GoodDrs
GoodDrs USA is an Encino, California-based dental technology manufacturer that designs and produces intraoral cameras, digital X-ray sensors, portable X-ray generators, curing lights, diode lasers, apex locators, and aerosol suction systems, distributed globally under the Polaroid HealthCare brand through authorized dealers to dental, veterinary, and Gov/EDU/DSO customers.
- Company typePrivate
- Founded2010
- HeadquartersEncino, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
GoodDrs firmographics
Firmographics- Name
- GoodDrs
- Legal name
- Good Doctors, USA
- Website
- https://gooddrs.us
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoodDrs USA is an Encino, California-based dental technology manufacturer that designs and produces intraoral cameras, digital X-ray sensors, portable X-ray generators, curing lights, diode lasers, apex locators, and aerosol suction systems, distributed globally under the Polaroid HealthCare brand through authorized dealers to dental, veterinary, and Gov/EDU/DSO customers.
- Ownership category
- akta.pro rank
GoodDrs industry classification
Industry- Product category
- Dental Equipment Manufacturing
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Surgical and Medical Instrument Manufacturing (339112), Irradiation Apparatus Manufacturing (334517)
- SIC
- Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD)
- akta.pro secondary industry
- Mobile/On-Site Dental Imaging Services (HLABAIAJ)
Keywords
Where GoodDrs is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GoodDrs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Dental Hardware Sales: Primary revenue stream from selling dental imaging and diagnostic equipment including X-ray sensors, X-ray generators, intraoral cameras (P720, P1080, P31), curing lights, apex locators, aerosol suction systems, and accessories. Products sold through dealer distribution networks globally with various warranty periods (2-5 years).
- Optional Accessories and Add-ons: Revenue from optional accessories including wireless packs for cameras, replacement curing light heads (transillumination, fluorescence, whitening accelerator), curing light sleeves, extraoral lenses, USB cables, and disposable supplies like bite blocks and sleeves.
- Extended Warranty and Protection Plans: Optional accidental damage coverage plans available for purchase including 5-year accidental damage coverage for sensors (Item # P01-603), 1-year coverage for Rextar X (Item #P01-600), and 2-year accidental laser damage coverage for K2 (Item # P05-266).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | DrsLight2 Curing Light promotional bundle |
| Unit Pricing | One time/ perpetual license | P31 3-in-1 Camera promotional bundle |
| Unit Pricing | One time/ perpetual license | DrsRay Sensor with Rextar X-Ray Generator bundle |
| Other | Multi-year contract | K2 Mobile Laser |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
GoodDrs product offering
Product offeringCore offering
GoodDrs manufactures and distributes dental imaging and diagnostic equipment, including intraoral cameras, digital X-ray sensors, portable X-ray generators, diode lasers, apex locators, LED curing lights, and aerosol suction systems. Products are sold under the Polaroid HealthCare brand through an exclusive licensee agreement and distributed globally via authorized dealer networks to dental and veterinary markets. The company also offers DDS premium open-architecture imaging software and free lifetime technical support on its hardware portfolio.
Product overview
GoodDrs is a dental technology company that manufactures and distributes a comprehensive portfolio of dental imaging and diagnostic equipment under the Polaroid HealthCare brand. The product line includes intraoral cameras (P720 HD, P1080 FHD, P31 3-in-1), digital X-ray sensors (DrsRay in sizes 1.0/1.5/2.0), portable X-ray generators (Rextar X), diode lasers (K2 Mobile), apex locators (NEO), curing lights (DrsLight2), aerosol suction systems (AirMax), and supporting imaging software (DDS Premium and DrsViewer2 Free). Products are designed for dental and veterinary markets and integrate with major imaging software platforms including Dentrix, Dexis, and Apteryx. The company holds ISO-13485 and FDA registrations and provides free lifetime technical support.
Differentiator
Problem solved
Functional benefit
Products and services
- P720 Intraoral Camera HD 720p resolution intraoral camera with liquid lens autofocus technology, available in wired and wireless versions. Features 12 adjustable LEDs, CMOS/Liquid Lens sensor, and includes free imaging software for dental practices.
