Food Well Alliance
Food Well Alliance is a 501(c)(3) nonprofit network founded in 2015 that supports 300+ community gardens, urban farms, and orchards across metro Atlanta through grants, education, policy planning, and signature events like the annual Soil Festival.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Food Well Alliance does
Food Well Alliance is a 501(c)(3) nonprofit organization (Tax ID 47-4363668) headquartered at 970 Jefferson Street Northwest in Atlanta, Georgia, founded in 2015 with the support of the James M. Cox Foundation and the vision of Jim Kennedy (Chairman Emeritus of Cox Enterprises) and Bill Bolling (founder of the Atlanta Community Food Bank). It operates as a collaborative network rather than a software product, supporting more than 300 community gardens, urban farms, and orchards across five metro-Atlanta counties (Fulton, DeKalb, Clayton, Gwinnett, Cobb) with a small staff of approximately 14 employees.
The organization's core product surface is a portfolio of interconnected programs delivered through direct community engagement. Resource programs include the Farm Resource Center and Community Garden Resource Center, which provide grants, compost deliveries, training, and volunteer coordination. Educational programs include Compost Connectors, Grow Your Own Food resources, and the Plant. Eat. Repeat. workshop series co-developed with the Atlanta Botanical Garden. Policy and convening programs include Local Food System Planning and the Regional Food System Network. Donation and impact programs include Plant A Row (which channels ~70,000 pounds of produce annually to food banks) and the Orchard Project (free orchard plantings for food access). Signature events include the annual Soil Festival (11th edition in 2026, attracting 1,000+ attendees at Maddox Park) and Worms & Wine at Farm Chastain with the Chastain Park Conservancy. Technology is limited to a Squarespace-hosted website, a qgiv donation platform, an email newsletter system, and basic social channels — no mobile app, API, or proprietary platform architecture.
The revenue model is nonprofit donation- and grant-driven rather than commercial. Three named revenue streams are individual donations (with matched-giving programs such as Johnson Ohana Foundation's All At Once match up to $2,500), foundation grants (James M. Cox Foundation as founding benefactor; Direct Relief Fund for Health Equity; CLIF Family Foundation; Bank of America), and a Corporate Volunteer Program that accepts suggested donations of $1,000 (20+ person groups) to $2,500+ (50+ person groups) routed through Hands On Atlanta. Pricing is not publicly disclosed; there are no product sales. Operating geographies are restricted to metro Atlanta, with no global footprint claimed.
Food Well Alliance firmographics
Firmographics- Name
- Food Well Alliance
- Legal name
- Food Well Alliance
- Website
- https://foodwellalliance.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Food Well Alliance is a 501(c)(3) nonprofit network founded in 2015 that supports 300+ community gardens, urban farms, and orchards across metro Atlanta through grants, education, policy planning, and signature events like the annual Soil Festival.
- Ownership category
- akta.pro rank
Food Well Alliance industry classification
Industry- Product category
- Urban Agriculture Nonprofit Services
- NAICS
- Civic and Social Organizations (813410), Community Food Services (624210)
- SIC
- Services-Membership Organizations (8600), Agricultural Services (700)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (BPAGAGAI)
- akta.pro secondary industries
- Food Assistance & Food Banks (BPAGAEAA), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
Keywords
Where Food Well Alliance is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Food Well Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: Individual donations from community supporters, including matching gift programs like Johnson Ohana Foundation's All At Once match
- Grants: Foundation grants including $100k+ allocated to community gardens; support from funders including Cox Foundation, Direct Relief, CLIF Family Foundation
- Corporate Volunteer Program: Suggested donations from corporate groups ranging from $1,000 for 20+ person groups to $2,500+ for groups of 50+ to support planning and materials
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Corporate Volunteer Group Donation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Food Well Alliance product offering
Product offeringCore offering
Food Well Alliance is a 501(c)(3) nonprofit collaborative network that delivers resources, grants, compost deliveries, training, and volunteer coordination to more than 300 community gardens, urban farms, and orchards across metro Atlanta. It runs educational programs such as Compost Connectors and Plant. Eat. Repeat. workshops, signature events like the annual Soil Festival, and policy initiatives including Local Food System Planning and the Regional Food System Network.
Product overview
Food Well Alliance is a 501(c)(3) nonprofit organization that serves as a collaborative network supporting urban agriculture across metro Atlanta. The organization operates a portfolio of interconnected programs rather than a unified software product. Its core offerings include resource centers for farms and community gardens providing grants, compost deliveries, and volunteer support; educational programs such as Compost Connectors and Plant. Eat. Repeat. workshops; and signature events like the annual Soil Festival. Policy initiatives include Local Food System Planning and Regional Food System Network. The organization also facilitates produce donations through Plant A Row and provides free orchard plantings through the Orchard Project. All programs work together to support more than 300 community gardens, urban farms, and orchards in the Atlanta region.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm Resources Resources and support for urban farmers including grants, training, and tools to help farms thrive in metro Atlanta.
- Community Garden Resource Center Support services for community gardens including annual grants, compost deliveries, workshops, trainings, and volunteer support to help gardens thrive.
- Grow Your Own Food Educational resources and guides for home gardeners covering getting started, native plants, pollinators, composting, and fruit tree care.
- Plant A Row Program that encourages gardeners to plant extra rows of vegetables to donate to food banks, soup kitchens, and related charities.
- Compost Connectors Educational program that teaches students and communities about composting and urban agriculture through hands-on participation.
- Plant. Eat. Repeat. Workshop series in partnership with Atlanta Botanical Garden covering seed saving, garden design, and growing techniques at community gardens.
- Local Food System Planning Program that brings local governments together with growers and communities to incorporate local food and agriculture into development plans.
- Regional Food System Network Network that connects organizations working to make metro Atlanta's local food system resilient including production, processing, distribution, consumption and recovery.
- Soil Festival Atlanta's premier urban agriculture event featuring workshops, farmers market, food vendors, kids activities, and soil health education.
- Volunteer Program Program that connects volunteers with community gardens for workdays including weeding, composting, mulching, and garden beautification, with corporate volunteer options available.
- Orchard Project Program that provides free orchard plantings to community gardens and urban farms to increase long-term food access, with requirement for community benefit through food donations or education.
Quantifiable outcome
- 300+ gardens, farms, and orchards supported
- +1 more outcomes
Companies that use Food Well Alliance
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Food Well Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Food Well Alliance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- WABEcoreCo-hosting the annual Soil Festival, Atlanta's premier urban agriculture event. WABE provides media support and helps promote the event which attracts over 1,000 attendees to celebrate urban agriculture and soil health.
- Atlanta Botanical GardencorePartnership through Plant. Eat. Repeat. workshop series. Joint workshops on seed saving and garden design held at community gardens across metro Atlanta. Combines educational expertise with community garden access.
- Monday Night BrewingminorBeer garden vendor at Soil Festival, providing beverages to attendees. Part of local food and beverage ecosystem supporting urban agriculture events.
- Atlanta Community Food BankcoreCo-founded by Bill Bolling, who also serves as Founder and Board Emeritus of Food Well Alliance. Connected through shared mission of food access and community support.
- Atlanta Community ToolBankminorProvides BCS tractor training and tool access for volunteer workdays at community gardens and urban farms.
- UGA ExtensionminorSoil health exhibitor and educational resource at Soil Festival, providing soil science expertise to attendees.
- Chastain Park ConservancyminorCo-hosting Worms & Wine events at Farm Chastain, combining vermicomposting education with community engagement.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Food Well Alliance competitors and assessment
Company assessmentDirect peers
- Wholesome Wave: National nonprofit that improves access to affordable, healthy, local food through nutrition incentive programs and grants for underserved farmers. Highly comparable as a food-systems nonprofit supporting local growers and food access.
