What Keroler does

Keroler is a family-owned industrial bakery founded in 1969 and headquartered in Betton, Brittany, France. The company manufactures sweet and savory pastries on an industrial scale, organized into 18 product families: Blinis (buckwheat), Mandises (signature moist cakes), Cookies, Galettes bretonnes (butter biscuits), Financiers (almond cakes), Roses des sables (chocolate cornflakes), Ding-dong (bite-size molten cakes), Choux apéro (savory choux buns), Coeurs coulant (lava cakes), breakfast Céréales, Pancakes, Muffins, Brownies, Crumble, Aides culinaires (culinary-aid toppings), Clafoutis, Flans, and assorted Cakes. Products are produced in both ambient (biscuiterie, Aides culinaires) and frozen (-18°C) formats to serve both retail and foodservice use cases.

The underlying production technology is traditional industrial pastry manufacturing — no proprietary software platform, AI stack, or API is offered. The principal intangible asset is the registered trademark on 'La Mandise', a proprietary moist-cake format available in sweet variants (chocolate spread, orange, pineapple-coconut, pistachio-chocolate, spice) and savory variants (onion-emmental, mushroom-walnut-chive, tomato-basil). Beyond catalog SKUs, Keroler offers a 'Sur mesure' (made-to-order) capability for B2B clients seeking custom pastry manufacturing.

The business model is dual-channel: direct-to-consumer sales through four company-owned retail stores in Brittany, plus B2B professional sales served by a dedicated team reachable at a distinct phone line (02 99 55 74 62). The website (keroler.fr) functions as a French/English product catalog and e-commerce login portal, supplemented by a newsletter for promotions and a brand-video section ('L'aventure de la mandise'). Pricing is not publicly disclosed; B2B professional clients engage the sales team directly. No revenue, customer count, or pricing model is disclosed in the source data.

Name

Keroler

Legal name

Keroler

Website

https://keroler.fr

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Keroler is a family-owned French industrial bakery in Brittany, manufacturing sweet and savory pastries across 18 product families in frozen and ambient formats since 1969. It sells through four retail stores in Brittany and a dedicated B2B professional sales team.

Ownership category

akta.pro rank

Product category

Industrial Bakery

NAICS

Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Frozen Snacks & Appetizers (CRADADAD), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Industrial bakery
• Sweet pastries
• Savory pastries
• Frozen baked goods
• Breton biscuits

Headquarters

HQ city

Betton

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail store sales: Revenue is generated through sales of pastries directly to consumers at the company's 4 retail stores located in Brittany.
2. B2B wholesale / professional sales: The company maintains a dedicated pro sales team serving professional clients (e.g., caterers, foodservice operators, retailers), evidenced by a dedicated phone line for B2B inquiries.
3. Frozen and ambient product distribution: Products are sold in both frozen (-18°C storage required) and ambient formats, with frozen items including lava cakes, crumble portions, clafoutis, and mini muffins; ambient products include biscuits, galettes, and crispy cakes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Keroler is an industrial bakery manufacturing sweet and savory pastries at scale from its family factory in Betton, Brittany, France, where it has operated since 1969. The company produces 18 product families covering cookies, financiers, galettes bretonnes, blinis, brownies, muffins, lava cakes, clafoutis, flans, pancakes, and its trademarked Mandise moist cakes, in both frozen (-18°C) and ambient formats. Products are sold directly to consumers through 4 retail stores in Brittany and to professional clients (caterers, foodservice operators) through a dedicated B2B pro sales team.