- P1080 Intraoral Camera Full HD 1920x1080p intraoral/extraoral camera with 5MP processor and liquid lens optics. Auto-focuses from 5mm to infinity, includes a built-in gyro air mouse, heated anti-fog lens, 12 adjustable LEDs, and optional wireless UWB technology for dental imaging.
- P31 3-in-1 Camera 3-in-1 device combining Caries Detector, Transilluminator, and Full HD Intraoral Camera with 5MP processor and liquid lens optics. Features 30 built-in LEDs (14 IR, 8 UV, 8 white), auto-focus from 5mm to infinity, available in wired and wireless versions for dental diagnostics.
- K2 Mobile Wireless Soft Tissue Diode Laser Wireless soft tissue diode laser with 3.5W continuous wave and 6W pulse emissions at 980nm wavelength. Features autoclavable aluminum head, bendable optic fiber with AFL (Adjustable Fiber Length) system, 22 pre-set clinical programs, and FDA CDRH Class IV laser registration (K200693). Holds 10 technology patents and 2 design patents.
- Rextar X Portable Handheld X-Ray Generator Portable handheld X-ray generator with 0.4mm focal spot, 70kV/2mA output, and double lead shielding for operator safety. Weighs 2kg with built-in battery supporting 300+ exposures per charge. FDA registration number K132041. Sold with carrying case included.
- DrsRay Digital X-Ray Sensor HD dental X-ray sensor available in sizes 1.0, 1.5, and 2.0 with CMOS technology and CsI scintillator. Features 5-year warranty, IP68 waterproof rating, 4.8mm thickness with beveled corners for patient comfort, and theoretical resolution of 25 lp/mm.
- NEO Wireless Apex Locator World's smallest wireless apex locator with 97.5% accuracy using 3 frequencies. Compact smartwatch-sized design with touch OLED screen, spring clip for tray/finger ruler attachment, and 3.7V lithium-polymer battery with USB charging for endodontic procedures.
- DrsLight2 Curing Light Dual wavelength LED curing light with 2,600mW/cm2 power. Features 6 programmable curing modes (Low, soft start, high, pulse, Turbo, Ortho), autoclavable silicone soft lens, interchangeable heads (Transilluminator, Wide Angle, Fluorescence), and 280-degree twist head for dental restoration procedures.
- AirMax Extraoral Aerosol Suction System Extraoral aerosol suction system with 1600W USA-made motor and 10-speed control. Features medical-grade H14 HEPA filter (99.99% efficiency), UV light sterilization chamber, 4-stage multi-layer filtration, and 62-70dB noise level. Dimensions: 275 x 275 x 980mm, Weight: 33KG. Designed for dental infection control.
- DDS Premium Imaging Software Premium open-architecture imaging software with 16-bit viewer supporting X-ray sensors, phosphor plate scanners, panoramic X-rays, and intraoral cameras. Features 150,000+ users worldwide, direct integration with most imaging devices, implant module with 25 implant brands, and optional DFO cephalometric analysis. Integrates with Dentrix, Dexis, Apteryx, Curve Dental, and 15+ other platforms.
Quantifiable outcome
- 97.5% accuracy measurement accuracy with 3 frequencies
- +5 more outcomes
Companies that use GoodDrs
Customer profileSegments4 records
Ideal customer profiles4 records
GoodDrs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature7 records
GoodDrs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Polaroid (Polaroid HealthCare)corePolaroid entered into an exclusive licensee agreement with Good Doctors, USA (GDUSA) on October 8, 2020 for caries and oral disease detection devices as well as other dental equipment to be distributed under the name Polaroid HealthCare. The dental devices are now available globally through GDUSA. Polaroid HealthCare markets products into dental and veterinary markets and distributes through dealer distribution networks with manufacturer representative support.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
GoodDrs competitors and assessment
Company assessmentBroad incumbents
- Planmeca: Finnish dental equipment manufacturer with a strong imaging, X-ray, and CAD/CAM portfolio including the Romexis software platform. Comparable as a multi-modality dental imaging competitor with software breadth similar in spirit to GoodDrs's DDS offering.
