McCambridge

What McCambridge does

McCambridge is a third-generation, family-owned Irish bakery headquartered at Greenogue Industrial Estate in Rathcoole, County Dublin (legal entity McCambridge Unlimited), with manufacturing operations in Rathcoole and an owned retail store on Shop Street in Galway City. The company traces the original stoneground wholewheat bread recipe to 1945 when Malcolm McCambridge opened his Dublin bakery; it was formally established as a corporate entity in 1985 and is currently led by Michael McCambridge. Its product portfolio spans four lines: traditional and artisan breads (including the flagship Irish Stoneground Wholewheat Bread, Spelt Soda Bread, Super-Seeded, and Brown Soda Bread variants in multiple weights), a coeliac-certified gluten-free range (gluten-free soda bread and Barra-oat-based gluten-free porridge oats), Bread Tin Bakery home-baking kits (Irish Soda and Gluten-Free varieties), and foodservice-specific packs (2-slice packs, 720g/500g/360g soda loaves). The core proprietary technology is the original Ellen McCambridge recipe — yeast-free, preservative-free, no added sugars — paired with a hand-crafted production process.

Name

McCambridge

Legal name

McCambridge Unlimited

Website

https://mccambridge.ie

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

McCambridge is a third-generation Irish family bakery producing traditional, gluten-free, and artisan breads plus Bread Tin Bakery home-baking kits, selling via Irish supermarket chains, DTC e-commerce, Amazon, and international specialty retailers.

Ownership category

akta.pro rank

Product category

Artisan Bakery / Traditional Irish Bread

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), In-Store / Supermarket Bakeries (THAFAFAE)

Keywords

• Traditional Irish bread
• Gluten-free bread
• Home baking kits
• Artisan soda bread
• Stoneground wholewheat bread

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Product Sales (E-commerce): Online sales through mccambridge.ie website where customers purchase bread products and Bread Tin Bakery home baking kits delivered to Ireland and European countries via GLS courier.
2. Retail Distribution: Products sold through major Irish retailers including Dunnes Stores, Tesco, SuperValu, and Centra. Also available through Amazon marketplace for UK customers via JohnMcCambridge brand.
3. International Online Sales: Products sold internationally through Amazon USA, foodireland.com (USA), and inish-bia.myshopify.com (Singapore) for customers outside standard delivery areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

McCambridge manufactures and sells traditional Irish breads, gluten-free breads, porridge oats and home-baking kits under the McCambridge brand. The portfolio centres on the original 1945 Stoneground Wholewheat Brown Bread recipe, expanded to include soda breads (white, brown, spelt, seeded), coeliac-certified gluten-free breads and oats, and the Bread Tin Bakery kit range that lets consumers bake McCambridge bread at home with a disposable tin and mess-free mixing bag.

Product overview

McCambridge is a traditional Irish bakery founded in 1945, offering a portfolio of bread products across three main categories: (1) Traditional/artisan breads — including Wholewheat Irish Stone-Ground Bread (flagship product since 1945), Super-Seeded Bread, Spelt Soda Bread, and Plain Round Soda Bread; (2) Gluten-free breads and porridge oats — Wheat-free, yeast-free, low-sugar range recognized by the Coeliac Society of Ireland and Coeliac UK; (3) Bread Tin Bakery home bake kits — mess-free kits containing a bread tin and mixing bag for at-home baking, available in Irish Soda, Gluten Free, Hearty White, and Gluten Free Fruit Loaf varieties. Products are distributed through retail (Dunnes, Tesco, SuperValu, Centra), foodservice, and online channels.

Differentiator

Problem solved

Functional benefit

Brands

• Bread Tin Bakery: Home bread making kits that allow customers to bake fresh bread at home using traditional McCambridge recipes with mess-free mixing bags.
• McCambridge Gluten Free Range

Products and services

• Wholewheat Irish Stone-Ground Bread
• McCambridge Super-Seeded Bread
• McCambridge Spelt Soda Bread
• Brown Soda Bread (720g / 500g / 360g)
• Two-Slice Bread Packs (Wholewheat, Low-GI, Spelt Soda)
• Soft Round Soda Bread with Seeds (570g)
• Plain Round Soda (570g)
• Gluten Free Soda Bread (550g)
• Gluten Free Porridge Oats (500g)
• Bread Tin Bakery - Irish Soda Bread Home Bake Kit
• Bread Tin Bakery - Gluten Free Bread Home Bake Kit

Quantifiable outcome

• One-third market share in Irish bread market achieved over five decades
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GLS (General Logistics Systems)coreOthersGLS is the shipping company used by McCambridge to deliver products to customers in Ireland, UK, Benelux, France, and Germany. GLS handles last-mile delivery and will attempt to leave packages with neighbours if customers are not present, leaving notification cards.
• Amazon UK (JohnMcCambridge)coreChannel Partner/ Reseller/ DistributorDue to logistics restrictions preventing direct website deliveries to the UK, UK customers are directed to purchase McCambridge products through Amazon UK under the JohnMcCambridge brand name.
• Burren SmokehouseminorChannel Partner/ Reseller/ DistributorBurren Smokehouse in Lisdoonvarna, County Clare stocks McCambridge bread products as part of their specialty food offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brennans Bread: Long-standing Irish mass-market bread brand (sliced pan, brown, batch) sold across Irish supermarkets. Directly comparable to McCambridge as a packaged Irish bread manufacturer serving the same retail buyers (Dunnes, Tesco, SuperValu, Centra).
• Country Crest: Irish food manufacturer producing breads, grains and convenience products for retail and foodservice. Comparable as a home-grown Irish baked-goods manufacturer with supermarket and foodservice distribution overlap.
• Pat the Baker: Irish bread brand owned by Aryzta, distributed through Irish retail and foodservice. Direct competitor in Irish sliced bread, soda bread and seeded loaves, with overlapping customer base in major Irish supermarkets.
• Genius Foods: UK-based specialist gluten-free bread manufacturer with supermarket listings across the UK and Ireland. Comparable on gluten-free product range, coeliac-association endorsements, and supermarket go-to-market motion.
• BFree Foods: Irish gluten-free bread and wraps brand with international distribution. Directly comparable to McCambridge's gluten-free sub-brand; both target coeliac and gluten-sensitive consumers with similar SKUs (wraps, loaves, rolls).
• Odlums: Historic Irish flour and baking brand with packaged bread, mix and oat products sold in Irish retail. Comparable on Irish heritage branding, retail distribution overlap, and adjacent categories like flour mixes and porridge oats.

Broad incumbents

• Dr. Schär (Schar): European market leader in gluten-free bakery products, with branded and private-label SKUs across continental retail. Comparable on gluten-free formulation depth and multi-country distribution, but materially larger and broader in portfolio than McCambridge's gluten-free line.
• Warburtons: UK family-owned bread incumbent with national distribution and a wide portfolio of sliced, seeded, and specialty loaves. Comparable on family-owned heritage bread branding and supermarket-channel model; much larger scale and UK-centric.
• Hovis: Iconic UK bread brand with national grocery and foodservice listings, including seeded, wholemeal and premium loaves. Comparable on branded supermarket bread proposition, but operates at national UK scale rather than Irish specialty niche.
• Allied Bakeries (Kingsmill): UK-wide bread manufacturer producing Kingsmill and other supermarket bread labels. Comparable on packaged sliced and wholemeal bread sold through major grocery chains, though focused on the UK rather than Ireland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/McCambridge1945
• Facebookfacebook.com/McCambridgesBread
• Instagraminstagram.com/mccambridgebread
• LinkedInlinkedin.com/company/mccambridge-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCambridge