Food Well Alliance

What Food Well Alliance does

Food Well Alliance is a 501(c)(3) nonprofit organization (Tax ID 47-4363668) headquartered at 970 Jefferson Street Northwest in Atlanta, Georgia, founded in 2015 with the support of the James M. Cox Foundation and the vision of Jim Kennedy (Chairman Emeritus of Cox Enterprises) and Bill Bolling (founder of the Atlanta Community Food Bank). It operates as a collaborative network rather than a software product, supporting more than 300 community gardens, urban farms, and orchards across five metro-Atlanta counties (Fulton, DeKalb, Clayton, Gwinnett, Cobb) with a small staff of approximately 14 employees.

The organization's core product surface is a portfolio of interconnected programs delivered through direct community engagement. Resource programs include the Farm Resource Center and Community Garden Resource Center, which provide grants, compost deliveries, training, and volunteer coordination. Educational programs include Compost Connectors, Grow Your Own Food resources, and the Plant. Eat. Repeat. workshop series co-developed with the Atlanta Botanical Garden. Policy and convening programs include Local Food System Planning and the Regional Food System Network. Donation and impact programs include Plant A Row (which channels ~70,000 pounds of produce annually to food banks) and the Orchard Project (free orchard plantings for food access). Signature events include the annual Soil Festival (11th edition in 2026, attracting 1,000+ attendees at Maddox Park) and Worms & Wine at Farm Chastain with the Chastain Park Conservancy. Technology is limited to a Squarespace-hosted website, a qgiv donation platform, an email newsletter system, and basic social channels — no mobile app, API, or proprietary platform architecture.

The revenue model is nonprofit donation- and grant-driven rather than commercial. Three named revenue streams are individual donations (with matched-giving programs such as Johnson Ohana Foundation's All At Once match up to $2,500), foundation grants (James M. Cox Foundation as founding benefactor; Direct Relief Fund for Health Equity; CLIF Family Foundation; Bank of America), and a Corporate Volunteer Program that accepts suggested donations of $1,000 (20+ person groups) to $2,500+ (50+ person groups) routed through Hands On Atlanta. Pricing is not publicly disclosed; there are no product sales. Operating geographies are restricted to metro Atlanta, with no global footprint claimed.

Name

Food Well Alliance

Legal name

Food Well Alliance

Website

https://foodwellalliance.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Food Well Alliance is a 501(c)(3) nonprofit network founded in 2015 that supports 300+ community gardens, urban farms, and orchards across metro Atlanta through grants, education, policy planning, and signature events like the annual Soil Festival.

Ownership category

akta.pro rank

Product category

Urban Agriculture Nonprofit Services

NAICS

Civic and Social Organizations (813410), Community Food Services (624210)

SIC

Services-Membership Organizations (8600), Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industries

Food Assistance & Food Banks (BPAGAEAA), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Community garden support
• Urban agriculture resources
• Food system planning
• Composting education
• Local food network

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations from community supporters, including matching gift programs like Johnson Ohana Foundation's All At Once match
2. Grants: Foundation grants including $100k+ allocated to community gardens; support from funders including Cox Foundation, Direct Relief, CLIF Family Foundation
3. Corporate Volunteer Program: Suggested donations from corporate groups ranging from $1,000 for 20+ person groups to $2,500+ for groups of 50+ to support planning and materials

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Food Well Alliance is a 501(c)(3) nonprofit collaborative network that delivers resources, grants, compost deliveries, training, and volunteer coordination to more than 300 community gardens, urban farms, and orchards across metro Atlanta. It runs educational programs such as Compost Connectors and Plant. Eat. Repeat. workshops, signature events like the annual Soil Festival, and policy initiatives including Local Food System Planning and the Regional Food System Network.

Product overview

Food Well Alliance is a 501(c)(3) nonprofit organization that serves as a collaborative network supporting urban agriculture across metro Atlanta. The organization operates a portfolio of interconnected programs rather than a unified software product. Its core offerings include resource centers for farms and community gardens providing grants, compost deliveries, and volunteer support; educational programs such as Compost Connectors and Plant. Eat. Repeat. workshops; and signature events like the annual Soil Festival. Policy initiatives include Local Food System Planning and Regional Food System Network. The organization also facilitates produce donations through Plant A Row and provides free orchard plantings through the Orchard Project. All programs work together to support more than 300 community gardens, urban farms, and orchards in the Atlanta region.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Resources Resources and support for urban farmers including grants, training, and tools to help farms thrive in metro Atlanta.
• Community Garden Resource Center Support services for community gardens including annual grants, compost deliveries, workshops, trainings, and volunteer support to help gardens thrive.
• Grow Your Own Food Educational resources and guides for home gardeners covering getting started, native plants, pollinators, composting, and fruit tree care.
• Plant A Row Program that encourages gardeners to plant extra rows of vegetables to donate to food banks, soup kitchens, and related charities.
• Compost Connectors Educational program that teaches students and communities about composting and urban agriculture through hands-on participation.
• Plant. Eat. Repeat. Workshop series in partnership with Atlanta Botanical Garden covering seed saving, garden design, and growing techniques at community gardens.
• Local Food System Planning Program that brings local governments together with growers and communities to incorporate local food and agriculture into development plans.
• Regional Food System Network Network that connects organizations working to make metro Atlanta's local food system resilient including production, processing, distribution, consumption and recovery.
• Soil Festival Atlanta's premier urban agriculture event featuring workshops, farmers market, food vendors, kids activities, and soil health education.
• Volunteer Program Program that connects volunteers with community gardens for workdays including weeding, composting, mulching, and garden beautification, with corporate volunteer options available.
• Orchard Project Program that provides free orchard plantings to community gardens and urban farms to increase long-term food access, with requirement for community benefit through food donations or education.

