Position Property
Position Property is an independent Brisbane real estate agency founded in 1999 offering residential sales, off-the-plan project sales, developer project marketing, property management, and development advisory services to buyers, sellers, landlords, and developers across South East Queensland.
- Company typePrivate
- Founded1999
- HeadquartersSouth Brisbane, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Position Property does
Position Property Services Pty Ltd is an independent Brisbane-based real estate agency founded in 1999, operating under the Position Property brand across South East Queensland. The company delivers an end-to-end suite of property services through four Brisbane offices (Paddington HQ, West End, Chermside, Teneriffe), targeting individual buyers, sellers, landlords, tenants, and property developers. Its service lines span residential sales commissions, off-the-plan project sales, exclusive project marketing for developers, recurring property management for landlords, and development consulting and advisory services covering town planning, capital allowances, and feasibility analysis.
The business runs on a traditional agency model with no proprietary technology platform — the website is a consumer-facing listing and content portal backed by the third-party Reapit platform. Distribution is sales-led, with field agents conducting viewings, appraisals, and negotiations directly from offices, supplemented by an Alliance Partners Program that gives the firm exclusive sales mandates with selected Brisbane developers. Marketing combines owned content (Insider Guide blog, market news, buyer guides), open-home events, testimonial showcasing on RateMyAgent and the company site, and direct consultation funnels.
Revenue is generated through four streams: transaction-based commissions on residential sales, recurring monthly property management fees, transaction/project-based fees from developer project marketing mandates, and professional-services fees from advisory engagements. Pricing is not publicly disclosed; all commissions and management fees are negotiated individually. The company is privately held with no institutional investors, funded entirely from operations, and led by Principal Richard Lawrence with a specialized management team across residential, project, and property management divisions.
Position Property firmographics
Firmographics- Name
- Position Property
- Legal name
- Position Property Services Pty Ltd
- Website
- https://positionproperty.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Position Property is an independent Brisbane real estate agency founded in 1999 offering residential sales, off-the-plan project sales, developer project marketing, property management, and development advisory services to buyers, sellers, landlords, and developers across South East Queensland.
- Ownership category
- akta.pro rank
Position Property industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industries
- Residential Real Estate Asset Management (BPAJAMAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Position Property is headquartered
LocationHeadquarters
- HQ city
- South Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Position Property business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Real Estate Sales Commission: Commission-based revenue from residential property sales, including buying and selling services for individual clients.
- Property Management Fees: Ongoing property management services for landlords, including tenant selection, maintenance coordination, and rental collection.
- Project Marketing Services: Exclusive sales and marketing services for property developers, working directly for developers to market new developments to buyers.
- Advisory Services: Development consulting and advisory services for property developers and investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate sales services - commission-based pricing negotiated with clients |
| Subscription | Monthly | Property management services - ongoing management fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Position Property product offering
Product offeringCore offering
Position Property is a Brisbane-based independent real estate agency offering an end-to-end suite of services: residential sales (buying and selling of houses, apartments, townhouses, and units), off-the-plan project sales, project marketing for developers, residential property management for landlords, and development consulting/advisory. The company also runs an Alliance Partners program connecting developers with its specialist sales team and buyer network.
Product overview
Position Property operates as a full-service independent real estate group in Brisbane, offering a cohesive end-to-end suite of services: Residential Sales and Project Sales (off-the-plan) for buyers and sellers; Project Marketing for developers; Property Management for rental clients; and Development Consulting/Advisory for development sites and investment decisions. The company also runs an Alliance Partners program linking developers with its sales and marketing capabilities. Services are delivered through specialist in-house teams across multiple Brisbane office locations (Paddington, West End, Chermside, Teneriffe).
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Sales
Companies that use Position Property
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Position Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Position Property partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Alliance Partners NetworkcoreNetwork of exclusive developer partners offering clients access to properties from Brisbane's leading developers. Working directly for developers provides clients peace of mind for delivery and payment. Partners benefit from Position Property's specialist sales team and established buyer network.
- Cintra PropertycorePosition Property director Richard Lawrence leads the sales and marketing for The Abbotsford development in Bowen Hills, a landmark luxury Brisbane development by Cintra Property. This represents a key project marketing partnership for heritage-inspired residential development.
- Position Property Services Pty Ltd Related CompaniesminorRelated companies within the Position Property corporate group operating under common ownership and management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Position Property competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Position Property social profiles
Digital presencePosition Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Position Property leadership team
Management profileNumber of profiles
Profiles6 records
Position Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Position Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Position Property
What does Position Property do?
Position Property is a Brisbane-based independent real estate agency offering an end-to-end suite of services: residential sales (buying and selling of houses, apartments, townhouses, and units), off-the-plan project sales, project marketing for developers, residential property management for landlords, and development consulting/advisory. The company also runs an Alliance Partners program connecting developers with its specialist sales team and buyer network.
Is Position Property a public or private company?
Position Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Position Property founded?
Position Property was founded in 1999. It employs 11 to 50 people.
Where is Position Property based?
Position Property is headquartered in South Brisbane, Australia, in the Oceania region.
How does Position Property make money?
Four revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are property Management Fees, project Marketing Services and advisory Services.
Does Position Property have an API?
No public API is recorded for Position Property.
What industry is Position Property in?
Position Property's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAMAA, Residential Real Estate Asset Management. Its NAICS code is 53121 and its SIC code is 6531.