What Posthaus does

Posthaus Ltda is a privately held Brazilian e-commerce fashion retailer founded in 2012 and headquartered in Blumenau, Santa Catarina. The company operates a multi-brand online marketplace aggregating over 100 national fashion brands — including Farm, Colcci, Hering, Malwee, Kyly, Marisol, Quintess, and Brandili — across women's, plus size, men's, children's, and footwear categories, alongside adjacent lines in beauty, home and leisure, and pet products. It distributes exclusively through its own proprietary e-commerce website (posthaus.com.br) and native iOS/Android mobile applications, with no physical retail presence, and supports payment methods including credit-card installments up to 10x interest-free, Pix instant payments, and Boleto Bancário.

The company's platform is a standard e-commerce stack with no public API or documented developer integrations beyond social login (Facebook), payment processors (Cielo for credit cards), and app-store distribution. It maintains a 7 million-subscriber newsletter database that functions as its primary owned-marketing channel, complemented by influencer curation features, fashion editorial content (Vitrine da Moda), a corporate podcast (Podpostar), and a community initiative (Moda pra Gente). Customer engagement is reinforced by an in-app cashback loyalty program, free shipping thresholds, free exchanges nationwide, and WhatsApp-based customer service.

Posthaus generates revenue through one-time direct product sales of third-party branded fashion goods to end consumers (B2C), with pricing varying by category and average tickets in the tens to low-hundreds of reais. The company employs 11–50 people, operates only within Brazil, and has no disclosed institutional investors, parent company, or external funding rounds. Notable revenue-relevant features include a 7 million-subscriber newsletter base, mobile-app-exclusive pricing to drive app-channel mix, and category extensions (Moda Evangélica, Linha Pet, Beleza, Casa e Lazer) that broaden basket size beyond the core fashion offering.

Name

Posthaus

Legal name

Posthaus Ltda

Website

https://posthaus.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Posthaus is a privately held Brazilian multi-brand fashion e-commerce retailer, headquartered in Blumenau, operating since 2012 across women's, men's, children's, plus size, and footwear categories, aggregating over 100 national brands for direct-to-consumer sales via its website and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Blumenau

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Posthaus generates revenue through direct product sales of fashion items including clothing, footwear, and accessories across multiple segments (women's, plus size, men's, children's). The company acts as an online retailer selling third-party branded products from over 100 fashion brands including Farm, Colcci, Hering, Malwee, Kyly, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Posthaus operates a multi-brand online fashion retail platform selling clothing, footwear, accessories, and lifestyle products for women, men, and children from over 100 fashion brands including Farm, Colcci, Hering, Malwee, Kyly, Marisol, and Rovitex. The platform serves Brazilian consumers through its own e-commerce website and mobile applications, offering interest-free installments, free shipping, free exchanges, and Pix/boleto payment options.

Product overview

Posthaus is a Brazilian fashion e-commerce platform operating as a multi-brand online marketplace. The core offering centers on fashion retail across five main segments: women's fashion (including plus size and evangelical fashion), children's clothing (boys and girls), men's fashion, and footwear categories for all demographics. The platform aggregates over 100 national fashion brands including Farm, Colcci, Hering, Quintess, Malwee, Kyly, Marisol, and Rovitex, complemented by international licensed brands like Disney, Marvel, and Barbie for children's products. Beyond clothing, Posthaus offers accessories, beachwear, fitness wear, sleepwear, beauty products, home goods, and a pet line. The platform operates with a mobile application featuring exclusive app-only pricing and a cashback loyalty program. Additional services include gift cards, a measurement size guide, fashion editorial content through Vitrine da Moda, a podcast (Podpostar), and community initiatives like Moda pra Gente. The platform emphasizes free shipping, free exchanges throughout Brazil, installment payment options up to 10x without interest, and customer service via WhatsApp and phone.

Differentiator

Problem solved

Functional benefit

Products and services

• Moda Feminina (Women's Fashion) Online retail category offering women's clothing and apparel items including blouses, dresses, pants, jackets, shorts, skirts, sets, shirts, jumpsuits, vests, body garments, and maternity/nursing wear for adult women shopping on Posthaus.
• Plus Size Feminino (Plus Size) Online retail category for plus-size women's clothing including blouses, jackets, pants, dresses, sets, shorts, sleepwear, shirts, vests, skirts, jumpsuits, bermudas, fitness wear, beachwear, and lingerie for women seeking inclusive sizing.
• Moda Evangélica (Evangelical Fashion) Online retail category offering modest and conservative fashion styles designed for evangelical women seeking contemporary yet faith-aligned apparel options.
• Roupa para Menina (Girls' Clothing) Online retail category selling girls' clothing including sets, dresses, blouses, pants, jackets, shorts, teen fashion, jumpsuits, beachwear, body garments, skirts, intimate wear, vests, layette, and costumes for parents of infant and girl children.
• Roupa para Menino (Boys' Clothing) Online retail category selling boys' clothing including sets, t-shirts, jackets, pants, bermudas, shirts, jumpsuits, body garments, beachwear, tank tops, shorts, teen fashion, vests, layette, underwear, and costumes for parents of infant and boy children.
• Moda Masculina (Men's Fashion) Online retail category offering men's clothing and footwear including shoes, sandals, sneakers, slippers, and boots for adult men shopping for casual and sports fashion.
• Calçado Feminino (Women's Footwear) Online retail category selling women's footwear including sandals, sneakers, shoes, flip-flops, boots, flat sandals, ballerinas, mules, oxfords, slippers, and other styles.
• Calçado Masculino (Men's Footwear) Online retail category selling men's footwear including sneakers, flip-flops, sandals, canvas sneakers, slippers, boots, shoes, and soccer cleats.
• Pijamas (Sleepwear) Online retail category selling sleepwear for girls, boys, women, and men including pajamas and nightgowns.
• Acessórios (Accessories) Online retail category selling fashion accessories for women, men, girls, and boys including bags and other accessory items.
• Moda Praia (Beachwear) Online retail category selling beach and swimwear fashion for women and children.
• Fitness Online retail category selling athletic and fitness clothing for women and plus size.
• Lingerie Online retail category selling intimate apparel and underwear for women.
• Beleza (Beauty) Online retail category selling beauty and cosmetics products.
• Linha Pet (Pet Line) Online retail category selling pet clothing and accessories for pet owners.
• Casa e Lazer (Home & Leisure) Online retail category selling home decor and leisure products.
• Cartão Presente (Gift Cards) Standalone gift card product that customers can purchase for use as payment on the Posthaus platform.
• Mobile Application (App Posthaus) Native mobile application for iOS and Android providing the Posthaus shopping experience with exclusive app-only prices, special discounts, and cashback rewards not available on the website.
• Cashback Program Cashback loyalty program available through the Posthaus mobile app that allows customers to accumulate balance for use as discounts on future purchases.

Quantifiable outcome

• 7 million newsletter subscribers receiving promotional communications

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• Reclame AquiOthersPosthaus maintains a verified business profile on Reclame Aqui, a prominent Brazilian consumer complaint and review platform, demonstrating commitment to customer service transparency and reputation management.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/portal_posthaus
• Facebookfacebook.com/Posthaus
• LinkedInlinkedin.com/company/posthaus-ltda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Posthaus