De Koekfabriek
De Koekfabriek is a Dutch social enterprise, founded in 2021, that produces and sells handcrafted artisanal cookies baked by people with a distance to the labor market under an Open Hiring model and PSO 30+ certification. It serves B2C consumers, B2B corporate gifting customers, and wholesale partners (HEMA, Bidfood, Sligro) from production in Wageningen and a retail Stadsbakkerij in Utrecht.
- Company typePrivate
- Founded2021
- HeadquartersNetherlands, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What De Koekfabriek does
De Koekfabriek Lekker Sociaal BV is a Dutch private social enterprise that produces and sells handcrafted cookies. The company was established around 2021 and operates an Open Hiring model in which willingness to work is the only hiring criterion, thereby employing people with a distance to the labor market — including individuals with physical or intellectual disabilities, asylum seekers, people with autism, former homeless or incarcerated individuals, and youth who did not complete formal education. The company holds the PSO 30+ certification (Prestatieladder Socialer Ondernemen), indicating it employs at least 30% more such workers than comparable firms. Operations are run from a production facility and head office at Agro Business Park 75 in Wageningen, with a flagship city bakery, Stadsbakkerij Utrecht, on Schoutenstraat 7 near De Neude.
The product portfolio centers on handmade artisanal cookies with a 12-week shelf life. The core SKU is the Klassiek Assorti, featuring chocolate chip, cinnamon, hazelnut-speculaas, and oat-ginger flavors, sold across multiple packaging formats from an 80g Koekdoosje up to a 2kg monopack carton, as well as in a 250g Weckpot (glass jar) at €14.75. The catalog is extended by a Vegan Assorti (oat-lemon, oat-ginger, apple-cinnamon in a 250g Weckpot), a DIY Bakmix Chocolate Chip at €5.50, the Koekie Cadeaupakket three-box gift pack at €11.00, and a Brievenbusdoosje mailbox-friendly line including chocolate chip, apple-cinnamon, and 2x40g oatmeal variants at €4.25–€4.95 per box. There is no proprietary software platform; the technology stack is hand-baking and hand-packaging combined with a standard Shopify e-commerce webshop and PostNL parcel delivery. No API, mobile applications, or AI/ML components are described.
The commercial model blends three channels. Consumer sales run through dekoekfabriek.com (Shopify) and the Utrecht storefront, with unit-based pay-as-you-go pricing for B2C and quote-based multi-year contracts for B2B. Business customers order via zakelijk.dekoekfabriek.com and [email protected] for corporate gifts, Christmas gifts, and marketing-campaign cookies. Wholesale and food-service revenue is generated through named distribution partners HEMA (national retail), Bidfood, and Sligro/Club LVB. Marketing is primarily organic social (Facebook, Instagram, LinkedIn), an email newsletter (Nieuwekruimels), and on-pack/retail storytelling around the social mission. The company is privately held, with no disclosed funding rounds, subsidiaries, parent entity, or acquisitions.
De Koekfabriek firmographics
Firmographics- Name
- De Koekfabriek
- Legal name
- De Koekfabriek Lekker Sociaal BV
- Website
- https://dekoekfabriek.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- De Koekfabriek is a Dutch social enterprise, founded in 2021, that produces and sells handcrafted artisanal cookies baked by people with a distance to the labor market under an Open Hiring model and PSO 30+ certification. It serves B2C consumers, B2B corporate gifting customers, and wholesale partners (HEMA, Bidfood, Sligro) from production in Wageningen and a retail Stadsbakkerij in Utrecht.
- Ownership category
- akta.pro rank
De Koekfabriek industry classification
Industry- Product category
- Artisanal Cookie Bakery
- NAICS
- Commercial Bakeries (311812), Retail Bakeries (311811)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Premium/Artisanal Bakery Wholesale (AFAIAFAG), Bread & Pastry Specialty Stores (CRAHAGAC), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where De Koekfabriek is headquartered
LocationHeadquarters
- HQ city
- Netherlands
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
De Koekfabriek business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- B2C Product Sales: Direct sales of handcrafted cookies to consumers through their Shopify-based webshop. Products include cookie boxes, Weckpot (glass jar) cookies, brievenbusdoosjes (mailbox-friendly boxes), bakmix (baking mix), and gift packages. Available in various sizes from single portions to bulk packaging.
- B2B Corporate Sales: Sales to business customers including companies, organizations for corporate gifts, relationship presents, Christmas gifts, and marketing campaigns. They offer quote requests and account systems for regular business customers.
- Wholesale/Distribution: Products distributed through wholesale partners including HEMA, Bidfood, and Sligro/Club LVB for broader market reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bakmix Chocolate Chip |
| Unit Pricing | Pay-as-you-go | Koekie Cadeaupakket |
| Unit Pricing | Pay-as-you-go | Weckpot Koek |
| Unit Pricing | Pay-as-you-go | Brievenbusdoosje Tray Chocolate Chip |
| Unit Pricing | Pay-as-you-go | Brievenbusdoosje 2x Haverkoek |
| Unit Pricing | Pay-as-you-go | Klassiek Assorti |
| Other | Multi-year contract | B2B Custom Orders |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
De Koekfabriek product offering
Product offeringCore offering
De Koekfabriek is a Dutch social enterprise bakery that handcrafts and sells artisanal cookies produced by people with a distance to the labor market. The company offers a range of cookie assortments (Klassiek Assorti, Vegan Assorti), specialty flavors, gift packages, mailbox-friendly boxes, glass-jar (Weckpot) packaging, and DIY baking mixes. Products are sold directly to consumers via a Shopify webshop and a physical city bakery in Utrecht, and to businesses through a dedicated corporate gifting channel and wholesale partners including HEMA, Bidfood, and Sligro.
