Team in Training

What Team in Training does

Team In Training is the endurance fundraising program of The Leukemia & Lymphoma Society (LLS), a 501(c)(3) nonprofit (Tax ID 13-5644916), operating under the Blood Cancer United mission. Founded in 1988 by Bruce Cleland with a 38-runner NYC Marathon team that raised $322,000, it has since grown into the world's first and largest charity endurance training program, training more than 650,000 athletes and raising more than $1.5 billion cumulatively for blood cancer research. TNT recruits individual athletes and corporate and community teams to participate in marathons, half marathons, triathlons, cycling, hiking, and climbing events while raising minimum commitments ranging from $1,000 to $8,000+ per participant.

The product surface includes structured training plans developed by QT2 Systems and delivered through TrainingPeaks, customized fundraising support and tools, guaranteed race entries at major global events (including Boston, NYC, London, Berlin, Tokyo, Sydney, and Disney World), and an event weekend experience encompassing Team Rally & Dinner, the Gauntlet cheering station, and the Go Team Dome. Supporting channels include a self-serve website (teamintraining.org), the LLS fundraising platform (fundraise.lls.org / pages.lls.org, hosted on GiveGab), corporate partnership outreach, community team captains, and a DIY "Your Team, Your Way" program that allows participants to fundraise via any self-selected athletic challenge. Technology is operational rather than proprietary; integrations are with TrainingPeaks, GiveGab, and Mailchimp, with no disclosed AI/ML capabilities.

The business model is charitable fundraising rather than fee-for-service. Participants do not pay a program fee; instead, they commit to minimum fundraising amounts channeled exclusively to LLS programs and research. Revenue mechanics comprise donations under LLS's 501(c)(3) framework, recognized via Charity Navigator's four-star rating, GuideStar's Platinum Seal of Transparency, and Charity Watch's top-rated status. Customer segments span individual endurance athletes (primary), corporate teams (primary, including Blackstone, KPMG, FIS, Bloomberg, Wendy's, and NARS), community teams, volunteers, and blood cancer patients and survivors. Operating geographies cover the United States and Canada, with event presence in the UK, Germany, Denmark, Spain, Italy, Greece, Ireland, the Netherlands, Japan, and Australia.

Name

Team in Training

Legal name

Team In Training

Website

https://teamintraining.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Team In Training is the endurance fundraising program of The Leukemia & Lymphoma Society, training individuals and corporate teams for marathons, cycling, hiking, and triathlons while raising donations for blood cancer research. It has trained 650,000+ athletes and raised $1.5 billion+ since 1988.

Ownership category

akta.pro rank

Product category

Charity Endurance Training and Nonprofit Fundraising

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Endurance & Running/Cycling Training (HSADAAAG), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Charity endurance training
• Marathon fundraising program
• Blood cancer research
• Triathlon training program
• Nonprofit fundraising events

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Charitable Fundraising Donations: Team In Training does not charge participants to join. Instead, participants commit to raising minimum fundraising amounts (ranging from $1,000 to $8,000+ depending on event and amenities) for The Leukemia & Lymphoma Society's blood cancer research and patient programs. The funds are non-transferable and collected through personal fundraising pages. The Leukemia & Lymphoma Society is a 501(c)(3) organization (Tax ID: 13-5644916).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Team In Training is the world's first and largest charity endurance training program, recruiting individual athletes and corporate/community teams to train for marathons, half marathons, triathlons, cycling events, hikes, climbs, and DIY challenges while raising funds for The Leukemia & Lymphoma Society's blood cancer research. Participants receive professional coaching (via QT2/TrainingPeaks), customized fundraising support, guaranteed race entries at iconic events, and an exclusive event weekend experience including Team Rally & Dinner, The Gauntlet, and the Go Team Dome. The program charges no participation fee; instead participants commit to minimum fundraising amounts that flow to LLS for research and patient services.

Product overview

Team In Training is a charity endurance sports training program operated by The Leukemia & Lymphoma Society (LLS) as part of its Blood Cancer United initiative. The program offers a comprehensive platform for participants to train for running, walking, cycling, triathlon, hiking, and climbing events while raising funds for blood cancer research. The core offering includes structured training programs with professional coaching (via QT2 and TrainingPeaks), customized fundraising support, guaranteed race entries for major events, and an immersive event weekend experience featuring Team Rallies, The Gauntlet cheering stations, and the Go Team Dome. The product portfolio spans major marathon events (Chicago, NYC, London, Berlin, Boston, Tokyo, Disney World), cycling events (America's Most Beautiful Bike Ride), hiking (Yosemite), international race series (SuperHalfs/Global Race Series), and the DIY: Your Team, Your Way flexible fundraising option. The program also includes leadership pathways through Team Captain and Corporate Team programs, with affiliated corporate partners including Blackstone, KPMG, FIS, and Bloomberg.

