Just Reinvest NSW

What Just Reinvest NSW does

Just Reinvest NSW is an Aboriginal-led, not-for-profit organization that supports Aboriginal communities across New South Wales to develop place-based justice reinvestment strategies aimed at reducing contact with the criminal justice system. The organization operates through community-embedded "backbone teams" in five locations: Bourke (Maranguka), Moree, Mt Druitt, Kempsey (Learning the Macleay), and Nowra. Its core technical asset is the JR Data Hub, an integrated Power BI data platform that consolidates community profiles, justice reinvestment evidence, and impact metrics across sites, governed under Indigenous Data Sovereignty principles.

The organization was established in 2013 with the launch of the Maranguka initiative in Bourke and has since scaled its model to additional communities. In 2018, a KPMG impact evaluation of Maranguka was published, providing externally validated outcome data, and in 2019 the initiative received $1.8 million in joint Federal and NSW Government funding. The organization submitted evidence to the Australian Senate inquiry on justice reinvestment in 2024 and is governed under Indigenous Data Sovereignty principles.

Its business model is grant- and donation-based. Revenue is drawn from federal and state government grants, philanthropic foundations including the Paul Ramsay Foundation, The Charitable Foundation, Vivcourt, and Dusseldorp Forum, and individual donations. In January 2026 the organization restructured to a Company Limited by Guarantee with a new majority Aboriginal Board, formalizing Aboriginal governance over its strategy and operations.

Name

Just Reinvest NSW

Legal name

Just Reinvest NSW

Website

https://justreinvest.org.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Reinvest NSW is an Aboriginal-led not-for-profit that supports Aboriginal communities across five NSW sites to develop place-based justice reinvestment strategies, operating community-embedded backbone teams and the JR Data Hub data platform.

Ownership category

akta.pro rank

Product category

Justice Reinvestment Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Reentry & Justice-Involved Support Services (BPAGAEAN)

akta.pro secondary industry

Community Corrections (Probation, Parole & Reentry) (BPAIAFAE)

Keywords

• Justice reinvestment
• Aboriginal advocacy
• Criminal justice reform
• Community-led programs
• Policy advocacy

Headquarters

HQ city

Mount Druitt

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Tax-deductible donations from individuals and organizations. Every dollar donated goes to JR activities in all engaged communities including Moree, Mt Druitt, Kempsey and Nowra.
2. Government Funding: Federal and NSW government co-investment through Stronger Places, Stronger People program. Federal Government committed $1.5 million over five years and NSW Government committed $300,000 for the first year for Maranguka Justice Reinvestment in Bourke.
3. Philanthropic Funding: Funding from foundations and philanthropic organizations including Paul Ramsay Foundation, The Charitable Foundation, and Vivcourt. The Learning the Macleay initiative is funded by Australian government in partnership with philanthropy and the local service sector.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Just Reinvest NSW supports Aboriginal communities across New South Wales to develop and implement community-led, place-based, data-driven justice reinvestment approaches that reduce Aboriginal over-incarceration. Core offerings include the JR Data Hub (a free central repository combining Power BI dashboards, research papers, data links and training) and five community-site programs (Maranguka in Bourke, Moree, Mt Druitt, Learning the Macleay in Kempsey, and Midthong Muru in Nowra), each delivered through embedded Aboriginal backbone teams with Community Connectors, Youth Engagement Leads, Data Officers and Community Engagement Managers.

Product overview

Just Reinvest NSW operates as a Not-for-profit organization supporting Aboriginal communities to develop justice reinvestment solutions. The core product is the JR Data Hub - a free resource centre for community backbone teams implementing justice reinvestment, combining community dashboards (Power BI-based), research papers, data links, and training modules. Supporting programs include community-specific JR initiatives in Bourke/Maranguka, Moree, Mt Druitt, Kempsey/Learning the Macleay, and Nowra/Midthong Muru, each with local backbone teams delivering youth-focused programs such as Youth Bail Projects, Learner Driver Programs, and cultural initiatives. The organization also provides strategic planning documents, annual reports, and advocates for policy reform through the Justice Reinvestment Network Australia (JRNA) membership.

Differentiator

Problem solved

Functional benefit

Products and services

• JR Data Hub
• Justice Reinvestment Dashboard
• Maranguka Justice Reinvestment (Bourke)
• Moree Justice Reinvestment Programs
• Mt Druitt Justice Reinvestment Programs
• Learning the Macleay (Kempsey)
• Midthong Muru (Nowra)
• Youth Ambassadors Program
• Data Training Program
• Data Links and Data Locator Tool

