
- Saint-Gobain Weber: Saint-Gobain's mortars and tile-fixing solutions division offering industrial mortars, tile adhesives, facade renders, and technical mortars that directly overlap Optimix's product range. Operates globally including Asia-Pacific presence, competing for the same construction specifier relationships.
Regional players
- China Resources Building Materials (CR Cement/Mix): Major mainland Chinese cement and concrete products supplier. While broader and commodity-focused, its scale and regional distribution in South China (Guangdong) overlap with Optimix's Guangdong-based manufacturing footprint and similar end customers in the PRC market.
Emerging players
- Normet: Specialty construction chemicals company producing sprayed concrete, mortars, and grouts for infrastructure and tunneling. Overlap is narrower (focused on repair/grout) but its presence in HK and Asia makes it a regional competitive reference for high-performance mortar segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Optimix social profiles
Digital presenceOptimix compliance and trust
Trust signalCompliance15 records
Optimix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimix leadership team
Management profileNumber of profiles
Profiles1 record
Optimix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimix
What does Optimix do?
Optimix (Hong Kong) Limited / OPTIMIX 奧迪美 manufactures and sells advanced polymer-modified cementitious technical dry mortar products for the building and construction industry. The product range covers plastering, tiling, waterproofing, grouting, repairing, flooring, concreting, emulsions, and eco-build repair mortars, produced in five automated facilities in Zhuhai and Dongguan with annual output exceeding 200,000 tons and sold through six direct sales offices plus retail and e-commerce channels across Hong Kong, Macau, and mainland China.
When was Optimix founded?
Optimix was founded in 2000. It employs 51 to 100 people.
Where is Optimix based?
Optimix is headquartered in North Point, Hong Kong SAR China, in the Asia region.
How does Optimix make money?
One revenue line is on record: dry Mortar Products Manufacturing and Sales.
Who are Optimix's main competitors?
Direct peers on record are Fosroc and ARDEX Group. Broad incumbents are Sika AG, Bostik (Arkema), ParexGroup (Sika), Mapei, BASF Master Builders Solutions and Saint-Gobain Weber. China Resources Building Materials (CR Cement/Mix) is listed as a regional player. Normet is listed as an emerging player.
Does Optimix have an API?
No public API is recorded for Optimix.
What industry is Optimix in?
Optimix's product category is Construction Chemicals / Technical Dry Mortar Products. Its primary akta.pro industry code is IMAEABAC, Construction Chemicals (Additives, Admixtures & Grouts), with a secondary code of IMADAEAC, Plaster (Gypsum/Lime/Cement) & Basecoat Systems. Its NAICS code is 327390 and its SIC code is 2891.