What Hapa AG does

Hapa AG is a privately held German manufacturer of uPVC building elements, headquartered and exclusively produced at a single site in Herrieden, Bavaria. Founded in 1967 as Hackl & Pamer GmbH and reorganized as hapa AG in 1999, the company develops its own PVC compound recipes and runs in-house profile extrusion, coating, and welding to produce plastic windows (therm7plus, therm5plus, therm5plus premium, and classic therm), uPVC entrance and apartment doors, sliding-door systems, and a broad sun-protection range including roller shutters, awnings, venetian blinds, and folding shutters, plus garage doors and accessories. The product line is engineered for energy efficiency (Uw values down to 0.83 W/m²K), RC2 security certification, and long-life warranties of up to 10 years on profiles.

Hapa sells and installs through 16 Werksvertretungen (regional factory sales offices) across Germany, supplemented by a dealer portal for B2B partners and distribution into neighboring countries. The go-to-market is direct enterprise field sales: trained representatives conduct free on-site consultations at customer premises, issue individually quoted offers, and the company's own installation teams complete the fitting. Primary end customers are residential homeowners undertaking renovation or energy-efficiency upgrades (often supported by BAFA subsidies and 20% tax savings), with a secondary segment of apartment building managers and housing cooperatives. Headcount exceeds 400 employees; revenue is not publicly disclosed. Site infrastructure investments over the last decade include a 2011 storage hall, a 2013 combined heat and power plant expanded in 2015, and a 2023 355 kWp photovoltaic installation, all supporting energy self-sufficiency at the Herrieden plant.

Name

Hapa AG

Legal name

hapa AG

Website

https://hapa.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Hapa AG is a German manufacturer of uPVC windows, doors, and sun-protection products, producing exclusively at its Herrieden headquarters and selling and installing nationwide through 16 regional factory sales offices, serving primarily residential homeowners and secondarily apartment property managers.

Ownership category

akta.pro rank

Headquarters

HQ city

Herrieden

HQ country

Germany

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Plastic Window Sales: Sale of plastic windows (therm7plus, therm5plus, classic therm) including optional aluminum shells and various glazing options. Products are sold directly to end customers through the company's field sales and branch network.
2. Plastic Door Sales: Sale of plastic front doors (Kunststoff-Haustüren), apartment entrance doors (Wohnungseingangstüren), and sliding doors (Schiebetüren). Includes standard features like 3-fallen locks and multiple design options.
3. Sun Protection Products: Sale of roller shutters (Rollläden), external blinds (Jalousien), awnings (Markisen), and folding shutters (Klappläden). Includes various control systems including timer, radio, and home automation integration.
4. Installation and Assembly Services: Full-service installation and assembly of all products through the company's own trained installation teams, ensuring professional and clean installation within weeks.
5. Garage Doors: Sale of sectional doors (Sektionaltore), roller doors (Rolltore), and ceiling-mounted doors (Deckenlauftore) with various drive and security options.
6. Accessories and Components: Sale of window handles, window sills (aluminum, granite, wood, marble), insect screens, letter boxes, door knockers, house numbers, and various hardware components.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hapa AG manufactures uPVC (plastic) windows, entrance doors, sliding doors, apartment entrance doors, and sun protection products (roller shutters, awnings, folding shutters, venetian blinds) at its Herrieden headquarters in Germany. The company sells and installs these products nationwide through 16 regional branch offices (Werksvertretungen), with field sales representatives conducting on-site consultations and the company's own installation teams performing professional assembly.

Product overview

Hapa AG is a German manufacturer of uPVC building elements offering a unified product portfolio centered on Kunststofffenster (uPVC windows), Kunststoff-Haustüren (uPVC entrance doors), Schiebetüren (sliding doors), and Sonnenschutz (sun-shading systems). The window line comprises three named product tiers — therm7plus (premium, 85 mm, 7-chamber, Uw 0.83), therm5plus (mid-range, 70 mm, 5-chamber, Uw 0.94), and classic therm (entry, 70 mm, 2-glazing, Uw 1.2) — plus the therm5plus premium variant with thermally separated steel core. The door portfolio spans main entrance doors (with the proprietary 3-fallen lock system), apartment entrance doors, and sliding door systems (PSKT and lift-and-slide HST). Sun-protection products include roller shutters (Vorbau-, Aufsatz-, Neubau-rollläden with smart control), cassette and articulated-arm awnings (AMPARO, DISCUS, SONIC, SUNRISE), exterior folding shutters (Klappläden), and venetian blinds. Supporting products and accessories cover insect screens, garage doors (sectional, roller, ceiling-track), decorative glass, window handles and sills, and hardware accessories. All products are manufactured exclusively at the Herrieden headquarters, with nationwide distribution and installation through factory-owned sales offices.

