Producers Club Theaters & Bar

What Producers Club Theaters & Bar does

Producers' Club Theaters & Bar operates a single Off-Off Broadway playhouse at 358 West 44th Street in Midtown Manhattan's Theater District, walking distance from Times Square. Founded in December 2006 by brothers Alfred and Ernest Tollja, the venue repurposes a 1920 landmark that previously housed The Improv comedy club. The infrastructure comprises five theaters (The Grand 63-seat, The Crown 56-seat, The Sonnet 51-seat, The Royal 47-seat, The Prince 27-30-seat), all of which convert into HD screening rooms with 9x6 ft screens, Blu-Ray, and 5.1 surround sound; three studios (Studio 1, Studio 3 with sprung dance floor, and a Podcast Studio equipped with Blackmagic cameras, Atem Mini Pro ISO, RODECaster, and lightboard); and a cash-only Bar and Lounge.

The business operates a direct-to-consumer rental model targeting four primary segments: theater performers and improv troupes, filmmakers and media professionals, podcasters and content creators, and arts/event organizers. Revenue is generated through hourly, daily, and weekly one-time rental fees across 15+ published pricing tiers ranging from $30/hr (Walk-In Special) to $4,395/week (Grand Theater full week), with rehearsal, meeting, and audition rates layered on top. A cash bar provides secondary transaction-fee revenue tied to events and intermissions. GTM is entirely direct via phone (212-315-4743), email ([email protected]), website inquiry, and in-person tours, supported by a Facebook presence; the venue operates seven days a week from morning through late nights.

The company is privately held by its founding brothers with no disclosed external investors, funding rounds, subsidiaries, or partnerships. Reported headcount is 11-50 employees. Operating scope is limited to New York City, with no geographic expansion signals. The current strategic posture emphasizes asset utilization (Walk-In and Late Night specials) and product diversification into podcast production rather than expansion of footprint or capital-intensive growth.

Name

Producers Club Theaters & Bar

Legal name

Producers' Club Theaters & Bar

Website

https://producersclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Producers' Club Theaters & Bar operates a single Midtown Manhattan off-off-Broadway venue offering five theaters, three studios (including a video podcast studio), HD screening rooms, and a cash bar, rented hourly, daily, or weekly to performers, filmmakers, podcasters, and event organizers on a direct booking model.

Ownership category

akta.pro rank

Product category

Theater and Event Venue Rental

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Soundstage & Stage Rental (Film/TV) (MPADAIAA), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)

Keywords

• Theater venue rental
• Screening room rental
• Studio space rental
• Podcast studio rental
• Event space rental

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Theater Rental: Hourly and block rental of five theaters (The Grand, The Crown, The Sonnet, The Royal, The Prince) with varying seating capacities. Revenue generated through industry standard time slots (4-hour blocks), full day rentals, full week rentals, rehearsal rates, meeting rates, and screening room conversions.
2. Screening Room Rental: Five screening rooms (63, 56, 51, 47, and 30 seats) equipped with HD projectors, 9x6 ft screens, DVD/Blu-Ray, and 5.1 surround sound. Revenue from 2-hour industry standard slots, full day, and full week rentals.
3. Studio Rental: Three studios (Studio 1, Studio 3, and Podcast Studio) rented hourly for rehearsals, classes, dance recitals, auditions, workshops, and podcast recording. Drop-in rates available for space permitting.
4. Bar & Lounge Sales: Cash bar offering wine, beer, and classic cocktails. Generates revenue from show attendees and private events including receptions, cocktail parties, and filming intermissions.
5. Specialty Rentals: Walk-in special ($30/hour for non-performance use) and Late Night Special ($225 for 2 hours between 10pm-1am) targeting drop-in rehearsals and nightlife-oriented productions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Producers Club Theaters & Bar operates a multi-space entertainment venue in NYC's Theater District offering hourly, daily, and weekly rentals of five theaters (40-99 seats), five screening rooms (30-63 seats), two rehearsal studios, a video podcast studio, and an on-site bar. Spaces are marketed to individual performers, improv troupes, filmmakers, podcasters, content creators, and small arts and event organizers needing flexible, all-inclusive space.

Product overview

Producers Club Theaters & Bar operates a multi-space Off-Off Broadway venue in New York City's Theater District, offering five versatile theaters (The Grand, The Crown, The Sonnet, The Royal, The Prince) that convert into HD screening rooms, three studios (Studio 1, Studio 3, Podcast Studio), and a Bar and Lounge. The theaters range from 27 to 63 seats and feature HD projection, 5.1 surround sound, and various stage sizes. The screening rooms offer capacity options from 30 to 68 seats. Studios include spaces for dance, rehearsals, and professional podcast production with specialized equipment. The venue provides comprehensive rental services with included amenities such as facility management, liability insurance, lighting and sound equipment, and web exposure.

Differentiator

Problem solved

Functional benefit

Products and services

• The Grand Theater A 99-seat theater space in NYC's Theater District available for hourly, daily, and weekly rentals by performers, troupes, and event organizers.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pearl Studios NYC: Midtown Manhattan rehearsal and performance space operator offering multiple rentable studios and rooms to performers, dancers, and event organizers. Directly comparable as a multi-space rehearsal/performance venue rental business in the same NYC geography.
• Ripley-Grier Studios: Long-established NYC rehearsal studio operator with multiple locations serving performers, casting directors, and corporate clients. Comparable in core business model of hourly/daily space rentals for creative production in Manhattan.
• Theatre Row: Multi-venue Off-Broadway complex in NYC that rents theaters and rehearsal space to independent theater companies and producers. Comparable as a multi-theater Midtown venue operator serving repertory and indie productions.
• HERE Arts Center: NYC performing arts venue that hosts and supports experimental theater, dance, and multimedia productions in a multi-space SoHo facility. Comparable as an NYC Off-Off Broadway venue offering flexible performance and rehearsal rentals.
• The Flea Theater: Off-Off Broadway theater in lower Manhattan operating multiple performance spaces for indie and experimental productions. Comparable as a small-footprint, multi-space NYC theater operator serving independent creators.
• Access Theatre: NYC venue rental house with multiple performance spaces serving Off-Off Broadway productions, rehearsals, and events. Closely comparable as a Midtown venue offering flexible theater-by-the-block rentals.

Broad incumbents

• Signature Theatre (NYC): Established Off-Broadway theater company in NYC with multiple performance spaces and a residency-focused programming model. Comparable as a larger, institutionally-funded Off-Broadway venue operator in the same city.
• New York Theatre Workshop: Off-Broadway theater company with a multi-space East Village venue hosting productions and rehearsals. Comparable as an NYC nonprofit theater venue operator with multi-use facilities.

Others

• Spotify/Various Podcast Studios (NYC): Larger professionally-equipped podcast studios in NYC serving major creators and brands. Comparable as competing supply for video podcast production bookings in the same metro area, though typically targeting higher-end and longer-term engagements.

Regional players

• Gibney (NYC Dance Center): NYC nonprofit performing arts facility with multiple studios for dance, theater, and movement-based rehearsals. Comparable as a multi-studio NYC venue operator serving rehearsal, class, and event bookings with sprung floors and flexible scheduling.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/producersclub
• Xx.com/pctheaters
• LinkedInlinkedin.com/company/producers-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Producers Club Theaters & Bar