180 Fitness

What 180 Fitness does

180° Fitness Inc. is a privately held, founder-owned coaching-driven fitness studio headquartered in Gloucester (Ottawa), Ontario, Canada. Founded in 2008 by Adrian Delorey originally as Orleans Adventure Boot Camp and rebranded to 180° Fitness, the company has operated continuously for 17+ years from a single physical location at 5370 Canotek Rd, Unit 15-17, offering 1:1 personal training, semi-private small-group training, athletic performance coaching, physiotherapy, and InBody 570 body composition analysis. The company serves busy adults seeking fitness transformation, adults aged 40+ returning to exercise, athletes and former competitors, and remote clients across Canada, with branded transformation programs such as "Bold n' Beautiful" and "Biggest Loser" targeting defined segments.

The business extends beyond the studio through the proprietary My180FitnessCoach mobile application, which delivers online coaching featuring structured workout programs, meal plans, habit tracking, and live Zoom sessions with weekly coach check-ins, enabling national reach without additional physical sites. Supporting capabilities include NormaTec compression and infrared sauna recovery tools, InBody 570 body composition assessments, and a partnership with Ottawa-based nutritionist Kathy Smart for content and meal-planning support. The team comprises approximately eight to ten staff including certified kinesiologists, CSEP/CanFitPro-accredited personal trainers, and former competitive athletes, suggesting a credentialed coaching model rather than an equipment-access model.

Commercially, 180 Fitness generates revenue primarily through recurring monthly subscriptions for personal training and semi-private training, supplemented by one-time transformation challenges and add-on services (physiotherapy, InBody analysis). Distribution is hybrid: a regional physical studio in Ottawa and a national self-serve online channel via the app, supported by content marketing, social media (Facebook, Instagram, YouTube), and a low-friction entry funnel offering $5 for 5 days or $21 for 21 days, with free consultations as the bottom-of-funnel conversion step. The company is independently capitalized with no disclosed external funding, has no parent company, and has not undergone mergers, acquisitions, or restructuring events.

Name

180 Fitness

Legal name

180° Fitness Inc.

Website

https://180fitness.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

180 Fitness is a privately held, founder-owned coaching-driven fitness studio in Ottawa offering 1:1 personal training, semi-private sessions, athletic performance coaching, physiotherapy, and online coaching via the My180FitnessCoach app, serving busy adults, adults 40+, athletes, and remote Canadian clients.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Weight Loss & Body Transformation Training (HSADAAAC)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ)

Keywords

• Personal training services
• Fitness coaching programs
• Athletic performance training
• Online fitness coaching
• Body composition analysis

Headquarters

HQ city

Gloucester

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Personal Training Sessions: One-on-one private coaching sessions offering maximum focus and customization for individual clients.
2. Semi-Private Training: Small-group training sessions combining the energy of group classes with individualized programming.
3. Online Fitness Coaching: Subscription-based remote coaching program delivered via My180FitnessCoach app, including customized workouts, meal plans, and coach accountability. Priced from $21 for a 21-day trial intro.
4. Transformation Programs: Structured challenge programs (Biggest Loser, Bold & Beautiful, 21-Day Challenge, etc.) with defined duration and outcomes. Programs include nutrition guidance, workouts, and mindset coaching.
5. Athletic Performance Training: Specialized strength and conditioning programs for athletes, including movement screening and recovery protocols.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

180 Fitness is a coaching-driven fitness studio operating from Gloucester (Orleans), Ottawa, delivering in-person 1:1 personal training, semi-private training, athletic performance programs, and online coaching via the My180FitnessCoach app. Services are supported by realistic nutrition guidance, InBody 570 body composition analysis, NormaTec and infrared recovery, and physiotherapy, targeting individual fitness transformation and accountability.