- Atlanta Community Food Bank: Atlanta-based food bank co-founded by Bill Bolling, who also founded Food Well Alliance. Both organizations address food access and community food systems in metro Atlanta through complementary programs, with FWA focused on production and ACFB on distribution.
- Soul Fire Farm: Northeast-based BIPOC-centered farm and organization advancing food sovereignty and ending racism in the food system through training, resource distribution, and community organizing. Comparable as an urban-agriculture-focused nonprofit combining grower support with equity-driven mission.
- Local Food Hub: Virginia-based nonprofit connecting small farmers with institutional buyers and community members through distribution, education, and grower support. Comparable model combining aggregation, education, and grower capacity-building.
- FoodCorps: National nonprofit connecting kids to healthy food in schools through service members and educators. Comparable as a food-systems nonprofit combining education, volunteer mobilization, and grants to build healthier food environments.
- Fair Food Network: National nonprofit building a more equitable food system through Double Up Food Bucks and other programs supporting farmers and food access. Closely comparable model combining grower support with consumer-facing food access interventions.
Broad incumbents
- Feeding America: National umbrella network of 200+ food banks addressing food insecurity at scale. Comparable mission around food access and produce distribution, including partnership potential through Plant A Row's food bank donations.
- The Food Trust: Philadelphia-based nonprofit working to ensure everyone has access to affordable, nutritious food through policy, partnerships, and programs. Comparable mission around urban food access, healthier food systems, and policy advocacy, though operating at a larger geographic scale.
Regional players
- Chastain Park Conservancy: Atlanta-based park conservancy that partners with Food Well Alliance on Worms & Wine events and shares an Atlanta geographic footprint and civic-engagement model. Comparable as a regional Atlanta nonprofit leveraging community events for mission delivery.
Emerging players
- Recirculating Farms Coalition: New Orleans-based nonprofit supporting sustainable farming practices including urban agriculture, hydroponics, and aquaponics. Comparable mission of advancing local, sustainable food production with an urban-agriculture focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Food Well Alliance social profiles
Digital presenceFood Well Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Food Well Alliance leadership team
Management profileNumber of profiles
Profiles15 records
Food Well Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Food Well Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Food Well Alliance
What does Food Well Alliance do?
Food Well Alliance is a 501(c)(3) nonprofit collaborative network that delivers resources, grants, compost deliveries, training, and volunteer coordination to more than 300 community gardens, urban farms, and orchards across metro Atlanta. It runs educational programs such as Compost Connectors and Plant. Eat. Repeat. workshops, signature events like the annual Soil Festival, and policy initiatives including Local Food System Planning and the Regional Food System Network.
Is Food Well Alliance a public or private company?
Food Well Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Food Well Alliance founded?
Food Well Alliance was founded in 2015. It employs 1 to 10 people.
Where is Food Well Alliance based?
Food Well Alliance is headquartered in Atlanta, United States, in the North America region.
How does Food Well Alliance make money?
Three revenue lines are on record. Donations are the primary driver. The others are grants and corporate Volunteer Program.
Who are Food Well Alliance's main competitors?
Direct peers on record are Wholesome Wave, Atlanta Community Food Bank, Soul Fire Farm, Local Food Hub, FoodCorps and Fair Food Network. Broad incumbents are Feeding America and The Food Trust. Chastain Park Conservancy is listed as a regional player. Recirculating Farms Coalition is listed as an emerging player.
Does Food Well Alliance have an API?
No public API is recorded for Food Well Alliance.
What industry is Food Well Alliance in?
Food Well Alliance's product category is Urban Agriculture Nonprofit Services. Its primary akta.pro industry code is BPAGAGAI, Sustainable Agriculture & Food Systems, with a secondary code of BPAGAEAA, Food Assistance & Food Banks. Its NAICS code is 813410 and its SIC code is 8600.