What Generation Fertility does

Generation Fertility Inc. is a privately held, multi-location fertility clinic network operating four sites across Ontario, Canada (Vaughan, Newmarket, Toronto West, and Waterloo). The company provides a comprehensive suite of reproductive medicine services spanning fertility assessments (hormone panels, AMH testing, semen analysis, pelvic ultrasound), intrauterine insemination (IUI), in vitro fertilization (IVF), intra-cytoplasmic sperm injection (ICSI), vitrification, egg freezing, donor and surrogacy coordination, and LGBTQ2SIA+ family building. Advanced add-on diagnostics include PGT-A preimplantation genetic testing and endometrial microbiome analysis. The network originated from two legacy practices — KARMA Fertility (founded 1999 by Dr. Judy Campanaro in Waterloo) and Procrea Fertility (established 2011 in Vaughan and Newmarket) — which were consolidated under the Generation Fertility brand in 2021 and integrated into The Fertility Partners network, Canada's largest coast-to-coast fertility practice network.

The clinical platform is staffed by at least seven fellowship-trained reproductive endocrinology and infertility specialists (FRCSC/GREI) credentialed from leading Canadian institutions. The Waterloo location alone serves over 1,200 patients per year with 20+ clinical staff, and the company reports 51-100 employees network-wide. Patient access is delivered through physician referrals, direct inquiries, and participation in the Ontario Fertility Program (OFP), a provincial government-funded channel supplemented by employer-sponsored benefits (TD, TELUS, Starbucks, Manulife, Scotiabank, Fidelity Canada, and others) and patient self-pay with flexible financing options. An eIVF patient portal supports ongoing care management.

Revenue mechanics rest on a multi-payer model: OHIP-covered IVF cycles under the OFP, employer benefit plan reimbursements (with 85% of fertility benefit plans capped between $2,400 and $18,000 lifetime maximums), and private pay for non-covered services. The Ontario government's April 2026 $250 million OFP expansion is expected to triple the number of eligible families, positioning Generation Fertility as a participating clinic expected to deliver a meaningful share of the approximately 2,250 additional IVF cycles funded across Toronto participating clinics. The company is privately held with no disclosed venture capital or institutional ownership; it has no public ticker and no recorded funding rounds.

Name

Generation Fertility

Legal name

Generation Fertility Inc.

Website

https://generationfertility.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Generation Fertility is a privately held, four-location Ontario fertility clinic network offering IVF, IUI, fertility testing, egg freezing, and donor/surrogacy services to heterosexual couples, LGBTQ2SIA+ families, and individuals seeking fertility preservation across Ontario, Canada.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Healthcare Services

NAICS

Family Planning Centers (621410)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility clinic services
• In vitro fertilization
• Reproductive medicine
• Fertility preservation
• Donor and surrogacy services

Headquarters

HQ city

Maple

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ontario Fertility Program (OFP): Provincial government-funded fertility treatment program providing OHIP-covered IVF cycles for eligible Ontario residents with eggs under age 43. In October 2024, Ontario announced expanded fertility support as part of a $250 million investment.
2. Employer-Sponsored Benefits: Services covered by employee benefit plans from companies including Fidelity Canada, Pinterest, TD, TELUS, Starbucks, League, Scotiabank, Manulife, Facebook, CIBC, BMO, Apple (Canada), Canadian Tire, Loblaws, SunLife, and others. 85% of benefit plans covering fertility have lifetime maximums ranging from $2,400 to $18,000.
3. Patient Self-Pay: Private pay for services not covered by OHIP or employer benefits, including AMH testing and additional treatment cycles.
4. Flexible Financing Options: Clinic provides flexible financing options to help patients secure funding for their care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Generation Fertility is a multi-location Ontario fertility clinic network providing comprehensive fertility assessments, treatments, and family-building services. Core offerings include In Vitro Fertilization (IVF), Intrauterine Insemination (IUI), fertility testing, elective egg freezing, donor and surrogacy solutions, and inclusive LGBTQ2SIA+ family building, supported by advanced enhancements such as PGT-A genetic testing and endometrial microbiome analysis.