Quantifiable outcome

• 53% reduction in police legal actions against youths in Moree since 2022
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• Aboriginal Legal Service (ALS NSW/ACT)coreStrategic or Co-development PartnerFounding strategic partner - Just Reinvest NSW began as a strategic initiative of the Aboriginal Legal Service NSW/ACT. ALS provides legal expertise and community connections for justice reinvestment initiatives.
• Jumbunna Institute (UTS)coreStrategic or Co-development PartnerAcademic research partner providing evidence base for justice reinvestment approaches and co-authoring reports including 'Justice Reinvestment in Australia: A Review of Progress and Key Issues'.
• UNSW (University of New South Wales)coreStrategic or Co-development PartnerAcademic research partner contributing to justice reinvestment research and policy development.
• Kinchela Boys Home Aboriginal CorporationcoreStrategic or Co-development PartnerImplementing partner for Learning the Macleay initiative in Kempsey, focusing on data analysis for justice circuit breakers and relationships with local and regional NSW Police.
• NSW Department of Communities and Justice (DCJ)coreStrategic or Co-development PartnerGovernment department partner supporting Learning the Macleay initiative and providing data dashboards and statistics.
• Herbert-Smith-FreehillssupportingStrategic or Co-development PartnerPro bono legal support and expertise for the organization.
• AshurstsupportingStrategic or Co-development PartnerPro bono legal support for the organization.
• Gilbert + TobinsupportingStrategic or Co-development PartnerPro bono legal support and expertise.
• IAG (Insurance Australia Group)supportingStrategic or Co-development PartnerCorporate partner supporting justice reinvestment initiatives.
• Justice Reinvestment Network Australia (JRNA)coreStrategic or Co-development PartnerJR NSW is a member of JRNA which coordinates and shares experiences across policy platforms for organizations and communities in other States and Territories involved in JR initiatives.
• Bourke Tribal CouncilcoreStrategic or Co-development PartnerLocal governance partner leading the Maranguka Justice Reinvestment initiative in Bourke, developing the 'Growing them up Safe, Smart and Strong' strategy.
• Waminda – South Coast Women's Health & Wellbeing Aboriginal CorporationcoreStrategic or Co-development PartnerAboriginal women-led community controlled health organisation delivering Justice Reinvestment programs in Nowra including 'Midthong Muru' and 'Nala Muru' youth justice programs.
• BOCSAR (NSW Bureau of Crime Statistics and Research)coreStrategic or Co-development PartnerGovernment agency providing data at LGA level disaggregated by Indigenous Status for the Justice Reinvestment Dashboard.
• Mounty Aboriginal Youth & Community ServicescoreStrategic or Co-development PartnerYouth led, community controlled organisation based in Mt Druitt on Darug Land, delivering Mounty Yarns youth advocacy and storytelling programs.
• Aurora Education FoundationsupportingImplementation/ SI/ Consulting PartnerPartner for internships program connecting Aboriginal communities with additional support across research and practical tasks.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Jumbunna Institute for Indigenous Education and Research (UTS): Academic research partner of JR NSW and co-author of 'Justice Reinvestment in Australia: A Review of Progress and Key Issues'. Provides the evidence base that anchors JR NSW's policy advocacy and Indigenous Data Sovereignty work.
• Change the Record: National Aboriginal-led coalition working to reduce Aboriginal incarceration rates and violence through policy reform. Operates in the same advocacy space as JR NSW with overlapping federal policy asks, though focused on systems change rather than place-based delivery.

Direct peers

• Bourke Tribal Council: Local governance partner leading the Maranguka JR initiative in Bourke alongside JR NSW. Represents the same Aboriginal community backbone structure that underpins the place-based model JR NSW helps replicate in other NSW communities.
• Aboriginal Legal Service NSW/ACT: Founding parent and strategic initiative underwriter of Just Reinvest NSW. Provides legal representation to Aboriginal people in NSW/ACT and operates the Youth Bail Project with JR NSW in Moree, directly addressing the same justice-involved population.
• Maranguka Justice Reinvestment: On-the-ground implementation partner for the Bourke JR site, the flagship place-based model of Just Reinvest NSW. Operates the community backbone team and delivers the 'Growing them up Safe, Smart and Strong' strategy that JR NSW helps design and evaluate.
• Waminda South Coast Women's Health & Wellbeing Aboriginal Corporation: Aboriginal women-led community controlled health organisation delivering JR NSW's Nowra site programs (Midthong Muru, Nala Muru, Bulwul Balaang). Operates as the local backbone for JR initiatives targeting the same youth justice cohort in Yuin Country.
• Kinchela Boys Home Aboriginal Corporation: Implementing partner for JR NSW's Learning the Macleay initiative in Kempsey on Dunghutti Country. Survivor-led organization addressing child removal and justice system impacts for the same Aboriginal community cohort in NSW.
• Justice Reinvestment Network Australia (JRNA): National peer network of which JR NSW is a member, coordinating place-based JR initiatives across Australian states and territories. Pursues the same justice reinvestment policy agenda and shares the same community-led methodology.

Others

• Paul Ramsay Foundation: Major philanthropic funder of JR NSW and a broader Australian place-based justice reinvestment portfolio. Funds comparable Aboriginal-led community initiatives and is a likely co-investor in any future national JR expansion.
• Australian Human Rights Commission: Federal statutory body that awarded JR NSW its Community Organisation Award in 2019. Sets national human rights frameworks relevant to Aboriginal incarceration and is a stakeholder rather than direct competitor.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JustReinvest
• Facebookfacebook.com/JustReinvestNSW
• LinkedInlinkedin.com/company/just-reinvest-nsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Just Reinvest NSW