Quantifiable outcome

• 300+ gardens, farms, and orchards supported
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• WABEcoreGTM or Marketing Partner · 16 May 2026Co-hosting the annual Soil Festival, Atlanta's premier urban agriculture event. WABE provides media support and helps promote the event which attracts over 1,000 attendees to celebrate urban agriculture and soil health.
• Atlanta Botanical GardencoreStrategic or Co-development PartnerPartnership through Plant. Eat. Repeat. workshop series. Joint workshops on seed saving and garden design held at community gardens across metro Atlanta. Combines educational expertise with community garden access.
• Monday Night BrewingminorGTM or Marketing PartnerBeer garden vendor at Soil Festival, providing beverages to attendees. Part of local food and beverage ecosystem supporting urban agriculture events.
• Atlanta Community Food BankcoreStrategic or Co-development PartnerCo-founded by Bill Bolling, who also serves as Founder and Board Emeritus of Food Well Alliance. Connected through shared mission of food access and community support.
• Atlanta Community ToolBankminorStrategic or Co-development PartnerProvides BCS tractor training and tool access for volunteer workdays at community gardens and urban farms.
• UGA ExtensionminorStrategic or Co-development PartnerSoil health exhibitor and educational resource at Soil Festival, providing soil science expertise to attendees.
• Chastain Park ConservancyminorStrategic or Co-development PartnerCo-hosting Worms & Wine events at Farm Chastain, combining vermicomposting education with community engagement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wholesome Wave: National nonprofit that improves access to affordable, healthy, local food through nutrition incentive programs and grants for underserved farmers. Highly comparable as a food-systems nonprofit supporting local growers and food access.
• Atlanta Community Food Bank: Atlanta-based food bank co-founded by Bill Bolling, who also founded Food Well Alliance. Both organizations address food access and community food systems in metro Atlanta through complementary programs, with FWA focused on production and ACFB on distribution.
• Soul Fire Farm: Northeast-based BIPOC-centered farm and organization advancing food sovereignty and ending racism in the food system through training, resource distribution, and community organizing. Comparable as an urban-agriculture-focused nonprofit combining grower support with equity-driven mission.
• Local Food Hub: Virginia-based nonprofit connecting small farmers with institutional buyers and community members through distribution, education, and grower support. Comparable model combining aggregation, education, and grower capacity-building.
• FoodCorps: National nonprofit connecting kids to healthy food in schools through service members and educators. Comparable as a food-systems nonprofit combining education, volunteer mobilization, and grants to build healthier food environments.
• Fair Food Network: National nonprofit building a more equitable food system through Double Up Food Bucks and other programs supporting farmers and food access. Closely comparable model combining grower support with consumer-facing food access interventions.

Broad incumbents

• Feeding America: National umbrella network of 200+ food banks addressing food insecurity at scale. Comparable mission around food access and produce distribution, including partnership potential through Plant A Row's food bank donations.
• The Food Trust: Philadelphia-based nonprofit working to ensure everyone has access to affordable, nutritious food through policy, partnerships, and programs. Comparable mission around urban food access, healthier food systems, and policy advocacy, though operating at a larger geographic scale.

Regional players

• Chastain Park Conservancy: Atlanta-based park conservancy that partners with Food Well Alliance on Worms & Wine events and shares an Atlanta geographic footprint and civic-engagement model. Comparable as a regional Atlanta nonprofit leveraging community events for mission delivery.

Emerging players

• Recirculating Farms Coalition: New Orleans-based nonprofit supporting sustainable farming practices including urban agriculture, hydroponics, and aquaponics. Comparable mission of advancing local, sustainable food production with an urban-agriculture focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/foodwellalliance
• Xx.com/thefoodwell
• LinkedInlinkedin.com/company/food-well-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Well Alliance