Product overview

Keroler is a family-owned industrial pastry factory operating in Brittany since 1969. The company manufactures a diverse portfolio of sweet and savory industrial pastries organized into 18 product families: Blinis (buckwheat pancakes), Mandises (their signature moist cake line in sweet and savory varieties), Cookies, Galettes bretonnes (butter biscuits), Financiers (almond cakes), Roses des sables (chocolate cornflakes), Ding-dong (bite-size molten cakes), Choux apéro (savory choux buns), Coeurs coulant (lava cakes), Céréales (breakfast cereals), Pancakes, Muffins, Brownies, Crumble, Aides culinaires (culinary crunch toppings), Clafoutis, Flans, and Cakes. Products are sold in both ambient (dry/biscuit) and frozen formats for foodservice and retail channels. The company emphasizes innovation and quality in its manufacturing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Blinis au sarrasin Buckwheat flour pancakes made with sarrasin flour, a traditional Breton specialty sold under the company's sweet/savory/culinary catalog. Targeted at retail consumers and foodservice professionals.
• Mandises (La Mandise) Keroler's flagship trademarked moist cake line, available in sweet varieties (chocolate spread, orange, pineapple-coconut, pistachio-chocolate) and savory varieties (onion-emmental, mushroom-walnut-chive, tomato-basil). Sold frozen and ambient.
• Cookies moelleux Soft chewy biscuits in chocolate chip, double chocolate, and caramel-pecan varieties, plus mini chocolate-spread filled versions. Sold primarily in ambient format.
• Galettes bretonnes Traditional Breton butter biscuits sold in ambient format as part of the biscuit range.
• Financiers Moist almond cakes in lemon (Lingots citron) and plain almond (Financier amande) varieties.
• Roses des sables Milk chocolate coated cornflakes, a classic French snack sold in ambient format.
• Ding-dong Bite-size molten mini cakes available in sweet (chocolate, caramel) and savory varieties (blue cheese-walnut, herb-garlic, pesto-basil).
• Choux apéro Savory mini choux buns in bacon, paprika, and curry flavors, targeted at the aperitif/snack occasion.
• Coeurs coulant (Lava cake) Molten lava cakes in chocolate and caramel varieties, available in standard and size M (70g) formats, sold frozen.
• Céréales / Crispy cakes Breakfast cereal products including crispy cakes, milk chocolate and caramel breakfast nuggets, and flavored rice/corn-based cereals with fruits and nuts.
• Pancakes American-style pancakes available in plain, raisin, and cranberry varieties.
• Muffins Moist cakes in sweet varieties (lemon, chocolate, cranberry, chocolate chip) and savory mini versions (tomato-basil, carrot-cumin).
• Brownies Chocolate and walnut cakes available in traditional and mini sizes.
• Crumble Dessert pastries with apple or forest fruit fillings, available as whole portions, slices, and mini portions.
• Aides culinaires Crunchy biscuit and cornflake chunks used as culinary toppings, available in sweet (caramel, forest fruit, apple-cinnamon) and savory (cheese, onion, tomato-basil, bacon, paprika) flavors.
• Clafoutis French custard pastries in sweet (cherry, apricot) and savory vegetable-based versions (mushroom, ratatouille-quinoa, carrot, pea-curry), plus size M formats.
• Flans Savory flans made with vegetables (courgette, broccoli, pepper, fennel) and cheese.
• Cakes Cake products including spiced cakes, spiced cakes with fruits, candied fruit cakes, and assorted petit fours.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tipiak: French manufacturer of frozen savory snacks, biscuits, and ready meals for retail and foodservice — comparable to Keroler's frozen savory product range (choux apéro, blinis, savory flans).
• Bridor: French premium frozen bakery producer (part of Le Duff Group) serving hotels, restaurants, and bakeries worldwide — overlapping strongly with Keroler's frozen B2B foodservice positioning and Breton/French origin.
• Brioche Pasquier: France's largest industrial viennoiserie and pastry manufacturer, producing brioches, cookies, madeleines and pastries for retail and foodservice — directly overlapping with Keroler's sweet industrial pastry portfolio and B2B foodservice channel.
• Délifrance: Major French frozen bakery and viennoiserie brand supplying bakery, foodservice, and retail channels globally — directly comparable to Keroler's frozen dessert and ambient product mix and B2B pro sales motion.
• St Michel: French family-owned industrial baker producing madeleines, cookies, and biscuits with a strong regional heritage angle — a close analog to Keroler's Brittany heritage positioning and industrial cookie/biscuit lines.
• La Fournée Dorée: French industrial bakery producing bread, viennoiserie, and savory pastries for retail and foodservice — a comparable mid-sized French industrial bakery with both sweet and savory product lines and B2B distribution.
• Pomone (Agis/General Mills): French frozen desserts and portioned pastries manufacturer with a strong foodservice presence — directly comparable to Keroler's Coeurs Coulant, crumble portions, and clafoutis frozen dessert line.

Regional players

• Biscuits Fossier: Heritage French biscuit maker from Reims with a regional identity and industrial production — analogous to Keroler's Breton heritage positioning in the French regional biscuit/cookie category.
• Biscuiterie Nantaise: Western France regional industrial biscuit and cookie manufacturer based near Brittany — geographically and product-comparable to Keroler's galettes, cookies and biscuits range.

Broad incumbents

• Galbani (Lactalis): Large French/Italian dairy and dessert incumbent offering frozen desserts and portioned pastries to retail and foodservice — overlapping with Keroler's frozen dessert products as a much larger broad-line competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keroler