Product overview
De Koekfabriek is a social enterprise bakery producing handcrafted cookies by people with a distance to the labor market. The product portfolio centers on artisanal cookie products available in various packaging formats. Core offerings include the Klassiek Assorti (Classic Assortment) featuring chocolate chip, cinnamon, hazelnut speculaas, and oat-ginger flavors; the Vegan Assorti in Weck jars with plant-based alternatives; and specialty mailer boxes like the Brievenbusdoosje line. Additional products include Bakmix (DIY baking mix) and Koekie Cadeaupakket (gift packages). Cookies are sold in multiple formats including small boxes (80g), Weck jars (250g), kilo boxes (1000g), and monopacks for bulk orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Klassiek Assorti Handmade signature cookie assortment with chocolate chip, cinnamon, hazelnut-speculaas, and oat-ginger flavors, available in five packaging formats from 80g gift box to 2kg bulk mono-packs for consumers and business customers.
- Vegan Assorti - Weckpot Certified vegan cookie assortment combining oat-lemon, oat-ginger, and apple-cinnamon flavors in a 250g Weck glass jar with 12-week shelf life, for vegan consumers and corporate gifting.
- Bakmix Chocolate Chip Do-it-yourself baking mix priced at €5.50 that allows customers to bake De Koekfabriek chocolate chip cookies at home.
- Koekie Cadeaupakket Gift package containing three 80g cookie boxes (regular or vegan variety) priced at €11.00, designed for personal gifting and small business presents.
- Weckpot Koek Reusable Weck glass jar (250g) of cookies in Classic or Vegan Assorti variants, priced at €14.75, suited for premium gifting and retail display.
- Brievenbusdoosje Tray Chocolate Chip 100g mailbox-friendly cookie box with a chocolate chip cookie tray, 12-week shelf life, priced at €4.95 for convenient mail-order gifting.
- Brievenbusdoosje Tray Appel-Kaneel 100g mailbox-friendly vegan cookie box with apple-cinnamon cookie tray, crunchy texture with soft apple pieces, 12-week shelf life for mail-order customers.
- Brievenbusdoosje 2x Havermoutkoek (Chocolade & Cranberry/Rozijn) Mailbox-friendly box containing two 40g oat cookies (one chocolate, one cranberry/raisin) priced at €4.25, with crunchy texture and pure chocolate pieces.
- B2B Corporate Gift & Marketing Campaign Cookies Custom B2B cookie gifting and marketing campaign service for companies and organizations, providing quote-based pricing for corporate gifts, Christmas presents, employee appreciation, client relationship gifts, and brand activations through the zakelijk business portal.
Companies that use De Koekfabriek
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
De Koekfabriek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Koekfabriek partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- HEMAcoreHEMA is a major Dutch retail chain that carries De Koekfabriek products. The partnership features store displays and in-store sales of artisanal cookies, providing significant retail distribution reach across the Netherlands.
- BidfoodcoreBidfood is a wholesale food service distributor serving professional kitchens, restaurants, and catering businesses in the Netherlands. They distribute De Koekfabriek products to their B2B customer base.
- Sligro/Club LVBcoreSligro and Club LVB are food service wholesale networks serving professional food service customers. They distribute De Koekfabriek products alongside other quality food brands.
- WerkkrachtcoreWerkkracht is a care partner organization working with De Koekfabriek's Wageningen location. They help facilitate employment and support for people with a distance to the labor market, serving as a key partner in the social mission of the company.
- PostNLminorPostNL handles delivery of webshop orders to customers. They receive customer name, address, and location data necessary for package delivery. If PostNL uses subcontractors, data is also shared with those parties.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
De Koekfabriek competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
De Koekfabriek social profiles
Digital presenceDe Koekfabriek compliance and trust
Trust signalCompliance1 record
De Koekfabriek financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Koekfabriek leadership team
Management profileNumber of profiles
Profiles4 records
De Koekfabriek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Koekfabriek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Koekfabriek
What does De Koekfabriek do?
De Koekfabriek is a Dutch social enterprise bakery that handcrafts and sells artisanal cookies produced by people with a distance to the labor market. The company offers a range of cookie assortments (Klassiek Assorti, Vegan Assorti), specialty flavors, gift packages, mailbox-friendly boxes, glass-jar (Weckpot) packaging, and DIY baking mixes. Products are sold directly to consumers via a Shopify webshop and a physical city bakery in Utrecht, and to businesses through a dedicated corporate gifting channel and wholesale partners including HEMA, Bidfood, and Sligro.
Is De Koekfabriek a public or private company?
De Koekfabriek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Koekfabriek founded?
De Koekfabriek was founded in 2021. It employs 51 to 100 people.
Where is De Koekfabriek based?
De Koekfabriek is headquartered in Netherlands, United States, in the North America region.
How does De Koekfabriek make money?
Three revenue lines are on record. B2C Product Sales are the primary driver. The others are B2B Corporate Sales and wholesale/Distribution.
Does De Koekfabriek have an API?
No public API is recorded for De Koekfabriek.
What industry is De Koekfabriek in?
De Koekfabriek's product category is Artisanal Cookie Bakery. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of AFAIAFAG, Premium/Artisanal Bakery Wholesale. Its NAICS code is 311812 and its SIC code is 2050.