Differentiator

Problem solved

Functional benefit

Products and services

• hapa therm7plus Premium uPVC window with 85 mm construction depth, 7 insulation chambers, 4-sided sealing system, and standard triple-glazed warm-edge units achieving a Uw value of 0.83 W/m²K. Features steel reinforcement, mushroom-head locking pins for intrusion resistance, and optional aluminum cladding in any RAL color.
• hapa therm5plus
• hapa classic therm
• hapa therm5plus premium
• hapa Kunststoff-Haustüren (Plastic entrance doors)
• hapa Kunststoff-Schiebetüren (Sliding doors)
• hapa Wohnungseingangstüren (Apartment entrance doors)
• hapa Rollläden (Roller shutters)
• hapa Markisen (Awnings)
• hapa Klappläden (Folding shutters)
• hapa Jalousien (Venetian blinds / Raffstore)
• hapa Garagentore (Garage doors)

Quantifiable outcome

• Windows achieve Uw-value of 0.83 W/m²K with triple glazing (therm7plus)
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators7 records

Recent moves18 records

Expansion highlights5 records

Broad incumbents

• Schüco International KG: Schüco is a major German manufacturer of aluminum, uPVC, and steel window, door, and facade systems for premium residential and commercial projects. Comparable to Hapa in product categories served, but broader in materials, project scale, and global reach.
• REHAU Industries (Windows division): REHAU is a large German polymer solutions group whose windows division produces uPVC window and door systems sold through dealers and fabricators. Comparable to Hapa in core uPVC profile technology and German manufacturing footprint, but operates at much larger scale and across multiple polymer product lines.

Direct peers

• VEKA AG: VEKA is one of the world's largest manufacturers of uPVC window profiles, supplying fabricators and dealers globally. Directly comparable to Hapa in core uPVC profile extrusion technology, though VEKA is significantly larger and operates a multi-site global production network rather than a single facility.
• Profine GmbH (KÖMMERLING, KBE, Trocal): Profine is a leading European uPVC profile manufacturer selling under the KÖMMERLING, KBE, and Trocal brands. Directly comparable to Hapa in profile technology and target window fabricator market; larger scale and multi-country presence.
• Weru GmbH: Weru is a German window and door manufacturer with direct-to-customer sales and a nationwide German service network. Closely comparable to Hapa in vertical integration, end-customer orientation, and German Mittelstand positioning.
• aluplast GmbH: Aluplast is a German uPVC window and door system manufacturer serving fabricators across Europe. Directly comparable to Hapa in uPVC system manufacturing, with similar mid-tier German Mittelstand positioning and product portfolio breadth.
• Gealan Fenster-Systeme GmbH: Gealan is a German uPVC profile manufacturer supplying window fabricators across Europe. Directly comparable to Hapa in uPVC profile extrusion technology and energy-efficient system design; part of the larger VEKA group but still a distinct brand.
• Salamander Industrie-Produkte GmbH: Salamander is a German uPVC profile and window systems manufacturer serving European fabricators. Comparable to Hapa in profile technology, energy-efficient system design, and German manufacturing heritage.

Regional players

• Internorm International GmbH: Internorm is Austria's leading window manufacturer producing uPVC, timber-aluminum, and aluminum systems across Europe. Comparable to Hapa in energy-efficient window technology and direct sales approach, though broader in geography and materials.
• Finstral AG: Finstral is a South Tyrolean window and door manufacturer with vertically integrated production across multiple European markets. Comparable to Hapa in vertical integration and premium positioning, though broader in geography (Italy, Germany, Austria, Switzerland) and material mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hapaag
• Instagraminstagram.com/hapa_ag_herrieden

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hapa AG