Differentiator

Problem solved

Functional benefit

Brands

• Blood Cancer United: The mission name and branding initiative for The Leukemia & Lymphoma Society's Team In Training program, focusing on curing leukemia, lymphoma, Hodgkin's disease and myeloma

Products and services

• Team In Training Endurance Event Program Flagship charity endurance training program that prepares participants for running, walking, cycling, triathlon, hiking, and climbing events while fundraising for The Leukemia & Lymphoma Society's blood cancer research mission. Includes professional coaching (QT2/TrainingPeaks), customized fundraising support, guaranteed race entries, and event weekend experiences.
• Run/Walk Events

Quantifiable outcome

• More than $1.5 billion raised for blood cancer research since 1988
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor, core and flagship.

• VIAJolleyminorImplementation/ SI/ Consulting PartnerVIAJolley is the travel/event partner supporting TNT's Hike Yosemite event, providing ground transportation and logistical support for the event. Participants must comply with rules set forth by VIAJolley and/or Yosemite National Park.
• New York Road Runners (NYRR)coreStrategic or Co-development PartnerTNT is an Official Charity Partner of the New York Road Runners, enabling TNT to offer guaranteed charity bibs for the TCS New York City Marathon. TNT's very first event was the 1988 NYC Marathon, marking a 38-year partnership history. TNT also offers discounted participant registration for those who secure their own NYRR bib.
• QT2 SystemscoreTechnology or IntegrationQT2 provides professional coaching for TNT, developing training plans with detailed instructions and how-to guides for each assigned workout. TNT also uses TrainingPeaks to deliver personalized training schedules to participants.
• The Leukemia & Lymphoma Society (LLS)flagshipStrategic or Co-development PartnerTeam In Training is an official program of The Leukemia & Lymphoma Society (LLS), operating under the Blood Cancer United brand. TNT is LLS's primary endurance fundraising program, having raised more than $1.5 billion for LLS's mission to cure leukemia, lymphoma, Hodgkin's disease and myeloma. LLS provides the research portfolio, patient support, and advocacy infrastructure that TNT fundraising supports.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Achilles International: Nonprofit enabling athletes with disabilities to participate in endurance events including the NYC Marathon. Overlaps with TNT in endurance event participation and survivor/mission-driven community, with a different beneficiary focus (disability inclusion vs. blood cancer research).

Direct peers

• Livestrong: Historically operated charity endurance events including Livestrong Marathon and Challenge Series. Comparable in cause-related endurance fundraising structure, though program has been reduced in recent years.
• World Vision (Global 6K for Water): Mass-participation charity walk/run (Global 6K for Water) raising funds for international development. Comparable community-driven, donor-commitment model for charity endurance participation.
• National Multiple Sclerosis Society (Bike MS): Long-running charity endurance fundraising program (Bike MS) operating cycling events across the US, with a comparable mission-driven, fundraising-commitment-based business model to TNT.
• American Cancer Society (DetermiNation): Operates DetermiNation, a charity endurance training program covering marathons, cycling, and triathlons that fundraises for cancer research. Direct competitor to TNT for participants, bibs, and corporate CSR dollars in the US charity endurance space.
• Pan-Massachusetts Challenge: Large-scale charity bike ride raising funds for Dana-Farber Cancer Institute. Closely analogous to TNT's America's Most Beautiful Bike Ride model — single-event focus, donor-driven fundraising, endurance sport format.
• St. Jude Children's Research Hospital (Walk/Run, Hero Ride): Operates Walk/Run and endurance events for St. Jude fundraising, including Hero Ride cycling events. Directly comparable charity endurance fundraising model with similar corporate partnership and bib allocation approach.
• Susan G. Komen (Race for the Cure / More Than Pink Walk): Major breast-cancer charity with mass-participation race and walk series. Competes with TNT for charity running event participants, donor mindshare, and corporate partnership pipelines, though focused on a different disease vertical.

Others

• Charity Navigator: Major charity rating platform that influences donor decisions for organizations like TNT. Adjacent ecosystem participant rather than a direct competitor, but materially affects TNT's donor acquisition economics.

Broad incumbents

• New York Road Runners (NYRR): Operator of the TCS New York City Marathon and United Airlines NYC Half, and TNT's most important upstream event partner. Not a peer in fundraising but a critical distribution/regulator of charity bib access at one of TNT's largest events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teamintraining
• Instagraminstagram.com/bcutd_teamintraining
• Facebookfacebook.com/myteamintraining

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team in Training