Pro-Line

What Pro-Line does

Pro-Line Industrial Products is a privately held specialty chemical manufacturer based in Nolanville, Texas, that formulates and distributes industrial cleaning, degreasing, and maintenance chemicals to commercial and industrial customers across the United States. The company offers over 400 specialized products organized across 22 categories — including cleaners and degreasers, drain maintainers, air fresheners, automotive chemicals, HVAC products, janitorial supplies, water treatment chemicals, and lubricants — with a growing emphasis on a dedicated green/earth-friendly product line containing 70+ environmentally conscious formulations.

The company's underlying technology centers on proprietary chemical formulations rather than software or AI. Notable proprietary technologies include the SAFE-D SCALE acid replacement descaler, the BAC-AIDE enzyme-producing bacteria blend (6 strains, minimum 300 billion CFU per gallon), the CITRA POWER natural solvent system (dilution ratios up to 64:1), the GREEN STEEL CSP stainless steel protection formula, and the NEXZYMES 106 stabilized bacterial spore blend. These formulations target industrial facilities, janitorial services, HVAC contractors, automotive/fleet operations, and food processing environments with emphasis on biodegradability, VOC compliance in all 50 states, and reduced environmental hazard.

Pro-Line operates a sales-led B2B go-to-market model. Revenue is generated primarily through one-time product sales distributed via a direct e-commerce storefront at prolineindustrial.com (with login-gated pricing and account management) and a phone-based inside sales team reachable via a toll-free number. The company ships daily nationwide from its Texas distribution hub and does not appear to use third-party distributors. Pricing is structured around size-based unit options (quarts through 55-gallon drums and totes) with no publicly disclosed prices. In 2015, Pro-Line acquired the NEXGEN brand, which had been founded in 1984 and remains a key sub-brand within the portfolio. The company is led by a women-led management team with over 100 years of combined industry experience.

Name

Pro-Line

Legal name

Pro-Line Industrial Products

Website

https://prolineindustrial.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro-Line Industrial Products is a Texas-based specialty chemical manufacturer selling 400+ industrial cleaning, degreasing, and maintenance products directly to commercial and industrial customers across the United States via e-commerce and inside sales.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Other Chemical Product and Preparation Manufacturing (3259), Chemical Manufacturing (325)

SIC

Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800)

akta.pro industry

PRIMARYIMAEABAL

Specialty Surfactants & Performance Additives

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Specialty Chemicals

SECONDARYCRADAKAG

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Home & Fabric Care Products

SECONDARYIMAEAJAK

Food & Beverage Process & CIP/Sanitation Chemicals

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Water Treatment & Process Chemicals

SECONDARYCRADAKAK

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Home & Fabric Care Products

Keywords

• Industrial cleaning chemicals
• Specialty chemical manufacturing
• Automotive maintenance products
• Janitorial supply distribution
• Odor control solutions

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Chemical Products Sales: Direct B2B sales of specialty chemicals, cleaning products, degreasers, and industrial supplies through e-commerce platform and account sales. Products sold in various sizes from quarts to bulk containers (55 gal, drums). Pricing requires account login to view.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pro-Line Industrial Products manufactures and distributes over 400 specialty chemical SKUs across 22 product categories for B2B industrial and commercial customers. Core offerings include environmentally conscious cleaners, solvents, degreasers, drain maintainers, odor control products, HVAC cleaners, automotive lubricants and penetrating oils, hand cleaners, water treatment chemicals, and janitorial supplies, with 70+ green/earth-friendly formulations that are biodegradable and made in the USA.

Product overview

Pro-Line Industrial Products is an industrial cleaning and specialty chemical company offering over 400 specialized products across 22 categories. The company operates as a single unified product portfolio rather than a platform-plus-modules architecture. Key product lines include Green/Earth Friendly products (70 items), Air Fresheners & Deodorizers (48 items), Automotive chemicals (74 items), Carpet Cleaning Products (37 items), Cleaners/Solvents/Degreasers (129 items), Disinfectants & Sanitizers (12 items), Drain Maintainers (66 items), Equipment/dispensers (12 items), Floor Care Products (2 items), Food Processing/Kitchen/Laundry (57 items), Glass Cleaners (3 items), Graffiti & Paint Removers (9 items), Greases/Lubricants/Penetrants (18 items), Hand Soaps & Cleaners (13 items), HVAC products (38 items), Janitorial Products (110 items), Paints & Coatings (26 items), Pest Control (12 items), Specialty Industrial Products (78 items), Water Treatment Products (55 items), and Winter Products (9 items). The company acquired the NEXGEN brand in 2015, which was originally founded in 1984 and now represents a key sub-brand within the portfolio. Core products include Safe D Scale (acid replacement descaler), Bac Aide enzyme-based odor control products, Ultra Pen penetrating oils, Citra Power natural cleaners, and various specialty degreasers and industrial formulations. All formulations are described as environmentally conscious, meeting or exceeding government standards, with many products being biodegradable and made in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• NEXGEN: Acquired brand of industrial cleaning products, specialty chemicals, and safety items, founded in 1984.

