Northeast Insurance Center

What Northeast Insurance Center does

Northeast Insurance Center, doing business as SafePark USA, is an independent insurance brokerage specializing exclusively in the amusement and entertainment industry. Founded in 1992 in Roanoke, Virginia, the firm operated as a generalist commercial insurance agency until 2004, when it pivoted to amusement-industry specialization. Today it offers more than 25 specialized insurance products covering amusement parks, family entertainment centers, laser tag venues, go-kart tracks, water parks, escape rooms, trampoline parks, ice and roller skating rinks, bowling centers, miniature golf, fairs and carnivals, mobile entertainment operations, mechanical bulls, rock walls, zip lines, and other niche attractions — alongside foundational coverage types (general liability, property, excess/umbrella, equipment, workers' compensation).

The company has no proprietary technology platform; its distribution stack is phone-led (540-343-4309, 800-719-9066), supplemented by website quote forms and fax submission. It operates as an independent agent representing over 100 insurance carriers, with same-day quote and policy-binding capability, and holds endorsements from the International Laser Tag Association, Outdoor Laser Tag Association, International Recreational Go Karts Association, and Miniature Golf Association US. The firm claims 20-30% average premium savings versus single-carrier agents and self-describes as "America's #1 Source for Amusement Industry Insurance" and the largest carrier for the laser tag industry.

Revenue is generated through standard insurance brokerage commissions on placed policies, with no SaaS, subscription, or proprietary-technology revenue streams. The business is privately held and family-owned (Ric Maylott, owner), with a small team servicing a fragmented nationwide SMB customer base across all 50 US states. The firm was acquired by and is now part of SafePark USA, consolidating under a single consumer-facing brand for the amusement-insurance niche.

Name

Northeast Insurance Center

Legal name

SafePark USA

Website

https://neinscenter.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Northeast Insurance Center (DBA SafePark USA) is an independent insurance brokerage specializing exclusively in amusement and entertainment industry coverage across all 50 US states, representing 100+ carriers and offering 25+ specialized products to SMB venue operators.

Ownership category

akta.pro rank

Product category

Specialty Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Commercial General Liability (CGL) (FSAJADAA)

akta.pro secondary industries

Public Liability (Premises/Operations) (FSAJADAD), Adventure Sports & High-Risk Activity Travel/Accident Insurance (FSAJAJAL)

Keywords

• Amusement industry insurance
• Commercial insurance brokerage
• Entertainment venue coverage
• General liability insurance
• Specialty risk management

Headquarters

HQ city

Cape Coral

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance agent/broker, the company earns commissions from insurance carriers for placing business. They represent over 100 insurance carriers and match clients with appropriate coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Northeast Insurance Center is an independent insurance agency that brokers commercial insurance policies for amusement and entertainment industry businesses, representing over 100 insurance carriers to match clients with specialized coverage. Its product set spans General Liability, Property, Excess/Umbrella, Equipment, and Workers Compensation packaged into venue-specific programs for amusement parks, family entertainment centers, laser tag, go-karts, water parks, escape rooms, and other niche attractions across all 50 U.S. states.

Product overview

Northeast Insurance Center (now SafePark USA) offers a comprehensive portfolio of insurance products for the amusement and entertainment industry. Their offering consists of specialized insurance coverage for over 25 types of amusement venues and activities, including amusement parks, family entertainment centers, laser tag facilities, go-kart tracks, water parks, bowling centers, and many more. The company also provides foundational coverage types (General Liability, Property, Excess/Umbrella, Equipment Coverage, and Workers Compensation) that apply across all their product lines. Their specialized programs are designed to save customers an average of 20% to 30% on insurance premiums. They represent over 100 insurance carriers in the amusement industry and operate as an independent insurance agency, providing competitive quotes and coverage options nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Amusement Park Insurance

Quantifiable outcome

• Save 20-30% or more on insurance premiums compared to traditional single-carrier agents
• +2 more outcomes

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• International Laser Tag Association (ILTA)coreGTM or Marketing Partner · 1 January 2005Gained association endorsement in 2005 after working with the national association for 1 year. This partnership established SafePark USA as the leading insurance provider for the laser tag industry, providing marketing credibility and industry recognition.
• Outdoor Laser Tag AssociationcoreGTM or Marketing PartnerPartnership with this association combined with ILTA endorsement makes SafePark USA the largest insurance carrier for the laser tag industry.
• International Recreational Go Karts Assoc (IRGA)coreGTM or Marketing PartnerEndorsement obtained through working with Steve Hixs. Provides insurance programs specifically designed for go-kart businesses with competitive pricing.
• Miniature Golf Assoc US (MGAUS)coreGTM or Marketing PartnerEndorsement obtained through partnership with Steve Hixs. Insurance programs designed for miniature golf courses with competitive rates.
• Galaxy BullminorGTM or Marketing PartnerMechanical bull manufacturer that recommends SafePark USA for insurance coverage. Partnership provides referrals for mechanical bull insurance customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Independent Insurance Agents of America (Big "I") Markets: Industry association and excess/surplus lines marketplace for independent agents — the broader ecosystem in which SafePark competes for carrier appointments and market access.
• NAUI Worldwide / Adventure Travel Trade Association insurers: Adjacent adventure and high-risk-activity insurance ecosystems (zip lines, canopy tours, rock walls) that overlap with SafePark's adventure-sports product lines and represent both competitive overlap and partnership opportunities.

Direct peers

• K&K Insurance Group: K&K Insurance Group is the most established specialty broker for the amusement, entertainment, recreation, and sports industries — a direct competitor serving the same FEC, amusement park, and attractions verticals with carrier partnerships across the US.
• Todd Olivier Insurance Agency / Amusement Insurance LLC: Specialty insurance agencies focused exclusively on amusement parks, carnivals, and mobile entertainment operators, offering GL, ride, and event coverage that competes head-to-head with SafePark's product set.
• Brownyard Group: Brownyard Group is a specialty broker-program administrator for security, hospitality, and entertainment risks with amusement-related programs, directly comparable in structure to SafePark's niche brokerage model.
• McGowan Insurance Group: McGowan Insurance Group writes amusement, entertainment, and hospitality business through specialty programs, directly overlapping with SafePark's FEC and amusement venue book.

Broad incumbents

• Great American Insurance Group — Entertainment Specialty: Great American's Entertainment and Specialty division underwrites amusement and recreational risks directly and competes for the same operators that SafePark serves via broker placements.
• Crum & Forster特种 Insurance: Crum & Forster writes specialty casualty and entertainment risks including amusement and recreation lines, providing carrier competition that affects the rates SafePark can quote through its 100+ carrier panel.
• Philadelphia Insurance Companies (PHLY): Philadelphia Insurance writes amusement, entertainment, and recreation specialty coverage as a direct carrier and competes with niche brokers for placement of GL, property, and inland marine coverage on FEC and attractions risks.
• Markel Specialty: Markel's Specialty division underwrites entertainment, recreation, and amusement risks directly as a carrier, often competing with specialty brokers for placement authority. It is one of the largest non-life specialty insurers in the US with decades of amusement-industry exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NortheastInsuranceCenter
• LinkedInlinkedin.com/company/northeast-insurance-center-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northeast Insurance Center