What Oem Auto Integration does

Oem Auto Integration is a privately held, founder-operated US specialty retailer headquartered in Indianapolis, Indiana, founded in 2010 by Dana Miller, a US Navy veteran aircraft electrician and ASE Master Certified Auto Technician. The company sells vehicle-specific plug-and-play OEM-style integration adapters that add modern connectivity features — Bluetooth audio streaming and hands-free calling, SiriusXM satellite radio, USB/iPod/iPhone, and Android integration — to factory-installed car stereos without requiring head unit replacement. Product coverage spans Toyota, Lexus, Honda, Acura, Porsche, Mercedes-Benz, GM/Cadillac, Ford, Dodge/Jeep/RAM, VW, Subaru, Audi, BMW, and Scion, with the line extended into backup camera systems and a broader ADAS product category.

The technical foundation is hardware integration through manufacturer-designated factory data ports using OEM-style harnesses, with no wire cutting or splicing required. Core integration modules are sourced primarily from GROM (Grom Audio) for mainstream brands and from mObridge M2M Pro MOST-bus interfaces paired with Parrot Bluetooth chipsets for Porsche. Differentiating technical claims include preservation of factory steering wheel controls and displays (including caller ID and track information), CD-quality direct-connection audio without FM-transmitter static, and full reversibility of installation. Premium-tier kits for European brands (Porsche, Mercedes-Benz, Audi/BMW) carry prices of $549-$599, while volume Asian-brand Bluetooth kits are priced around $169-$173.

The business runs a product-led growth e-commerce model through oemautointegration.com, selling direct-to-consumer with free shipping in the continental US and international shipping by arrangement. Revenue is generated entirely through one-time hardware sales at unit prices between roughly $170 and $600, with no subscription or recurring component on the hardware itself. Marketing is driven by SEO-optimized vehicle-specific landing pages and a long-form educational blog (Oem Auto News), supplemented by an organic Facebook fan page. Customer segments are horizontal — primarily DIY individual vehicle owners, with secondary outreach to professional auto technicians and rideshare drivers. Operations are bootstrapped, with no external funding, no parent company, and headcount stated in the 1-10 range.

Name

Oem Auto Integration

Legal name

Oem Auto Integration

Website

https://oemautointegration.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Oem Auto Integration is a privately held, founder-operated US specialty retailer selling vehicle-specific plug-and-play OEM-style adapters that add Bluetooth, SiriusXM, and smartphone connectivity to factory car stereos across Toyota, Lexus, Honda, Porsche, Mercedes-Benz, and other brands, primarily serving DIY individual vehicle owners through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Electronics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Other Motor Vehicle Parts Manufacturing (33639)

SIC

Motor Vehicle Parts & Accessories (3714), Electronic Components & Accessories (3670), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start) (IMACANAH)

akta.pro secondary industries

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

Keywords

• Aftermarket car audio
• Vehicle integration kits
• Bluetooth car adapters
• Satellite radio kits
• Backup camera systems

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of vehicle-specific integration kits including Bluetooth adapters, SiriusXM satellite radio kits, USB/iPod/iPhone integration kits, and backup camera systems. Products are sold at fixed prices with free shipping within continental US.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Oem Auto Integration sells vehicle-specific OEM-style integration kits that add modern connectivity features (Bluetooth, SiriusXM satellite radio, USB, iPod/iPhone, and Android support) to factory car stereos without requiring head unit replacement. Products are designed for specific vehicle makes and models and connect through plug-and-play OEM-style harnesses, preserving factory steering wheel controls, displays, and audio quality. The company primarily resells third-party integration hardware (including GROM and mObridge products) under vehicle-specific branding.