Products and services

• Safe D Scale A viscous liquid acid replacement descaler designed as a safer alternative to harsh acid descalers and acid blend products. Biodegradable, non-hazardous, non-corrosive, non-toxic, non-fuming, non-flammable, non-caustic, contains no VOCs or phosphates; for industrial and commercial descaling applications.
• Uratic Salt Remover Unique blend of acids engineered to attack the crystallization of urine salts within plumbing systems. Safely removes uratic salt buildup from drains and pipes; targeted at restroom and plumbing maintenance.
• Cherry Wipes Hand cleaning wipe combining powerful cleaning agents with gentle emollients. Solvent-free formula that does not dry out skin, requires no rinsing and leaves no residue; targeted at industrial and automotive users.
• Bac Aide Natural enzyme solution for odor control with 6 strains of bacteria at a minimum 300 billion CFU per gallon. Biodegradable, non-toxic to animals and humans; used to maintain grease traps, septic tanks, and drains.
• Bac Aide Berry Berry-fragranced variant of the Bac Aide enzyme producing bacteria solution for instant and residual odor control. Provides 6 strains at minimum 300 billion CFU per gallon for malodors from dampness, mildew, mold, food waste, urine, fecal matter, and vomit.
• Bac Aide Island Fresh Island Fresh-fragranced variant of the natural enzyme producing bacteria solution for instant and residual odor control. 6 strains at minimum 300 billion CFU per gallon, biodegradable and non-toxic; targets organic waste malodors.
• Plug Away Powerful, super-potent caustic drain opener and maintainer. Attacks organic matter including rags, hair, paper, and grease without the strong acids that damage plumbing; used for drain maintenance in commercial facilities.
• Ultra Pen Cherry Premium penetrating oil with cherry fragrance that displaces moisture and rapidly breaks down rust. Removes parts, fasteners, and mating connections while protecting metal from further corrosion; for automotive and industrial maintenance.
• Ultra Pen Multi-action penetrant and protective shield that lubricates, penetrates, displaces moisture, and prevents rust. Quickly penetrates rust, corrosion, and moisture; for automotive, fleet, and industrial maintenance.
• Applause Hand Cleaner Concentrated industrial strength hand cleaner fortified with special skin conditioners. Contains no solvents, dyes, or perfumes; removes grease, oils, carbon, paints, tar, adhesives, and printing inks from hands.
• Bac Aide Linen Linen-fragranced enzyme producing bacteria solution for odor control with 6 strains at minimum 300 billion CFU per gallon. Biodegradable and non-toxic; targets organic waste odors.
• Berry Power (Shaker) Odor control granules soaked into crushed walnut shells for trash bins, dumpsters, and surrounding areas. Effectively eliminates foul odors at the source.
• C-Clearly Q Glass and hard surface cleaner formulated to leave a residue-free finish. Eliminates spots, film, and streaks on glass and hard surfaces in commercial facilities.
• Citra Power Nature Friendly Certified product made from all natural solvents, cleaners, and surfactants. Biodegradable with no phosphates, chlorine, or animal by-products; dilution rate up to 64:1 for cost-efficient industrial cleaning.
• Citri Power Heavy-duty industrial strength foam cleaner and degreaser. Engulfing foam clings to surfaces providing extended cleaning contact time on vertical and irregular surfaces.
• Eco Seal All natural drain and trap deodorizer and sealer. Creates a non-soluble seal of deodorizing liquid in traps that won't dry out; suitable for waterless urinals and waterless fixtures.
• Enviro Solidifier Powder that solidifies latex paint or water-based products for safe landfill disposal. 30 lb bucket treats 107 gallons of paint waste; for facilities generating paint waste.
• Enviro Sorb Fast-acting all natural absorbent containing hydrocarbon bio-remediating microorganisms. Absorbs 8x more than clay-based sorbents and converts hydrocarbons into CO2 and water.
• Enzy Frenzy Active odor eliminator using natural bio-enzyme power to digest organic wastes and eliminate odors from human and animal waste, urine, and fecal matter.
• Fasto Water Based Cleaner All purpose water-based cleaner and degreaser with no butyl or phosphates. V.O.C. compliant in all 50 states, non-flammable, non-toxic, and biodegradable; for facilities needing nationwide regulatory compliance.
• Foamy Clean All-purpose foaming citrus-scented cleaner and degreaser with clinging foam that works on vertical, irregular, and horizontal surfaces.
• Green Steel CSP Completely biodegradable, non-toxic stainless steel cleaner that buffs to a dry protective film resisting fingerprinting and smudges; for commercial kitchens, elevators, and architectural stainless.
• Green Wash Spray N Shine Biodegradable car finish cleaner that cleans without water and without damaging paint. For auto detailing, car washes, and fleet maintenance.
• Green With Envi Safe replacement for harsh acidic-based urinal maintenance products. Dissolves uric salt crystals and hard water build-ups without the hazards of acid cleaners.
• Nexgel Highly concentrated organic engine degreaser that sprays to a gel base clinging to vertical surfaces. Contains no ozone-depleting compounds; for automotive and industrial degreasing.
• Nexzymes 106 Concentrated dry blend of stabilized bacterial spores and micronutrients in water-soluble packets. Works in aerobic and anaerobic conditions for accelerated enzyme production in wastewater and drain applications.
• Orange Aid Drain Cleaner Effective drain cleaner, deodorizer, and all purpose degreaser that is completely organic with no petroleum distillates. Combines drain cleaning, deodorization, and degreasing in one organic product.
• Pure Force Natural solvent-based product to clear and deodorize clogged drain lines. Contains no petroleum distillates, chlorinated solvents, caustics, or acids.
• Slime Out Air conditioner condensate pan and drain line cleaner and deodorizer for algae and slime control in refrigeration equipment. Targets HVAC drain line maintenance to prevent blockages.
• Soy Release Agent Earth-friendly non-petroleum asphalt release agent blend of methyl soyate. Replaces diesel and/or kerosene as a release agent for asphalt and paving operations.
• Star Power Super concentrated heavy-duty degreaser for industrial use. Emulsifies grease and oil on contact for engines, tools, concrete floors, and equipment.
• Super Sorbs Vomit Absorbent Quick-acting vomit absorbent and deodorizer. Absorbs up to 60 times its own weight and is non-flammable; for facility, janitorial, and emergency cleanup.
• Tropical Magic 100% biodegradable all surface cleaner that degreases, deodorizes, and freshens with tropical fragrance. Contains no phosphates or solvents.
• ASAP Anti-Seize Compound High quality anti-seize compound with a unique applicator that prevents dripping and waste. Protects metal from galling and seizing up to extremely high temperatures; meets MIL-PRF-907F specification.
• Astro Lube All weather heavy duty multi-purpose penetrating grease. Sprays as liquid, creeps to lubrication point like oil, then cures to thick water-resistant grease. Heat stable to 500F.
• Blue Power + Premium quality butyl cleaner and degreaser for industrial and commercial cleaning applications.
• NEXGEN Brand Product Line Sub-brand of industrial cleaning products, specialty chemicals, and safety items acquired by Pro-Line in 2015. NEXGEN was originally founded in 1984 with a customer-centric business philosophy and now operates as a wholly-owned sub-brand of Pro-Line.

