junbi
- Company typePrivate
- Founded2023
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
junbi firmographics
Firmographics- Name
- junbi
- Legal name
- alpha.one B.V.
- Website
- https://junbi.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
junbi industry classification
Industry- Product category
- Advertising Technology / Marketing Analytics
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)
- akta.pro secondary industries
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)
Keywords
Where junbi is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
junbi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based SaaS: AI-powered predictive platform for YouTube ad testing sold as subscription. Users pay for access to predictive scoring, benchmarking, and recommendations. Tiered model implied with free testing tool for lead generation and paid tiers for full access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free YouTube Ad Testing Tool |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
junbi product offering
Product offeringCore offering
junbi sells an AI-powered predictive platform that pre-tests YouTube video ads before media spend, using neuroscience-backed neural networks trained on 10,000+ tested ads and a 20,000+ ad benchmark to score Brand Attention, Ad Breakthrough, and Cognitive Ease. The suite is sold via subscriptions and a developer API, complemented by expoze for static-asset attention prediction and Sendō for AI-driven creative recommendations.
Product overview
junbi offers a platform-plus-modules architecture centered on AI-powered advertising insights. The core product is junbi, providing predictive creative insights for YouTube video ads using neuroscientific principles and a benchmark of over 20,000 ads. This core platform is complemented by expoze for static asset attention prediction, a developer-facing API for custom integration, and Sendō as an AI-powered creative recommendation feature. The suite enables advertisers to benchmark campaigns, boost ROAS, and optimize creative without requiring human test participants.
Differentiator
Problem solved
Functional benefit
Brands
- expoze: AI-powered attention prediction for static assets including images, videos, advertisements, product packaging, signage, and more.
- Sendō
- api
Products and services
- junbi AI-powered creative insights platform for YouTube advertisers that provides actionable predictions on ad effectiveness using neuroscientific principles and a benchmark of over 20,000 YouTube ads. It delivers Brand Attention, Ad Breakthrough, and Cognitive Ease scores, second-by-second visual heatmaps, and batch processing capabilities for brand advertisers, agencies, and in-house creative teams.
- expoze AI-powered attention prediction service for static assets such as images, product packaging, signage, and other advertisements. It uses Areas of Interest to quantify how much attention each visual element receives, with 95% accuracy validated by a proprietary neural network.
- junbi API Custom integrated API enabling developers to embed junbi's predictive attention models into their own software platforms. It is developer-friendly, with a Postman collection showing all endpoints, clear documentation, and the ability to process anywhere from 10 to 10,000 predictions per job for white-label or embedded use cases.
- Sendō AI-powered creative sparring partner feature within the junbi platform that provides instant recommendations and clear, actionable guidance on what and how to change video ad creative for better performance, based on neuroscientific principles and platform predictions.
- Free YouTube Ad Testing Tool Self-serve free tool accessible at app.junbi.ai that allows individual marketers to test a YouTube ad to experience the platform's predictive capabilities, serving as the entry point for the product-led growth motion.
Quantifiable outcome
- 95% accuracy relative to traditional eye tracking studies
- +3 more outcomes
Companies that use junbi
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
junbi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
junbi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rotterdam School of Management (RSM)coreExclusive Research Partner providing academic validation and research collaboration. RSM partnership contributes to scientific credibility of predictive methodology and ongoing research into advertising attention measurement.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
junbi competitors and assessment
Company assessmentDirect peers
- Realeyes: Attention and emotion measurement company that uses computer vision and AI to predict ad effectiveness. Directly comparable to junbi as an AI-driven creative-effectiveness platform targeting brand advertisers and agencies.
- System1 (formerly BrainJuicer): Creative effectiveness platform that predicts long-term brand and business outcomes from ads using behavioral science. Overlaps with junbi in pre-testing ad creative with science-based scoring.
- Amplified Intelligence: Attention measurement vendor with a focus on digital and video media planning, offering attention-based planning and measurement tools. Highly comparable to junbi's predictive attention scoring for video ads.
- Playground xyz: Attention measurement vendor with a focus on digital display and video. Directly comparable to junbi as an attention-scoring platform used by agencies and brands to optimize creative.
- eye square: Research firm specializing in attention and implicit measurement for advertising. Comparable to junbi as a science-driven creative effectiveness vendor using attention-based methods.
- Adelaide: Provider of attention-based media quality metrics used in programmatic planning and measurement. Comparable to junbi as a vendor turning attention into a comparable ad quality score.
- Lumen Research: UK-based attention measurement company providing attention-based metrics for digital video and display. Direct overlap with junbi in delivering attention scores for ad creative.
- TVision: Attention measurement provider for CTV and linear video, using computer-vision and panel data to score ad attention. Comparable to junbi as a video-ad-focused attention measurement product.
Broad incumbents
- Nielsen: Large measurement incumbent that has been expanding into attention-based metrics for digital and CTV. Comparable as a competitor in the attention-measurement category that advertisers and agencies compare junbi against.
- Kantar Millward Brown: Global market research incumbent offering Link and other ad pre-testing solutions for video and digital creative. Serves the same brand advertisers as junbi but through traditional, panel-based creative testing.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
junbi social profiles
Digital presencejunbi financial estimates
Financial estimateRevenue estimate
Valuation estimate
junbi leadership team
Management profileNumber of profiles
Profiles2 records
junbi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
junbi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about junbi
What does junbi do?
junbi sells an AI-powered predictive platform that pre-tests YouTube video ads before media spend, using neuroscience-backed neural networks trained on 10,000+ tested ads and a 20,000+ ad benchmark to score Brand Attention, Ad Breakthrough, and Cognitive Ease. The suite is sold via subscriptions and a developer API, complemented by expoze for static-asset attention prediction and Sendō for AI-driven creative recommendations.
Is junbi a public or private company?
junbi is a private company. It is classified as unknown and is currently operating.
When was junbi founded?
junbi was founded in 2023. It employs 1 to 10 people.
Where is junbi based?
junbi is headquartered in Amsterdam, Netherlands, in the Europe region.
How does junbi make money?
One revenue line is on record: subscription-based SaaS.
Who are junbi's main competitors?
Direct peers on record are Realeyes, System1 (formerly BrainJuicer), Amplified Intelligence, Playground xyz, eye square, Adelaide, Lumen Research and TVision. Broad incumbents are Nielsen and Kantar Millward Brown.
Does junbi have an API?
Yes. Custom integrated AI-powered attention prediction. Developer friendly with postman collection showing all endpoints. Clear and concise documentation for quick setup and troubleshooting. Fully AI-powered predictive technology. Fully scalable to process anywhere from 10 to 10000 predictions. Developer documentation is at expoze.app.
What industry is junbi in?
junbi's product category is Advertising Technology / Marketing Analytics. Its primary akta.pro industry code is MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services, with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 541910 and its SIC code is 7310.