Product overview

180 Fitness operates as a coaching-driven fitness studio offering a multi-tiered service portfolio centered around structured personal fitness transformation. The core offerings include Personal Training (1:1 private coaching), Semi-Private Training (small group sessions), Athletic Performance training, and Online Fitness Coaching delivered via the proprietary My180FitnessCoach app with Zoom integration. Supporting services include the InBody 570 body composition analysis and Physiotherapy. The Bold n' Beautiful program provides a branded transformation track for women. All programs integrate nutrition guidance and accountability coaching as fundamental components. The company positions itself as Ottawa's #1 coaching-driven fitness studio with 17+ years of operation, serving clients of all ages and fitness levels from its Gloucester, Ontario location.

Differentiator

Problem solved

Functional benefit

Brands

• Bold n' Beautiful: A fitness program focused on transformation and empowerment for women.
• My180FitnessCoach

Products and services

• Personal Training One-on-one private coaching combining progressive strength training, realistic nutrition guidance, and consistent progress tracking, designed for individuals seeking maximum focus and customization in their fitness journey.
• Semi-Private Training Small-group training sessions that combine the energy of group classes with individualized programming tailored to each participant's fitness goals, offered in the Ottawa studio.
• Athletic Performance Strength and conditioning program led by experienced strength coaches and certified kinesiologists using movement screens and personalized training plans to build power, speed, and resilience for athletes and former competitors.
• Online Fitness Coaching Subscription-based remote coaching program delivered through the My180FitnessCoach app, featuring customized workouts, meal plans, habit tracking, live Zoom workouts, and weekly coach check-ins for clients across Canada.
• Bold n' Beautiful Branded transformation program designed for women, focused on holistic body transformation integrating fitness, nutrition, and mindset coaching.
• Physiotherapy Physical therapy services provided by certified professionals to support recovery, injury prevention, and rehabilitation alongside fitness training.

Quantifiable outcome

• 123 lbs lost in 6 weeks (aggregate member results)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Kathy SmartcoreOthersCertified nutritionist referred to as 'the #1 nutritionist in Ottawa' who is part of the 180 Fitness family. Provides nutrition guidance within programs and contributes to meal planning content for members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Future: Venture-backed online personal training platform connecting users with remote coaches via app; the most direct digital competitor to 180 Fitness's My180FitnessCoach online coaching subscription.
• Apple Fitness+: Subscription-based video and audio fitness service with trainer-led workouts and integrations; competes for the same at-home fitness audience but without personalized coaching or community.

Direct peers

• F45 Training: Global franchise delivering small-group, coach-led functional training with a strong community focus; directly comparable to 180 Fitness's semi-private training and athletic performance offerings, with a far larger footprint and brand.
• Orangetheory Fitness: Heart-rate-based group coaching franchise with multiple Ottawa-area studios; overlaps with 180 Fitness on coaching-driven small-group training, data tracking (InBody vs. OTbeat), and transformation-oriented programming.
• CrossFit (affiliates): Coach-led strength and conditioning affiliates with multiple Ottawa boxes; comparable to 180 Fitness's athletic performance and semi-private training in methodology, community emphasis, and transformation positioning.

Broad incumbents

• GoodLife Fitness: Canada's largest fitness chain with hundreds of locations including Ottawa; competes broadly for the same fitness and weight-loss customers, but at a much larger scale and lower price point with a club-membership model rather than coaching-driven programming.
• LA Fitness: Large multi-purpose fitness chain with broad recruitment of general fitness consumers; overlaps with 180 Fitness on the entry-level and intermediate fitness customer, though without comparable coaching intensity.
• Anytime Fitness: 24/7 access franchise with several Ottawa clubs targeting similar busy-professional and transformation demographic; competes primarily on convenience and price rather than bespoke coaching.
• Fit4Less: Canadian discount gym chain under GoodLife; competes at the low end of the Ottawa market with members who may otherwise consider 180 Fitness's entry-level offerings.
• Lifetime Fitness / Life Time: Premium U.S. multi-service fitness operator; a broad incumbent comparable in offering a continuum of personal training, group fitness, recovery, and wellness services, though at materially larger scale and primary U.S. footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/180Fitness/videos
• Facebookfacebook.com/180fitnesscanada
• Instagraminstagram.com/180degreefitness
• Xx.com/180DegFitness
• LinkedInlinkedin.com/company/180-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 180 Fitness