Praia D'El Rey Golf & Beach Resort

Name

Praia D'El Rey Golf & Beach Resort

Legal name

D'EL REY SERVICES - GESTÃO E PROMOÇÃO TURÍSTICA, LDA

Website

https://praia-del-rey.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Destination Spa Resorts (THAGAMAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Luxury resort hospitality
• Hotel accommodation services
• Championship golf course
• Spa and wellness services
• Vacation property sales

Headquarters

HQ city

Óbidos

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation - Marriott Hotel: Revenue from 177 luxury hotel rooms at the 5-star Marriott property, offering various room types from standard rooms to Presidential Suite with views of Atlantic Ocean or golf course.
2. Accommodation - The Beachfront: Revenue from 5-star beachfront apartments and townhouses with direct beach access, offering T2 and T3 configurations.
3. Accommodation - The Village: Revenue from apartments (AL), townhouses, and villas with various typologies (T1-T4, V3, V4), some with private pools, located in garden or ocean areas of the resort.
4. Golf Course: Revenue from 18-hole championship golf course designed by Cabell B. Robinson, open since June 1997. Includes green fees, equipment rentals, lessons, and clubhouse services. Minimum handicap requirements: 36 for men and ladies.
5. Restaurants and Bars: Revenue from 7 dining outlets: Tempera (buffet restaurant), Contato (lobby bar), Emprata (Italian wood-fired oven), Pool Bar (seasonal), Maré (seafood, seasonal), Club House, and Oceano (coastal specialties, seasonal).
6. Spa and Wellness: Revenue from Kalyan Spa treatments including back massage, backswing hot stones, de-stress, and absolute spa ritual. Also includes Health Club access with personal trainer and hydro massage services.
7. Kids Club: Revenue from O Reino Mágico de Rey kids club, operating June-September with hourly rates (€10/hour), 3-day passes (€100), and 5-day passes (€150) for children ages 3-12.
8. Real Estate: Revenue from sale of properties within the resort including apartments, townhouses, and villas. Price ranges available: under €200,000, €200,000-€300,000, €300,000-€400,000, €400,000-€500,000, and over €500,000.
9. Local Experiences: Revenue from local activities including horse rides, surfing lessons, water sports, Berlengas Island tours, walking trails, bike rides, and Club Adventure.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Praia D'El Rey Golf & Beach Resort operates an integrated luxury resort on Portugal's Silver Coast offering three accommodation categories (5-star Praia D'El Rey Marriott Hotel with 177 rooms, 5-star The Beachfront apartments, and The Village apartments/townhouses/villas), an 18-hole championship golf course, seven restaurants and bars, Kalyan Spa, Health Club, Kids Club, local adventure experiences, and on-site real estate sales. The 220-hectare estate sits on cliff-front land with direct Atlantic Ocean beach access, located 50 minutes from Lisbon near Óbidos.

Product overview

Praia D'El Rey Golf & Beach Resort is a world-class luxury resort on Portugal's Silver Coast offering three distinct accommodation types: the 5-star Marriott Hotel (177 renovated rooms with ocean or golf views), The Beachfront (5-star beachfront apartments), and The Village (Portuguese-themed apartments and villas). The resort features an 18-hole championship golf course by Cabell B. Robinson rated among Europe's best, seven restaurants and bars including Tempera buffet restaurant, Contato lobby bar, Emprata Italian restaurant, Maré seafood restaurant, Oceano oceanfront restaurant, Club House, and seasonal Pool Bar. Resort amenities include Kalyan SPA, Health Club with indoor pool, Kids Club (O Reino Mágico de Rey), and diverse local experiences. The resort spans 220 hectares along the cliff with direct beach access, located 50 minutes from Lisbon near Óbidos.

Differentiator

Problem solved

Functional benefit

Brands

• Kalyan SPA: Full ritual spa offering face treatments and body massage with essential oils, achieving synergy between body and mind.
• Kids Club (O Reino Mágico de Rey)
• Praia D'El Rey Golf