Quantifiable outcome

• Products biodegradable and non-toxic to animals and humans
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Diversey (Solenis): Diversey, now part of Solenis, is a global incumbent providing cleaning, sanitation, and hygiene solutions across food service, hospitality, healthcare, and industrial segments - competing for the same end-customer wallet as Pro-Line but at much larger scale.
• Ecolab: Ecolab is the dominant global incumbent in industrial and institutional cleaning chemicals, water treatment, and hygiene products, serving many of the same facility, food service, and industrial customer segments as Pro-Line but at vastly larger scale.
• Clorox Professional Products (CloroxPro): CloroxPro is a broad incumbent offering cleaning, sanitizing, and disinfecting products to commercial and institutional customers with significantly larger scale, brand recognition, and distribution reach than Pro-Line.

Direct peers

• National Chemical Laboratories (NCL): NCL formulates and markets industrial and institutional cleaning chemicals with a similar specialty chemical focus, covering janitorial, food service sanitation, and HVAC maintenance products through B2B channels.
• Spartan Chemical Company: Spartan Chemical manufactures and distributes specialty cleaning and sanitation chemicals for industrial, institutional, and commercial customers with comparable product breadth across cleaners, degreasers, disinfectants, and floor care.
• Nyco Products Company: Nyco Products formulates specialty cleaning and maintenance chemicals including degreasers, lubricants, and industrial cleaners with a similar mid-market focus on distributors and end-users.
• Zep Inc. Zep is a direct competitor offering a comparable portfolio of industrial and institutional cleaning chemicals, degreasers, lubricants, and maintenance products sold through B2B distribution channels to facility maintenance professionals.
• Betco Corporation: Betco is a direct competitor specializing in cleaning chemicals, floor finishes, and disinfectants for facility maintenance and industrial customers, with overlapping product categories and go-to-market approach.
• Hillyard Industries: Hillyard manufactures and distributes janitorial supplies, cleaning chemicals, and facility maintenance products to commercial, institutional, and industrial customers via a comparable B2B sales model.

Others

• Purdy Products (specialty chemical division): Mid-market specialty chemical and paint/coatings suppliers that overlap with Pro-Line's specialty industrial and janitorial categories as adjacent product ecosystem participants in the facility maintenance channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pro-line-industrial-products-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-Line