- Carestream Dental: Major dental imaging and practice-management software provider with a global footprint. Directly comparable for digital X-ray sensors, intraoral cameras, and imaging software — overlapping with DrsRay, P-series cameras, and DDS.
- Dentsply Sirona: The largest global dental equipment and technology conglomerate with a deep portfolio spanning imaging, CAD/CAM, instruments, and orthodontics. Directly comparable as the dominant incumbent in dental imaging and chairside equipment that GoodDrs competes with through dealers.
- Envista Holdings (KaVo Kerr): Diversified dental equipment manufacturer (KaVo, Kerr, Nobel Biocare, Ormco) with extensive imaging, handpiece, and consumables portfolios. Comparable as a broad incumbent whose imaging and equipment lines overlap heavily with GoodDrs's product set.
- DÜRR Dental: Established German dental equipment manufacturer with imaging, suction/compressor, and hygiene lines. Comparable for imaging and aerosol/hygiene products where GoodDrs's AirMax competes in the same dental operatory infrastructure category.
Direct peers
- Vatech: Korean dental imaging company with strong positions in digital X-ray sensors, panoramic/cephalometric units, and intraoral cameras. Comparable as a global dental imaging competitor of similar scale with overlapping product categories.
- Air Techniques: U.S.-based dental imaging and equipment manufacturer with sensor, camera, and utility-room product lines. Directly comparable as a similarly sized American dental imaging OEM competing in the same dealer channels.
- Owandy Radiology: European dental X-ray and imaging specialist offering sensors, panoramic units, and imaging software. Comparable as a focused dental imaging competitor with similar product architecture to DrsRay and DDS.
- ACTEON Group (Satelec / Sopro): Mid-sized dental equipment manufacturer specializing in intraoral cameras (Sopro), X-ray units, curing lights, and diode lasers. Closely comparable product portfolio and channel structure to GoodDrs across cameras, curing lights, and laser categories.
- Woodpecker (Guilin Woodpecker Medical Instrument): Chinese manufacturer of curing lights, apex locators, scalers, and intraoral cameras. Closely comparable product mix to GoodDrs's DrsLight2, NEO, and P-series cameras, often competing on value-tier pricing in global dealer channels.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GoodDrs social profiles
Digital presenceGoodDrs compliance and trust
Trust signalCompliance5 records
GoodDrs financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodDrs leadership team
Management profileNumber of profiles
Profiles1 record
GoodDrs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodDrs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodDrs
What does GoodDrs do?
GoodDrs manufactures and distributes dental imaging and diagnostic equipment, including intraoral cameras, digital X-ray sensors, portable X-ray generators, diode lasers, apex locators, LED curing lights, and aerosol suction systems. Products are sold under the Polaroid HealthCare brand through an exclusive licensee agreement and distributed globally via authorized dealer networks to dental and veterinary markets. The company also offers DDS premium open-architecture imaging software and free lifetime technical support on its hardware portfolio.
Is GoodDrs a public or private company?
GoodDrs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoodDrs founded?
GoodDrs was founded in 2010. It employs 11 to 50 people.
Where is GoodDrs based?
GoodDrs is headquartered in Encino, United States, in the North America region.
How does GoodDrs make money?
Three revenue lines are on record. Dental Hardware Sales are the primary driver. The others are optional Accessories and Add-ons and extended Warranty and Protection Plans.
Who are GoodDrs's main competitors?
Broad incumbents on record are Planmeca, Carestream Dental, Dentsply Sirona, Envista Holdings (KaVo Kerr) and DÜRR Dental. Direct peers are Vatech, Air Techniques, Owandy Radiology, ACTEON Group (Satelec / Sopro) and Woodpecker (Guilin Woodpecker Medical Instrument).
Does GoodDrs have an API?
No public API is recorded for GoodDrs.
What industry is GoodDrs in?
GoodDrs's product category is Dental Equipment Manufacturing. Its primary akta.pro industry code is HLAMAFAD, Dental & Oral Care Devices (Dental Units, Handpieces, Imaging), with a secondary code of HLABAIAJ, Mobile/On-Site Dental Imaging Services. Its NAICS code is 339114 and its SIC code is 3843.