Product overview

Generation Fertility is a multi-location fertility clinic network operating in Ontario, Canada (Vaughan, Newmarket, Toronto West, and Waterloo). The company operates as a unified fertility care platform offering a comprehensive suite of services including In Vitro Fertilization (IVF) as its primary treatment, Intrauterine Insemination (IUI), fertility testing and assessments, egg freezing, and donor/surrogacy solutions. The platform integrates Innovative Enhancements such as PGT-A genetic testing and endometrial microbiome analysis as add-on diagnostic services. Additional offerings include LGBTQ2SIA+ family building services, fertility wellness support, and a Patient Portal for patient management. Formerly operating as Procrea Fertility (Vaughan/Newmarket) and KARMA Fertility (Waterloo), the company rebranded under Generation Fertility in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF)
• Intrauterine Insemination (IUI)
• Fertility Testing and Assessments
• Egg Freezing
• Donor & Surrogacy Solutions
• Directed Donation Program
• LGBTQ2SIA+ Family Building
• Fertility Wellness
• Innovative Enhancements (PGT-A and Endometrial Microbiome Analysis)
• Patient Portal

Quantifiable outcome

• Pregnancy rates well above Canadian national average across all age groups (documented 2022-2023 data)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The Fertility PartnerscoreStrategic or Co-development PartnerGeneration Fertility is a proud partner in The Fertility Partners network, Canada's largest coast-to-coast network of fertility practices. Together they collaborate on growing access to care, research, and innovation to advance the reproductive medicine field, and delivering leading patient outcomes.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Hannam Fertility Centre: Hannam Fertility Centre is a Toronto-based fertility clinic offering IVF, IUI, donor programs, and LGBTQ2SIA+ family building services. Comparable as a downtown Toronto fertility provider serving similar patient segments including LGBTQ2SIA+ families and self-pay patients.
• TRIO Fertility: TRIO Fertility is a Toronto-area fertility clinic offering IVF, IUI, egg freezing, and genetic testing services. Comparable as a GTA-based fertility clinic competing for the same physician referrals and self-pay patients in the Ontario market.
• Mount Sinai Fertility: Mount Sinai Fertility is a Toronto-based fertility clinic affiliated with Mount Sinai Hospital, offering comprehensive IVF, IUI, and fertility preservation services. Directly comparable as a Toronto GTA fertility clinic with overlapping patient base and OFP participation.
• Olive Fertility Centre: Olive Fertility Centre is a Vancouver-based fertility clinic offering IVF, IUI, egg freezing, and genetic testing. Directly comparable as a Canadian fertility clinic with similar multi-service offerings and physician-led model; both compete for the same patient demographics across different provinces.
• Anova Fertility & Reproductive Health: Anova Fertility & Reproductive Health is a Toronto-based fertility clinic with multiple locations in Ontario, offering IVF, IUI, egg freezing, and LGBTQ2SIA+ services. Comparable as a multi-site Ontario fertility competitor with similar service portfolio and OHIP/OFP participation.
• Markham Fertility Centre: Markham Fertility Centre is an Ontario fertility clinic serving the York Region/GTA, offering IVF, IUI, and fertility testing. Comparable as a Greater Toronto Area fertility provider with similar services and physician-referral-driven patient acquisition model.

Regional players

• Pacific Centre for Reproductive Medicine: Pacific Centre for Reproductive Medicine is a Western Canadian fertility provider offering IVF and reproductive services. Comparable as a Canadian fertility clinic with similar service portfolio but serving a different geographic region (British Columbia).
• Calgary Fertility Centre: Calgary Fertility Centre is an Alberta-based fertility clinic offering IVF, IUI, and egg freezing. Comparable as a Canadian fertility clinic with similar service offerings but operating in a different provincial market than Generation Fertility.

Emerging players

• The Fertility Partners: The Fertility Partners is Canada's largest coast-to-coast network of fertility practices, of which Generation Fertility is a partner. Comparable as the parent network that connects Generation Fertility with peer clinics across Canada, enabling shared research and operational best practices.

Broad incumbents

• CCRM Fertility: CCRM Fertility is a large North American fertility clinic network with Canadian presence, offering IVF and reproductive medicine services. Comparable as a multi-site fertility chain with broader geographic reach and similar advanced reproductive technology offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/generationfertilityclinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation Fertility