Product overview

Oem Auto Integration is a specialty retailer offering vehicle-specific OEM-style integration kits that add modern connectivity features (Bluetooth, Sirius XM satellite radio, USB, iPod/iPhone, and Android support) to factory car stereos without requiring replacement. The product portfolio centers on two main categories: Bluetooth Car Kits (for wireless music streaming and hands-free calling) and Sirius XM Satellite Radio Car Kits, with supporting product lines for iPod/iPhone/USB integration, Android connectivity, backup cameras, and ADAS systems. Each product is designed for specific vehicle makes and models (Toyota, Lexus, Honda, Acura, Porsche, Mercedes Benz, GM/Cadillac, Ford, Dodge/Jeep/RAM, Volkswagen, Subaru) and connects through factory wiring harnesses using plug-and-play installation, preserving factory controls and displays. The company primarily resells third-party integration hardware (including GROM and mObridge products) under vehicle-specific branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Specific Bluetooth Adapters Plug-and-play Bluetooth adapters that enable wireless music streaming (A2DP) and hands-free calling (HFP) from smartphones to factory car radios, designed for vehicle-specific harness connections such as Toyota, Lexus, Honda, Acura, Porsche, Mercedes, and GM/Cadillac.
• SiriusXM Satellite Radio Car Kits OEM-style adapter kits that integrate SiriusXM satellite radio into factory vehicle stereos, allowing control through factory radio controls and display for Toyota, Lexus, Honda, Ford, VW, Mercedes, Porsche, Subaru, and Dodge/RAM/Jeep vehicles.
• iPod / iPhone / USB Car Kits Integration kits enabling iPod, iPhone, and USB device connectivity to factory car stereos with full steering wheel and display control, including track information and charging.
• Android Car Kits Integration adapters allowing Android smartphones to connect to factory car audio systems with full playback control functionality, including music streaming and hands-free calling.
• Back Up Camera Systems Aftermarket backup camera solutions including camera-to-factory navigation radio harnesses and license plate light replacement cameras for various vehicle brands, enabling rear-view display on factory screens.
• ADAS (Advanced Driver Assistance Systems) Advanced driver assistance systems designed to automate, adapt, and enhance vehicle systems for safety and improved driving, including collision avoidance and automated control features.
• Complete Factory Music Streaming Bluetooth Car Kit for Porsche Advanced MOST-bus Bluetooth interface for Porsche vehicles (911, Boxster, Cayenne) with PCM 2 Radio, utilizing Parrot Bluetooth technology and factory steering wheel control integration.

Quantifiable outcome

• Most installations complete in 45-90 minutes for DIY customers
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GROM (Grom Audio)coreTechnology or IntegrationGROM is a primary product supplier for OEM Auto Integration, providing USB, Bluetooth, and iPod/iPhone integration interface modules. Products are branded with GROM model numbers (e.g., GROM-USB3P, GROM-BT3). The company also sells related GROM accessories including the Bluetooth Adapter for use with GROM USB Kits.
• Parrot Bluetooth TechnologycoreTechnology or IntegrationParrot Bluetooth technology is utilized in mObridge MOST-bus integration products sold by OEM Auto Integration for Porsche vehicles. The Parrot chipset enables Bluetooth hands-free calling and audio streaming functionality in the high-end Porsche integration kits.
• mObridge (M2M Pro)coreTechnology or IntegrationmObridge M2M Pro MOST-bus interface products are sold for Porsche vehicles (911, Boxster, Cayenne, Cayman with PCM 2 Radio). These products provide factory Bluetooth integration using Parrot Bluetooth technology and integrate with factory steering wheel controls and displays.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Axxess (by Metra Electronics): Manufacturer of vehicle-specific integration interfaces, wiring harnesses, and CAN-bus adapters for factory stereos. Comparable as a supplier and competing brand of OEM-style integration solutions for Bluetooth, smartphone, and satellite radio connectivity.
• NAV-TV: Specialty manufacturer of OEM integration interfaces, video interfaces, and MOST-bus adapters for luxury and exotic vehicles including Porsche, Mercedes, and BMW. Closely comparable product overlap on the high-end MOST-bus integration kits Oem Auto Integration sells.
• USA Spec: Manufacturer of vehicle-specific Bluetooth and iPod integration interfaces for factory stereos. Comparable as a direct competitor in the same OEM-style integration adapter category.
• Crutchfield: Large US direct-to-consumer retailer of car audio, integration adapters, and aftermarket infotainment products. Directly comparable as the dominant specialty e-commerce player in vehicle-specific audio upgrades, though Crutchfield carries a much broader catalog.
• Car Toys: US specialty retailer of car audio, integration products, and installation services. Comparable as a channel peer selling similar vehicle-specific connectivity upgrade solutions.
• Sonic Electronix: Online retailer specializing in car audio, head units, and integration accessories with vehicle-specific fitment data. Comparable as a direct e-commerce competitor in vehicle-specific aftermarket audio/connectivity.
• iDatalink (by ADS): Maker of Maestro integration modules that retain factory features when installing aftermarket head units. Comparable as a competitor in the OEM-integration electronics category, with deep vehicle-specific engineering capability.
• GROM Audio: Manufacturer of USB, Bluetooth, and iPod integration modules that Oem Auto Integration resells. Directly comparable as a producer/seller of the same OEM-style integration kit category, with overlapping product lineup.

Others

• SiriusXM (connected vehicle services): Satellite radio service provider whose subscription product Oem Auto Integration enables through its hardware kits. Relevant as a strategic partner and upstream service provider rather than a direct competitor.

Broad incumbents

• Pac (by AAMP Global): Larger aftermarket electronics manufacturer with broader portfolio of integration interfaces, amplifiers, and audio accessories under multiple brands. Comparable category but operates at greater scale and broader scope than Oem Auto Integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/OEM-Auto-Integration/56658177331
• Xx.com/iPodCarKits

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oem Auto Integration