Friends and Family

What Friends and Family does

Friends & Family Inc. is a Michigan-based non-profit corporation founded in 1992 that delivers community-based residential and personal care services to adults with developmental disabilities, adults with mental illness, and seniors requiring assisted living. Its core service portfolio comprises 11 licensed adult foster care group homes, 16 personal residences used for semi-independent living programs, in-home care services, and the Woodwards Assisted Living facility, all operated across Macomb and Oakland County in the Metro Detroit area. Care delivery follows the Gentle Teaching method, a relationship-based philosophy developed by Dr. J. McGee, and is provided by a workforce of 150+ certified direct-care staff offering 24-hour supervision, medication management, meals, transportation, and individualized care planning.

The organization operates without any proprietary technology platform; service delivery is human-staff-intensive. Revenue mechanics are dominated by government and Medicaid-funded reimbursement through contracts with three regional county mental health authorities — Macomb County Community Mental Health (MCCMH), Oakland County Health Network (OCHN), and Detroit Wayne Integrated Health Network (DWIHN) — as well as Easterseals MORC, which supplies residential referrals, case management, nursing, occupational and speech therapy, and financial services. The Woodwards facility additionally contracts with the Mi Choice Waiver Program to serve Medicaid-recipient seniors. A secondary philanthropic revenue stream is operated through the Friends Foundation, which fundraises for goods and services not covered by Medicaid.

Growth has historically been achieved by deepening density within the existing Macomb/Oakland County footprint rather than expanding into new counties or service lines, with the Woodwards senior care offering representing the principal product extension. The go-to-market model is relationship-driven rather than marketing-driven: new residents are sourced through contracted county mental health networks, Easterseals MORC referrals, and word-of-mouth from families and social workers. As a non-profit, the organization has no external equity owners, has not raised institutional funding, and does not disclose financial results.

Name

Friends and Family

Legal name

Friends & Family Inc.

Website

https://friendsandfamilyinc.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Friends & Family Inc. is a Michigan non-profit, founded in 1992, that operates 11 licensed group homes, 16 personal residences, in-home care, and Woodwards Assisted Living for adults with developmental disabilities, adults with mental illness, and seniors across Macomb and Oakland County.

Ownership category

akta.pro rank

Product category

Community-Based Disability and Senior Care Services

NAICS

Residential Intellectual and Developmental Disability Facilities (62321), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

akta.pro secondary industries

Companion Care & Social Support (non-clinical) (HLADAGAB), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Community-based disability services
• Residential group home care
• Assisted living services
• Developmental disabilities support
• Mental health residential care

Headquarters

HQ city

Romeo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Medicaid/Government Program Reimbursement: Revenue primarily comes from government-funded healthcare programs including Medicaid waivers. Services are provided through contracts with county mental health authorities (MCCMH, OCHN, DWIHN) and Easterseals MORC, which handle residential referrals, case management, and financial services.
2. Donations and Foundation Support: The Friends Foundation raises funds for supplemental needs not covered by Medicaid, including dentistry, clothing, outings, and activities for individuals served. Individual donors can contribute through the organization's website.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Friends & Family Inc. provides community-based, non-profit residential and in-home care services for adults with developmental disabilities, mental illnesses, and seniors across Michigan. Service delivery is anchored in 11 licensed group homes, 16 personal residences, and the Woodwards Assisted Living facility, all operated under the Gentle Teaching philosophy by over 150 certified direct-care staff.

Product overview

Friends & Family Inc. is a non-profit organization offering a unified portfolio of community-based care services for adults with developmental disabilities, mental illnesses, and seniors. The core offerings include 11 licensed group homes and 16 personal residences throughout Macomb and Oakland County, Michigan, along with Woodwards Assisted Living for seniors requiring personal care support. The organization also provides semi-independent living programs and in-home care services. All services are delivered using the Gentle Teaching method, with over 150 certified employees providing 24-hour care. The Friends Foundation provides supplementary funding for items not covered by Medicaid.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Foster Care Group Homes Licensed group homes providing 24-hour residential care for adults with developmental disabilities throughout Macomb and Oakland County, Michigan. Services include supervision, daily living assistance, medication management, meals, housekeeping, health/exercise programs, and social programs.
• Woodwards Assisted Living Assisted living facility providing long-term senior care with personal support services including meals, medication management, bathing, dressing, and transportation, with short-term respite options available for caregivers.
• Semi-Independent Living Programs Programs supporting adults with special needs in semi-independent living arrangements across 16 personal residences, providing a least restrictive environment to maximize social and psychological growth for individuals ready for greater autonomy.
• In-Home Care Services Support services provided in the individual's own home for adults with special needs and seniors requiring assistance with daily living activities.
• Friends Foundation Affiliated fundraising committee that raises charitable funds to support adults served by Friends & Family Inc. for supplemental needs such as dentistry, clothing, outings, and activities not covered by Medicaid.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Easterseals MORCcoreStrategic or Co-development PartnerEasterseals MORC provides residential referrals, employee training guidelines, case management, nursing, occupational therapy, speech therapy, and financial services. This is a major contracted partner for Friends & Family Inc.
• Macomb County Community Mental Health (MCCMH)coreStrategic or Co-development PartnerMCCMH provides residential referrals, employee training guidelines, case management, nursing, OT, speech therapy, and financial services. Primary contracting entity in Macomb County.
• Oakland County Health Network (OCHN)coreStrategic or Co-development PartnerOCHN provides residential referrals, employee training guidelines, case management, nursing, OT, speech therapy, and financial services. Primary contracting entity in Oakland County.
• Detroit Wayne Integrated Health Network (DWIHN)coreStrategic or Co-development PartnerDWIHN provides residential referrals, employee training guidelines, case management, nursing, OT, speech therapy, and financial services for Detroit Wayne County area.
• Mi Choice Waiver ProgramcoreStrategic or Co-development PartnerFriends & Family Inc. is contracted with the Mi Choice Waiver Program to provide financial assistance for Medicaid recipients at Woodwards Assisted Living, enabling seniors to access care through government funding.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Peers

• Sevita Health (formerly The MENTOR Network):

Regional players

• Presbyterian Villages of Michigan: Michigan-based nonprofit senior services organization operating assisted living, independent living, and home-based services. Comparable peer through its Woodwards-equivalent assisted living and senior care services in the same state.
• Special Tree Rehabilitation System: Michigan nonprofit offering residential care, rehabilitation, and supported living for adults and children with brain injuries and disabilities. Comparable regional peer serving similar Medicaid-funded populations in Michigan.
• Hope Network: Michigan-based nonprofit providing residential, behavioral health, and developmental disability services across the state. Highly comparable regional peer operating community-based programs for adults with special needs in overlapping Michigan counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FRIENDS.FAMILY.INC
• LinkedInlinkedin.com/company/judges-court

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friends and Family