Products and services

• Praia D'El Rey Marriott (5-Star Hotel) A fully renovated 5-star luxury resort hotel with 177 rooms featuring private terraces or balconies overlooking the Atlantic Ocean or the 18-hole championship golf course. Includes access to three hotel restaurants, two bars, Kalyan SPA, Health Club, and direct beach access. Operates under the Marriott brand with Bonvoy loyalty integration (RNET: 965).
• The Beachfront (5-Star Apartments) 5-star apartments with contemporary architecture and direct beach access, overlooking the ocean and golf course. Located in the northern part of the resort near Maré restaurant and PDR Market. Offers T2 apartments (max 4 persons), T2 and T3 townhouses (max 4-6 persons) with condominium pool, central heating, and fitness room access (RNET: 4172).
• The Village (Apartments and Villas) Portuguese-style apartments (AL) and townhouses with blue Portuguese tiles, surrounded by gardens, offered in two sub-locations: The Village By The Garden near the Clubhouse (T2, T3, three-bedroom townhouses) and The Village By The Ocean near the beach (T1, T2, T3, T4 duplex, townhouses). Includes condominium pool and weekly maid service.
• Praia D'El Rey Golf Course 18-hole championship golf course designed by Cabell B. Robinson (Par 73, 7,100 yards) mixing seaside links and parkland holes, rated among the top courses in Europe by Golf World Magazine. Includes Clubhouse, Golf Shop, Driving Range, Putting Green, equipment rentals, golf lessons, and a junior golf program. Minimum handicap requirement: 36 for men and ladies. Tee-time booking via Golf Manager portal.
• Kalyan Spa Full-service spa offering face treatments, full body deep tissue massage with essential oils, back massage, backswing hot stones, de-stress treatments, and absolute spa rituals. Includes sauna and jacuzzi facilities. Located within the Marriott hotel.
• Kids Club (O Reino Mágico de Rey) Children's activity program for children ages 3-12 years, operating June to September with three animators from 10:00 to 18:00. Features mascots Kevin the athlete and Rey the seahorse. Pricing: €10 per hour, €100 for 3-day pass, €150 for 5-day pass.
• Local Experiences and Adventures Activity program including Club Adventure, radical sports, walking, Berlengas Island visits, surf lessons, water sports, picturesque trail bike rides, and horse rides along beaches. Activities are located near the Beachfront area and available to resort guests.
• Resort Real Estate (Properties for Sale) Property sales within the resort offering townhouses, apartments, and villas. Price ranges include options under €200,000, €200,000-€300,000, €300,000-€400,000, €400,000-€500,000, and over €500,000. Typologies include T0, T1, T2, T3, plus villas with private pools. Sales handled directly via [email protected].
• Resort Restaurants and Bars (Tempera, Contato, Emprata, Maré, Oceano, Club House, Pool Bar) Seven distinct food and beverage outlets: Tempera (buffet restaurant serving breakfast and dinner), Contato (lobby bar with light dishes and signature cocktails), Emprata (Italian wood-fired oven restaurant with pinsa romana), Maré (seasonal seafood restaurant with ocean views), Oceano (seasonal oceanfront coastal specialties including sushi, poke bowls, ceviche, tartare, aguachile), Club House (terrace restaurant overlooking golf course and Atlantic), and Pool Bar (seasonal poolside light dishes and cocktails).
• Health Club Fitness facility with free weights, cardio equipment, pool training equipment, heated indoor pool, outdoor children's pool, and whirlpool. Offers Personal Trainer and Hydro Massage services. Located within the Marriott hotel.

Quantifiable outcome

• One of Europe's top-ranked golf courses by Golf World Magazine
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorMarriott franchise partnership for the 5-star Praia D'El Rey Marriott Golf & Beach Resort hotel. The resort operates 177 rooms under the Marriott brand, utilizing Marriott's global distribution network, booking platform, and Marriott Bonvoy loyalty program for customer acquisition and retention.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conrad Algarve: Luxury 5-star Hilton-branded resort in the Algarve with multiple accommodation types, F&B outlets, spa, and family amenities. Comparable as a global luxury brand hotel operator in Portugal competing for the same international leisure traveler, though without the championship golf centerpiece.
• Amendoeira Golf Resort: Large-scale golf resort in the Algarve with multiple championship courses, villas, and apartments. Comparable as an integrated golf resort with residential and short-term rental components targeting European golf tourists.
• Bom Sucesso Resort: Luxury resort near Óbidos on Portugal's Silver Coast — direct local competitor. Includes golf access, branded residences, and family amenities. Operates in the same geographic catchment and competes for the same Silver Coast discovery traveler.
• La Manga Club: Spain's leading luxury sports and golf resort in Murcia, with multiple courses, branded residences, and 5-star hotel. Comparable as a large European integrated golf resort with a residential real estate component competing for the same Iberian leisure traveler.
• Quinta do Lago: Portugal's most recognized luxury golf and residential resort, located in the Algarve. Comparable as a 5-star integrated resort with championship golf, multiple accommodation types, branded residences, and an F&B and wellness program. Direct competitor for European luxury golf travelers.
• Monte Rei Golf & Country Club: Luxury golf resort in the Algarve featuring a Jack Nicklaus-designed course, branded residences, and 5-star hospitality. Comparable as a championship-golf-led luxury resort with integrated real estate and a focus on affluent international golfers.
• Penha Longa Resort: Luxury Ritz-Carlton-affiliated resort near Sintra/Lisbon with a championship golf course designed by Robert Trent Jones Jr. Same coastal Portugal positioning, 5-star branded hotel, championship golf, and family leisure amenities. Closest geographic and concept competitor.

Regional players

• Troia Resort: Large-scale Portuguese resort on the Troia Peninsula with golf, beaches, casino, and residential real estate. Comparable as a Portuguese integrated beach-and-golf resort with a real estate component, but located on a different Atlantic coastline so competes regionally rather than head-to-head.

Broad incumbents

• Westin La Quinta Golf Resort & Spa: Marriott-branded luxury golf resort in Benahavís, Marbella (Andalusia). Comparable as a competing Marriott-flagged luxury golf resort in Southern Europe competing for the same Bonvoy-driven leisure guest and Iberian golf tourism market.
• Marriott International (Portugal portfolio): Parent brand affiliation governing Praia D'El Rey's hotel operations and Bonvoy distribution. Comparable as the global distribution platform and brand system the resort operates within, with significant overlap in Iberian luxury leisure demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PraiaDelRey
• Instagraminstagram.com/marriottpraiadelrey
• Xx.com/praiadelrey

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praia D'El Rey Golf & Beach Resort