Airport Marina Counseling Service

What Airport Marina Counseling Service does

Airport Marina Counseling Service (AMCS) is a nonprofit, community-based mental health clinic founded in 1961 and headquartered at 7891 La Tijera Boulevard in the Westchester neighborhood of Los Angeles. It serves the LAX, South Bay, and Westside areas with a sliding-scale fee model that does not require insurance and is not constrained by insurance-panel session caps, enabling open-ended, longer-term treatment. Service delivery combines in-person sessions at the single physical clinic — open seven days a week including evenings — with statewide telehealth across California via Zoom and off-site programs at schools, senior centers, and community locations. Core offerings include individual therapy, couples therapy, child and family therapy, group therapy (women's, men's, LGBTQIA+ process, grief, anger management), psychiatric evaluation and medication management, and case management. A specialized LGBTQIA+ Affirmative Therapy Center, launched in 2018 and led by Dr. Mimi Hoang, differentiates AMCS as one of the few Los Angeles clinics dedicated to affirmative psychotherapy for LGBTQIA+ populations.

Name

Airport Marina Counseling Service

Legal name

Airport Marina Counseling Service

Website

https://amcshelps.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Airport Marina Counseling Service is a 1961-founded nonprofit community mental health clinic in Los Angeles providing sliding-scale individual, couples, family, group, and psychiatric therapy statewide via in-person and telehealth, including a specialized LGBTQIA+ Affirmative Therapy Center.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sliding-Scale Therapy Fees: AMCS provides mental health services on a sliding-scale fee basis, meaning clients pay based on their ability to afford services. Revenue is generated through client fees for individual therapy, couples therapy, child and family therapy, group therapy, and psychiatric services.
2. Individual Donations: Tax-deductible donations from individuals supporting the nonprofit mission. Options include one-time gifts and recurring monthly gifts through the AMCS Angels monthly giving program. Donation tiers include $35, $65, $100, $250, $500, and $1,000.
3. Planned Giving and Bequests: Legacy giving program including bequests through wills or trusts, IRA rollovers, beneficiary designation gifts, charitable gift annuities, charitable remainder trusts, and other estate planning vehicles.
4. Annual Fundraising Events: Major annual fundraising events including the Spring Celebration (Spring into Well-Being), which has raised between $240,000 and $390,000 per event. Additional events include the Holiday Home Tour and Spring Garden Tour organized by the Westchester Mental Health Guild.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Airport Marina Counseling Service is a nonprofit, community-based mental health clinic providing sliding-scale psychotherapy (individual, couples, child/family, group, and psychiatric services) to the greater LAX area of Los Angeles, in-person and via statewide telehealth. It also operates a therapist training program, licensing preparation, and a specialized LGBTQIA+ Affirmative Therapy Center.

Product overview

Airport Marina Counseling Service (AMCS) offers a comprehensive suite of community-based mental health services delivered through a single integrated clinic model. The core offerings include individual therapy, couples therapy, child and family therapy, group therapy, and psychiatric services. Specialized services include the LGBTQIA+ Affirmative Therapy Center providing culturally-specific care for the LGBTQ+ community. Additional services include case management, therapeutic groups (anger management, parenting education, bereavement), and a therapist training program that trains over 60 mental health therapists annually. Services are provided on a sliding-scale fee basis and are available both in-person and via telehealth across California.

Differentiator

Problem solved

Functional benefit

Brands

• LGBTQIA+ Affirmative Therapy Center: Specialized psychotherapy center for lesbian, gay, bisexual, transgender, queer, questioning, intersex, and asexual individuals, launched in 2018.
• Westchester Mental Health Guild

Products and services

• Individual Therapy One-on-one counseling for adults (18+) addressing anxiety, depression, relationships, grief, stress, trauma, and other mental health concerns. Provided in-person and via telehealth on a sliding-scale basis.
• Couples Therapy Therapy for couples addressing communication skills, healthy boundaries, conflict resolution, sexual intimacy, parenting, and relationship concerns. Both partners complete separate intake forms.
• Child and Family Therapy Family therapy for households with children under 18, including long-term ongoing therapy, solution-focused therapy, brief therapy, and play or art therapy addressing social, emotional, and behavioral issues.
• Group Therapy Therapeutic groups including women's process group, men's process group, LGBTQIA process group, grief support group, and anger management groups, offered both in-person and via Zoom.
• Psychiatric Services Psychiatric evaluation, diagnosis, medication management, and ongoing monitoring for mental illnesses provided by Board Certified Psychiatrists.
• LGBTQIA+ Affirmative Therapy Center Specialized therapy center providing LGBTQ-affirmative psychotherapy for gay, lesbian, bisexual, pansexual, transgender, non-binary, two-spirit, queer, questioning, intersex, and asexual individuals. Offers individual therapy, process groups, and couples/polycules therapy addressing gender dysphoria, coming out issues, and relationship concerns.
• Case Management Linking individuals and families with resources and services within or outside of AMCS.
• Therapist Training Program Training program for therapists seeking licensure as Psychologists, MFTs, Clinical Social Workers, and PCCs. Includes practicum students and registered associates, offering individual and group supervision, ongoing training, and certificate programs in children and families, immediate intervention, and high school-based services.
• Seniors Connect Group Free senior support group meeting Tuesdays at Westchester Senior Center, with no registration or fees required.

Quantifiable outcome

• Serves hundreds of individuals, children, families, and couples weekly on a sliding-scale basis
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Global Bridge FoundationminorStrategic or Co-development PartnerAMCS partners with the Global Bridge Foundation to support its mission of providing accessible community-based mental health services in the greater LAX area. Details of the partnership collaboration are available on the Global Bridge Foundation website.
• Antioch University Los AngelescoreStrategic or Co-development PartnerAMCS partners with Antioch University Los Angeles, which launched one of the nation's first graduate psychology specializations devoted to affirmative psychology for LGBTQIA+ individuals over 10 years ago. Antioch provides student trainees to AMCS and works with the clinic to ensure its paperwork, intake methodology, and public spaces are all affirmative, focusing on client comfort in working toward authenticity and self-acceptance regarding sexual orientation.
• Westchester Mental Health GuildcoreGTM or Marketing PartnerThe Westchester Mental Health Guild (WMHG) is AMCS's sister organization, formed in 1962 to promote affordable mental health care in the greater LAX area. The Guild is a 250-member nonprofit volunteer organization with its own board of directors and finances that hosts fundraising events including the annual Holiday Home Tour, bi-annual Spring Garden Tour, and membership dues, all proceeds of which go to fund AMCS.
• Westchester Senior CenterminorStrategic or Co-development PartnerAMCS partners with the Westchester Senior Center (8740 Lincoln Blvd.) to host the free Seniors Connect Group on Tuesdays from 10:00–11:30 AM, providing accessible mental health support for older adults in the community.
• Dr. Mimi Hoang / Living in Color TherapyminorOthersDr. Mimi Hoang, Program Coordinator of AMCS's LGBTQIA+ Affirmative Therapy Center, is also the owner of Living in Color Therapy and creator of the 'Bi on Life' self-empowerment series. She is a nationally-recognized psychologist, educator, author, and grassroots activist.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/airport-marina-counseling-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airport Marina Counseling Service